The thing that has attracted the most public attention in Hong Kong during this period, apart from the intensifying competition between Tan and Zhang for supremacy, and the start of registration and publicity for the Miss Hong Kong and Miss Oriental beauty pageants, is the best-selling daily "King of Painting" daily.
It is very difficult to create a daily comic book. Japanese comic magazines are basically monthly or semi-monthly, and even weekly magazines are extremely rare.
Why?
The creation of comics is too time-consuming, and there is simply not enough comic content to support a daily newspaper that is published every day.
Today's "King of Painting" has only two pages of comic strips in each issue, two pages of "Pink Girl" and two pages of "Crayon Shin-chan". In other words, there are a total of 24 pages of "King of Painting". The most popular one is actually
There are only 6 pages, and the rest are ordinary short stories, long stories, traditional four-frame and six-frame comics, and a full 8 pages of advertisements.
But even so, the sales volume of "King of Painting" has reached a level that no traditional newspaper can match.
The sales volume of "King of Painting" originally stabilized at more than 60,000 copies. When "Crayon Shin-chan" began to be serialized, it only took two weeks for the sales to climb to 80,000 copies.
Nowadays, there are more than 100 newspapers in Hong Kong, which is as big as a palm, but the number of newspapers that can sell more than 80,000 copies is only a palm number. Now, "The King of Painting" has actually exceeded 80,000 copies in one fell swoop. It is conceivable that "Crayon Shin-chan"
》The popularity.
In the process of increasing sales of "The King of Painting", stories like this often appear -
"What is a person secretly watching? He's laughing so hard he can't shut his mouth."
"No, it's nothing."
"Bring it to me quickly."
"Dad, it's nothing. I'm going to do my homework."
"Here... it's a daily comic book. If I don't do my homework, I just read this kind of thing when I get home."
"Don't tear it up, I borrowed it from a classmate."
"I look at some messy stuff all day long. If I find it next time, I will tear it up every time I see it."
"Huh, it's fine if it's not torn. I'm going to do my homework."
More than ten minutes later, the father found his son: "Where can I watch this "Crayon Shin-chan"?"
"Dad, it's only on "King of Painting". Hey, don't you read comics?"
"When I was watching "Dragon and Tiger Gate" and "Old Master", you were still wearing crotchless pants. Buy me a copy of "The King of Painting" and bring it back tomorrow!"
"Dad, you..."
According to statistics, Hong Kong people’s newspaper reading rate ranks among the top three in the world. There are hundreds of newspapers and a similar number of magazines in a small peninsula. It is conceivable that Hong Kong people do have the habit of reading newspapers.
.
Running a newspaper in Hong Kong is extremely competitive. Many newspapers did not sell more than 10,000 copies until the day they ceased production. But if your newspaper can be different and attract readers enough, it will be very easy to stand out.
This is the case for "The King of Paintings". Although its sales volume is less than 100,000, it has become the sixth-largest daily sales volume in Hong Kong as a doll newspaper. This is enough to shock the entire publishing industry.
In another time and space in Japan, "Crayon Shin-chan" was initially positioned as an adult comic. It was not until the TV version of the animation that many pornographic elements were deleted, making it suitable for all ages.
The cartoon "Crayon Shin-chan" has been broadcast in Japan for 20 years. The ratings have long been among the top ten. Entering other Asian countries, "Crayon Shin-chan" has also been praised and loved without any hindrance.
This is enough to illustrate its charm.
Kang Jianfei has never read the original comics of "Crayon Shin-chan". He just relied on his memories of watching cartoons in the orphanage to set up various characters. After drawing the first two episodes piecemeal, he
Asking people to continue editing, Kang Jianfei only occasionally put forward his own opinions for revision.
After several episodes of "Crayon Shin-chan" were serialized, the content of "Crayon Shin-chan" has been very different from the original version. The plot of the comic also obviously has a Hong Kong flavor, but the warmth and childlike charm of the family have been retained.
It is such a Hong Kong-localized "Crayon Shin-chan" that has aroused strong recognition among Hong Kong readers of all ages, so much so that the sales volume of "The King of Painting" has increased to an unprecedented 80,000 copies.
And Huang Zhan's current girlfriend, Lin Yanni, who has always been conceited and talented, actually wrote a review for "Crayon Shin-chan" in "Ming Pao" this time. This is also the only comic review she has written in her life:
"I don't like reading comics. I first learned about "Crayon Shin-chan" at a friend's house. This friend of mine is in his thirties, and his child is about to graduate from elementary school, but he read "Crayon Shin-chan" in his hands.
Enjoy it with relish.
I curiously asked my friend, what comics are there to read?
The friend replied that "Crayon Shin-chan" is comparable to "Old Master", and even surpasses it in terms of family love. Even at the age of 60, this comic can still have a different flavor.
The author was so surprised that I picked up the first issue of "Crayon Shin-chan" and read it from the beginning. I couldn't put it down and read it for eight hours. When I looked back, I realized that I still had more to say and understood why this comic became popular in Hong Kong.
Let’s first take a look at Xiaoxin’s father, Teng Guangzhi, a typical middle-aged office worker. He squeezes into the double-decker bus every day and rushes to work in the middle of the traffic. This is a portrayal of the life of most Hong Kong men;
And Xiaoxin’s mother, Teng Li Meiya, is a traditional housewife. She calculates her family’s shortcomings every day and goes crazy during supermarket sales. Is this a microcosm of the majority of housewives in Hong Kong?
The husband returns home exhausted, but is often entangled with trivial matters at home and rests restlessly; the wife waits for her husband with full expectations, but often smells of alcohol.
This constitutes the simplest, most ordinary, and most real lower-middle-class family in Hong Kong. People watching "Crayon Shin-chan" are like watching everything happening in their own family.
In my opinion, "Crayon Shin-chan" is not a comic for children, but an adult comic from a child's perspective, or in other words, an "adult fairy tale" that only those who have experienced the joys and sorrows of life can
, can you truly understand the warmth hidden behind the story...
Life itself is not ideal, it is full of all kinds of difficulties, it just depends on what kind of mentality you use to face it.
In "Crayon Shin-chan", Teng Guangzhi, no matter how heavy the burden of family and work is, he feels that life is very happy when he has time to drink wine; his wife Mei Ya is more calm, lying down and watching TV, taking a nap or chatting with neighbors with peace of mind.
The wife chatters endlessly; even the pet noob knows how to take a walk alone in its own place.
The author of the comic depicts a simple and warm family for us. The economy may not be well-off, the husband is not in a high-level position, the wife is not virtuous, and the children are even more troublesome. But under the pure family ties, the Teng family has always been because of
A typhoon blew down the house and forced them to live in a small room in an apartment for a while. It did not change their innate optimistic temperament. In the narrow courtyard, the Teng family still laughed constantly..."
In the past, comics were not popular in Hong Kong. For example, the most famous cartoonists in the 1960s have all switched to other jobs. For example, Huang Yulang, who has a net worth of over 100 million, is still known as a cartoonist.
Due to their status, they are looked down upon by traditional society.
Lin Yanni is a well-known talented woman in Hong Kong. Now she writes reviews specifically for "Crayon Shin-chan", which really surprises many cultural people who disdain reading comics. At the same time, Lin Yanni's comments also make the connotation and style of "Crayon Shin-chan" disappear out of thin air.
Another level of height.
After Lin Yanni's interpretation, "Crayon Shin-chan" is no longer an ordinary children's comic, but an inspirational comic that records the joys and sorrows of ordinary Hong Kong families and teaches people to be positive and optimistic. Compared with "Dragon and Tiger Gate" which only knows how to fight.
, the latter obviously can’t keep up.
The topic of "Crayon Shin-chan" quickly became a hot topic, but other newspapers focused on Shin-chan:
"A 5-year-old child with thick eyebrows often says words that embarrass his mother in public. This child has become a household name in Hong Kong."
"Elephant. Elephant, why is your trunk so long...Every time I see this sentence, I will make people laugh."
"It is said that after "Crayon Shin-chan" became popular, white puppies in pet shops sold much better."
"This is a child who is only five years old, but his good food, lazy cooking, confusion, and self-righteous character often cause a lot of jokes that make people laugh. He is glad that he does not have a son or brother like him."
"..."
If we only look at the audience of teenagers, "Heroes of China" still has the largest number of readers, but if we include fans of all ages, then "Crayon Shin-chan" is well-deserved No. 1.
"Oriental Daily" commented: ""Crayon Shin-chan" is another great comic in Hong Kong after Lao Fuzi. It may be able to change the current situation of Hong Kong's overflow of Kung Fu comics."
Huang Yulang, who was originally ambitious to list Yulang International, has not appeared in public for half a month, because going out after the event will be very ugly if he is encountered by reporters.
Coconut, the main writer of "Crayon Shin-chan", also appeared on Phoenix Channel's latest interview program and revealed some inside stories about the creation of "Crayon Shin-chan".
Host: "Mr. Yeren, the audience in front of the TV may not know you very well at this time. Can you introduce yourself?"
Coconut Man: "Of course, my real name is Peng Jianye. I used to work at Mr. Shangguan Xiaobao's "Good News". Later, I joined Yulang International with my master Shangguan Xiaobao. I am currently working at Mr. Kang Jianfei's Dark Horse Comics Company, and I am the main author of "Crayon Shin-chan"
》.”
Host: "What comics have you drawn before?"
Coconut Man: "I have participated in the creation of comics such as "Dragon and Tiger Gate", "Bruce Lee", and "Heroes of China". Although I have worked for others, I have developed various painting styles. This is why I am the main author of "Crayon".
"Xiaoxin" laid the foundation."
Host: "Can you tell me about the creative background of "Crayon Shin-chan"?"
Coconut Man: "Of course," "Crayon Shin-chan" is the same as "Pink Girl". The entire story and character settings are Mr. Kang Jianfei's idea. I admire Mr. Kang's talent very much. His comic style is very changeable. If not
If he becomes a director, I think he will definitely become an excellent cartoonist."
Host: "So Mr. Kang is still in charge of "Crayon Shin-chan" now?"
Yeren: "No, at first Mr. Kang had to personally review the manuscript, but now he basically doesn't do it anymore. He only occasionally writes information and asks his assistant to pass some short jokes. For example, 'Elephant, elephant, why is your trunk so long?
'This line was sent by Mr. Kang in a note."
Host: "Hahaha, that elephant is so funny."
…
Glancing at the manga author on the TV, Aida Ryo stood up from the edge of the bed, walked around anxiously, and suddenly stood still and asked Hirai Saburo: "Did you really see people from Shueisha entering Dark Horse Comics?"
Saburo Hirai nodded and said, "Yes, I personally saw Shueisha's Ryota-san entering the Dark Horse Company."
"I hope Mr. Ryota is not here for "Crayon Shin-chan"." Ryo Aida sighed.
There are three major manga publishers in Japan, namely Shueisha, Shogakukan and Hakusensha.
The studio_deen animation company where Aida Ryo works has a good relationship with Shogakukan, and was able to obtain the TV animation adaptation rights of "Doraemon". It was Shogakukan who helped contact and persuade the author Fujiko Fujio.
Ryo Aida's plan this time is to negotiate the copyright of "Crayon Shin-chan" in Japan, and then let Shogakukan publish the "Crayon Shin-chan" manga. After the manga sells well, it will be adapted into a TV animation.
Who expected to go to Dark Horse Comics this afternoon, but was reminded to make an appointment and let them go tomorrow morning, and Hirai Saburo also saw people from Shueisha entering Dark Horse Comics.
Saburo Hirai reminded: "Aida-kun, I think you can inform Section Chief Ye Yan of Shogakukan that comics like "Crayon Shin-chan" are more suitable for Shogakukan." (To be continued. If you like this work, you are welcome.
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