Before leaving, Qin Feng still had to arrange everything in the capital, especially!, "Fang", which is the foundation for Qin Feng and his brothers to survive in the capital.
"Brother Feng, business has dropped by 30% compared to before, but it is relatively stable and there are no big fluctuations." Sitting in the office of "Zhen Yufang", Qin Feng was listening to Xie Xuan talk about the situation in the store.
"This situation is normal, Xuanzi. You still have to work hard on the brand."
Qin Feng thought for a while and said: "To build "Zhen Jade Square" into the first brand in the domestic jade industry, if foreign tourists can make a visit to "Zhen Jade Square" when they come to the capital, then it will be considered a success...
"
This is no longer the era of planned economy more than ten years ago. At that time, even if people had money, they could not buy some in-demand commodities.
But now that materials are abundant, no matter what kind of product is facing all kinds of competition, the variety can make people dizzy, so in the eyes of the Chinese people, brand awareness has gradually begun to be established.
Although Xie Xuan and Qin Feng discussed several times about expanding their business scale and entering several major cities in Shanghai and China, Qin Feng rejected them. He never planned to open "Zhen Yufang".
branch.
Because Qin Feng knew that as long as he could promote the "Zhen Yufang" brand and have the right time and place in Panjiayuan, with this one store alone, he could achieve the same share of other jade stores opening a hundred branches across the country.
This is the premium route.
"Brother Feng, I plan to advertise on TV, do you think it's okay?" After hearing Qin Feng's words, Xie Xuan hesitated and said.
"TV advertisement?"
Qin Feng was stunned when he heard this. "Zhen Yufang" had been spread by word of mouth in the industry before. Apart from some spray painting at the entrance of the store, it had never done any other advertising.
"Yes, Brother Feng, I have also thought about the issue of brand. Nowadays, people think that if they are willing to spend money on advertising, it is a good thing, and their recognition will increase..."
After starting to manage "Zhen Yufang", Xie Xuan also realized his own shortcomings. Although he was born to do business, he was limited to some cleverness.
So Xie Xuan has been studying modern management and marketing recently.
As a young man, Xie Xuan is relatively quick to accept new things. After meeting a person from a TV station some time ago and being encouraged by him, he has been thinking about advertising "Zhen Yufang".
“Can do it!”
Qin Feng thought for a moment and said: "If you want to make Xuanzi bigger, take 20% of your profits every year and invest it in advertising..."
"What? Twenty percent?" Although Xie Xuan came up with this idea, Qin Feng was still shocked.
You know, although the current business is worse than before it opened, the average daily turnover of "Zhen Yufang" is still around one million. After a year, it has a turnover of almost three to four billion.
The profits in the jewelry industry are very high. Even after excluding costs and various expenses, the annual net profit is about 200 million. Qin Feng wants to spend 20% on advertising, which is a full 40 million.
.
"Brother Feng, you want to spend so much money on advertising. Can the shareholders of Brother Ran agree?"
After counting the accounts with his fingers, Xie Xuan made a sad face. Originally, what he wanted was to spend hundreds of thousands to advertise on Beijing TV to increase the popularity of "Zhen Yufang" in the capital.
But even so, Xie Xuan's idea was opposed by Huang Bingyu, and the reason was very good, that is, the jewelry industry basically did not advertise in China, and throwing the money at the TV station would be wasted.
Xie Xuan just wanted to spend hundreds of thousands to test the waters, but the vice president of "Zhen Yufang" was so opposed. He didn't dare to think that if Qin Feng's intention was revealed, those people shouldn't be impatient?
"When we bought shares, we made it clear that they are just shareholders and have no say in the company's operations."
Qin Feng's courage is naturally not comparable to that of Xie Xuan, and to put it bluntly, "Zhen Yufang" was founded by him. As long as Qin Feng expresses his will, Li Ran and others must comply even if they are dissatisfied.
"Brother Feng, is twenty percent too much?"
Xie Xuan said cautiously, no matter what he said, he also had a share in this company, and if he threw out real money, Xie Xuan would feel heartbroken.
"Not much, Xuanzi. How bold a person is, how productive the land is."
Qin Feng laughed when he heard this. He had too many things to take care of "Zhen Yufang" before. Now that the turnover of "Zhen Yufang" has begun to decrease, it is a good time to establish a brand.
As long as it forms a brand that is recognized by the Chinese people and has guaranteed quality, Qin Feng believes that "Zhen Jade Square" will be great in the future, leaving all domestic jewelry companies behind.
"Xuanzi, I'll tell Li Ran and the others, but don't do this advertisement on Beijing TV. If you want to do it, do it on CCTV. Only in this way can people all over the country know that there is a "Zhen Yufang" in Beijing.
Qin Feng didn't just decide to advertise out of curiosity. He made a rough calculation and found that not all people who came to the capital to travel to Panjiayuan went to Panjiayuan. The popularity of "Zhen Yufang" is still very low.
But after this advertisement is put out, things will be different. If tourists want to buy a good piece of jade, they will definitely come to "Zhen Jade Square".
Based on China's population base, even if only one out of 10,000 tourists is affected by the advertisement, the turnover of "Zhen Yufang" will increase several times.
"Brother Feng, if you really decide to do this, you'd better find Brother Ran first. He should have some connections at CCTV."
Seeing Qin Feng make the decision in just a few words, Xie Xuan regretted giving Qin Feng such an idea. You know, even he himself had no idea whether throwing out tens of millions would really bring success to "True Jade House"
to benefit.
"Call Li Ran and ask him to come over!"
Qin Feng nodded. He was going to Ao Island the day after tomorrow. He really didn't have time to deal with these things. At the moment, he could only set the direction. Xie Xuan needed to handle the specific matters.
In addition to Li Ran, Qin Feng also called Xinan Feng Yongkang and others to the store. In addition, Huang Bingyu also participated in the meeting as the vice president.
Huang Bingyu was indeed opposed to Qin Feng's proposal to advertise, because most of the jewelry business is spread by word of mouth, and advertising on TV is something that has never happened nowadays.
Li Ran was also shocked by Qin Feng's generosity. Although he did not object outright, his face clearly did not think highly of the advertising channel.
However, Qin Feng had the final say on "True Jade Square". After Qin Feng made up his mind, everyone else could only go to work. Contacting CCTV and advertising shooting were all handled by Li Ran.
Of course, the advertising shoot will take a while, and we will have to wait until Qin Feng comes back to see if the shoot is approved.
It took Qin Feng a whole day to deal with these matters. On the second day, Qin Feng went to the lock shop and the demolition company again.
Yu Honghu was recuperating at home, and the four children were basically responsible for locking the shop. Fortunately, it was all technical work. Although the money was not much, it was much better than the previous days of worry. Yu Honghu's several apprentices were very attentive.
As for the demolition company, its scale was getting bigger and bigger. He Jinlong was also courageous and spent tens of millions of his early profits to buy a commercial and residential building facing the street near the Asian Games Village.
In addition to leaving the office for the company's own use, He Jinlong rented out the first and second floors, and the five floors above were used as employee benefits and allocated to the old brothers he brought from the Northeast to live in.
"Master Qin, this is my son He Bohui from the United States... what is that called a college graduate?" In the office of the demolition company, He Jinlong ushered in a young man of 23 or 24 years old.
"Dad, that's called the University of Pennsylvania..."
The young man glanced at his father with dissatisfaction and said the name of the school, but his eyes were looking up and down Qin Feng, obviously very curious about this Mr. Qin who was blown away by his father.
"Oh? The University of Pennsylvania, that's the best business school in the United States."
Knowing that Meng Yao was going to study in the United States some time ago, Qin Feng also paid attention to the rankings of various universities in the United States. The ranking of the University of Pennsylvania in business majors was even higher than world-renowned universities such as Harvard and Massachusetts.
"Mr. Qin, have you heard of the University of Pennsylvania?"
He Bohui was surprised that Qin Feng knew about his school. He had been back to China for almost two months and had told people the name of the school. However, those people's words of "long admiration" were obviously polite words.
"What is Mr. Qin? My name is Mr. Qin, no matter how big or small..." Before He Bohui could finish his words, He Jinlong hit him on the head.
"Old He, everyone has his own business..." Seeing He Jinlong's behavior, Qin Feng was a little dumbfounded. He waved his hand and said, "Your son is not from the world, so it's fine to call him Mr. Qin."
.”
He Bohui was obviously used to his father's charlatanism. He looked at Qin Feng and said: "Mr. Qin, I heard that you majored in cultural relics at Beijing University? I don't know how you let my father enter the government.
What about the demolition project?”
He Bohui was sent to study abroad by He Jinlong when he was in high school. In order to prevent his children from being exposed to dandy habits, He Jinlong was only responsible for his tuition and accommodation expenses. He Bohui had to earn the rest by himself.
So He Bohui is really not the kind of rich second-generation person. When he returns to China every year for vacation, he always likes to wander around various cities alone with his bag on his back, hoping to find some business opportunities.
At the end of the 20th century, China was in the best era of economic development. Especially after the country ended the housing allocation policy, everyone with a discerning eye saw the vigorous vitality of the real estate industry.
He Bohui proposed to his father two years ago that he wanted to start a real estate company, but He Jinlong, who was used to making money in side projects, rejected it outright. At that time, the house was only sold for two to three hundred and one square meters. He Jinlong
Where can I see that little money?
At this time, He Jinlong's foundation in the Northeast was uprooted again. He Bohui had no choice but to return to the United States. Only a few months ago, his father called him back.
For example, the commercial and residential building where the demolition company is now located was bought by He Bohui. In his words, if you buy it now for 20 million, in a few years, you might be able to sell it for 200 million.
Regarding Qin Feng, He Boxui's ears have long been aware of the cocoon. His father has been talking to him about Master Qin almost every day, so He Boxui is really curious about Qin Feng.
"I'll call you Bo Hui."
Hearing He Bohui's question, Qin Feng thought for a moment and said: "Bohui, I am different from you. I have never read a book since I was a child, not even a day. Society is my school. I see the problem from the perspective of
·There is a difference from you...
Let’s just talk about demolition projects. With the increase in urban population, the current urban planning obviously does not meet the development requirements. Therefore, urban construction must be an important part of urban development in the next few years.
The land is limited, and if you want to build, you must demolish old buildings. There are many entanglements in this process, but the technical content is not high. Your father has people under his command, so it is perfect to engage in this business. "
"Mr. Qin, your idea is right..."
After hearing Qin Feng's words, He Bohui pondered for a moment and said, "But have you ever thought about where the demolition company will go if the construction is completed?"
He Bohui admitted that Qin Feng's idea was right, but faced with Qin Feng, who was not even older than him but had built such a big business, He Bohui was still a little unconvinced, and his words were a bit nitpicking.
"Is construction finished?"
Qin Feng laughed dumbly, waved his hand and said: "Bo Hui, you are studying in the United States. American technology is at least twenty years ahead of domestic technology, right? Is their urban construction finished?"
"It's not over." He Bohui shook his head and said, "But the social situation is different. In European and American countries, there will be no such thing as forced demolition..."
The issue of human rights has been discussed for decades, and European and American countries often use it to attack China. It is undeniable that there are also big problems in those countries, such as racial discrimination.
But ordinary people abroad are very confident when facing the government.
He Bohui gave an example. Back then, a British city wanted to expand a stadium and needed to acquire a street. Since many people on the street were fans of that team, most people agreed to the move.
But by chance, a family living on the street didn't like that team and was unwilling to move away from where they lived. In the end, the government had no choice but to spend hundreds of millions to move the stadium to the outskirts of the city.
In He Bohui's view, this kind of behavior would be unimaginable in China. If nothing else, he, the father, had at least dozens of ways to make that family move away obediently.
"Bo Hui, do you still want to change a country?" Listening to He Bo Hui's words, Qin Feng wanted to laugh.
As early as when Qin Feng was wandering with his sister, he understood the truth, that is, how to adapt to society, rather than letting society adapt to himself. If Qin Feng had the same idea as He Bohui, I am afraid he would have starved to death long ago.
"I don't have this idea, but you can't deny that what my dad is doing now is risky." He Bohui said, staring into Qin Feng's eyes.
"What can you do without risk? What Lao He did back then was not even more risky.
Qin Feng understood what He Bohui meant. When the opposition between the government and the people formed and led to some kind of outbreak, people like He Jinlong and others who worked on the matter would become scapegoats to eliminate the anger of the people.
"Master Qin, don't listen to this little bastard's nonsense. Let's do business honestly. How can there be any risks?"
He Jinlong who was on the side couldn't stand listening anymore, so he slapped his son on the back of the head and said, "Why are you talking to Mr. Qin? Without Mr. Qin, your father would have been in jail long ago..."
"Old He, the more you argue, the clearer your reasoning will become. Don't just use your fists if you can't argue."
Seeing He Jinlong's actions, Qin Feng couldn't help but laugh. According to He Bohui's theory, it would be illegal for me to hit my son, at least abroad.
After stopping He Jinlong, Qin Feng said seriously: "Bo Hui, I know you have a high vision. I'm afraid you don't look down on the things your father has done, right?"
Qin Feng could see that the changes in the demolition company were inevitably related to He Boxui, but the attitude shown by He Boxui showed that he did not want to engage in this industry.
"It's not that I don't like it."
He Bohui glanced at his father and said: "Mr. Qin, you also know that in the construction and real estate industry chain, demolition is only the smallest profit link, and you can never try to get bigger because there are too many restrictions...
"
"What do you mean?"
Qin Feng understood the meaning of He Boxui's words. When doing demolition projects, what matters is not strength, but relationships. It's like Qin Feng helped recruit two urban construction directors to get so many jobs.
But the relationship is not unique to Qin Feng. It's like if you leave these two districts, the words of the two bureau chiefs will be difficult to use. As for the demolition project there, He Jinlong can't get involved.
This is exactly what He Bohui said: No matter how much money He Jinlong makes from demolition projects, his company does not want to grow in size and can only be limited to a certain area.
"The focus of future urban development must be real estate."
He Bohui's eyes lit up and he said: "As the capital of a country, many of its buildings are unreasonable and must be rebuilt. There are great business opportunities here..."
He Bohui's university graduation thesis was related to the real estate industry. However, the real estate market in Europe and the United States has long been mature. If you want to show your strength in this field, you can only do it in China.
"Little bastard, you...are you going to leave me and go it alone?" After hearing his son's words, He Jinlong suddenly became anxious, because now he really can't do without He Bohui.
Before He Bohui came, He Jinlong's demolition company had no management at all. It was a mess all day long. Meetings were like quarrels, and there was no charter for anything.
But after He Bohui entered the company, he immediately formulated various systems and purchased this commercial and residential building as an office location. Everyone had a clear division of labor, which gave the entire company a completely new look.
So He Jinlong is really afraid that his son is gone and the company will return to its previous situation. Doesn't that mean that He, the boss, is too incompetent?
"Dad, your company has nothing to do. It would be the same with or without me."
He Bohui knew what his father meant. He curled his lips and said, "I have drawn up the company's articles of association for you. Just follow them step by step. I can't control those uncles."
Another reason why He Bohui doesn't want to stay with his father is that He Jinlong's old brothers are all uncles who watched him grow up. Even if He Bohui can lose face, he still has to ask his father if he is willing to use his fists.
.
"Lao He, Bo Hui is right. The demolition business has great limitations."
Qin Feng pondered for a moment and said: "Bo Hui, if you were asked to manage a real estate company, what would you do first?"
"brand!"
He Bohui said without hesitation: "I first want to build a model community in Beijing to promote the company's brand and let everyone know that our company's houses are of the best quality and have the most complete supporting facilities.
, as long as people in Beijing want to buy a house, they will first think of our company...
The second thing to do is high-end. On the basis of establishing a brand and mass consumers, we must make high-end products and do business for wealthy people. If you sell a house in Beverly Hills in the United States, the profit will be a hundred times that of an ordinary house.
above……"
He Bohui talks endlessly, and he is not just an armchair strategist. He is very proficient in various marketing plans. He has indeed put a lot of effort into real estate.
"Bo Hui, I have some things to be busy with recently, but your suggestions are very good..."
Qin Feng looked at the time. In half an hour, it would be the time he had agreed with Henry Wei. He could only raise his hand to interrupt He Bohui and said: "Let's go and register a real estate company. From now on, this company will
It's up to you to manage.
As for matters such as capital injection and share distribution, you and Xie Xuan go and talk about it, and when I come back, we will discuss the next step of the company's operation, what do you think?"
Qin Feng has been planning to enter the real estate market for a long time. He originally wanted He Jinlong and others to get in touch with the construction industry, and then they would naturally make the transition.
However, after Qin Feng observed it for a while, he discovered that He Jinlong and his group were not that material at all. At best, they could only hang out in the demolition industry. In addition, Qin Feng was too busy and had no ability to divide his time, so he put this thought into practice.
It was put down.
Now that He Bohui, a returnee from overseas, has suddenly appeared, and his analysis, judgment and philosophy of the real estate market are very similar to Qin Feng, Qin Feng will naturally not let this talent go.
"Let...let me register a real estate company?"
Although He Bohui was very courageous, he was also frightened by Qin Feng's words. He originally wanted to work in a real estate company in the capital, and after accumulating a few years of experience, he would think about starting his own company.
But Qin Feng's words eliminated the intermediate steps of those years, which made He Bohui reach the sky in one step. Even though he had been studying the dynamics of the real estate market in the past few years, he couldn't help but feel a little uneasy at this time.
"Why, what you said just now is very clear, but now you can't get serious about it?" Seeing He Bohui's look, Qin Feng couldn't help but laugh.
To be honest, Qin Feng himself doesn't know much about management, but he learned a lesson from Zhuge Liang's history of being exhausted, that is, the most important quality of a leader is to know people and use them well.
Of course, what Qin Feng has heard now is all talk on paper. Whether He Bohui can be put to great use depends on his future performance.
