Time has entered June, and the promotional campaign for "Fang Fang" in Hong Kong has entered the final stage. The streets and alleys are full of stills and advertisements for "Fang Fang", and nearly 3 million yuan has been spent on astronomical publicity fees.
Jiang Zhiqiang, the general manager of Oriental Cinemas, Zhang Moren, the manager of Taiping Cinema, and Ye Zhiming, the general manager of Oriental Entertainment Distribution Company, all three of them were opposed to spending so much money to promote "Fang Fang".
There is no other reason, just because "Fang Fang" is a literary romance film. This type of film has sold more than 20 million in Hong Kong in one day. The literary romance film currently ranking first at the box office in Hong Kong is the one directed by Zhang Wanting last year.
"Autumn Fairy Tale" relied on the touching plot and the popularity of Zhou Runfa and Zhong Chuhong to sell an incredible box office of more than 25 million yuan.
With a box office of more than 20 million yuan, it is really a waste to spend nearly 3 million yuan on promotion. What's more, "Fang Fang" has already won the Cannes Grand Prix and has been well-known through newspapers and TV publicity. There is no need to do more.
So many street ads.
Unfortunately, Kang Jianfei is the boss of the company. No matter how opposed the following general managers are, they can only carry out his will.
Hong Kong movies before the 1980s did not spend a lot of money to promote them. Even now, the publicity expenses of major casts are only a little over 1 million at most.
This is not only the case in Hong Kong, but also in Hollywood. It is because of the popularity of televisions and the diversity of entertainment choices that the number of movie-going viewers in North America has dropped rapidly every year, and their counterparts in Hollywood were forced to start significantly increasing their promotional expenses in the late 1970s.
, trying to bring viewers in front of the TV back to the cinema through advertising.
Kang Jianfei, who traveled through time from later generations, has long been accustomed to carpet-bombing publicity, so he naturally chooses to bombard his audience with advertisements.
From Kang Jianfei's understanding, the benefits of advertising bombing are not just box office. What is hidden is the audience's sense of brand identity with Kang Jianfei and DreamWorks. He wants to see "Fang Fang" everywhere when he walks on the street alone.
Advertising, even people who have never watched movies, will be aware of this film. At the same time, it will also make them feel that the director and the film company are great, and they will gradually develop a consumption inertia towards the films of DreamWorks and Oriental Cinemas.
A bad movie with such publicity will lose its reputation no matter how much it sells at the box office. But if it is a good movie and it is hotly promoted, then it can be the icing on the cake.
The most important thing is that this year there is one more theater chain, which means that there are more movies to compete for the audience. At this time, it is even more necessary to increase publicity expenses.
Once a movie sells like crazy in Hong Kong, half of the Southeast Asian countries and the Korean market will have been won. What’s more, Taiwan’s ban on the movie is also showing signs of loosening. It will take another half a year at most for DreamWorks to sell the movie to Taiwan again.
Hong Kong Kai Tak Airport. Hong Jinbao, who had just returned from Australia with his new girlfriend Gao Lihong. After leaving the airport and taking the car before arriving home, he was stunned by the movie promotion advertisements that appeared on the roadside every now and then.
"Are Kang Jianfei and Pan Disheng crazy?" Hong Jinbao couldn't help but sigh.
Movie advertisements on the roadside not only include "Fang Fang", but the promotional posters of "Ying Ning" appear more frequently. Even Hong Jinbao found that two double-decker buses drove past in succession, and the bus bodies were all painted with paint.
A still from "Infant Ning".
Not only is Kang Jianfei spending money on publicity, Debao's boss Pan Disheng is also a wealthy man who is not short of money. He actually started a publicity war with DreamWorks. I heard that a total of 5 million was spent to promote the special effects ghost fox film "Baby".
rather".
Pan Desheng's intention is not only to promote the movie, but more importantly, the scale of his Debao Cinema chain has just expanded. He wants to take this opportunity to gain fame and influence, so as to attract more film sources and audiences.
Gao Lihong also asked in surprise: "How much does such a large-scale publicity cost?"
"At least several million." Hong Jinbao said with some worry.
The summer movie season is about to begin, and the release dates of new films in major theaters have been announced. "The Oriental Condor" directed by Hong Jinbao will coincide with "Fang Fang" and "Infant Ning".
"The Oriental Condor" is Hung Kam-bo's ambitious film. In another time and space, this film is also hailed by many as a landmark film in Hong Kong film history.
Nowadays, Hong Kong films have become popular throughout East Asia and have even been distributed to Central Asia, West Asia, Africa, Australia, Europe and the United States. It can be said that only countries with red regimes and many small countries have not released Hong Kong films.
The name of "Oriental Hollywood" is getting louder and louder. Nowadays, as long as a movie involving a Hong Kong star is involved in the filming, overseas film companies will come to buy the film before it even starts filming.
Some bad Hong Kong filmmakers who are purely trying to make money have come up with all kinds of evil tricks. Those who invite stars to spend half a month making bad movies and sell them for money are still conscientious. What's more, they even trick the stars into signing the film contract.
, and then took the movie contracts of celebrities and sold them everywhere. After making enough money, they did not make movies. Some of them just took the money and disappeared, and some just made a bad movie and let the stars come in a few scenes to make a deal, and then gave the stars their movie contracts.
Resell to make a second profit.
Just in the first half of this year, four popular actors from the Oriental Entertainment Agency were deceived. In addition to asking Zhang Guozhong to blacklist those companies and directors, Kang Jianfei also called Chen Guifang in Causeway Bay. Except for one guy
When they went abroad, a member of another gang and two other guys who cheated the artists of Oriental Entertainment Company were all beaten to a black and blue face, and all the money they cheated went into Chen Guifang's account.
Chen Guifang was a very vicious person, and Kang Jianfei never thought that he could control him, so he never really came out to contact him. Kang Jianfei's plan was to use Chen Guifang as a gunman, for example, to teach Chen Guifang a lesson to several ** film company bosses.
With Li Kang Jian Fei out of anger, it is a win-win result for everyone.
The topic has gone too far, and I just want to explain one thing, that is, the Hong Kong film industry is really prosperous.
As a successful director and actor, Hong Jinbao inevitably has ambitions under such circumstances. He has made a lot of money from kung fu comedies in the past few years, and now he wants to make some difficult and fulfilling films to fill in the gaps.
Seeing the lack of genre films in Hong Kong, I filmed the war film "Oriental Condor".
The reason why "The Oriental Condor" is a landmark film in Hong Kong is because it is Hong Kong's first true war film - although it is heavily imitated by Hollywood, and it is more of a passionate adventure than a war drama.
After filming "The Eastern Condor", Hung Kam-bo was in a good mood. Not only did he make Hong Kong's first war film, but he also took advantage of the filming opportunity to snag Hong Kong sister Gao Lihong. After confirming the schedule and publicity plan
, Hong Jinbao and Gao Lihong went to Australia to meet his future father-in-law. Now they are returning to Hong Kong to prepare for the final publicity before the release.
Unexpectedly, I had just left Hong Kong for a few days, and when I came back, I saw promotional posters for "Fang Fang" and "Ying Ning" all over the streets, which immediately made Hong Jinbao feel a chill in his heart.
The movie will be released in less than two weeks, and if the publicity budget is temporarily increased, the best publicity effect will not be achieved. Hong Jinbao suddenly felt a little anxious.
After sending Gao Lihong back to her residence, Hong Jinbao immediately ran to find Zou Wenhuai.
"Sanmao, you're back. Sit down quickly!" Zou Wenhuai smiled and asked Hong Jinbao to sit down. "I have something to ask you. If you don't come back to Hong Kong, I'm going to call him."
Hong Jinbao asked: "Is it about the promotion of "Eastern Condor"?"
Zou Wenhuai nodded and sneered: "Yes. Kang Jianfei and Pan Desheng are really wealthy."
"How about we increase the publicity expenses a little more?" Hong Jinbao asked tentatively.
Jiahe is not Zou Wenhuai's company alone. Moreover, the producers of "Eastern Condor" belong to Jiahe's subsidiaries Baohe and Jiafeng. To temporarily increase the promotional expenses for "Oriental Condor", other shareholders must agree.
"I won't be stupid enough to give them money." Zou Wenhuai's meaning was obvious, that is, he did not agree to the additional promotion fee, but he still said, "I had a phone call with Fang Yihua from TVB, and she agreed to give "Oriental Condor"
"Do a variety show."
It can only be said that there is a conflict between Shao Yifu and Kang Jianfei. And his relationship with Zou Wenhuai can be described as "hatred" - being stabbed in the back by his friend and subordinate for more than ten years will definitely be unforgettable for the rest of his life. And
Kang Jianfei, a business rival, was not enough to make Shao Yifu jealous for the rest of his life.
To promote a movie from a subsidiary of Jiahe on TVB's variety show, one must obtain Shao Yifu's personal consent. The fact that Shao Yifu agreed to do this favor for his old enemy Zou Wenhuai proves how much pressure Phoenix Channel puts on TVB.
Originally, because of Wei Jiahui's appointment, the ratings of TVB TV dramas increased a lot, and in the past few months they were slightly higher than those of Phoenix TV. However, in early May, Phoenix TV suddenly broadcast the CCTV version of "Journey to the West", which did not
Mandarin TV series dubbed into Cantonese became rapidly popular in Hong Kong.
When it was most popular, the ratings of "Journey to the West" reached 67%. Although it was far inferior to movies such as "Chu Liuxiang", "Shanghai Bund", and "Sister Tuoqiang" in previous years, this was only because of the TV series' ratings.
Due to the overall decline, its sensational effect is no lower than those of those dramas.
In another time and space, the ratings of CCTV's version of "Journey to the West" skyrocketed in Nanyang, but when it was broadcast in Hong Kong, the ratings were dismal. It does not mean that Hong Kong audiences definitely don't like watching CCTV's version of "Journey to the West." The reason for the poor ratings is that
There are three main ones: first, the CCTV version of "Journey to the West" was broadcast on ATV. This TV station was already in recession in Hong Kong in the mid-1990s, and many viewers did not watch ATV at all; second, the CCTV version of "Journey to the West" was broadcast on ATV.
TVB's "Criminal Investigation Files 2" crashed. The latter is a Hong Kong drama with explosive ratings. The third point is the main reason. CCTV's version of "Journey to the West" started filming in the early 1980s, and the special effects and martial arts were very primitive.
If it was broadcast in Hong Kong more than ten years later, it would be a shame if the audience liked it.
Didn't you see that "Huan Zhuge Ge" landed on Hong Kong Island, making ATV's ratings surpass TVB for the first time? The Hong Kong audience also watched "Iron Teeth and Bronze Teeth Ji Xiaolan" with great interest, and its ratings beat many TVB dramas.
Phoenix Channel is now airing the CCTV version of "Journey to the West", and there is absolutely no aesthetic gap between the times. Especially starting from more than ten episodes, due to the addition of two martial arts instructors from the Kang family class, the viewing of the martial arts scenes in "Journey to the West" has been greatly improved.
, so that starting from the 15th episode, the ratings of "Journey to the West" surged by 17 percentage points.
There is nothing Fang Yihua can do. Today, in terms of overall ratings for the second quarter, TVB will definitely be surpassed by Phoenix TV.
For Shao Yifu, TVB TV cannot bring him too much economic benefits. He makes more money from other businesses. However, he regards film and television as his lifelong career.
After Shaw Brothers Film Company ceased production, Shao Yifu focused all his energy on TVB. Now that he was cornered by Phoenix Channel, Shao Yifu even agreed to help his old enemy Zou Wenhuai promote the movie. For no other reason than to make him sick.
Just give Kang Jianfei a try.
Just when the promotional posters for "Fang Fang" and "Ying Ning" were plastered all over the streets, and when Hong Jinbao and his team appeared on TVB's variety show, the bosses of the other two shows, Makka and Lee Soo Hyun, were so anxious
Like ants on a hot pot.
Mecca is better. With the strong support of New Art City, it is not a problem to invest 1 million to promote his "Wind Fortune 30 Million". But Li Xiuxian is just a movie maker, how can he have so much money?
Come and smash it. Even if you have money, you won't be willing to throw it in. If the publicity effect is not good, it will be in vain.
Faced with unprecedented movie promotions, Ming Pao Weekly couldn’t help but sigh in its movie news: “This summer’s movies are very exciting. Major companies have already started fighting before they are released. “Oriental Condor” is the first movie in Hong Kong
The war movie is a gimmick, while "Infant Ning" is a special effects ghost fox film made by martial arts master King Hu which took a year to produce. It also has the joining of Leslie Cheung and Zhao Yazhi's return to the big screen as selling points, and "Fang Fang" is even more incredible.
. won the first ever Cannes Film Festival Final Welcome Film Award in France. Hong Kong movie fans have been eager to see the excitement. Of these three films, one is a bloody war film and the other is a special effects ghost film.
One is a literary and romantic film that can meet the different viewing needs of all audiences. I wonder who will be the final winner after it is released.
In addition, there are also "The Predator" produced by Yi Neng Pictures, "Wind Fortune 30 Million" produced by New Art City, and the sequel to the Hollywood blockbuster "King Kong" purchased by Anle Pictures..."
When the summer vacation really comes, Hong Kong movie fans are facing a decision, which movie should they watch first?
Just before "Fang Fang" was released in Hong Kong, news came back from France: "Fang Fang" quickly swept the whole of France after its full release in France. In less than a month after its release, it has surpassed Bruce Lee's "The Way of the Dragon".
"" with 4 million viewers and Xu Ke's "Shu Mountain" with 2.4 million viewers, making it the top-grossing Chinese-language film in France.
In France, South Korea and some other countries, box office statistics use the number of moviegoers. Although this makes the specific box office statistics a little more cumbersome, it allows for better vertical comparison of movies from different eras.
The most watched movie in French film history is "Welcome to the North", with a frightening number of more than 20 million viewers. In another time and space, "Fang Fang" starring Sophie Marceau, but that year in France
The third highest-grossing movie of the year (not the annual champion that many movie fans say, the French box office champion in 1993 was "The Big Twist", with nearly 14 million moviegoers).
Kang Jianfei chose to change the story of "Fang Fang" to Hong Kong. Although it reduced the French audience's sense of environmental identification with the film, it added a bit of exotic flavor, and there is no cultural barrier in the film. Is it positive or negative for the box office?
The negative impact is hard to pinpoint.
When "Fang Fang" was officially released in Hong Kong, it had already been released in France for 28 days, with 4.85 million moviegoers, and it was about to exceed 5 million.
If these box offices are converted into US dollars, it will be more intuitive: 19.68 million US dollars, which is worthy of being the largest movie box office in Europe.
Two years ago, France's annual box office champion "Three Men and a Cradle" had 10.2 million viewers; just last year, France had two movies with more than 6 million viewers.
However, this year, the movies released in France were not very impressive. "Fang Fang" has not even finished yet, but it has already topped the box office with 4.85 million moviegoers.
Speaking of which, although Sophie Marceau is the goddess in the minds of thousands of men in France, her status in the French film industry is not outstanding.
The three major actresses in France today are Catherine Deneuve, Isabelle Adjani and Isabelle Huppert. Catherine Deneuve, who ranks first, even has the reputation of "Europe's First Lady".
Sophie Marceau can only be considered a leader among young actresses at best, but after the hit release of "Fang Fang", her fame is one step closer to that of the three major French actresses. (To be continued.
