"Yeah, look, this jade pendant actually costs more than 30,000 yuan?"
"That's right. Things that only cost one or two hundred in other stores cost tens of thousands here!"
When those tourists entered the store, they immediately discovered the difference between Zhenyufang and other jade stores, because the lowest selling price of the jades and jade they saw was more than 10,000 yuan.
This made the tourists feel a little unhappy, because even though they had the ability to spend, they did not have such a consumption mentality during the trip, so they started to make noises one by one.
"Everyone, the purpose of our Zhenyufang is to only sell genuine and treasured products, and to eliminate all counterfeit products..."
Qin Feng was already prepared for this situation. At his signal, Xie Xuan took the microphone and said loudly: "All the products sold in our store have identification certificates and photos of the products. If my friends have any doubts,
, you can use this to fight against counterfeit claims, and we promise to be responsible to the end..."
"Then you can't sell this thing so expensively?" Before Xie Xuan finished speaking, someone started shouting dissatisfied.
"My friend, you just go to the market to buy vegetables. Can the prices of insect-eaten vegetables and good vegetables be the same?"
Xie Xuan pointed to the person who spoke and said: "The jade in our country is divided into dozens of types, including Hotan jade, Xiushan jade, Lantian jade, Jingbai jade, etc...
There are also jadeite and jadeite, with different grades. If you want to buy cheap ones, there are many things that cost ten yuan a piece at the stalls outside..."
Although Xie Xuan's words were a bit harsh, the tourists who listened to them nodded secretly. As the saying goes, you get what you pay for. With the decoration of this store, if you sell cheap items, you will lose money.
Lose?
"Everyone, it makes sense for the ancients to say that gentlemen love jade, because jade has five virtues: benevolence, righteousness, wisdom, courage, and purity. I believe that wearing a good jade can bring a lot of luck to everyone...
·”
Xie Xuan took the microphone and encouraged his sharp tongue. After what he said, some tourists who were originally planning to stroll around were really moved. They stopped in front of the counter and looked at the jade ornaments inside.
.
However, there were still only a few people who were tempted. Xie Xuan rolled his eyes, winked at a staff member, and said: "I think friends should first understand the history of jade. I will show you a short video...
…”
Following Xie Xuan's voice, a picture appeared on the window with a projection cloth hanging on one side, showing various exquisitely crafted jade articles. As the picture appeared, the sound of explanation also sounded.
The history of the origin and development of jade displayed on the projection is quite different from that in the textbook. It is divided into three stages: sacred jade, royal jade and folk jade. Even many guests attending the opening ceremony had not heard of this statement, and they were immediately attracted by it.
Attracted attention.
The divine jade stage can also be called the witch jade stage. Between 1 and 20 years ago, in the minds of ancient people, gods were the supreme creatures, so the driving force for the development and prosperity of prehistoric jade culture was gods.
Legend has it that gods were created by witches and relied on the power of gods to rule society, reflecting the witches’ jade statues. Jade-faced statues can be found in Hongshan, Daxi, Lingjiatan, Liangzhu, Shijiahe and other prehistoric cultures. This is why there are
The earliest records about jade.
The Wang Jade Stage is the Wang Jade Stage from Xia to Qing Dynasty (Xia, Shang, Zhou and Qing Dynasties). The king actually refers to the imperial power, that is, the emperor. The emperor has the power to produce and use jade.
The royal jade from Xia, Shang and Zhou dynasties spread to the Qin and Han Dynasties and became imperial jade. The main functions of jade are ritual vessels, sacrificial vessels, ceremonial staffs, tools, utensils, utensils, ornaments, figures, animals, etc.
Jade wares from all dynasties have their own styles of the times, which are very clear and distinct. This is ironclad evidence of objective style appraisal of the times.
During the Spring and Autumn Period, it was very common for "gentlemen to compare virtue with jade". Confucius and Confucianism made an important contribution, which was to liberate jade from gods and hand it over to "gentlemen" as a carrier of virtue.
The folk jade stage originated and developed during the imperial power stage. With the enlightenment of ordinary people's wisdom, folk jade culture gradually formed and developed. From the Song Dynasty to the Qing Dynasty, it was the folk jade stage of Chinese jade culture (Song-Qing Dynasty).
At this stage, due to the development of industry and commerce and the commercial production of jade, wealthy families in industry and commerce, regardless of the imperial ban, purchased jade from stores for celebrations, wearing, study, banquets, appreciation, collection and other aspects of material and cultural life.
.
Folk jade is commercial jade and does not have the special class attributes of ceremonial jade. Unlike Wang jade, folk jade is characterized by being closer to folk life and having a vivid and fresh artistic style.
Many ancient jades handed down from generation to generation are not ritual objects formed under the imperial power, but folk jade that have been polished by generations of people. Even in the market, the price of folk jade is far higher than that of those with bright colors and serious shapes.
Unearthed jade.
After the short video was played, Xie Xuan lost no time in encouraging: "Friends, the jade produced by our Zhenyufang is guaranteed to be of the highest grade. Wearing it can not only cultivate one's character and body, but also have value-added effects..."
"Value-added? Are you kidding me? Jade can also increase in value?"
"That's right, I've never heard of it. Can jade be the same as gold?"
In the antique shop, almost all objects have the possibility of increasing in value, but for the layman tourists, this statement is a bit fanciful. In their confused understanding, perhaps only gold can increase in value.
items.!
"Friends, of course jade can appreciate in value!"
Hearing everyone's discussion, Xie Xuan dropped another bombshell, saying: "Anyone who purchases jade from our Zhen Jade Shop can sign a repurchase agreement..."
After three years, as long as the jade you purchased is in good condition, we can repurchase it at 120% of the current price. In other words, after wearing it for free for three years, you can still make money from the jade...
"
As soon as Xie Xuan said these words, the antique shop owners in the venue were immediately dumbfounded. Antique stores talk about irresponsibility when buying and selling, but Zhenyufang actually wants to sign a repurchase agreement. What the hell is this?
Which one comes out?
"High, really high, what a good calculation!"
Some thoughtful people have noticed the difference. Jade is meant to be taken care of and played with. A piece of jade that has been polished is much more expensive than one that has just been carved.
The repurchase agreement of Zhenyufang only adds 20% to the price, and you can get a good jade that you have been playing with for three years.
If you wait until the real jade workshop is done with it and then sell it, even if you don't count the market value increase of the jade in the past three years, the price will at least double. This business is simply profitable and has no disadvantages.
People in the industry understand this, but tourists don’t. They only heard that if they don’t want the jade they bought, they can still sell it back to the merchants after three years. This immediately caused people who had no intention of buying to go to the counter one after another.
Squeeze to the edge.
"Hey, girl, show me that jade dragon pendant."
"Salesperson, I want that longevity peach...yes, it's that piece of three-color jade..."
"Don't grab it. I wanted that birthday peach just now. Give it to me first..."
People have a herd mentality. When one person starts to inquire about prices and inspect jade, the people watching can no longer bear it.
In the blink of an eye, this store, which specializes in high-end jade items, was as noisy as a vegetable market. Jade items costing tens of thousands of yuan apiece were being snapped up.
"This...are they crazy, or are we crazy?"
Boss Sun, who was originally not optimistic about Qin Feng's store, looked at the scene in front of him stupidly. Having been in the jade business for ten or twenty years, he never thought that the antique business could still do this?
In fact, not only Boss Sun, but also Qin Feng did not expect such a heated scene. He himself did not expect that the effect of this provocation would be so good.
"Brother Qin, I admire you for your business. I am impressed. I am really impressed!"
It wasn't until Boss Sun's voice rang in Qin Feng's ears that Qin Feng came back to his senses and said quickly: "I don't dare to take it. I really don't dare to take it. It's just that the business is better on the first day of opening..."
"Qin Feng, I think your Zhenyufang is going to become famous!"
Wei Hua came over with his daughter. He was a businessman and naturally had a unique vision. From Qin Feng's business method, he had a premonition that this store would become popular all over the country.
This made Wei Hua feel a little confused. He was really optimistic about Qin Feng, but Qin Feng's past events meant that he would not be able to integrate into the circle of people like him, so he still would not let his daughter interact with him too deeply.
of.
Wei Hua was not the only one who had this idea in the venue. Meng Lin was like this at this time. Today, when he came to attend the opening ceremony of Zhen Jade Square, Meng Yao took the initiative to ask to follow. This was almost impossible in the past.
So Meng Lin became more and more guarded against Qin Feng. After entering the store, he took Meng Yao around and didn't give his sister any chance to talk to Qin Feng.
"Mr. Wei, compared to you, my business is really small..."
Seeing that someone was already signing a repurchase agreement to purchase jade, Qin Feng couldn't help but put a bright smile on his face, and greeted everyone: "Thank you everyone for coming to the opening ceremony of the store. I prepared a banquet at noon, and also
Dear teachers and friends, please give me some face..."
Qin Feng had not expected that so many people would come before. He just booked two tables at a hotel near Panjiayuan. However, before the opening ceremony, he asked Li Ran to rebook the hotel and rent a business bus to park.
In the parking lot.
"Okay, let's all go, just think of it as congratulating Boss Qin on the booming business!"
"Yes, everyone goes. From now on, there will be another big boss in our Panjiayuan..."
Anyone who is not blind can see the prospects of Zhenyufang. Apart from natural and man-made disasters, no one will be able to stop the rise of Zhenyufang in the jade world. These old men naturally want to have a good relationship with Qin Feng as soon as possible.
"Brother Feng, I won't go. The store needs someone to take care of it."
The busiest person at this meeting is naturally Xie Xuan, who never stops cheating, even giving up the chance to get to know his peers.
Qin Feng didn't care. He knew that with Xie Xuan's ability, as long as he stayed in Panjiayuan for two months, he would be able to become brothers with these bosses. He supported Mr. Qi and greeted everyone to leave "True Jade House".