"5,000 people competed for the leading role, and Wu Zhenyu was the only one favored by the director."
"Among the four kings of Oriental Entertainment, Zhou Runfa, Zhou Xingchi and Liang Jiahui all graduated from TVB's TVB artist training class. This time, Wu Zhenyu, the protagonist of the new film selected by Kang Jianfei, is also an actor who graduated from the TVB training class. Could it be that the TVB training class has become
DreamWorks’ actor training base?”
"Why did Kang Jianfei abandon the many stars of Oriental Entertainment Company and choose an actor who was still playing small roles after five or six years of debut? It is said that Wu Zhenyu took the exam four times in a row before entering the wireless training class. He has no acting talent at all. Such an actor is
How did you impress director Kang Jianfei?"
"The hyped rumors proved to be unfounded. The chosen male lead was not from Oriental Entertainment Agency."
""My Sassy Girl" is Kang Jianfei's second romance film. The director said that the style is completely different from "Fang Fang"..."
After Wu Zhenyu was confirmed as the leading actor in the new film, many newspapers reported on the matter in the following days. The main reason was that this matter was quite strange from the beginning. Kang Jianfei spared a large number of male stars from going to auditions. As a result,
Choosing a bad person who has been in the industry for a few years and is still playing small roles is completely unpredictable.
Wu Zhenyu has not yet joined the crew of "My Sassy Girl". He has just received the script and has experienced a little bit of what it's like to be a star. Although no fans have bothered him for autographs, the reporters who came to interview him are more than many A-listers.
There are more stars.
Of course, Wu Zhenyu wasn't so crazy as to think that he had become a star. He knew that these reporters were flying towards Kang Jian and wanted to get more information from him. So after getting the script, Wu Zhenyu took out the script.
With his own savings, he rented an apartment in Tseung Kwan O Studio City, and then avoided reporters to familiarize himself with the script in the apartment.
"Ding dong. Ding dong..."
Wu Zhenyu was studying the character's character when suddenly the doorbell rang. He walked behind the door and looked through the peephole for a while, then opened the door and asked in surprise: "Why are you here?"
Standing outside the door were Ouyang Zhenhua, Liu Qingyun and Wu Qiming, all of whom looked frustrated and angry at this time.
Ouyang Zhenhua walked into the room, sat down on the sofa and said, "Don't mention it. After you were selected as the leading actor, the stage also found out that we went to the audition together."
Wu Qiming sighed: "We have been banned by the station, and we can't even get supporting roles."
Wu Zhenyu was speechless for a while and asked: "Then what are your plans?"
Liu Qingyun said: "First go to Oriental Entertainment Company to try your luck. See if you can become a contracted actor. If not, then go to Tseung Kwan O Film and Television City to work as a part-timer."
Wu Zhenyu was troubled in his heart, and then said: "We will help you ask."
…
"The advertising sponsorship for the piano has been sold, and Japan's Yamaha is willing to pay 1 million Hong Kong dollars."
"Taiwan's Kinmen Kaoliang Liquor responded. As long as the trademark and name of Kinmen Kaoliang Liquor in the movie stay for one second, they are willing to sponsor 2 million, which is the highest price ever paid by a liquor company."
"Liyuan Amusement Park promised to provide the shooting venue for free, but they do not plan to pay sponsorship fees."
"For the sponsorship fee of the tea restaurant, Peninsula Tea Restaurant is only willing to provide 200,000 yuan..."
"Wait a minute," Kang Jianfei, who was listening to the report from the advertising department, suddenly spoke up and said, "If the tea restaurant is not willing to pay, just go to the coffee shop and ask. I will just revise the script."
"Okay, Mr. Kang." The department manager who made the report agreed.
Kang Jianfei is no longer what he used to be. In the past, he had to sign a multi-year contract with Japan's Mitsubishi to raise three to five million yuan in movie sponsorships. Now when he makes a movie, any brand that wants to show its face will easily have to pay millions.
Just fine.
This is unique in Asia. It does not mean that Kang Jianfei has become the most powerful director in Asia, but that his movies have never been a hit.
Taking sponsorship money does not mean that everything will be fine. Once the box office falls below a certain value, part of the sponsorship must be returned to the merchant. However, some directors even fudge the cost of film shooting, and they will not be able to recover the cost once the film is sold out.
, what do you want him to compensate you for?
The more popular a movie is, the better the effect of embedded advertising in the film will be, and the smaller the risk. Therefore, Kang Jianfei, who makes every movie a hit, will naturally be able to raise sponsorship fees for embedded advertising.
Of course, Kang Jianfei would not turn his movie into a trademark exhibition just for the income from product placement. He understands the appropriateness.
"What did Hong Kong Mobile say?" Kang Jianfei asked again.
The department manager replied: "CSL is only willing to pay 1 million for advertising placement."
Kang Jianfei waved his hand and said: "Tell them, no negotiation if it's less than 3 million."
The department manager was a little embarrassed and said, "Mr. Kang, isn't 3 million in advertising sponsorship a bit too much?"
"How much more is 3 million?" Kang Jianfei said with disdain, "The Taiwanese sorghum wine seller offered 2 million without saying a word. In recent years, the mobile communication company has been copying machines, and Big Brother has done a lot of business. Every day can be described as making a lot of money.
, 3 million is just a drop in the bucket to them."
"Then I'll contact them again." The department manager could only agree, but he was full of complaints. Nowadays, the cost of ordinary movie shooting in Hong Kong is only about 5 million, but Kang Jianfei actually charges 3 million for one product placement.
, and it’s a one-time deal, unlike the previous multi-year contract with Mitsubishi, which is almost like robbing money.
Kang Jianfei is really not a big talker. Hong Kong Mobile Communications Company (csl) started to provide mobile phone services at the end of 1984. Although there were few people using mobile phones and it was not profitable, as more and more people used mobile phones, csl started to use mobile phones the following year.
I made a lot of money from just one piece of business.
Coupled with the increasing popularity of pagers, Hong Kong Mobile Communications can be regarded as one of the most profitable companies in Hong Kong.
This year csl launched a new mobile phone. This mobile phone is somewhat similar to later generations of mobile phones. It is much smaller and smaller than the original brick phone. It also uses the unitacs communication network, and the signal is larger than the namts network used before.
much better.
At this time, Hong Kong Mobile Communications Company is busy promoting new mobile phones, so it would be strange if Kang Jianfei did not take the opportunity to spend more advertising money.
In "My Sassy Girl", many plots need to be driven by mobile phones. Fortunately, the heroine is fair and rich and has full access to mobile phones, which are considered luxury goods in this era.
However, the previous Big Brother was too ugly. Coincidentally, the new mobile phone launched by Hong Kong Mobile Communications is not only compact in appearance, but also available in white, which is very suitable for girls to use.
As for the male protagonist in the film, Kang Jianfei changed the mobile phone in the original version into a pager in the script, and with some minor changes in the plot, it makes sense.
Three days later, Hong Kong Mobile Communications Company received a reply, claiming that if their unitacs88 mobile phone appeared repeatedly in "My Sassy Girl", they would directly give Kang Jianfei 3.8 million in advertising sponsorship fees.
Kang Jianfei readily agreed to this, because in his script, the heroine's mobile phone was an important prop. The mobile communication company did not require it, but Kang Jianfei would still let the mobile phone appear several times.
A single movie advertising sponsorship fee of 3.8 million Hong Kong dollars can be described as a sky-high price. This matter was proactively revealed by Hong Kong Mobile Communications Company, and both movies and mobile phones have received great attention and heated discussions.
While Hong Kong Mobile Communications took advantage of the situation to promote the unitacs88 mobile phone, Kang Jianfei's ability to make money also made countless directors jealous with red eyes.
The preparations for "My Sassy Girl" are almost complete. My cousin Wu Ruiqing finally got his wish and became the assistant director. However, this time he was only responsible for some coordination and scheduling work. The first assistant director was still Li Li, who returned from the United States.
install.
Wu Ruiqing is currently in contact with the Hong Kong subway department. As soon as the relationship there is well coordinated, Kang Jianfei will determine the start-up time.
Wu Ruiqing hadn't received any accurate information yet, but Kang Jianfei had first heard the news that TVB had banned Liu Qingyun and others, and couldn't help but laugh with joy.
Liu Qingyun and Ouyang Zhenhua are just third-rate actors now. Neither TVB nor Kang Jianfei take them seriously. Kang Jianfei will not take special care of them. It depends on them how they can succeed.
However, at this time, TVB caused quite a bit of criticism. TVB just did not allow artists to accept films outside as they pleased. Liu Qingyun and the others were just TVB extras, and they actually went to DreamWorks to participate in auditions.
Being banned from Taiwan is a bit too overbearing, right?
Oriental Entertainment Company is the complete opposite. Not only can its artists make movies and TV series within the group, the company even encourages and helps artists secure external film contracts.
Comparing the two, TVB artists are feeling dissatisfied. If Oriental Entertainment Company had limited resources, it would not necessarily be a good way out for them to switch jobs. I am afraid that all TVB actors would be gone now.
Fang Yihua was also confused. It wouldn't matter if Liu Qingyun and the others went to audition for other film companies, but they went to audition for Kang Jianfei's film, which violated Fang Yihua's taboo. And they were just a few extras. Fang Yi
Hua didn't take them seriously, and he just banned them. Who would have thought that this incident would make other actors feel like animals hurt their own kind.
Kang Jianfei's "My Sassy Girl" was about to start filming. Another news came back from DreamWorks in the United States, saying that Barry Levinson had finished filming "Rain Man" and asked Kang Jianfei if he had any requirements for post-editing.
Should we send an editor from Hong Kong?
In Hollywood, ordinary directors do not have final editing rights, and the film company has the final say how to edit the film. Kang Jianfei had no control over matters in the United States, so he asked Anne Hurd to hire an editor from 20th Century Fox to help edit the film.
In another time and space, because the screenwriter was looking for investors to invest after writing the script, "Rain Man" would not be released until Christmas next year. With Kang Jianfei's financial investment, "Rain Man" was fully ahead of schedule than in the original time and space.
Completed in the year.
Kang Jianfei has waited long enough. You must know that he invested more than two years ago. After so much trouble, the filming was completed. Kang Jianfei himself almost forgot about investing in "Rain Man". (To be continued...) u