On December 13, Hong Kong’s Christmas stalls officially kicked off.
Through the coordination between Debao Film Company and Xinbao Cinemas, "A Christmas Adventure" was released a full week in advance, and it took in a box office of 4.96 million in the three days of the weekend, which is considered a very good result.
Seven days later, DreamWorks' "Shushan" was released in Hong Kong. Not only was it screened in the Oriental Cinemas, but it was also rented to several theaters in the Yindu Cinemas, bringing the number of theaters open to 28.
At the same time, the one-week-old "Christmas Adventure" had its screenings reduced, and Xinbao Cinema Line freed up some theaters to co-screen "Wealth Train" with Golden Harvest Cinema Line.
One day ago, on December 19, New Art City's "Treasure Hunt" was also released first.
Although the number of Hong Kong films released in the past few months has increased dramatically, when it comes to the prime time period, the number of new films is still only the same three or four. After all, the theaters are still so strong.
Central, Hong Kong Island.
Although Christmas has not come yet, the flow of people on Friday was obviously more than usual.
The three days of the weekend have passed, and the next day is Christmas Eve, followed by the Christmas holiday. After the Christmas holiday, there is half a month of New Year's Day (New Year's Day) holiday, which is enough for Hong Kong's working-class people who have been busy all year to take a rest.
Of course, for those employed in the service industry, this period is extremely busy.
Zhou Huimin and her best friend Yaqin were chatting and laughing with shopping bags as they walked from the shopping mall in Queen's Building to the theater. When they arrived at the ticket office, they were surprised by the long queue.
Yaqin exclaimed: "There are so many people. Fortunately, we booked our tickets in advance, otherwise we wouldn't have had to watch today."
"Yeah, it's not Christmas yet." Zhou Huimin and her best friends bypassed the long queue and ran to buy some soda and popcorn.
"Is there still "Shushan" at 7:20?"
"Sorry. Already sold out."
"Where's the 9 o'clock one?"
"Also sold out."
"Do you still have tickets for today?"
"There are still 2 pictures in Hall 3 at 10:20, and 12 in Hall 4; there are 18 pictures in Hall 5 at 10:40, and 39 pictures in Hall 6; and there are still 12 pictures in Hall 1 at 11:20.
40 tickets, and there are 44 more in Hall 2. If it gets later, it will be a midnight show.”
"Is there any mistake? I waited in line for half an hour. You told me that I had to wait until 10 o'clock to watch."
"Sorry, there are really none. There are many people who have booked tickets in advance."
"That's it, it's only 7 o'clock, you want us to wait for three hours?"
"Sir, the tickets before 10:20 are indeed sold out. If you think it's too late, you can come back tomorrow to buy tickets."
"Then I'll buy a ticket for tomorrow."
"Sorry, the pre-sale of tickets for "Shushan" has been stopped now. You can only buy the movie tickets for the day. You can come back after 8 o'clock tomorrow."
"Fuck your mother!"
"Sir, please be respectful, otherwise I will call the police."
"What's your attitude? Believe it or not, I'll find someone to hack you to death."
"..."
From time to time there were some disputes at the ticket office. The main reason was that the tickets for "Shushan" were sold out too fast, causing many people to wait for a long time and not be able to buy the right show.
The main reason to blame is that the hype for "Shushan" was too high. It started promoting it in September. The cost of publicity before and after cost more than 5 million, which is equivalent to the shooting cost of a medium-invested Hong Kong film. In addition, in two
It won grand prizes at international film festivals and became a hit at the box office in Europe. Not to mention senior movie fans, even housewives who didn't watch movies very often were aroused by the massive publicity to become interested in watching movies.
"Let's go, let's go see "Wealth Train" across the street."
"Yeah, the tickets are all gone, what are you doing waiting here?"
The people in line at the back dispersed one after another. Unless they were avid movie lovers, no one would wait for hours or very late to watch a movie.
At this moment, the movie in auditoriums 1 and 2 ended, and the audience suddenly poured out of them. As they walked, they discussed the plot they had just watched.
Many people in the queue who were about to leave asked: "Is "Shushan" good or not?"
"Of course it looks good, and the special effects are great. It's just like watching "Star Wars" before."
“The scenery inside is so beautiful, I’m even planning to travel to the mainland.”
"Definitely the best movie this year. You will regret it if you don't watch it."
"..."
The audience members who had just watched "Shu Mountain" responded to each other with each other, which made many viewers who were waiting in line to leave feel itchy, and a small number of people went back to line up again.
Just across the street from the Queen's Building is a leading theater in Jiahe. There are also many people waiting to see "Wealth Train" at the ticket window. Many of these people in line came from the Queen's Theater. Originally, those people were specially
I went to see "Shushan", but when I couldn't buy a ticket, I went to see "Wealth Train". After all, the latter also had dozens of Hong Kong, Taiwan and Japanese stars joining the cast. If "Shushan" hadn't been so beautiful outside the walls, it would have been popular in Venice and
"Tokyo" won the grand prize and created a big buzz with high box office in France. It is really not as attractive to Hong Kong movie fans as "Fortune Train".
In the mid-levels area, inside a villa.
Zou Wenhuai, who was about to have dinner, received a call from the general manager of the theater chain: "Mr. Zou, good news, many of our theaters are full, and the theater with the lowest attendance rate is more than 80%."
"Very good," Zou Wenhuai nodded with satisfaction. "Wealth Train" also had part of the investment from Jiahe. If it was so popular on the first day, Jiahe could make a lot of money. He suddenly asked, "What's going on with "Shushan"?
"
The general manager of Jiahe Cinema Line hesitated for a moment and replied: "It's full."
Zou Wenhuai could obviously guess this result and said calmly: "I know."
In the eyes of many industry insiders, including Zou Wenhuai, DreamWorks' hype for "Shushan" is a bit crazy. Considering the current audience base in Hong Kong, it would be considered unbelievable for a movie to have a box office of more than 35 million in Hong Kong, and "Shushan"
The advertising fee for "Shushan" alone accounted for more than 5 million yuan. It is really not advisable to spend such a large amount of money on publicity.
Although Oriental Cinemas is Kang Jianfei's property, as far as DreamWorks is concerned, the Hong Kong box office of "Shushan" is at least 10 million higher than that of "Wealth Train", and the box office share it can get is greater than that of "Wealth Train".
This is almost impossible.
Compared with the full houses of "Shushan" and "Wealth Train", the Golden Princess Theater seems much deserted.
"The Treasure Hunt" will be released one day earlier. Yesterday's first-day box office reached 1.17 million, with an average attendance rate of 71%. Today, as the audience was taken away by two blockbusters, the attendance rate of "The Treasure Hunt" was actually 30%
In less than a day, the price dropped by nearly 60%. It was about to rush to Mars.
As for Depot Film Company's "A Christmas Adventure," it's not much better than "The Treasure Hunt." This film has been in theaters for a week. At this time, two strong films have opened, and the attendance rate has also dropped to 30%.
about.
This Christmas season is destined to be a competition between "Shushan" and "Wealth Train".
…
"Shu Mountain" held its Hong Kong premiere a few days ago. The purpose was to cooperate with the final stage of media promotion. At this time it was officially released, and Xu Ke himself became leisurely. The honors he had received in the past six months made him gradually feel elated.
Shi Nansheng put down the phone, walked quickly into the living room, and said happily to Xu Ke who was watching TV: "Good news. The venue for "Shu Mountain" is full, and all the tickets for the 12 o'clock evening show are sold out."
Xu Ke showed a proud smile and said: "I just don't know how the sales are in Europe."
"Shushan" will be released simultaneously in nine countries around the world during the summer season, but due to time zone differences, it will be a few hours earlier in Europe and more than ten hours later in North America.
When Xu Ke and his wife were talking, it was already midnight in Europe. Although the first-day box office of "Shu Mountain" in various countries has not been accurately calculated, Oriental Entertainment Distribution Company has received rough feedback.
One word: fire.
On the first day "Shu Mountain" was released in Spain, Portugal, and the Netherlands, the occupancy rate of each major theater was over 60%. Although there was no overcrowding, for a Chinese-language film, the 60% occupancy rate on the first day was already very high.
It's extremely valuable.
And when the movie was showing, the foreign devils in the theater burst into exclamations of exclamation one after another, and the audience never stopped.
In a screening room of Queen's Theater, Zhou Huimin and Yaqin were eating popcorn and waiting for the movie to start.
"Yaqin, I heard that you are dating. Why didn't you bring your boyfriend out today?" Zhou Huimin asked.
"He is a salesperson in a shopping mall. Not to mention how busy he is these days, how can he have time to accompany me," Yaqin said with a smile, "It's time for you to fall in love, otherwise you will become an old maid."
Zhou Huimin dragged her chin with her hand and lamented: "I just signed a contract with Pop Records last month. The contract stipulates that I am not allowed to have a boyfriend within three years. I don't want to lose my job because of dating."
Yaqin said angrily: "Why does your company even care about dating? It's so abominable."
Zhou Huimin said helplessly: "The company wants to make me a beautiful female singer, saying that dating will damage the public image. But I think this is fine. I am busy training singing and dancing all day long. Having a boyfriend will distract me."
.”
"So, Fengxing Records is ready to support you? When will the album be released?" Yaqin asked.
Zhou Huimin said: "I am already looking for someone to write songs for me. During this period, I will appear on some TV shows to increase my popularity. I guess I will have to wait until the Spring Festival before I can release a record."
Yaqin smiled and said: "It seems that you are going to become Anita Mui's second best."
Zhou Huimin said happily: "Sister Mei is a very nice person. She usually takes good care of me."
"Wow, if you call her Sister Mei, then you know her very well," Yaqin said excitedly, "Can you get an autograph for me?"
Zhou Huimin smiled and said: "Of course you can. Next time I meet Sister Mei, I will ask for several for you."
"That's great!" Yaqin clenched her fist and waved it.
While the two were talking, the lights in the screening room suddenly went out, and the DreamWorks animation title quickly appeared on the big screen. (To be continued. If you like this work, you are welcome to come to Qidian () to vote for recommendations and monthly votes.
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ps: I went to the movies with my sister today. I originally wanted to see "Old Boy: The River", but the ticket seller said that it was no longer possible. If I chose another decent movie, I would still have to wait for more than an hour.
The only choice is: "Tiny Times".
With a show lasting less than an hour, the schedule of "Tiny Times" is simply astronomical. People like me, who hate "Tiny Times" so much, were forced to contribute more than 100 yuan to the box office of "Tiny Times 3".
I have to say that the current mainland film market is too abnormal, and the film scheduling rate determines everything. No matter what you want to watch, I'm sorry, except for "Tiny Times" or "Tiny Times", you have no choice at all. 9