In a luxurious villa in the mid-levels of Hong Kong Island, Pan Desheng washed up and went to the dining room, where his father Pan Jinxi was already sitting there reading the newspaper.
Seeing her son coming over, Pan Jinxi took off the pipe from his mouth, knocked the ashes, and said, "When you come back this time, you should go to the company to do some work, right?"
The Pan family is in the watch business, and Pan Jinxi is getting older, so she naturally hopes that her son can work in the company early and develop his abilities. When the time is right, he will slowly hand over the family business that he has built throughout his life to his son.
inside.
But Pan Desheng didn't appreciate it. This young man returned from studying in the United States last year and actually worked as a salesperson in his family's watch shop for half a year, and then went to work as an apprentice in a famous Swiss watch and jewelry store.
Pan Disheng, who has been an apprentice in Switzerland for a year and a half, is now able to assemble watches by himself. After returning to Hong Kong some time ago, he has been running in major watch and jewelry stores in Hong Kong, but he has never mentioned working in the family company.
Hearing Pan Jinxi's question, Pan Disheng finally expressed his thoughts: "Daddy, I want to borrow 1 million US dollars from you to open a watch and jewelry store by myself."
Pan Jinxi blew his beard and said displeased: "I am in the watch business. You don't take care of so many watch shops at home, but you actually want to open your own shop. Are you out of your mind? Do you think you need to start your own business to show your talents?"
What's your ability? You are my son. If I die, these watch shops will be yours!"
Pan Disheng sorted out his words and said, "Daddy, what I want to open is not an ordinary watch store, but a famous brand watch store."
Pan Jinxi said with a smile: "Come back to your famous brand thing again. Among the 10,000 people in Hong Kong, it would be difficult to find one person who loves buying famous brands. As soon as your store opens, I promise to close it within a month.
No customers!”
Pan Desheng thought about it and said, "Daddy, maybe I can give it a try. If it fails, I can go back to my company and work honestly."
"Really?" Pan Jinxi asked.
Pan Disheng nodded and said: "Really."
"Well, I'll wait for your watch shop to close!" Pan Jinxi said with a smile. Although $1 million is a large amount, it would be worth it if it can make his son calm down and return to work in the family company.
After the father and son concluded the deal, they were both in a happy mood.
Pan Disheng took a copy of "Oriental Daily" and opened it. He has been reading "Oriental Daily" every day for the past half month. Not to read the serial "Xun Qin Ji", but to read the supplement advertisements.
Yes, advertising!
Since half a month ago, "Oriental Daily" has devoted an entire page every day, with no articles or advertisements, and only four big words - "Oriental Fashion".
The sales volume of "Oriental Daily" has skyrocketed during this period, and many people are paying attention to it. Now that such a bizarre thing suddenly occurs, it will naturally lead to countless speculations.
On the first day, people saw that a certain page of "Oriental Daily" only had four confusing big characters, and they thought it was the typesetting or the typesetting staff who made a mistake. Especially those who were working with "Oriental Daily"
His colleagues even wrote to ridicule him for being unprofessional and making such a low-level mistake.
The next day, the page was still bright red, with the same four big characters: Oriental Fashion. But under these four big characters, there was another line of small characters: What is fashion?
At this time, no one finally thought that Oriental Daily had made a low-level error, but took it as intended.
But the problem is, this page only has a few words, and there is no advertising slogan, no contact number, and no explanation. Everyone who saw this page of the newspaper is guessing where the "Oriental Daily" is.
What the hell, how much money does it cost to waste a page every day?
Human psychology is so weird. The less "Oriental Daily" explains, the more people want to know the truth. As a result, a phenomenon has appeared that makes people in the newspaper industry dumbfounded. Many people got the first article after getting "Oriental Daily"
The only thing I wanted to do was to go and look at the big red "advertisement" and see how many more words appeared on it today.
It wasn't until the twelfth day that readers finally figured out that it was "Oriental Weekly" that was going to be renamed "Oriental Fashion" to create Hong Kong's first fashion magazine.
On the thirteenth day, a subscription phone number appeared on that edition of the newspaper, but the price of "Oriental Fashion" was a bit ridiculously expensive. It actually cost 6 yuan, which was nearly twice as expensive as the 3.5 yuan of "Ming Pao Weekly".
After Pan Disheng returned to Hong Kong, he was doing market research on the watch and jewelry industry, but he read Oriental Daily every day because the four words "Oriental Fashion" attracted him.
What is fashion?
Different people have different understandings of fashion.
As a person who wants to return to Hong Kong to build a famous brand, Pan Disheng’s understanding of fashion is famous brands, using fashion to motivate people to buy famous brand watches and jewelry**.
Today's "Oriental Daily" is no longer a full-page bright red, but a magazine cover printed in full color. On the cover is a gorgeous beauty wearing a black evening dress. Next to it, a few bold fonts read: "Warm
Congratulations on the official launch of Hong Kong's first fashion magazine "Oriental Fashion"!"
Pan Disheng was surprised when he looked at the newspaper and laughed, but in his heart he admired the people who planned this series of publicity. The advertising campaign in the past half month was simply amazing. After arousing the curiosity of more than 100,000 readers in Hong Kong,
It was only then that the true identity of this magazine was released bit by bit, so that even before "Oriental Fashion" was published, it was already well known in Hong Kong.
At this moment, the Filipino maid held a cowhide bag and placed it on the table in front of Pan Desheng: "Master, the postman said the magazine you ordered has arrived."
Pan Disheng knew that he had ordered "Oriental Fashion". When he opened it, he was also deeply shocked by the photo of Zhao Yazhi on the cover. He was not shocked by Zhao Yazhi's beauty, but because of the beauty of this photo.
Shocked by the superb modeling and photography skills.
Pan Desheng wanted to return to Hong Kong to build a famous brand, so naturally he often paid attention to European and American fashion magazines. The photos of European and American fashion models on them seemed to be a level of mediocre compared with the current cover photo.
Opening the magazine, there is a declaration of revision in front of it. The general meaning is: Hong Kong is a modern metropolis, but fashion has not kept up with the world's trends. The magazine "Oriental Fashion" is to lead the trend of Hong Kong and create an Oriental fashion city.
Next is the catalog page, and then the advertisement page. The advertisement page is actually an advertisement for "Zhongji Suits". Pan Disheng was speechless when he saw it. He felt that the advertisement was simply ruining this fashion magazine.
Then there was a long article about Zhao Yazhi, titled "Fashion Beauty - Zhao Yazhi". The article praised and praised Zhao Yazhi to the fullest, but with the pictures in the article, it would not make people feel disgusted.
Even women will only feel envious when they see it, and then think about how they should dress to be more beautiful.
The following pages are simply a photo album of Zhao Yazhi. Different styles of clothing, hairstyles, and jewelry are combined to create a perfect woman who transcends the aesthetics of this era.
In particular, Zhao Yazhi's group of photos of professional women gave people a strong visual impact in this era when there was no concept of "office girls" - it turns out that women can be so beautiful in professional attire.
Pan Disheng didn't finish reading the magazine, so he started looking through the copyright page of the magazine, called to discuss booking advertising space, and at the same time started looking for Zhao Yazhi's contact information. He decided to ask Zhao Yazhi to be his future famous brand watch and jewelry store.
's spokesperson.
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Due to the high price of "Oriental Fashion", although it became famous due to continuous publicity in newspapers, the subscription sales of the first issue were only more than 1,000 copies.
Another 8,000 copies of "Oriental Fashion" were put directly into the market. Ma Chengkun originally thought that these 8,000 copies would take a week to be sold out. But only on the second day after the magazine was launched, the circulation department received news that the market was in urgent need of additional printing.
, those 8,000 copies of "Oriental Fashion" were actually sold out in a day and a half.
There are several types of people who buy magazines: one is men, who buy magazines to look at pictures of beauties; the other are fans of Zhao Yazhi, who naturally want to collect beautiful photos of their idols after seeing them; the third are women, who buy magazines and go back to learn from them.
How to dress yourself; the fourth is tailoring, buy magazines and study the characteristics of clothing above.
Most of the clothes of ordinary people in Hong Kong are made by tailors. After some women saw the beautiful clothes in "Oriental Fashion", they asked tailors to make them according to the styles in the magazine. The result is that all tailors in Hong Kong
, contributed to the sales of hundreds of copies of "Oriental Fashion".
At some point, a whirlwind seemed to blow up on the streets of Hong Kong, and women were all wearing new styles of clothes. Those clothes were simple and refreshing, with a strong independent female style, and were neutral without losing the charm of women.
A French photographer in Hong Kong also took several sets of photos of women dressed on the streets in Hong Kong. These photos were published by the French fashion magazine "elle" half a year later, and immediately attracted thousands of women in Europe, including many Europeans.
Famous fashion designers have come to Hong Kong to collect inspiration materials.
Who knew that these clothes were just the styles of later generations, made by an ordinary Hong Kong tailor in Kang Jianfei's vague description, which took him a few days to make.
Zhao Yazhi, who caused this fashion trend, has quietly doubled her net worth. From a popular TVB star to a female fashion icon, she has become synonymous with elegance, independence and gentleness.
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On the fifth day after "Oriental Fashion" was released, Kang Jianfei was about to rush to Shaw Brothers to rent film shooting equipment. Before he left the house, he received a call from Ma Chengkun himself.
Ma Chengkun's voice was brisk on the phone, and he said happily: "A Fei, the sales volume of "Oriental Fashion" has exceeded 15,000, and it looks like it can sell more. I just had someone transfer 50,000 yuan to your account, please take the time."
Go check it out. In addition, I have prepared the newspaper page for you. When your movie will be promoted, come and tell me five days in advance so that the people below can make arrangements in advance."
The agreement between Kang Jianfei and Ma Chengkun is that if "Oriental Fashion" can sell 15,000 copies, Ma Chengkun will give him a planning fee of 30,000 yuan and free publicity for his film. Now Ma Chengkun has paid a one-time payment of 50,000 yuan.
Wan, obviously because the magazine has great prospects, it gave Kang Jianfei an extra bonus of 20,000 yuan.
Kang Jianfei was naturally very happy to be able to get more money. He said: "The promotional advertisement for the movie will be roughly before the Spring Festival. I hope Chairman Ma can coordinate it well."
Ma Chengkun said with a smile: "What else are you calling Ma Dong, Mr. Ma? Just call me Brother Ma. I'll treat you to dinner another day. I'll be out one day. By the way, take Miss Zhao with you. There's another person coming."
Kang Jianfei asked: "Is there anything else?"
Ma Chengkun said disdainfully: "A young man wanted to make a famous brand. He planned to let Miss Zhao endorse the brand, but Miss Zhao moved and couldn't find anyone, so she asked me to ask you out."
"Who is the young master?" Kang Jianfei asked.
Ma Chengkun said: "Pan Disheng."
Kang Jianfei's doubts disappeared. It turned out that he was the future "brand name king" of Hong Kong. It seemed that he was planning to open a famous brand store several months in advance.
——————
Alas, the planned plot is very evil, but after seeing the comments in the book review area, for fear of causing more people to have adverse reactions, Lao Wang could only restrain himself and restrain himself, and briefly mentioned the plot about Zhao Yazhi.
The next chapter begins with casting for the movie.