In just one week, through the promotion of cable TV operators in various places, Macau Satellite TV quickly became popular in Southeast Asia, Hong Kong, Macao and Taiwan.
The most popular one is in Taiwan, because for a long time it can only receive the three old channels, and even the illegal TV stations can only broadcast some pirated movies and TV series. Taiwanese young people can only describe it as crazy about the programs of Macau Satellite TV.
Of course, another very important reason why Macau Satellite TV's programs are accepted by the Taiwanese people is that 80% of Macau Satellite TV's programs are in Mandarin, which is also known as Mandarin in Taiwan.
Macau Satellite TV targets the Chinese community throughout East Asia. The languages in Nanyang, Hong Kong, Macao and Taiwan are relatively mixed, including Mandarin, Hokkien, Cantonese and other types. For example, Hokkien and Cantonese are extremely popular in Singapore, Malaysia and other places, and are among the people.
daily life terms.
After careful consideration and discussion, the production team of Macau Satellite TV decided to set the main language of the program as Mandarin. The reason is very simple. Mandarin has been the official language of the country for decades, and basically all Chinese can understand it.
Especially from the 1960s to the early 1970s, whether it was a movie produced in Hong Kong or Taiwan, the dialogues were all in Mandarin, and Southeast Asian audiences still watched them with gusto.
Until "A Chinese Ghost Story" was released in Hong Kong, in less than a week, the number of households in Taiwan watching Macau TV exceeded 80,000, almost spreading like a virus.
This situation quickly attracted the attention of relevant departments in Taiwan. However, after some investigation, it was found that Macau Satellite TV only broadcast entertainment programs and did not involve anti-KMT propaganda. They basically turned a blind eye.
.
Taiwan has been in chaos in the past few years. There are KMT factions fighting inside, and the US imperialism outside is constantly forcing the democratic process to speed up. There is also a bunch of green parties who are like clowns playing street politics, but intellectuals have come to join in the fun. The Taiwan authorities have no regard for the civil society.
The management is almost out of control. How can you be in the mood to deal with a satellite TV station that broadcasts entertainment programs?
Macau Satellite TV's programs had a huge impact on the ratings of Taiwan's third channel. The third channel quickly reported it to the Information Bureau, which then negotiated with law enforcement agencies. The result was that illegal and limited broadcasts in some areas of Taipei City and Taipei County
TV stations were banned, but unexpectedly in Taipei, nothing happened. In many places, even the police chief’s house had illegal closed circuits, and there was no crackdown!
The banned Oriental Entertainment Group returned to Taiwan in this way and was quickly accepted by the Taiwanese public.
Macau Satellite TV broadcasts three TV series a day, one each in the morning, afternoon and evening. Three episodes are broadcast in the morning and afternoon, and two episodes are broadcast in the evening. In addition, two episodes of cartoons are broadcast in the evening, and a classic movie is broadcast in the evening.
In addition, there are 8 fixed programs including music, film, gossip, and variety shows, plus a Portuguese news program required by the Portuguese and Macao governments.
There are many stars joining the show, but the production cost is actually not high, because the people participating in the recording of the show are all contracted artists of the Oriental Culture and Entertainment Group, and the advertising fee can be paid casually. It’s not that Kang Jianfei is too stingy, but for these stars
, appearing on the show is also to increase exposure and promote new movies and new albums. Ordinary young stars can't get on if they want to, and even if they are reposted, they are not qualified to participate in the recording of the show.
Oriental Culture and Entertainment Group has so many resources. The old TV series and movies played on Macau Satellite TV are all bought in bulk at low prices, almost like picking up for free. And Dark Horse Animation Company has just produced its first animated film "Crayon Kid"
"New", the first 20 episodes of "Crayon Shin-chan" became popular in Hong Kong after it was broadcast on Phoenix Channel. The cartoon currently broadcast on Macau Satellite TV is a rebroadcast of the first 20 episodes of "Crayon Shin-chan".
It can be said that Macau Satellite TV’s program purchase fees are ridiculously low. Since the TV station itself only needs to produce Portuguese news and all other programs are outsourced, the administrative expenses are also very low. Some of the advertising fees collected can be deducted casually, leaving the remaining
Everything below is pure profit.
There are only more than 100,000 cable TV viewers in Hong Kong, and all of them are users of Phoenix TV (the predecessor of Phoenix TV was the cable TV station). In order to allow everyone in Hong Kong to watch Macau Satellite TV, Macau Satellite TV and Phoenix TV
Cooperation. After Phoenix Channel applied for half a year, it was finally allowed to change its original cable channel to the Chinese Channel, the third wireless channel after the English Channel - Entertainment Channel, which broadcasts Macau Satellite TV programs with ordinary TV signals.
Whether it is Phoenix TV in Hong Kong or cable TV operators in other regions, they can get a lot of promotion fees and commissions. As for how much money they can get, it depends on their respective cable TV radiation range and population.
Macau Satellite TV's expenditure in this area is actually higher than the TV station's administrative expenses and program production costs.
In the first month, Macau Satellite TV was still operating at a loss, even though it was loved by audiences in Southeast Asia, Hong Kong, Macao and Taiwan, and the losses were even greater than those of the original Macau TV station.
The Portuguese and Macau governments could not sit still for the first time. Before they could ask Kang Jianfei for an explanation, Macau Satellite TV suddenly announced that it would triple the original advertising fees, increase the prime time advertising fees by five times, and increase the advertising fees for super popular programs.
ten times.
Kang Jianfei is not crazy. After Macau Satellite TV's advertising fee doubled, the number of merchants willing to advertise not only did not decrease, but became more and more. There are two reasons for this. One is that the advertising fee standard was set when Macau Satellite TV started broadcasting.
Secondly, the ratings of Macau Satellite TV have been growing like a snowball. In just one month, the number of viewers in Taiwan alone has exceeded 800,000, and it is still increasing.
Since Macau Satellite TV is an overseas television, it cannot enter Taiwan to broadcast programs according to martial law. But Taiwanese merchants do not care about this. 75% of Macau Satellite TV's advertisers are from Taiwan, because when advertising on Macau Satellite TV, half of the Asian audience
Everyone has a chance to see it. This is much more cost-effective than advertising on local TV stations in Taiwan.
Moreover, although the largest shareholder of Macau Satellite TV is Kang Jianfei, nominally Macau Satellite TV belongs to the Portuguese-Macao government. It is impossible for Taiwan to declare it an illegal TV station. The most it can do is to ban it within Taiwan. Therefore, these Taiwanese businessmen can find it without any worries.
Advertising on Macau Satellite TV.
Until the summer of 1986, Macau Satellite TV's total advertising revenue in five and a half months reached US$18 million. This was because the advertising fees in the first month were very small, otherwise it would have earned more. And Macau Satellite TV's various advertising revenue in these few months
The cost expenditure (including program purchase, promotion fees and commissions) did not exceed 4 million U.S. dollars, and the net profit after tax was more than 13 million U.S. dollars, which was several times more than the net profit of Phoenix Channel.
When He Hongsen saw the profit report, he was so surprised that he didn't know what to say. A TV station that he had given up all hope for was actually brought back to life by Kang Jianfei, with an average monthly net profit of more than 2 million US dollars.
The South China Morning Post, an English-language elite newspaper in the political and business circles, commented: "Kang Jianfei is undoubtedly the most successful entertainment businessman in Asia. Every investment he makes in the entertainment industry has made considerable profits. Even the animations of Dark Horse Animation Company
The movie "Crayon Shin-chan" has been sold to more than ten countries around the world, and has caused a craze in Asia. The investment in Macau TV station is one of Kang Jianfei's most classic works. From the program content to the promotion, it has impressed everyone.
People are amazed..."
Of course, this is something to talk about later. Macau Satellite TV is still only a small hit, and it will take a few more months to really become super popular.
What the Hong Kong media is paying attention to right now is not Macau Satellite TV, but Kang Jianfei's new film "A Chinese Ghost Story."
Since "Shushan" was an eye-opener for Hong Kong audiences, and "A Chinese Ghost Story" is a relatively similar costumed monster film, many media predicted that "A Chinese Ghost Story" might be negatively affected by "Shushan". After all, "Shushan" is really
The filming is so good that the audience, whose horizons have been raised, may not buy "A Chinese Ghost Story".
On the contrary, New Art City's "The Best Partner: Save the Chapo" has made a comeback after a year. Fans and the media have very high expectations for it. (To be continued. If you like this work
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