"Fang Fang" continues to be a hit in Hong Kong, and its box office is growing like a snowball. Before the third week of its release, the local box office in Hong Kong has exceeded 30 million.
The third week's single-week box office statistics were 7.47 million. Although the box office dropped 39% from last week, its box office trend is already very strong.
When the three-week cumulative box office data of "Fang Fang" was released, the entire Hong Kong film industry was shocked - 36.58 million!
Kang Jianfei's previous films were also popular upon release like "Fang Fang", but their stamina was not as strong as "Fang Fang". The box office dropped by 27% and 39% respectively in the first two weeks, which was matched by the extremely high first-time sales.
The weekly box office is already comparable to "God of Gamblers" and "A Better Tomorrow" a few years ago.
The reason why the cumulative box office of 36.58 million in three weeks caused a sensation is because "Fang Fang" has the hope of hitting the 40 million box office mark.
In fact, if you calculate the ticket price, "A Better Tomorrow" only cost over 33 million back then, but it will definitely sell over 40 million now.
The reason why "Fang Fang", a romantic literary film, can achieve such a huge momentum in Hong Kong is actually very complicated. The prime time slot and stable theaters are the basic guarantee for high box office. Kang Jianfei does not count the huge advertising investment.
Coupled with feedback from France's international publicity, "Fang Fang" has been promoted to another level.
In the end, Kang Jianfei's box office appeal accumulated over the years exploded, and the competing films each had their own shortcomings, which led to the ridiculously high box office of "Fang Fang".
In order to make "Fang Fang" the first Hong Kong film to have a box office of over 40 million, Kang Jianfei spared no expense and spent another 1 million in post-production promotional expenses. At the same time, he also summoned Tony Leung Ka-fai and Sophie Marceau to Hong Kong for promotion.
In addition, popular artists from Kang Jianfei's companies, whether they are singers, actors or hosts, will always say in public: "I like to watch the boss's "Fang Fang" very much. It is wonderful and not to be missed."
There is also the Miss Oriental Beauty Contest, which is about to have its finals, and "Fang Fang" will be promoted at various events, while Phoenix Channel and Macau Satellite TV's variety shows are also promoting it.
Coupled with various lottery activities, the enthusiasm of movie fans was also aroused, and many viewers who had already watched "Fang Fang" returned to the screening hall again.
Outside the ticket window of Taiping Cinema, a reporter from Macau Satellite TV's film news program walked up to a movie fan who was queuing up. He asked, "Hello, madam, are you going to queue up to buy tickets to watch "Fang Fang"?"
"Of course, I like Tony Leung Ka Fai very much. He is so handsome. I watched "Fang Fang" and the audience said excitedly.
The reporter said: "The topic of our program this time is to predict whether the box office of "Fang Fang" can break the 40 million mark. Do you think it can be successful?"
The female audience member laughed and said, "Of course it will work. I heard it's only a few million short."
"Thank you for your cooperation." The reporter ran to interview another male audience member, "Sir, are you here to see "Fang Fang"?"
"Yes, I'm here with my girlfriend." said the male audience member.
The reporter asked: "Is this your first time watching "Fang Fang"?"
"This is the first time," the male audience member exclaimed, "I am quite busy with my work, and I was on a business trip in the Philippines a while ago, so I never had the chance to watch a movie with my girlfriend. When I returned to Hong Kong, I found promotional posters for "Fang Fang" everywhere.
My colleagues also said that this movie is good-looking."
"Do you think the box office of "Fang Fang" can exceed 40 million?" the reporter asked.
The male audience member said: "How do I know? I don't usually watch movies."
The reporter interviewed several people who were waiting in line to buy tickets. They just waited for the audience of "Fang Fang" to come out after watching the film, and quickly went up to interview: "Hello, sir, you just finished watching "Fang Fang", do you have any impressions after watching it?
"
"The filming was pretty good, I've watched it four times," a male audience member commented objectively, "It's a pity that there are no martial arts scenes. I still watch "Oriental Condor" better."
The reporter asked strangely: "You don't think it's as good as "Oriental Condor", so why did you watch "Fang Fang" four times?"
The male audience member turned around and pointed in the direction of the toilet: "Do you think I want that? No matter how good the movie is, you will vomit after watching it 4 times, but my girlfriend likes it, and now all the pictures of Alan Tam in her bedroom have been torn up and replaced with stickers.
Liang Jiahui."
After the reporter finished interviewing this man, he found another female audience member. As soon as he asked the question, the female audience member pointed at the camera and shouted: "I'm just here to support Fei Ge. Fei Ge's movies are the best."
I will watch "Fang Fang" every day this week. Come on, Brother Fei, and become a director worth 40 million!"
The reporter sweated furiously and said to the camera: "It seems that this female audience member is a fan of director Kang Jianfei. We here also wish that the box office of "Fang Fang" can exceed the 4,000 mark as soon as possible."
Even without Kang Jianfei's additional publicity expenses in the later stage, "Fang Fang" could have sold 40 million at the box office. At worst, the film would have been delayed for a few days.
After using various promotional methods, "Fang Fang" was only screened for 26 days at Oriental Cinemas, and the box office has already reached an incredible record of 40.16 million.
"Seven years ago, Kang Jianfei's "Happy Ghost" brought Hong Kong films into the era of tens of millions in box office, and he became Hong Kong's leading commercial director;
Seven years later, "Fang Fang" once again broke a new record, with a super high box office of 40 million, eclipsing other films in this summer's season..." - "Oriental Daily"
"Kang Jianfei leads Hong Kong films into another era." - "Ming Pao Weekly"
"After "Fang Fang" became a hit, I heard that many directors are already preparing to follow the trend and make literary and romantic films. Here I must remind you that the success of "Fang Fang" cannot be replicated and is the result of a mixture of factors.
The result of this. Those who want to follow the trend and make money should be mentally prepared to make a movie and hit the street. There are only a few hits in Hong Kong over the years. If you don't have the ability, it's best not to touch this genre.
”——“Film Fortnightly”
…
Deborah Film Company.
Pan Desheng threw aside the "Movie Biweekly" and asked Xian Jiran: "Ji Ran, do you think we should release a literary romance film in the second half of the year?"
Xian Jiran's current position is the creative director of Debao Film Company. Basically, the films produced by Debao will have a "Xian Jiran Producer" logo. The documentary reviewing the history of Hong Kong films at the first Academy Awards was produced by Xian Jiran.
Xian Jiran is also one of the representatives of the new/wave movement in Hong Kong films. He is very good at directing art films, but his answer at this time is: "The analysis by Chen Bosen in "Film Fortnightly" is correct, and "Fang Fang" does not have the
It’s replicable, and it’s hard to find directors in Hong Kong who can make literary and romantic films.”
Pan Disheng asked: "Don't you know how to take pictures?"
Xian Jiran smiled and said: "You ask me to make a literary and romantic film that will win the Golden Horse Award. The Academy Award is fine, but it will never have a box office of more than 10 million, let alone 40 million."
Pan Desheng thought for a while and could only say: "Forget it then. Following the trend is not a long-term solution. Fortunately, "Ying Ning" sold well, at least the box office exceeded 25 million."
Pan Disheng's words were somewhat untrue. He had high hopes for "Ying Ning". From the very beginning, he was aiming for a box office of 30 million, and spent 5 million on publicity expenses alone - although a large part of this was to help
Promotion of the newly opened Debao Cinema Line.
Although "Ying Ning" is selling fairly well now, it really doesn't make much money after taking into account various expenses. If there is no overseas box office to make money, the big cast of "Ying Ning" will still lose money.
Xian Jiran thought for a moment and suggested: "Mr. Pan, why don't we make a romantic comedy."
"Romantic comedy?" Pan Desheng asked, "Don't we make romantic comedies every year?"
"It's different," Xian Jiran said. "The most popular movies we shot in the past were fashion comedies, where a couple of men and women were fighting and laughing, making the audience laugh while having a happy ending in the end. Love was not the focus at all." Yu Qi said
It’s a romance film, rather than a comedy about picking up girls.”
After Xian Jiran explained it, Pan Disheng immediately understood that Wang Jing's "The Best Girl in Hardcover" and "The Best Bad Friend" series were selling well, and they were the kind of funny pick-up movies that Xian Jiran said.
Xian Jiran continued: "Hong Kong audiences like to watch funny pick-up movies. Now because of the popularity of "Fang Fang", romance movies may become popular for a while. But if we want to follow the trend, we must not go there.
When making Taiwanese literary romance films, they are basically destined to hit the streets. Kang Jianfei's "Fang Fang", although many scenes and scenes are very literary, there are a lot of comedy elements in it.
That’s why Hong Kong audiences like to watch it.”
Pan Disheng asked: "That's the romantic comedy you mentioned."
Xian Jiran nodded and said: "Yes, we can use "Fang Fang" as a reference, reduce some of the literary and artistic elements, retain the romance part, and add some comedy elements. The romantic comedy film produced in this way will definitely make money.
No compensation.”
Pan Disheng thought about it carefully and said, "This is a good idea. Call Cen Jianxun here tomorrow to discuss it together. By the way, call Gao Zhisheng too, he is better at designing comedy scenes."
While Debao was discussing how to follow the trend, the three bosses of Xinyi City also gathered together.
Huang Baiming said: "I plan to shoot a romantic comedy in the second half of the year."
Shi Tian sat over and asked, "Do you have any specific ideas?"
Huang Baiming smiled and said, "Aren't you going to discuss this with you?"
Mecca looked at the curve chart on the computer, picked up his briefcase and stood up, and said happily: "You guys can discuss it. I'm going to the exchange and it's gone up again!"
Today's Hong Kong stock and futures markets are rising every day like a rocket. How can you make money by making movies and trading stocks and futures? (To be continued...) u
