In the past few years, if Hong Kong films wanted to be sold to overseas markets, they had to have a good box office in Hong Kong. However, in the past two years, it has been very easy. One is because Hong Kong films are popular in East Asia, and the other is because South Korea, Taiwan, the Philippines, and Malaysia
As the film markets in countries and regions gradually open up, there will no longer be a quota of only a few films per year as in the past.
Nowadays, as long as there are movies starring Hong Kong A-list stars, there is no need to watch the films. They can be sold directly in Taiwan and Southeast Asia with a trailer.
As Hong Kong's number one high-grossing director, Kang Jianfei's films are the targets of competition for film companies and cinemas from all over the world.
When Kang Jianfei just announced the filming of "My Sassy Girl", film producers from various countries came to Oriental Entertainment Distribution Company to ask for cooperation, and they were directly given the most preferential share.
Oriental Entertainment Company is responsible for the distribution tasks of all the subsidiaries of the Oriental Group. The best thing is the distribution of Kang Jianfei's films. This time "My Sassy Girl" was released in Hong Kong, Singapore, Malaysia, South Korea, Japan, the Philippines and Thailand at the same time.
This is not a treatment that everyone can have.
Since December 13th, Kang Jianfei and the main creator of "My Sassy Girl" have been busy. Wang Zuxian is extremely popular in Japan and South Korea. She is responsible for the promotion and premieres in these two countries, while Kang Jianfei takes the male lead there.
Nanyang has gone around in a circle.
South Korea, Seoul.
Thanks to the industrial and agricultural foundation laid by dictator Park Chung-hee in the 1970s, South Korea began to take off economically in the 1980s, becoming the last of the Four Asian Tigers.
The impact of the Gwangju Incident has long passed. Although today's Koreans are far less wealthy than those in Hong Kong, Taiwan and Singapore, their increasingly plump wallets have still made this country's film market prosperous.
Even the global stock market crash did not seem to dampen the enthusiasm of Koreans. When Christmas is approaching, merchants in the capital Seoul began to happily carry out various promotions.
On Christmas Eve, the citizens of Seoul do not sit at home and watch TV as they did a few years ago. They were not interested in Christmas before and began to go out to celebrate Western holidays because of their affluent economy.
Watching movies is naturally an important entertainment activity. There are a total of 6 movies released in Seoul this Christmas. Two of them are Hollywood movies, one is a Hong Kong movie, and the other three are Korean movies.
That Hong Kong film is Kang Jianfei's "My Sassy Girl". As for Cheng Long's film, it is basically released in South Korea during the Mid-Autumn Festival. Because the Mid-Autumn Festival is a very important festival in South Korea, the whole country has several days of holiday.
It is a period comparable to the Spring Festival period.
Tickets are easier to buy in the morning. Not long after noon, the theaters showing Hollywood and Hong Kong films began to be full, but the theaters showing the three Korean films were empty.
South Korean and North Korean films had many classic films decades ago, but later they all became tragedies due to politics.
Not to mention the political environment in North Korea, South Korea is actually not much better. During Park Chung-hee's administration, although South Korea's economy developed rapidly, artistic fields such as music and movies were severely restricted.
In the 1960s, due to the interference of the state power, the number of film companies in South Korea dropped from 71 to 1. The entertainment control order in the 1960s was still continuing. The production of local films in South Korea dropped from 209 in 1970 to 96 in 1979, and many
The film was banned by the government, and some directors were even thrown into jail.
It was not until three years ago that the Korean government changed the film censorship system to a review system, and South Korea's film and television industry began to slowly recover. Korean films will really start to develop and will have to wait until the film censorship system is completely abolished next year. Since 1988, the so-called
The Korean movie "Art Spring".
Film movements in other regions are initiated by directors, but the "Art Spring" of Korean films is a bit funny. It actually came out of nowhere.
After the Olympic Games were held in South Korea in the late 1980s, South Korea's domestic thinking further opened up. South Korea's last authoritarian president wanted to divert people's attention and actually proposed the "3s" (
sports,
screen,
sex) policy, intending to let men vent their excessive hormones on pornographic movies.
As a result, during this period, South Korea's truly thoughtful films were banned, while official censorship of adult films was unusually bold and loose.
In addition, many foreign films released in South Korea directly purchase the screening rights. Movies in Hollywood are too expensive to buy, so they go to Eastern Europe to buy them.
The so-called "Art Spring" of Korean movies is composed of Eastern European art films and pornographic films, which has cultivated Koreans' unique movie-watching tastes. Korean movies after 2000 are a continuation of the original.
As for the local Korean films before 1988, how can I put it? The films produced by Korean directors who have been imprisoned by their thoughts for 20 to 30 years are not as interesting as the films from mainland China.
How can such a local film attract Korean audiences?
After all, there is a vague barrier to Western culture and aesthetics like Hollywood. At this time, Hong Kong movies have become the favorites of Korean movie fans.
With the success of Hong Kong films invading South Korea, Hong Kong stars have also become well-known to Koreans. Then Cantonese songs took advantage of the situation and became popular in South Korea. Now many young Koreans choose Cantonese songs to sing in karaoke.
"Wow, there were so many people in the afternoon. Fortunately, sister, you got two tickets." Cui Zhenying followed her sister Cui Jinzhen and squeezed into the screening room through the gap in the crowd.
Cui Zhenzhen said: "Of course, this is a new film directed by Kang Jianfei. I heard it will be released at the same time as Hong Kong. I got these two tickets very hard."
Cui Zhenzhen is usually very frugal. She basically eats kimchi for every meal, and only occasionally eats vegetables and meat when she is on the set. The reason why she is not willing to watch an expensive movie today is because Christmas Eve is her 20th birthday, and she wants to use it.
What a special way to celebrate.
In another time and space, 20 years later, Choi Jin-jin, who had become a big star, committed suicide, and then her star brother Choi Jin-young also committed suicide.
At this time, Choi Jin-sil was just a small employee behind the scenes at MBC, and his younger brother Choi Jin-young had just graduated from middle school and came to Seoul to work in Seoul for a few months.
After finally squeezing into the screening room, the siblings' seats were not very good. They were in the first row near the edge, so they had to keep their heads raised to watch the movie.
The familiar DreamWorks title appeared on the big screen, followed by the sky filled with burning clouds. A man stood under a tree and looked at the sky. The voice-over sounded in the screening room: "Two years ago today, she and I buried a time box here.
, we made an appointment to meet here two years later. But, she didn’t show up..."
In the first two or three minutes of the movie, Wu Zhenyu is performing alone. Cui Zhenshi does not know this Hong Kong actor. However, Cui Zhenshi works in a TV station. She thinks Wu Zhenyu's acting skills are very good, at least better than those of many Korean actors.
good.
"It's Wang Zuxian! It's Wang Zuxian!"
The scene on the subway station platform began. As soon as Wang Zuxian appeared on the stage, she was immediately recognized by Korean fans before her face was revealed, and many people shouted her name excitedly.
Then there were bursts of laughter. Cui Zhenying laughed when she saw Wang Zuxian vomiting on the bald head of the old man (played by Li Jiading), while Wu Zhenyu was naked and covered his crotch with a water gourd, and was then beaten by the policewoman who came to inspect.
The scene where he pointed a gun at him and asked him to raise his hands made Choi Jin Young laugh out loud.
"quite funny!"
"The morning glory is so unlucky."
"What a cute idiot."
"Wang Zuxian's performance this time is not gentle at all, but more charming."
"..."
The plot of the movie progressed to the heroine's birthday. The hero prepared a perfect birthday celebration program at Liyuan Amusement Park, but it was messed up just as he entered the amusement park.
A prisoner who had just escaped from prison was sitting behind the wall of the playground, holding a gun and smoking. Wu Zhenyu, who had climbed over the wall and stepped on the prisoner's head, then stepped on his shoulder, using it as a stepping stone.
The ladder came down, and then the heroine played by Wang Zuxian came again.
"Hahaha……"
There was constant laughter in the cinema. The hero and heroine being kidnapped by fugitives did not make everyone worried or nervous, but made everyone laugh even more happily.
Gradually, movie fans stopped laughing. The first half of the movie made people laugh until they burst into tears, while the second half moved people and made them cry and laugh.
When Morning Glory's Ten Principles of Love came out, this classic line instantly captured the hearts of countless female viewers, and the male viewers were also moved by it.
The movie finally had a happy ending. When the theme song played at the end of the film, Korean audiences were surprised to find that the theme song was actually sung in Korean.
In fact, this time the theme song "i_
"Believe" has a total of four versions, namely Mandarin, Cantonese, Japanese and Korean versions, sung by Leslie Cheung and two Japanese and Korean singers respectively, in order to please audiences in different regions.
It is rare for a Hong Kong movie to have a Korean version of the theme song. This greatly satisfied the vanity of the newly wealthy Koreans, and instantly raised their perception of the movie "My Sassy Girl" by several levels.
"It's so well shot, it deserves to be a Hong Kong movie."
"Of course, Hong Kong is known as the Hollywood of the East."
"Hong Kong is so developed and the subway stations are so luxurious. South Korea cannot compare with it."
"I didn't expect Wang Zuxian to change into ancient costumes and act in modern dramas so beautifully."
"The actor who plays Petunia is so considerate, but I don't know his name."
"Kang Jianfei is indeed a great international director."
"Actually, girls are quite cute when they are wild."
"..."
After watching the movie, the audience walked out of the theater and were still excitedly discussing the movie they just watched.
Cui Zhenzhen looked back at the poster outside the theater and thought: When will I be able to become an actor and make such a good-looking movie. (To be continued...) u
