"Xiao Chen, go to Xuzhou with Director Fan tomorrow and collect the reserve fund from the Finance Department." In the afternoon, Zeng Zheng found Chen Qingyun and arranged tasks for him.
Kong Xiangqing came over and said: "Qingyun, you have to go on a business trip again, please take me there."
Before Chen Qingyun could say anything, he rushed to answer: "Xiao Kong wants to go on a business trip, why don't I send you to Yanjing?"
"It's not fun at all. This is just teasing Qingyun." Kong Xiangqing pouted and returned to her desk.
Xuzhou is located in the southeast of Province S. It is a famous cultural city. In particular, the wine produced in Xuzhou is as famous as Moutai, so Xuzhou is called the wine capital.
I set off from Chengdu at work and arrived in Xuzhou at noon. The deputy mayor of Xuzhou City in charge of culture, education and health and the director of the Qiongjiang Yuye Distillery were already waiting at the Jiudu Hotel.
Accompanying Fan Jingqing were Ding Liping and Chen Qingyun. At this time, the bureau agencies were rumored that Chen Qingyun had lost his temper in front of Fan Jingqing, which attracted Fan Jingqing's attention. After Fan Jingqing took office, Chen Qingyun indeed consolidated his position in the Press and Publication Bureau.
His status plays an important role. If he were to be kicked away now, those who knew the inside story would be heartbroken. In addition, he was unwilling to offend such a mysterious figure of unknown origin, so they decided to go to Xuzhou this time.
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As a leader, you don’t need to say anything, just have an attitude.
"There are three levels of corporate marketing. The first level sells product quality, which is the lifeline of the company's survival; the second level sells brand, which is a strategic way to improve marketing; the third level sells culture.
"Creating a good corporate culture and product culture is the highest level of marketing." Yan Jiu, the director of Qiongjiang Yuye Distillery, is a big man from Shandong, with a good drinker and a good talker.
Fan Jingqing was as if he were listening to a book from heaven, and his attitude was serious and sincere: "Mr. Yan, listening to you is better than ten years of studying. I didn't know there were so many things to pay attention to in marketing. I thought it was just a matter of selling the product."
Yan Jiu secretly said proudly: "The purpose of marketing is of course what you said, to sell the product, but the money is in other people's pockets. How can we make consumers willing to pay for your product? In addition to providing high quality
Products and good services also have many meanings. For example, when consumers buy your products, they will feel that it is a symbol of status, feel comfortable, etc."
Ma Zhen, deputy mayor of Xuzhou City, asked: "Marketing culture seems a bit interesting, how can it reach this level?"
Yan Jiu replied: "For example, our factory, after passing 9200 certification, has established a set of strict quality management systems for the entire production of the factory, which can ensure that all products leaving the factory meet the quality requirements of Qiongjiang Yuye, and consumers have high requirements for Qiongjiang Yuye."
In China, brand effect plays a big role in recognition. On this basis, we improve packaging, improve anti-counterfeiting levels, improve corporate image, explore the traditional culture of fine wine and jade liquid, and improve the level of production technology. These are all
It’s the content of marketing culture.”
"Is improving the level of production technology also related to marketing culture?" Ma Zhen said puzzledly: "This should only be related to product quality."
"To give a simple example, advanced production technology can ensure that pollutants are discharged up to standard, and a complete supply system can ensure the demand for green products. Isn't this the culture of the company?" Yan Jiu asked rhetorically.
"That's the truth." Fan Jingqing nodded and said.
The three giants discussed the topics of culture and marketing. Although Chen Qingyun majored in economics, it was refreshing at this time. He and Ding Liping just listened silently, but they also benefited a lot.
Seeing that Fan Jingqing and Ma Zhen had reached an agreement with him on this issue, Yan Jiu revealed his intention: "Establishing a cultural system is the recent development goal of Qiongjiang Yuye. We have a plan to apply for the magazine "Qiongjiang Yuye"
, the purpose is to explore the traditional Chinese wine culture, please ask Director Fan and Mayor Ma to approve it. This magazine is mainly aimed at high-end customer groups, and will have high standards in terms of editing, editing and printing, and will not be given to the two leaders.
Shameful."
Fan Jingqing and Ma Zhen laughed loudly, and Ma Zhen pointed at Yan Jiu: "Old Yan, your fox tail is exposed. I can't control this matter. I need Brother Fan's consent. If we need to go through any procedures in Xuzhou,
I give the green light to all."
Fan Jingqing smiled and said: "Mayor Ma, aren't you trying to bully me? Mr. Yan, I agree with your point of view. Serving enterprises is also the purpose of the press and publishing industry. After comprehensive rectification of newspapers and periodicals, some publications have been cancelled, that is,
Approving you to run a journal will not increase the total number of newspapers and periodicals in our province. You are the first big boss to ask me to apply for a journal. If you don't agree, Mayor Ma will criticize me, but I can only agree to report it to the president.
As for whether the General Administration approves it or not, it is up to you to do the work."
Having already said this, what else could Yan Jiu say: "Thank you two leaders. We will submit our plan to the leaders for review tomorrow."
With Yan Jiu right in front of him, how could he tell this popular entrepreneur his purpose? Chen Qingyun didn't want Fan Jingqing to know that he was doing private work, otherwise the good impression he had established some time ago would be in vain.
Chen Qingyun didn't know that his image in Fan Jingqing's eyes had changed from positive to negative.
The business was finished, and the attention of the three leaders immediately shifted.
"Xiao Chen, you are the youngest here, why don't you hurry up and toast to the leader." Fan Jingqing was the first to give the order.
Chen Qingyun immediately picked up the two-ounce wine glass and walked to Yan Jiu: "Leader, Xiao Chen wants to toast you a glass of wine. I'll drink it first to show my respect." After saying this, the wine glass reached his mouth.
Yan Jiu stopped him: "Young man, the wine is highly alcoholic and has a lot of stamina. Don't get drunk."
"This is a small amount of wine, I guess I won't get drunk tonight." Chen Qingyun also lost his temper when he saw Yan Jiu despise him.
"Xiao Chen, no matter what you say, Yan always cares about you." Fan Jingqing criticized Chen Qingyun from the side, but he actually meant to add fuel to the flames.
Yan Jiu felt unhappy when she saw Chen Qingyun's madness: "Just because I don't drink doesn't mean that the leadership team of Qiongjiangyuye doesn't know how to drink. Young man, you have to understand that this is a wine city and you are not crazy."
Chen Qingyun simply let go of himself: "How do you want to drink? Is it the person who is the best at drinking, or is it all members of your team?"
Fan Jingqing no longer stopped Chen Qingyun. What he wanted to see most was what was mysterious about this mysterious figure, so his eyes showed encouragement. At this time, Ma Zhen was also afraid that the world would not be in chaos, and he had no interest in Chen Qingyun.
I admired the arrogance in this plainness, so he said to Yan Jiu: "Mr. Yan, this young man has issued a challenge, how can you accept the move?"
The person here who is most worried about Chen Qingyun is Ding Liping. No matter whether he is fighting against the strongest player in the wine city or a member of the team of the winery, Chen Qingyun has no chance of winning.
Yan Jiu couldn't stand it anymore: "Our team members happen to be next door, so let's combine the two tables into one."
Yan Jiu accepted the move, but Chen Qingyun couldn't let him go and said provocatively: "Mr. Yan, can you give me some luck?"
Yan Jiu said disdainfully: "What can you come up with to attract me?"
Chen Qingyun said without being humble or arrogant: "I have a classmate who specializes in software development, customer management systems for Yanjing ICBC and other banks, as well as firearms microcomputer management systems for the Ministry of Public Security and the Public Security Department of Province B, and several large supermarkets in Yanjing.
Logistics computerized management all uses his software. Aren't you building a corporate image project? If you win, my classmates will develop a system management system for you including production, logistics, finance, and marketing for free.
software."
Yan Jiu stood up from the table and said boldly: "Okay, Director Fan, your subordinate is so courageous, and I can't be underestimated by him. This is Xiao Chen, if you win, I will pay 10 million yuan
Buy this software."
Chen Qingyun said calmly: "Mr. Yan, you can't win, but you definitely won't regret it."
Yan Jiu got angry: "Don't talk big words now, we will see the truth at the wine table."
Seeing that things had evolved to this point, Ma Zhen glanced at Fan Jingqing and was surprised to see that he was not angry, but rather encouraging.
Five big men in suits, one short man in casual clothes, and two beautiful young women in professional suits walked in outside the door. The waiter quickly added bowls and chopsticks, and then someone brought in five boxes of 60-degree wine.
"Let me talk about the rules and see if Xiao Chen can agree: There are eight of us participating in the battle, and you are one; drink two taels at a time, and the interval should not exceed three minutes; vomiting is considered drunk, and you lose when you vomit.
And whether we go up in turn or one by one, as long as someone vomits, the person who vomited will go down. If all eight people drink and vomit, we will admit defeat." Yan Jiu's words echoed in the box, and a strange silence suddenly formed.
On the way back to Chengdu, Ding Liping asked in confusion: "Qingyun, how much liquor can you drink?" She had been holding these words in her stomach for three days. Fan Jingqing, sitting in the passenger seat, also pricked up his ears.
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Chen Qingyun said nonchalantly: "I've never been drunk. I don't know how much I can drink, but I know that just a few of them will definitely not be enough to watch. Drinking liquor is no different from drinking boiled water. As long as my stomach can hold it, I can continue."
drink."
"Even if it's boiled water, it must have been a lot that night. Anyway, I didn't count clearly. How much did you drink?"
"About fifteen or six pounds. Anyway, there are still one or two bottles left in six boxes of liquor."
"Why do you drink another bottle when others are already drunk, and drink it all in one gulp? Aren't you afraid that others will say you are arrogant?"
Chen Qingyun glanced at Ding Liping and knew that she was deliberately guiding him to say what others also wanted to hear, so he answered seriously: "At the beginning, I said that I would have a chat with all the members of their team, but Mr. Yan did not participate. Strictly
So far as I'm concerned, I don't think I've won, but if I drink another bottle and Mr. Yan doesn't drink, then I win with peace of mind. Besides, that bottle of wine is also my apology to Mr. Yan, and I hope he can
understand."
Ding Liping looked at Chen Qingyun with drunken eyes and said with relief: "Mr. Yan not only does not blame you, but also admires you very much. He also asked Director Fan for someone, saying that he would give you the position of a middle-level cadre."
Chen Qingyun changed the topic and said: "I didn't expect that the short guy with the best drinking capacity was the most inconspicuous short guy. He drank at least three kilograms per person."
Fan Jingqing's words came from the front: "You said you wanted to fight with their best drinking master, or all the team members. In fact, Yan Jiu mixed this master among the team members. This was a double insurance, but he didn't expect to lose completely."
"You said that short guy is their master?" Ding Liping asked in disbelief, seeing that Yan Jiu was not such a person.
"When Yan Jiu introduced their people, they included the party committee secretary, deputy factory director, and three chief engineers: chief engineer, chief accountant, and chief economist. Finally, he said: Oh, this is our chief craftsman. This chief craftsman
I'm afraid the teacher was appointed temporarily."
Chen Qingyun and Ding Liping suddenly realized that this Yan Jiu had indeed buried the chicken head here and was really cunning. Unfortunately, when they met Chen Qingyun, a monster with kung fu that was not of this world, he could not help but be invincible.
"Qingyun, one last question: If you fail, how will you fulfill your promise? It's a project worth tens of millions. I was sweating for you at that time." Speaking of this, Ding Liping was still a little scared.
Chen Qingyun said nonchalantly: "I'm willing to admit defeat, so I had to sell my classmate. The software engineer was a die-hard in my dormitory. He opened a computer company in Yanjing, specializing in software development. This matter was very important to him."
It’s not difficult for me.”
Ding Liping sighed and said: "After all, the top students at Ziwei University are all monsters."
Fan Jingqing continued: "Xiao Chen, can he develop a publishing, sales and logistics management software for our new company?"
Chen Qingyun smiled and said, "That Xu Ping is his girlfriend. He will definitely accompany Xu Ping to Chengdu during the National Day holiday. Let's talk to him then."
Fighting for wine is not the purpose, and winning the lottery is also an excuse. The key for Chen Qingyun is to use this incident to let Bai Siliang meet Yan Jiu and negotiate a brand cooperation. The time has come to test Bai Siliang.