In reality, things like this often happen: a song that is recognized as a classic, but its record sales are not as good as a popular song when it is released; a good movie that can score 9 points is often outsold by a movie that only scores 9 points at the box office.
Commercial films that can score 6 points are crushed.
In fact, the reason is very simple. Putting aside factors such as luck, the most important issue is popularity. Popular culture does not require too in-depth thinking, and sometimes being too thoughtful will affect the popularity of a work.
Kang Jianfei traveled back in time for several years, and taking into account the increase in movie ticket prices, "Dao Ma Dan" had the lowest box office among the movies he made, but "Dao Ma Dan" was actually his most award-winning movie.
Let's talk about the movie "Shushan". After Kang Jianfei's strict control and the collective efforts of Xu Ke and the writers of DreamWorks, it is impeccable in terms of plot. Especially the 120-minute theatrical version of "Shushan"
, excluding the literary style of the 3-hour director's cut, the rhythm of the whole movie is so smooth that there is no need to say anything.
In the two-hour movie screening time, there are either wonderful special effects technology, the wonderland-like landscape of the motherland, or a hearty battle of skills, and in the middle are connected by love, friendship, inspiration and punishing evil.
, it doesn’t give the audience any slack or even time to think. You just need to sit in the cinema and watch the movie, and you will be amazed and applauded from time to time. Two hours will pass in the blink of an eye.
Although the laugh-out-loud plot in "Wealth Train" is also very attractive, and comedies have a natural advantage in Hong Kong, it is still far behind compared to "Shushan".
The overwhelming publicity in the early stage made it possible for Hong Kong people who watched TV to see the footage of "Shu Shan" endlessly. Coupled with the aura of the Venice Film Festival and Tokyo Film Festival awards, and the good reputation of "Shu Shan" after its release,
All this has created the box office myth of "Shushan" during the Christmas season - to put it bluntly, many Hong Kong people have been "brainwashed" by the information about "Shushan" around them. When it comes to watching movies during this period, the first choice must be
DreamWorks' "Shu Mountain".
Comedies are available every year in Hong Kong, but blockbusters with superb special effects are very rare. The momentum and box office of "Shushan" will snowball.
In order to continue to build momentum for "Shushan", not only did the specific box office data be given to "Oriental Daily", but even the Phoenix TV news program also broadcast: "According to data provided by Oriental Cinemas, the first-day box office of "Shushan" was 3.32 million, and the weekly box office was 3.32 million.
The box office was 17.36 million, which is the best opening record for a Hong Kong movie so far. Since "Shushan" was full in the time period from 6 to 10 pm, Oriental Entertainment Distribution Company once again rented 4 theaters in the Yindu Cinema Line.
"Shushan" has been released in 32 theaters..."
"Wealth Train" failed, it failed very completely. It was screened in 27 theaters on two theater lines, Jiahe and Xinbao. Although the box office on the first day also reached 2.74 million, the box office in the first week was only 12.91 million. In the first week of release,
He was dumped out by "Shushan" with more than 5 million at the box office.
As for other Hong Kong films released during the Christmas season, as well as the Hollywood film "The City of War" introduced by Anle Cinema, its attendance cannot be described as "miserable", it is simply miserable.
In another time and space, "City of War" could get a box office of close to 13 million Hong Kong dollars in Hong Kong, but because "Shushan" and "Wealth Train" took away the audience. The box office in the first week of release was less than 3 million. Will the final box office break
It's hard to say at all.
""Shushan" is undoubtedly a landmark movie. I dare not say that it will usher in the era of special effects blockbusters in Hong Kong films, but "Shushan" will definitely inject a new brand into the Hong Kong film market, which is flooded with comedies and kung fu movies.
Vitality." - "Film Fortnightly".
"Facts have proven that Chinese-language films can also be produced at the level of Star Wars." - "Wen Wei Po".
"Xu Ke is undoubtedly the best Chinese director. He can perfectly combine the commercial and artistic elements of movies, and has won both box office and trophies around the world." - "Tiantian Kuaibao".
"The "Shushan" model cannot be replicated. Since Hong Kong films are too dependent on overseas markets, high-investment blockbusters carry huge investment risks. It is almost the same as stock trading." - "Hong Kong Commercial Daily".
From Christmas to the New Year holidays, news about "Shushan" can be seen everywhere in Hong Kong, and the "Shushan" craze is spreading like a plague.
What makes Kang Jianfei dumbfounded is that "Shushan" did not usher in the so-called blockbuster era of Hong Kong movies. The most direct impact of its hot sales was that in the next few years, countless "Swordsman" movies were born. Some of them were still under the banner of "Swordsman".
The special effects were a gimmick, but the content inside turned out to be the level of Shaw Brothers' scenery. Setting off a few fireworks was considered a battle of wits, and it was enough to trick the audience into entering the cinema anyway.
…
Good Friend Film Company, Zeng Zhiwei is receiving Hong Jinbao and Makka in his office.
The copyright for the film "Train of Fortune" belongs to Tsang Chi-wei's good friend film company, but the investors behind it are quite mixed. Taiwan Scholar Company, Tsang Chi-wei, Hong Jinbao and Mecca each have a share. Later, Golden Harvest made an additional investment through Baohe Company.
.
"The box office of "Shushan" has reached 30 million, right?" Hong Jinbao said while peeling the peanut shells.
"Yesterday it was 30 million, and it has only been released for 20 days, and the fans are going crazy." Majia sighed. In fact, he himself contributed more than ten yuan to the box office of "Shushan", and he had to admit that other people's movies were better than others.
It's really good.
"It's almost time to come to an end. Hong Kong's population is only so large. Everyone who should go to the theater has gone to see it. "Shushan" has also been reducing the number of screenings in recent days." Zeng Zhiwei was open-minded. He asked Hong Jinbao and Mecca to see it.
The purpose of filming "Fortune Train" is actually to make money. Now this goal has been achieved. "Fortune Train" has no problem breaking 20 million at the box office in Hong Kong, and it can also bring in a lot of money from the Southeast Asian, Japanese, Korean, Taiwan and Macao markets.
, even if you share it with a few people, you can make a lot of money.
Zeng Zhiwei was very open-minded, but Chen Rongmei and Zou Wenhuai were quite disappointed. What they were competing with Kang Jianfei was not just box office, but prestige and momentum.
"Can you invite Xu Ke to make a movie?" Cai Songlin, who came to Hong Kong to buy a movie in person again, asked.
Feng Bingzhong said hesitantly: "Xu Ke's current director's salary has risen so high, and ordinary-scale investment is definitely not attractive. Asking him to make a movie is probably not a small risk."
Cai Songlin said: "It's not really necessary for Xu Ke to direct it himself. Just pay him some money to give him the title of producer."
If Zou Wenhuai really regards movies as a career, then people like Chen Rongmei and Cai Songlin only use movies as a tool to make money. Cai Songlin is even better. After all, he started by distributing movies. If he wants to do well in the future, he will have to
They continue to make movies, but Chen Rongmei and Feng Bingzhong even have the mentality of making money and making money. The future of Hong Kong movies has little to do with them. Anyway, if they can make money, they will make as much money as possible. If they can't, they will quit.
Because of this, both Chen Rongmei and Feng Bingzhong agreed very much with Cai Songlin's proposal. The three of them worked together to discuss investing in a "special effects swordsman blockbuster" and then spent 200,000 to 300,000 yuan to hire Xu Ke as a producer for publicity.
…
"200,000 as a producer?" In the tea restaurant, Xu Keqiao looked at Feng Bingzhong with a smile, then shook his head and declined, "Sorry, my schedule is very tight next year and I don't have time to cooperate with Mr. Feng."
Feng Bingzhong pushed the check in Xu Ke's direction and said: "There is no need to waste Director Xu's time. As long as you agree to us signing your name in the producer column, the 200,000 will be yours."
"Forget it, no reward for no merit." Xu Ke refused without any hesitation.
If Feng Bingzhong came to Xu Ke with a check for 2 million, he would probably give it serious consideration, but 200,000 is too cheap. Those low-quality follow-up films are really cheating. For 200,000, he would damage his hard-earned reputation.
, unless Xu Ke’s brain is broken.
"How about 300,000?" Feng Bingzhong saw that Xu Ke thought the money was too little.
Xu Ke stood up directly and said: "Sorry, Mr. Feng, I have something to do and I'll leave first."
300,000 is really nothing to Xu Ke today. Judging from the current global box office trend of "Shu Mountain", he can get at least 5 million Hong Kong dollars. After all, he is the nominal owner of the licensing studio.
For Hong Kong directors, an income of 5 million yuan for a movie is considered outrageous at this time. In the original time and space, in 1992, when Wang Jing was so popular, the director could only get 4 million yuan for a movie.
Nowadays, there are almost no pure directors who can earn more than 1 million.
People like Kang Jianfei, Xu Guanwen, Makka, Hong Jinbao, Cheng Long and others will definitely get more than 1 million for directing a movie, but their status is not only directors, they are also the bosses of film companies.
After New Year's Day is the half-month-long New Year's holiday. "Shu Mountain" will be screened from December 20 to January 25, with a 36-day screening period.
However, starting from January 5, as movie fans' enthusiasm for watching movies decreased, "Shushan" has gradually reduced the number of shows. From five shows per day in 32 theaters at the peak, it has been reduced to two per day in 8 theaters.
The released theater resources were used to screen another DreamWorks movie.
Until "Shushan" was completely released, the Hong Kong local box office grossed 38.84 million, once again breaking the local box office record of Hong Kong movies.
As for "Wealth Train", it also received a good box office of 26.79 million, which was enough for the investors to make a lot of money.
However, the situation in overseas markets is somewhat different. When "Shu Mountain" was released in Europe, America and Asia, audiences in various places also showed different attitudes.
In general, it is coldly received in North America, sought after in Europe, and fanatical in Asia. (To be continued. If you like this work, you are welcome to come to Qidian () to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile phone