A few days before Mrs. Thatcher's visit to China, "Happy Campus", which had only been promoted for a week, was released in New Era Cinema.
Since the summer vacation is over and students have gone back to school, the attendance rate of theaters in poorer locations is worrying. However, the participation of Li Yanshan and other members of the Happy Girls Group has greatly increased the appeal of this movie to young audiences, especially the four leading theaters.
The theater was crowded with spectators, and many students came to watch the movie as soon as school was over.
Outside the Broadway Theater owned by Anle, Kang Jianfei and Jiang Zhiqiang were sitting in the car, watching the student audience coming in and out.
After watching for a while, Jiang Zhiqiang exhaled and said, "The attendance rate is pretty good, and I finally didn't lose any money."
Kang Jianfei smiled and said: "It will definitely be better if we switch to the summer season. It's the off-season now, so it's good to have such a number of moviegoers."
Jiang Zhiqiang said: "However, there are a few small theaters in poor locations that cannot do it. The worst one has an occupancy rate of less than 40%. This is still the first two days of the release of a new movie. I am afraid that the occupancy rate will drop to 0% in a few days.
Less than 20%.”
"Just follow the rules," Kang Jianfei said helplessly. "For theaters with an attendance rate of less than 50%, I will only charge 60% of the copy fee. For every 10 points of decline in attendance, the copy rent will drop by 10%."
This is a measure developed by Kang Jianfei to protect the small theaters that have joined the franchise. Otherwise, who will follow you if you keep losing money? The biggest expense of a theater is the rental of copies. Kang Jianfei can be regarded as being extremely benevolent and righteous.
The average attendance rate of "Happy Campus" is very low, but no one laughs at New Era Cinema and Kang Jianfei's lack of performance, because everyone is about the same during the off-season.
Five days later, New Era Cinemas, which has three theaters, had no choice but to cancel "Happy Campus" in advance because the attendance rate was too low, and instead screened other old movies that were cheaper to copy.
As time goes by, "Happy Campus" is shown less and less often.
But what is quite strange is that because this film is so popular among student audiences and young people, while the attendance of some small theaters has declined, the attendance of the four major theaters owned by New Era Cinema has increased instead of decreasing.
A week has passed. "Happy Campus" grossed 3.89 million at the box office in its first week, which is rare in the off-season when there are not many good movies. It directly won the box office championship that week.
As soon as the news came out, the outside world was immediately impressed by New Era Cinemas, but industry insiders were more interested in the operation model of New Era Cinemas.
Because one week after the release of "Happy Campus", only 9 theaters were still showing the film. And those small theaters that dropped "Happy Campus" did not suffer losses due to lack of film sources. Instead, they seemed to have withdrawn.
New era theater chains generally resume their jobs and show old films, and they are completely independent and are responsible for their own profits and losses. Some theaters even make money by showing underground pornographic films.
If theater chains such as Shaw Brothers and Golden Princess are regular armies, then New Era Theater Line is a bunch of bandits. When there is a business, they will join in. After the transaction is completed, they will go away, and finally the money will be divided according to the amount of effort.
silver.
Jiang Zhiqiang said in an interview with Film Fortnight: "The new era theater chain is different from ordinary theater chains. Although theater chain companies have always existed, when there is no film source, each of its theaters is actually responsible for its own profits and losses.
Mr. Kang Jianfei called this a temporary cinema chain. We had operated it in the United States more than a year ago. I made hundreds of thousands of dollars at that time. So when Mr. Kang proposed the establishment of a new era cinema chain, I immediately agreed.
Because I have great confidence in this model... Mr. Kang Jianfei is definitely a film wizard, which is not only reflected in his directorial ability. The previous cancellation of the package system by Princess Golden and the current temporary theater system in the new era are both
It was created by Mr. Kang. Many Hong Kong filmmakers will benefit from the new theater model proposed by Mr. Kang. I admire him very much."
Jiang Zhiqiang also made a serious calculation for "Film Fortnightly". The conclusion he reached is: after forming a new era theater chain, the profits of small theaters will probably increase by 20 to 40%, while the income of several leading theaters will increase.
, an increase of more than 60%. After the DreamWorks movie was completed, all theaters were responsible for their own profits and losses, and the operating conditions were the same as before, without any worries of losses.
After the "Film Fortnightly" article was published, it was reprinted by many newspapers in Hong Kong, and Jiang Zhiqiang's calculation was also confirmed by professionals.
"Ming Pao Weekly" commented on this: "The emergence of temporary theater chains is tantamount to a revolution for the Hong Kong film industry. A gap has appeared in the monopoly of the film market by large theater chain companies. In the future, retail investors in Hong Kong
Cinemas are free to join temporary theater chains according to their own needs. And this is also a beneficial and harmless thing for some small companies and directors, because their movies have another way to be released..."
"Oriental Daily" began to publish another article praising Kang Jianfei: "If Shao Yifu's success lies in his careful calculation and maturity; Zou Wenhuai's success lies in his pioneering innovation and openness to all rivers; then Kang Jianfei's success lies in his courage to think
Dare to fight and be resourceful.
The Golden Princess Cinema Line canceled the subsidized theater system, which was a major change in the Hong Kong film industry. After more than two years, this system has completely disappeared in Hong Kong. When it comes to the cancellation of the subsidized system, Kang Jianfei has to be mentioned.
Because it was he who first proposed this suggestion to Lei Juekun.
Judging from the theater lineup of the New Era Cinema Line, most of the franchise members belong to second- and third-rate theaters. If any one person were to run this theater chain, there would only be one result-loss of money. So the original New Era Cinema
When the establishment of the theater chain was announced, many people were waiting to see a joke. No one thought that this theater chain could persist. But the result was surprising. Not only did this theater chain not suffer any loss, but it was running stably with no loss...
…”
As a reward for Oriental Daily's long-term promotion of Kang Jianfei, some exclusive news and rare photos obtained by Phoenix TV in Beijing will be selectively shared with Oriental Daily. General news will be given away for free.
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After the operation model of the new era theater chain was reported by the media, the most delighted ones were the small film companies and independent directors, who contacted Ma Qiao behind the backs of Princess Jin and Shaw Brothers.
Why did they contact Maqiao?
Because the distribution rights for New Era films are in the hands of Oriental DreamWorks. Which films can be released in New Era theaters depends on Ma Qiao, the chief operating officer of DreamWorks.
In this process, after Oriental DreamWorks abandoned the bad movies that were destined to hit the streets, it has various maneuverability for those movies with certain box office potential.
One is to distribute films on behalf of other companies, and DreamWorks earns a distribution fee in the middle; the second is to purchase the film directly, spend a sum of money to buy the film, and operate it as DreamWorks' own film.
Don't underestimate this. Just controlling the distribution rights of one theater chain can make Oriental DreamWorks one of the Hong Kong film giants. It will not only increase the company's income, but also greatly enhance the company's influence. After all, there are so many small and medium-sized companies
The film company depends on DreamWorks' attitude.
And when purchasing or distributing films for other companies, Oriental DreamWorks' human resources department and artist department must also be involved. In these films, talents from small companies can be discovered. Any director, actor, screenwriter, photographer with potential
Engineers, etc. will all be recorded by DreamWorks. Once there are talents worth selling, DreamWorks can recruit them through various methods.
It can be said that the establishment of the temporary theater chain not only solved the problem of DreamWorks' film production, but also directly elevated Oriental DreamWorks to a higher level and became a major player in the Hong Kong film industry.
"Awesome, Kang Jianfei's move is so wonderful!" Zou Wenhuai couldn't help but praise him after he thought everything through.
Among the big names in the film industry, although Zou Wenhuai has the hottest box-office battle with Kang Jianfei every year, he is actually the one with the least conflict with Kang Jianfei. In the recruitment operation some time ago, Zou Wenhuai only poached one-third of the people.
members of the Raptors stunt team, unlike Lei Juekun who poached two generals.
As for the box office battle between Golden Harvest and DreamWorks, it is just a normal business competition. To put it more simply, Kang Jianfei and Zou Wenhuai are quite heroic.
As for Shao Yifu and Lei Juekun, they were completely at odds with Kang Jianfei.
On Shao Yifu's side, it was mainly Fang Yihua who used small tricks to control Yin Kang Jianfei, and Shao Yifu passed the censorship and blocked the DreamWorks film. The grudge between the two parties has become irreconcilable.
And what about Lei Juekun?
From Lei Juekun's point of view, he just wanted to use coercion to achieve the goal of investing in DreamWorks. However, for Kang Jianfei, Lei Juekun's behavior was forcing him to die, and he was completely determined to die.
, you live and die at my own pace.
Kang Jianfei has become prosperous with the help of New Era Cinema. How does Lei Juekun feel now?
Lei Juekun's intestines were filled with regret. DreamWorks is the most profitable film company in Hong Kong. After DreamWorks terminated the cooperation with Golden Princess, the profit of Golden Princess Cinema will be reduced by at least 20 to 30%. In Lei Juekun's plan,
Kang Jianfei would 100% give in, but now not only has he failed to invest in DreamWorks, but he has achieved nothing, causing himself a lot of losses.
The other two shareholders of Golden Princess Cinema, Chen Rongmei and Feng Bingzhong, are now very critical of Lei Juekun, because Lei Juekun has seriously damaged their interests for personal gain.
What worries Lei Juekun the most is that Chen Rongmei and Feng Bingzhong have shown signs of breaking up and seem to be joining that New Era Cinema chain.
Of course, the idea of joining the New Era Cinema is just an excuse to threaten Lei Juekun. After all, the Golden Princess film source is now abundant, which is far more profitable than the New Era Cinema. Chen and Feng only did it if they were very clever.
Disband.
But with the development of New Era Cinema, in a year or two, when New Era has sufficient film sources, it is really possible that Chen Rongmei and Feng Bingzhong will leave Princess Jin and join New Era.
Lei Juekun's monopoly in Golden Princess Cinema has been broken. Now that Chen Rongmei and Feng Bingzhong have joined forces, they have to argue with Lei Juekun on many matters, which makes him very annoyed.
Lei Juekun often even couldn't help but think: "It would be great if Kang Jianfei was not forced to leave!" (To be continued. If you like this work, you are welcome to come to Qidian () to vote for recommendation, monthly vote, your support,
This is my biggest motivation. Mobile phone users please go to m. to read.) 9
