"Of course there is a difference," said Cen Jianxun. "If it is just to make quick money, then it can be like the Xiang brothers' Yongsheng Pictures, which can shoot whatever the subject matter is popular and invite any popular star to be the protagonist. This way it can be filmed
For a movie, unless the director is terrible or there is no release date, it will be difficult to lose money."
Pan Desheng nodded and asked, "What if you focus on your film career?"
Cen Jianxun said: "Mr. Pan, if you want to take movies as seriously as your jewelry store, then we must first formulate the company's development strategy so that we can do it for a long time and stand out among many movie companies."
"You're right, you need to have your own unique business philosophy when starting a company." Pan Desheng agreed with Cen Jianxun's words, because his Disheng Jewelry Shop relied on strategy to win and thus developed in just a few years.
Cen Jianxun further analyzed: "Before formulating a development strategy, we must be clear about what are the advantages of Debao Film Company?"
"It seems that we have no advantage." Pan Disheng thought for a long time and said that he himself did not understand film production and distribution, and his partner Hong Jinbao was often busy with Baohe Film Company. Although Cen Jianxun was great at film planning, he
I don't know how to be a director.
Cen Jianxun shook his head and said: "Debao Film Company has at least three advantages. First, Hong Jinbao is the company's second largest shareholder. Although he does not have much energy to run and develop the company, his reputation is there.
And sometimes you can direct and star in it and get good box office results, which is an advantage that other small companies don't have; secondly, Mr. Pan, you have a very good relationship with Golden Harvest. As long as our movies are not too bad, then there will be no
We don’t have to worry about the issue of distribution and release. This is the basic guarantee for the development of the film company; the third and most important advantage is that we... are not short of money."
"Not short of money?" Pan Disheng laughed and said, "I am indeed not short of money. But what kind of advantage is it?"
Cen Jianxun also smiled and said: "This is a great advantage. The bottleneck for the development of many film companies is lack of money. Lei Juekun, the financier of New Art City, suffered heavy losses in the stock market crash and real estate bubble in the previous two years, and he no longer has much money.
The spare money was spent on big productions, which led to the fact that New Art City's films last year were all small-scale urban comedies, and it even sold out two theaters owned by Golden Princess Cinemas last year."
Pan Disheng said: "You want me to invest in a big-budget movie?"
"I'm just giving an example." Cen Jianxun shook his head and said, "After knowing the advantages, we still need to analyze what we are lacking?"
Pan Disheng smiled bitterly and said: "Except for a boss and funds, we lack everything else. Even the cameras for filming are rented from Jiahe."
Shun Jianxun said: "That's right. If a film company wants to develop for a long time, it must first make its films sell well. And to increase the chance of a film becoming a hit, it must have a good director who can cooperate with it for a long time. Hong Jinbao is a good director.
, but Hong Jinbao’s focus is not on Debao Film Company now.”
Pan Desheng finally understood and said: "You mean, if Debao Film Company wants to develop, it must sign a few hit directors?"
"That's right," Cen Jianxun said with a smile. "So I say Debao's biggest advantage is that it's not short of money, because as long as you have money, you can hire good directors."
Pan Desheng asked again: "Then who do you think is good to poach?"
Shun Jianxun analyzed: "The best-selling movies in Hong Kong now are comedies, and comedies are divided into many types. Kung fu comedies rely too much on actors. Without Cheng Long, it is difficult for Hong Jinbao to be a hit; urban comedies need idol stars, and they need to be shot during filming.
Invite stars such as Alan Tam, Lin Zixiang, Leslie Cheung to be the protagonists; fantasy comedies have very high requirements on screenwriters, otherwise the film will be a piece of garbage."
"Then what kind of comedy should we make?" Pan Disheng continued to ask.
"Campus comedies," Cen Jianxun said with a smile, "Since Kang Jianfei's "Happy Ghost", the box office of campus comedies has been good, but except for the "Happy Ghost" series, other films of the same type rarely sell well, and no one makes them now.
.”
Pan Disheng was puzzled: "It's not a hit anymore, so what are we going to do with it?"
Cen Jianxun explained: "It's not a hit because we haven't found the right trick. This campus comedy must first have directors and screenwriters who are good at this type of genre, and secondly, it must choose the right actors. The actors should be auditioned for young and beautiful girls. It can save money and
To give the audience a sense of freshness, the director needs to find an expert in this field!"
"Who?" Pan Disheng asked.
"Gao Zhisen," said Cen Jianxun, "this man can both write and direct. Several of the campus comedies he filmed in New Art City did well at the box office."
Pan Desheng still knew about Gao Zhisen and said, "Gao Zhisheng seems to be Huang Baiming's apprentice. Can we recruit him?"
Cen Jianxun smiled and said: "Xinyi City is now very disorganized. As long as we can afford it, Gao Zhisen will definitely agree."
Pan Disheng nodded and said: "As long as the price he asks is not too outrageous."
Cen Jianxun added: "Actually, if you are willing, Mr. Pan, we might as well make a nonsensical comedy, but we will have to bleed a lot when poaching people."
Pan Disheng's smile faded: "Are you going to let me dig up Zhou Xingchi?"
Cen Jianxun nodded: "Not only Zhou Xingchi, but also Li Lizhi, the assistant director of "God of Gamblers", it would cost about 15 million to 20 million to poach the two of them."
"The risk is too great. If it doesn't sell well, we will lose money." After all, Pan Disheng still didn't have much confidence in making movies. He said, "Then we will dig up Gao Zhisen first, and Zhou Xingchi will talk about it later."
It was not easy for Cen Jianxun to persuade him. After all, no one dared to guarantee a guaranteed profit. He only said: "Let's talk about the director and then the actors. In addition to hiring a talent scout to discover young beautiful girls, Mr. Pan, you need to sign Michelle Yeoh as soon as possible. Her
Her image and acting skills are still very promising. If she can be signed, we can try to let her shoot different types of movies, and then find the right direction for development and training. It is best to sign one or two more distinctive men.
Actors, this way they can bring out the brand of the film company."
Pan Disheng remembered everything in his mind, but then he heard Cen Jianxun say again: "When the company develops to a certain scale, it must invest in theaters, otherwise it will always be controlled by others."
"The theater chain is too far away, so we don't need to consider it for the time being." Pan Disheng waved his hand and said. Now that the Hong Kong property market has picked up, and even the rents of houses have increased significantly, investing in a theater chain will require at least hundreds of millions of funds.
…
…
The eve of the Spring Festival.
Gao Zhisen and Zhou Xingchi received invitations at the same time, and both Jiahe and Debao quickly launched recruitment operations.
And as New Year's Eve approaches, the box office of "The Gambler" has once again set off a "gaochao", putting "Lucky Star Shining" firmly behind it.
New Art City's "Gong Xi Fa Cai" was a bit miserable. In another time and space, "Gong Xi Fa Cai" had only one competitor: "Lucky Star", but the box office only received more than 18 million.
But now there is an extra "Gambler" out of thin air to steal the audience. The dull and boring "Gong Xi Fa Cai" has cheated the box office for a week by relying on several star actors, and it immediately shows its true colors.
In the second week of their release, "The Gambler" and "Lucky Star" were still raking in box office, but the single-day box office of "Gong Xi Fa Cai" dropped to less than 500,000, and the attendance rate of major theaters was shockingly low.
Point out.
Mecca, Shi Tian, and Huang Baiming, the three New Art City bosses, had a somewhat uncomfortable Spring Festival this year. After some reflection, they are preparing to make a blockbuster movie next year.
Compared with the depression of these three people, the bosses of many small companies in Hong Kong are in a happy mood.
Perhaps because of emerging from the shadow of Sino-British negotiations, Hong Kong movies have once again experienced explosive development since the Christmas season last December.
There were only 6 movies released in Hong Kong in January last year, but there were 13 movies released in January this year, more than double.
The reason why so many films are released is that, in addition to the increase in film production, the number of theaters in Hong Kong has increased. What's more, what makes Kang Jianfei laugh and cry is that those small retail theaters actually imitated the tricks he once used and started to operate their own theaters.
They are connected in series to form a temporary theater chain for the screening of films from small and medium-sized film companies.
Even during the Spring Festival in February, there were 6 movies released in Hong Kong at the same time, one each from DreamWorks, New Arts City, Golden Harvest, and Yindu. The other two were released by ordinary movie companies in temporary theaters.
"Bah, 90,000!" Wu Mengda took the mahjong shot.
Anita Mui picked up a card and looked at it, then suddenly she started rubbing mahjong between her palms, muttering something in her mouth: "God bless me and bring me a good card!"
"You must have watched too much "The Gambler"!" Zhang Guorong, who was sitting next to her, complained and said impatiently, "Please type faster, I'm about to fall asleep."
Anita Mui usually has great popularity and personality, but as soon as she sits down at the poker table, she becomes a completely different person. She often does cheating things. She rubbed the cards for a long time before throwing them out, and sighed towards her opponent Zhou Xingchi: "If only I could be like Ah
Just rub the cards like a star."
Zhou Xingchi usually rarely tells the truth and is a very boring person. Now after hearing Anita Mui say this, he couldn't help but pick up the gambling money in front of him and joked: "If I can rub cards, I won't be confused every time I play cards."
Lost."
This not-so-funny joke made several people laugh.
After "The Lover" was released half a year ago, many people still called Zhou Xingchi "Xingzi", while newcomers and actors who didn't get along well called him "Xingge". But after the box office of "The Gambler" soared,
Anyone with a discerning eye knows that Zhou Singchi will be a star of Zhou Runfa level in the future. Even Anita Mui sometimes jokingly calls Zhou Singchi "Master Xing".
How popular is "The Gambler"?
Just look at how Hong Kong people play cards during the Spring Festival this year. Whether it’s mahjong or poker, many people will learn how to play cards like Zhou Xingchi for a long time after getting the cards. (To be continued. If you like this work, you are welcome to come to Qidian () to vote for recommendation.
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