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Chapter 19 Tea Marketing

.com Gu Tianqiao was finally a lot more estranged from Lin Fu and the others. Seeing them making out, he stood aside and felt very envious. They had originally agreed on the road to let Zhao Hu and his brother work as a young apprentice in a tea shop, but they didn't expect that.

Lin Fu also wanted Zhao Xiong to study in the city. He thought that Zhao Hu was just a retinue, but Lin Fu could treat them sincerely. If he could do things sincerely, he would be fine in the future. Besides, Lin Fu asked Lin Jingzhong not to give up just now.

He had some reservations and asked him to take charge of the tea shop as soon as possible, and he was quite moved.

Lin Fu looked at Gu Tianqiao standing there thoughtfully and called him: "Tianqiao, you have a family and are very busy now. You will bring your sister-in-law and young master into the city after the new year. Don't worry.

If you be more frugal with the monthly silver I pay you, it will not be a problem to support your family in Jiangning City..."

"Tianqiao takes over for Yun Niang, Xiaohu thanks his employer." Gu Tianqiao said.

"Don't be so jealous. You'd better call me Lin Fu." Lin Fu hoped that Gu Tianqiao would bring his wife and children to Jiangning. On the one hand, he wanted to win over him, and on the other hand, he wanted to use them in Shiliang after he settled down in Jiangning.

The Gu family's thoughts will naturally fade away.

The Gu family also has more than a thousand kilograms of old tea. The Gu family specially kept it. The quality of the tea is quite good. Wu Qi and the others will transport it by carriage in two days. Lin Jingzhong and the others are in a hurry when they come back, so they only use a hundred kilograms of tea with them for emergencies.

If a tea shop is to be opened, it cannot be done without tea in the shop.

After sending the two apprentices of the Gu family and the Zhao Hu brothers to clean up the shop, Lin Fu called Lin Jingzhong, Gu Tianqiao and others into the house to discuss the business: "Jingzhong also came back to live with us in Dustpan Alley, so the shop will cause trouble to Tianqiao."

Leaders are guarding, tea shops in Jiangning City are all run by merchants, guarding the shops and waiting for customers to come to buy tea... This business method needs to be changed."

"How to change it?" Lin Jingzhong asked. He worked as a bookkeeper in Linji for two years, and all he knew about business operations was "warehouse transportation and sales, shop sales", and there were also small stalls and hawkers (traveling merchants) selling through the streets.

. He also knew that some shops would hire gong and drum troupes and lion dance troupes to fill the city with drums and dances during temple fairs to promote the reputation of the shops. After all, tea shops still have to guard the shop and wait for customers to come.

Don't know if there is any other way.

"These days, when I have free time, I go to various teahouses in the city," Lin Fu thought. Due to the limitations of the times, it is absolutely impossible to transfer all the experiences of a thousand years later to this time, but some experiences are completely possible.

For reference, "There are more than 40 famous teahouses in Jiangning City, and they also sell tea; there are no less than a thousand nameless teahouses scattered in the streets and alleys, and these teahouses are not picky about the quality of tea.

, each family consumes 200 jins of tea per year, which means they need 200,000 jins of tea. I also asked the tea horse envoy’s office to find out, and the shipment arrived and was distributed. The 150,000 households in Jiangning City use about 400,000 jins of tea every year.

In other words, the tea consumed in tea shops accounts for almost half of the tea consumed in the city..."

Listening to Lin Fu's analysis, Lin Jingzhong had a sudden enlightenment. When he used to work as a bookkeeper at Linji Warehouse, he thought he had a profound view of things and thought about problems. These days, he has been racking his brains about running a tea shop, but...

I never thought that I would have to look at tea business issues from this perspective.

Lin Fu's meaning is obvious. The model of keeping shops and selling tea must be changed. However, it is impossible for tea shops to hire a large number of people to go through the streets and alleys to sell tea products to every household in the city. Instead, they should focus on selling tea to tea shops and teahouses in the city.

It is possible to buy goods. Other tea shops are all about selling goods. The door-to-door marketing and delivery here will naturally have a great advantage. Linjing Center is planning that all teahouses and tea shops will gather together except when new tea is launched.

In addition to stocking up, goods are usually prepared once every two or three months, which means that there is no problem in hiring one clerk to market tea products to fifty teahouses at the same time, and only twenty or thirty clerks are needed to cover the entire Jiangning City.

Lin Jingzhong became more and more excited as he thought about it, and said, "It seems like we need to hire more people..."

"Don't be busy with this. Let's do it slowly according to this idea..." Lin Fu said. Some things are easy to think of but not necessarily easy to do. Other tea merchants and tea shops are seeing a huge drop in sales. They cannot sit still and wait for death. Once they find out,

The sales model here has changed. They will either follow the change or join forces to boycott it. Even if everything goes well, where will they get more tea products for marketing? Before the new tea is launched next year, they only have Gujia Shang.

Thousands of catties of old tea are purchased from other tea merchants at high prices, and the profit will be much lower. The real tea sources, tea gardens, tea mountains, tea fields, etc. are monopolized by local tycoons who are official tea merchants in various places. Jiyun Society wants

Buy tea directly from the tea source unless the tea, horse, salt and iron monopoly system of this dynasty is overturned.

Tea consumption in this era is unimaginable after thousands of years of being accustomed to canned drinks. It has almost reached the point where "gentlemen and villains are all addicted to it, and everyone rich and poor can use it." The annual tea tax revenue of the imperial court is as high as two million taels of silver, accounting for 10% of the country's annual tax revenue.

Nearly 20%, the tea trade is definitely a bulk material trade that coexists with the salt and iron trade.

Lin Jingzhong's thoughts are not as far-reaching and deep as Lin Fu's, but he can focus on details. He is not greedy and wants to monopolize all the tea supplies needed by more than a thousand teahouses and teahouses in the city. That is impossible.

; Even if he could do it, he would offend all his colleagues in the city. Before Jiang Ning had a firm foothold, it was possible that the tea shop would be burned down by one of his colleagues at night. But he had this idea,

Starting from the area around Zangjin Bridge, Gu's family has thousands of kilograms of old tea as a base, and then two or three thousand kilograms of tea are transferred from other tea shops. Sales can be opened up in two or three months, and there is no need to worry about purchasing tens of thousands of kilograms from Gu's family after next spring.

There will be a backlog of new tea in hand - Lin Jingzhong has been worried about the sales of the Gu family's 40,000 kilograms of new tea in the coming year these days. Seeing that the Chinese New Year is coming, the first batch of new tea will be on the market in four months.

Only then did Gu Tianqiao confirm that Lin Fu was sincere to him. No other tea shop would have let him know these details. He was still inexperienced and couldn't get a word in at the moment, so he listened carefully from the side.

Lin Fu asked Lin Jingzhong again. Gu Tiancheng paid attention to the carefully selected good tea, which would cost more money and be packaged beautifully. While they were discussing things, there was noise outside. Lin Fu walked to the atrium and saw seven people outside the shop.

Eight beggars carrying sticks and bowls surrounded the door and refused to leave. The two apprentices of the Gu family had no experience in dealing with such things. One of them stood at the door of the shop to prevent the beggars from entering, and the other went to the inner room to report.

Lin Fu did nothing, and Lin Jingzhong took Gu Tianqiao out to deal with it. After negotiating for a while, the seven or eight beggars dispersed. Lin Jingzhong came back and said, "This is true everywhere. If you don't want beggars to cause trouble, you have to pay a beggar donation."

The price has just been negotiated, fifty coppers per month. After the beggar's donation, they will put gourd paper on the door as a cover later, so they don't have to worry about the nuisance of the beggars... Alas, not yet

Once the business is officially opened, in two days some gangsters will come to ask for money."

The beggars in the city are not afraid of being put in jail by the government and eating public food, so beggars are more difficult to deal with than the green-skinned gangsters. Even a big business like Qingfenghang cannot escape the beggar's donation. The monthly beggar's donation of fifty yuan is quite reasonable.

, just to be clean, otherwise there will be seven or eight beggars surrounding the shop all day long, and you won’t even want to do any business.

As for the green-skinned gangster, Lin Fu thought for a while and said to Lin Jingzhong: "I made an appointment with Zuo Sikou of Jiangning Prefecture to join the army today, Zhang Yubo. You come with me. The anti-theft security on the north bank of Longzangpu in Jiangning City is under the jurisdiction of Zuo Sikou. Today

You have met Zhang Yubo, and it will be easier to deal with the subordinates under Zuo Sikou in the future..."

Zhao Hu led his young brother back to the dustpan lane first, while Lin Fu took Lin Jingzhong and Zhou Pu to the feudal mansion.

When I met with Zhang Yubo, I was not worried about Jiyun society being invaded by local evil forces in the future, but I wanted to know from Zhang Yubo some inside information about the Jiangdong Inspectorate.

Although the Zuo Sikou of the Jiangning Military and Horse Division is under the jurisdiction of Jiangning Prefecture, Zhang Yubo, as one of the civilian officials in charge of the local security forces in Jiangning, also needs to be dispatched by the Ancha Envoy's soldiers to prepare signatures, so he is half-footed in the Ancha Envoy's Yamen

.Besides, when Zhang Yubo first arrived in Jiangning from the capital, he served as the eighth-rank governor of the Jiangdong Inspector-General Sizheng, and was later promoted to the seventh-rank Jiangning Army Sizheng Zuo Sikou to join the army, so he knew a lot about the internal details of the Jiangdong Inspector-General.

Although Zhang Yubo prefers to let the county magistrate go, he never dares to be careless about the inspection and envoy affairs. As a new member of the Chu Party and a Dongyang native, Zhang Yubo, who is also a Dongyang native, has the same thoughts as Moling County Magistrate Chen Yuanliang.

Can be labeled as Chu Party through Gu Wuchen.

While attending Yang Pu's cleansing banquet at the Dongyang Guild Hall, Zhang Yubo heard Yang Pu talk about Lin Fu's refusal of Gu Wuchen's invitation to join the curtain, and knew that he was a person who was highly regarded by Gu Wuchen.

Lin Fu invited them to meet at the feudal mansion, so Zhang Yubo naturally had to squeeze out time from the numerous banquets.

Although Su Mei became famous in the Fan Tower, so far her flower cards are still only placed in one place in the Fan Tower. Lin Fu has been in Jiangning for the past few days, and tonight is the first time he came to the Fan Tower. It is not for anything else, just because the Fan Tower is entertaining others.

One table, plus the money for some flower cards, cost less than ten taels of silver. If this banquet was not specially for Zhang Yubo, who was considered one of the top figures in the Dongyang Township Party in Jiangning, Lin Fu would not dare to be so extravagant; in addition, Lin Meng was also invited

Gotta keep company.

Jiangning stayed in the capital for this dynasty, the southern capital of the empire, and there were many high-ranking officials. A seventh-grade sesame official was really nothing, but Zuo Sikou of the Military and Horse Division was equivalent to the director of public security a thousand years later, and he was considered a real power in Jiangning City. Lin Fu

Lin Mengde and Lin Mengde met in front of the feudal building first. When they entered the feudal building to agree to sit down, they didn't pay much attention to the waiters in the feudal building. They waited in front of the building for Zhang Yubo to come over, and two waiters in brocade clothes rushed out of the feudal building.

He enthusiastically led them into the hall. ,!


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