The scandal between Zhao Yazhi and Huang Yuanshen has become more and more intense, and seems to have reached the point where it is widely known in Hong Kong.
The social atmosphere in Hong Kong at this time is very open compared to mainland China and Taiwan. For example, when Zhou Yunfa was rumored to have an affair with Miao Jianren two years ago, "Ming Pao Weekly" broke the news that Miao Jianren had many boyfriends.
However, the audience still loved watching Miao Jianren's plays and did not criticize him for his playfulness.
The reason why the scandal between Zhao Yazhi and Huang Yuanshen caused such a big fuss this time, apart from their respective fame, the bigger reason is that they are both married.
Extramarital affairs are somewhat unacceptable and have risen to a moral level, which is why so many media are criticizing them.
Under such terrible pressure from public opinion, if it weren't for Kang Jianfei's daily guidance and comfort, Zhao Yazhi would probably have had a mental breakdown and would not dare to go out.
This incident even alarmed Shao Yifu, Fang Yihua and other wireless station executives. Wang Tianlin was called to Fang Yihua's office for a half-morning talk. When he finally came out, his face was very ugly.
When Wang Tianlin returned to the crew to start work, Kang Jianfei noticed something was wrong with his expression and asked: "Uncle Tianlin, are you planning to cut this drama in half?"
"Let me continue filming, but the drama "Shanghai on the Beach" may not be broadcast in the near future, so it can only be stored in storage," Wang Tianlin sighed, patted Kang Jianfei on the shoulder and said, "Don't tell other people about this.
So as not to affect everyone’s mood during filming.”
After Kang Jianfei heard this, he didn't feel disappointed at all. Instead, he said with a smile: "Uncle Tianlin, if it is because of the scandal, I think you don't have to worry. I guarantee that the situation will change within five days.
"On the Beach" will definitely premiere as scheduled."
Wang Tianlin was deeply skeptical of Kang Jianfei's words, but Kang Jianfei always did things unexpectedly, which gave him some hope for the development of the scandal.
Kang Jianfei said half-jokingly: "Uncle Tianlin, how about we make a bet. If I can turn things around within half a month and make Sister Zhi more popular and have a better reputation than before, how about you do me a favor?"
"
Wang Tianlin stared at Kang Jianfei for a long time, and couldn't help but ask: "What else are you planning?"
Kang Jianfei smiled and said: "Don't ask me yet, just tell me whether you want to gamble or not."
Wang Tianlin finally became interested and asked: "If I win, what do you lose to me?"
Kang Jianfei said: "I will be your assistant for free for a year, and I will write two good scripts for you."
Wang Tianlin asked again: "Then if I lose, what do you want me to agree to?"
Kang Jianfei chuckled and said, "I'm going to rent a complete set of film shooting equipment from Shaw Brothers. When the time comes, I'll ask Uncle Tianlin to put in a good word for me and see if I can get a 30% discount on the rent."
After hearing Kang Jianfei's words, Wang Tianlin was even more surprised than when he heard that he could reverse Zhao Yazhi's unfavorable image, and asked, "Are you really ready to make a movie?"
Kang Jianfei said with an innocent and encouraging expression: "I plan to try my abilities, and Uncle Tianlin must help."
Wang Tianlin thought for a while and said: "More than half of "On the Beach" has been filmed, and the theme song has also been recorded by a singer. If it cannot be broadcast after filming, the wireless station will suffer a lot of losses. If you can really turn things around
The situation is so that "Shanghai Beach" can be launched smoothly, let alone 30% off the rent, I can guarantee 50% off..."
Before he could finish speaking, Kang Jianfei interjected: "Once a word has been said, it's hard to follow up. Uncle Tianlin, we have made an agreement, and the rental of the entire set of shooting equipment will be 50% off."
When Wang Tianlin saw Kang Jianfei being so impatient, he immediately couldn't laugh or cry. At the same time, he was extremely curious about what Kang Jianfei would do.
…………
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The best way for a public figure to refute rumors is not to argue with the rumor mongers, but to raise another topic and draw public attention to his own assumptions.
What Kang Jianfei has to do is very simple, that is to package Zhao Yazhi's image in an all-round way, and cooperate with the promotion of "Oriental Daily" to make Zhao Yazhi a synonym for elegance, virtuousness, and gentleness. In this way, the public will naturally
Selectively exclude and forget her negative news.
Speaking of which, the Chinese entertainment industry’s packaging of celebrities began in the era of movie star-centricity.
The development of movies has gone through several eras, from the initial photographer-centered system to the director-centered system, and then to the star-centered system (at one time there was also a screenwriter-centered system). After the star-centered system was established, major companies
Start packaging their respective stars.
For example, the Shaw Brothers actors in the 1960s were prohibited from spreading any scandals by the company, and even some popular stars were not allowed to fall in love in order to maintain the perfect image of the stars in front of the public.
Even so, the celebrities of this era are still quite unprofessional compared to the celebrities after the 1990s.
Twenty years from now, celebrities who are slightly more famous will dress up carefully when going out for a walk, for fear of being photographed by reporters in a bad light.
And what about this era? Most celebrities usually dress in a very popular way. They only dress up carefully when attending important events, taking photos, or appearing on TV. Because there are no crazy paparazzi at this time, you don’t have to worry about your tacky appearance the next day.
You won't be laughed at by your peers on the entertainment page, and you don't have to worry about your image being ruined by a secretly taken photo without makeup.
Just like Zhao Yazhi, she is obviously a popular actress on the A-list, but sometimes she wears sportswear when going out, even without jewelry for the sake of convenience. Even when being interviewed by magazines, she wears casual home clothes and doesn't care about her image at all.
How can this be done?
Zhao Yazhi was led by Kang Jianfei to a studio on the Clear Water Bay set in a daze. Seeing the staff covering the natural light from the doors and windows with black cloth, he asked curiously: "A Fei, why did you bring me here?"
Kang Jianfei opened the suitcase he had brought, which was filled with all kinds of high-end women's clothing. Another small box was opened, and there were all kinds of dazzling jewelry.
Every woman doesn't like these gadgets. Zhao Yazhi's eyes lit up when she looked at the clothes and jewelry and asked: "A Fei, these are so beautiful. Didn't you buy them all?"
"I borrowed them all from Director Ma of Oriental Daily," Kang Jianfei said, suddenly leaning into her ear and saying ambiguously and intimately, "If Sister Zhi wants it, I can buy it for you when I have the money."
Zhao Yazhi looked around vigilantly and found that everyone was busy with their own things, so he breathed a sigh of relief and said, "A Fei, don't do this outside. It's not good for others to see you."
Kang Jianfei asked with a wicked smile: "Sister Zhi, do you mean we can do it at home?"
"I won't talk to you anymore." Zhao Yazhi rolled her eyes at him.
While the two were talking, two more women came in one after another, but they were the hairstylist and makeup artist Kang Jianfei borrowed from the crew.
Kang Jianfei immediately came on as a half-assed stylist, instructing the hairstylists and makeup artists to get busy. About an hour later, Zhao Yazhi's first look finally came out, with evening dress, earrings, necklaces, rings, hair style, and makeup all paired together.
Zhao Yazhi, who was originally wearing jeans and full of youthful atmosphere, immediately transformed into a mature, charming, gentle and elegant lady.
The hairstylist and makeup artist were stunned when they saw Zhao Yazhi's new look. As women, their eyes shone with envy, and they admired Kang Jianfei's styling design ability.
In fact, how could Kang Jianfei know how to design any style? If you were a mainlander a few decades later, you would have noticed at a glance that Zhao Yazhi's outfit was just a promotional photo for her endorsement of "Lao Fengxiang" jewelry...
After finishing his guest appearance as a stylist, Kang Jianfei became a photographer again, directing the lighting engineers to set up background boards and lighting.
Kang Jianfei spent his whole life playing with movie cameras and rarely took flat photos, but that doesn't mean he doesn't know how to do it. With his keen judgment of light and shadow, he is definitely better at flat photography than many professional flat photographers.
After taking a set of evening dress photos, Kang Jianfei asked the hairstylist to redo his hair and put on the clothes of a modern professional woman.
After a whole day of shooting, Kang Jianfei took a total of four sets of photos of Zhao Yazhi, namely evening wear, home, professional and cheongsam.
After developing it, Kang Jianfei took the photo and ran to Ma Chengkun's office at Oriental Daily. He threw the photo on his desk and said with a smile: "Mr. Ma, how about taking a look?"
Ma Chengkun couldn't take his eyes away after just one glance. These ultra-era photos are really stunning. Ma Chengkun has seen many beauties, but these photos of Zhao Yazhi gave him the feeling of seeing a fairy - she turned out to be a woman
It can be so beautiful that it can’t be deduced from the world.
"Did you take the photo?" Ma Chengkun asked after swallowing his saliva.
Kang Jianfei nodded and asked, "Is the magazine ready?"
Ma Chengkun resisted the urge to continue admiring the fairy, put away the photo and said, "I've already prepared it. I'm just waiting for your photo."
The magazine they were talking about was an entertainment magazine called "Oriental Weekly" under the "Oriental Daily". When this magazine was first published, it followed the trend of publishing after seeing the popularity of "Ming Pao Weekly". Unfortunately, the sales volume never increased.
Go, you can only sell a few thousand copies of each issue.
At this time in Hong Kong, "Ming Pao Weekly" can be regarded as the king of entertainment magazines, and "Oriental Weekly" cannot be surpassed no matter how good it is. Kang Jianfei's suggestion to Ma Chengkun was to transform "Oriental Weekly" from an entertainment magazine to a fashion magazine
Magazine, find a different way to achieve good results.
At this time, there were no real fashion magazines in Hong Kong, and Hong Kong people's concept of famous brands had not yet been formed. Many young people did not buy their clothes in clothing stores, but found tailors nearby. Until the mid-1980s, famous brand clothes
The concept was established by Pan Disheng, and coupled with the substantial increase in the consumption power of Hong Kong society, the world's major fashion magazines have entered Hong Kong.
Kang Jianfei did not want Ma Chengkun to make a purely fashion magazine. After all, Hong Kong's fashion market is still in its pioneering era, so he suggested that he make a magazine with both entertainment and fashion elements. Turn the original weekly into a bimonthly and increase the size of the magazine.
Use better quality paper and ink to print, creating a high-quality magazine that can be distinguished from "Ming Pao Weekly" in appearance.
Nowadays, many world-famous brands have entered the Hong Kong market, but most Hong Kong people are not very interested in them. Once the sales of this magazine increase and a certain fashion awareness is established in the hearts of readers, it will inevitably attract countless world-famous brands to Hong Kong.
Dealers will definitely make a lot of money from advertising fees.
According to the agreement between Kang Jianfei and Ma Chengkun, if the sales volume of the revised "Oriental Fashion" (ie "Oriental Weekly") exceeds 15,000 copies, Ma Chengkun will pay Kang Jianfei a one-time planning fee of 30,000 yuan, and "Oriental Daily"
” and “Oriental Fashion” provided free advertising for Kang Jianfei’s film for a month.
Kang Jianfei's favorite thing to do is to do something that can be done with one stone. Helping Ma Chengkun plan the revision of "Oriental Fashion" was completely done on a whim, but the rewards after it was completed were not small: firstly, it can strengthen the friendship with Ma Chengkun; secondly, it can earn a fortune.
A sum of cash; third, he can package a perfect Zhao Yazhi and reverse his negative image among the public; fourth, he can promote his first movie for free.
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