188 [The Magical Box Office of Adverse Market Growth]
Although it is the Lunar New Year, unless the boss is Chinese, there will be no holiday.
"The Royal Sister" is screened 5 times a day in 25 Chinese community theaters, but the attendance rate for those two shows during the day is extremely low because many people are busy going to work and children have to go to school.
Fortunately, many workers in Chinatown work for Chinese bosses in the community, and many have holidays, so the box office during the day is barely passable.
On the 29th of the twelfth lunar month, due to the reputation accumulated on the first day and the relative isolation of the Chinese community, internal information flow was relatively fast, and the attendance rate increased significantly on the second day.
Until New Year's Eve, the attendance rate of "The Royal Sisters" increased again. Two theaters in New York's Chinatown were almost full. The attendance rate of theaters in other areas was also around 90%. The audience response was amazingly good.
At this time, overseas Chinese are not allowed to watch the Spring Festival Gala, and there are no other good entertainment and celebration activities. Now that a wonderful Chinese movie suddenly comes out, they will naturally bring their families to watch it.
This situation lasted until the second day of the Lunar New Year, and the single-day box office on the third day of the Lunar New Year began to decline slightly. After the fifth day of the Lunar New Year, the single-day box office of "The Royal Sister" in 25 theaters had dropped to about 50,000. By the first day of the Lunar New Year, the single-day box office
After ten days, except for the box office surge on Valentine's Day, the box office for the following single days dropped to 30,000.
30,000 is a very dangerous number. It can only maintain a slight profit for major theater chains. If it drops further, the theaters will almost lose money.
By this time, "The Royal Sisters" had been screened in 25 theaters in the Chinese community for a total of 13 days, with a cumulative box office of US$817,000.
February 14th is the tenth day of the Lunar New Year, which is Valentine's Day in the West. It is also the day when Martin Theater releases "The Royal Sisters".
For other ethnic groups in the United States, they don’t have much of a Lunar New Year, and February is completely the off-season for movies. Basically, Hollywood giants will not release good movies at this time.
In other words, there are very few moviegoers at this time, but at the same time, there are no high-quality films to compete with "The Royal Sisters". (Sometimes Hollywood giants will go out of their way to release good films specifically in this off-season to attract audiences back to the cinema.
, and there have been many successful examples of box office sales during the off-season)
Although "The Royal Sister" is an Asian movie, in the eyes of Karl Patrick, it is not inferior to Hollywood action movies. It was very generous and was released in 100 theaters at the same time.
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Georgia, known as the "Empire State of the South", is also the most populous state in the United States.
The headquarters of Martin Cinema Line is in Atlanta, the capital of Georgia. A quarter of the 119 cinemas owned by the theater chain are in Georgia. The distribution company's promotion of "The Royal Sisters" is mainly based in Georgia.
host.
Although the future Carmichael Cinema Line will specialize in small community cinemas, this development plan has not yet been fully determined at this time, and there are only some prototypes. For example, in Atlanta, the home of Martin Cinema Line, there are four large multiplex cinemas here alone, and the theater
Martin Cinema, the leading theater in the world, opened 68 years ago.
Looking purely at the film market in Georgia, even the five major cinema chains in the United States at this time cannot compete with Martin Cinemas in Georgia.
On February 14th, Valentine's Day, business in movie theaters and flower shops was particularly good.
There was a long queue of people waiting for tickets outside the ticket window of Martin Cinema, the leading cinema of the Martin Cinema chain.
These moviegoers are not here for a particular movie. In fact, it doesn’t matter to them what kind of movie it is, as long as it’s a movie.
In addition to movie tickets being in short supply, popcorn and drinks are also sold like crazy, adding considerable revenue to the cinema.
"Hey. Are there any good movies today?" a white man asked the ticket clerk, waving to his girlfriend not far away while talking.
""Royal Warrior" is good." The conductor replied.
The white man didn't even bother to ask what the movie was. He just paid for two tickets, then put his arms around his girlfriend's waist and went to buy snacks.
The movie hasn't started yet in the screening room, but the auditorium is already full, and they are all sitting together in pairs, hugging each other, chatting, and occasionally kissing and caressing.
Of course, it is not ruled out that there will be a few single viewers, or those unlucky ones who are heartbroken on Valentine's Day.
The sweet couple only had eyes for each other. Some viewers didn't even notice the movie started. They waited for a long time before looking at the big screen, and then suddenly uttered a curse word: "Fake, why is this an Asian movie!"
There were also many viewers who were attracted by the action scenes of "The Royal Sisters" that were rare in Hollywood. Until the fighting started in the plane, especially the smashed windows of the plane and the explosion of grenades in the back, some American viewers were very moved.
Shocked.
Westerners generally have prosopagnosia towards Orientals, just like Chinese people see African black uncles who all look the same. These white audiences even watched for more than ten minutes and still couldn’t tell the difference between the characters played by Kang Jianfei and Hiroyuki Sanada in the film.
Characters can only be judged by their height.
But no matter what, this movie has deeply attracted them.
It was not until a large number of Hong Kong martial arts instructors went to Hollywood in the 1990s that their action scenes were truly enjoyable to watch. At this time, when I first saw a gorgeous Chinese Kung Fu that was different from Bruce Lee, I almost felt like watching Americans for the first time.
It's as shocking as watching "Crouching Tiger, Hidden Dragon" or the Chinese watching "Jurassic Park".
"Oh, you're buying cakes!" This exclamation sounded from time to time in the screening room.
The explosion scene was okay, as American audiences had seen it before, but the fatal speeding scene really stunned them.
“Is it possible that in addition to everyone in China knowing kung fu, everyone in China can also drive a speeding car?”
This is the question that many American viewers had in mind when watching "The Royal Sisters". This question was not answered until the behind-the-scenes footage at the end of the film. The blood on the stuntman who was dragged out of the deformed car cab was enough to explain
everything.
"Pa bang bang..."
Seeing those desperate extra shots, there was a burst of applause in the screening room. This applause was a tribute to the creator of the film.
The couples who originally came to celebrate Valentine's Day almost all turned their attention to the movie in the end. Because this is a movie with Cantonese and Japanese dialogues, white audiences have to pay close attention to the English subtitles and listen if they are slightly distracted.
I don't understand what the actor is talking about.
Perhaps it was related to Valentine's Day, but the plot of Hiroyuki Sanada's crazy revenge for his wife and Kang Jianfei's death for Lin Qingxia in the film actually moved many female viewers.
On the first day of its release in the Martin Cinema Line, "The Royal Sisters" earned a box office of 450,000, which is equivalent to half of the cumulative box office of the 25 theaters in the temporary theater chain for 13 days.
Of course, this first-day box office cannot mean anything. After all, it is taking advantage of Valentine's Day, and box office data cannot mean anything.
On the second day after it was released on Valentine's Day, the single-day box office data of "The Royal Sister" suddenly dropped, directly from 450,000 to a pitiful 230,000. Fortunately, this data stabilized on the third day, and the single-day box office has remained at 230,000.
More than 200,000.
Just about a week after "The Royal Sisters" was released in Martin Cinema, when Kang Jianfei thought that the single-day box office would fall below 200,000, the movie's attendance suddenly increased against the trend, and the single-day box office increased to 270,000.
Carl Patrick has done everything he can. He believes that "The Royal Sisters" will probably be released for more than 20 days, and the final box office will be close to 4 million.
Similarly, after repeatedly calculating various data, Kang Jianfei also believed that "The Royal Sisters" could only get a box office of more than 3 million at Martin Cinema.
However, the truth is far more magical than fiction. Both of them miscalculated, and the subsequent box office performance can be described as a miracle.
On February 20, the sixth day of the release of "The Royal Sisters" in Martin Cinema, the box office suddenly showed a growth against the market. Then it continued to grow for several consecutive days, until February 28, the single-day box office reached 38
Wanshi, this strange box office growth stopped, and the single-day box office began to slowly decline again.
Carl Patrick specially sent people to conduct a questionnaire survey among the audience, and the results were very surprising. About one-fifth of the audience said they came to the show after seeing the advertisement, and the remaining four-fifths said they were introduced by friends.
It's purely word-of-mouth promotion. Carl Patrick was speechless when he heard it.
The box office of some movies is indeed incomprehensible, such as "The Ghost Story", which later grossed over 100 million; and the miracle film "Titanic" which had a box office of over 10 million in a single month for several months in a row during the off-season.
Number".
Sometimes, the box office of a movie really depends on luck, like the bad movie "The Greatest Hits" by Shaw Brothers a few years ago, which inexplicably ranked ninth at the annual box office in North America.
In the history of American movies, there have been many cases where movies have been successful at the box office during the off-season. Once this happens, it often means two things: 1. The film has a good reputation; 2. There are no competitors at the same time.
This is the case with "The Royal Sisters". During the off-season of the movie, no matter how hard you promote it, you won't be able to increase the number of viewers. Only this movie can attract the audience to the cinema, and they are willing to spontaneously help promote it in their circle of friends.
, only in this way can we develop more audiences.
In the movie market of several southern states in the United States, "The Royal Family" is simply a standout. Facing this dark horse at the box office, the entertainment section of the "Atlanta Journal Journal" even specially published a film review: "The Royal Family" subverts the United States
The audience's consistent impression of Chinese-language movies is that the Chinese in the film no longer wear long robes and short coats, but are living modern people. It is full of modern urban elements and satisfies American audiences' curiosity about Hong Kong and Japan...
What’s even more dazzling is the movie’s super gorgeous action scenes. The director artistically transformed Bruce Lee’s Chinese Kung Fu, which is familiar to American audiences. Watching the good and bad guys fighting in the movie, it seems that they are not fighting for their lives, but doing a dance.