Lei Juekun closed the planning book and looked up at the young man sitting on the sofa opposite.
Kang Jianfei was still sitting casually on the sofa, with his legs crossed and looking around at the furnishings in the office. His eyes fell on a blue and white porcelain bottle in the corner, as if he wanted to identify the authenticity of the bottle.
This was a somewhat rude move, which was exactly the opposite of the respect the three people from Mecca showed to Lei Juekun who had just left. It seemed that Kang Jianfei didn't take Lei Juekun seriously.
However, Lei Juekun had been here for most of his life and had seen a lot of big winds and waves. After a moment's thought, he realized that Kang Jianfei did it on purpose, to show that everyone had equal status and that there was no question of who wanted whom.
Why equality of status?
Because the weaker party in negotiation or cooperation will inevitably suffer. If Kang Jianfei has an equal negotiating status with Lei Juekun, he will be able to get more benefits from cooperation.
These were just some little tricks. Lei Juekun could have just laughed it off, or just blasted Kang Jianfei away.
But the planning document that Kang Jianfei gave to Lei Juekun was no small trick. Although many of its contents were unclear and reserved, it was still worth tens of thousands of dollars.
Lei Juekun could blow Kang Jianfei away, and Kang Jianfei could also use this plan to seek refuge with Jiahe or Shaw Brothers. This was Kang Jianfei's true negotiating power.
Lei Juekun pressed the hands-free and repeat buttons on the phone on the table, and said to the phone: "Aluo, come in!"
More than ten seconds later, the assistant secretary who had been led out by Kang Jianfei came in. When the assistant secretary saw Kang Jianfei sitting in the boss's office, he was obviously stunned for a moment, then pointed at Kang Jianfei in surprise and said: "You
,You are the……"
Lei Juekun ordered: "Aluo, make Mr. Kang a cup of coffee."
Faced with the face deliberately given by Lei Juekun, Kang Jianfei was not polite at all and said to the assistant: "Put less sugar. I don't like things that are too sweet."
The assistant couldn't figure out the situation, so he could only nod and said: "Okay, just wait a moment."
After the assistant left, Lei Juekun introduced him: "His name is Zhang Jialuo. He has been with me for several years and he is very reliable."
Kang Jianfei smiled and said, "Mr. Lei, do you want to ask me how I got in?"
Lei Juekun nodded and said, "I'm a little curious."
Kang Jianfei said casually: "When I came, someone was having epilepsy outside. The conscientious Assistant Zhang was afraid that someone would die in the building, so he went out to direct the staff to treat the patients. I originally wanted to knock on the door and come in.
But Assistant Zhang is not here, and Mr. Lei, the soundproofing effect of your office is so good that no one heard you after knocking for a long time, so I had to take the liberty to go in by myself."
Lei Juekun couldn't laugh or cry after hearing this. What kind of person is this? He can come up with such an amazing plan, but he uses such a little trick to get in front of himself.
Kang Jianfei sighed and said: "Mr. Lei, it's too difficult for little people like us to see you. I waited at your door for three hours in the morning, and the concierge was really hot-tempered. He charged me five hundred yuan and said he would go and report it.
Not a single person was seen, and he left me at the door like a fool. Then I went to your company again, but I couldn't even knock on the office door, so I had to make this decision."
Lei Juekun's face darkened, and he had already made up his mind to fire the concierge at home.
The two chatted for a long time without getting to the point, and Kang Jianfei was not in a hurry. Anyway, if Lei Juekun's theater opened one day later, he would have to make less money for one day. His movies didn't matter, they wouldn't rot at home, sooner or later.
It still has to be released.
In the end, Lei Juekun couldn't help it anymore and asked first: "Mr. Kang's schedule classification method is very interesting. Are you confident in doing Lunar New Year stalls?"
Kang Jianfei smiled and said: "Not confident, but very confident. The greatest value of the Lunar New Year stalls is that it can attract the whole family to buy tickets to watch the movie together. One purchase can be four, five, or even seven or eight tickets. And what we have to do
, just use various publicity methods to stimulate the audience to buy tickets**."
The planning document Kang Jianfei gave to Lei Juekun would not be anything new ten years later, but it is different now.
It will take a few years for Hong Kong films to truly have a clear concept of Lunar New Year films.
At this time, the major theater chains only know that tickets are better sold during the summer, Christmas, and New Year periods, so they try to schedule good movies during these times. Golden Harvest and Shaw Brothers will also compete with each other in these good times, and then both sides
Take advantage of this excitement to make a lot of money at the box office.
However, in the promotion of cinemas, the concept of prime time period is not included. Basically, a certain movie is promoted, but the prime time period itself is not promoted. There is no director or company specifically shooting New Year's films for the New Year period.
Kang Jianfei's plan is divided into two parts. The first part starts with the operation of the theater chain, and the second part details the upcoming Lunar New Year season.
In the first part, he clearly divided the whole year into prime time and ordinary time. Then according to the different time periods, he assigned different promotions and films. In addition, the film scheduling system was also closer to that of later generations, and he suggested
Lei Juekun abolished the theater reservation system.
The previous contents have surprised Lei Juekun, but what shocked Lei Juekun the most was Kang Jianfei's suggestion to cancel the theater guarantee system.
What is the theater subsidy system?
That is, if a production company wants to show a movie in a certain theater, it must pay a monthly rental fee based on the theater's seats, equipment, and expenses. No matter how much the theater's daily income is, it must pay a monthly rental fee.
Theater chains in Hong Kong and Taiwan have implemented a theater guarantee system. That is to say, if Kang Jianfei wants to show "Happy Ghost" at Golden Harvest Cinema, no matter how much he can sell at the box office, he will not be able to save his pants even if he rushes to the street.
If you have any leftovers, you must also pay the theater’s minimum fee on time.
This system has greatly dampened the enthusiasm of producers. Many times producers have no confidence in their films and would rather let the films rot in the film library than release them for fear of losing even more.
— Not only will the movie production fees be compensated, but the movie theater will also be compensated with a guaranteed fee.
There are many details on the package, such as the package for leading theaters and the package for United Cinema. Take a movie released in Taiwan as an example. The total box office revenue in a week is 3 million yuan. The producers can’t share it.
If the box office reaches one yuan, all of it is paid to the theater as a base fee; if the weekly box office is less than 3 million, the film owner will not only not get the box office share, but also have to spend money to redeem copies.
In recent years, many small and medium-sized film companies in Taiwan have been crippled by the theater chain's subsidy system. This is also one of the main reasons why the once prosperous Taiwanese films eventually declined.
The situation in Hong Kong is similar. Although the package fee is slightly cheaper than that of theaters in Taiwan, it is more difficult to get a good time slot.
Kang Jianfei suggested abolishing the theater subsidy system, why did Lei Juekun feel moved?
This is because this suggestion takes a radical step from the system to solve the problem of insufficient movie sources for Lydia Cinema. As long as Lei Juekun announces the cancellation of theater guarantees today, countless small and medium-sized companies will come to Lydia tomorrow with their movies.
It will be released in theaters. As for offending Golden Harvest and Shaw Brothers, it is no longer within the scope of concerns of those small and medium-sized film companies, because the visible benefits are right in front of them.
Lei Juekun pondered for a moment and asked: "With the cancellation of the theater guarantee system, is it too risky for the theater chain?"
Kang Jianfei said with a smile: "So we need to modify the existing film scheduling system. After the abolition of the guarantee system, film review and film scheduling must be more stringent. Only good films that can really sell well can be placed in a good schedule, rather than depending on whether the producer is good or not."
The relationship with theater chains is better.”
Lei Juekun asked: "But before the movie is released, who can accurately predict whether the movie will make a profit or lose money?"
Kang Jianfei said: "Of course we can't make accurate predictions, but we can still make rough predictions. Coupled with the response from the midnight show, we can basically determine how to schedule the film." After saying that, Kang Jianfei added, "No big deal, Lisheng Cinemas can also add more
The share ratio of the big box office.”
"Increase the share ratio of cinema lines?" Lei Juekun thought about it and thought it was a good idea.
For small companies, the guarantee system is like a rope around their necks. If they are not careful, they will be strangled to death; canceling the guarantee fee and increasing the theater line's share will give these small companies a way to survive, even if they are
A smaller box office share would be acceptable.
The increase in the theater chain's share of the revenue has also made up for part of the theater's losses due to the cancellation of the base fee, and reduced the theater chain's film schedule risk. It can be said to kill two birds with one stone.
The two of them had been talking about theater management for several hours. It was not until it was getting dark that Lei Juekun said: "It's getting late. If Mr. Kang wants to show his face, how about having a casual meal at my house? Let's continue after dinner.
talk."
"Okay." Kang Jianfei smiled. It seemed that his plan was going smoothly.
Lei Juekun took Kang Jianfei out, and his assistant Zhang Jialuo followed behind with a bag. When he learned that Lei Juekun invited Kang Jianfei to Lei's house for dinner, Zhang Jialuo looked shocked and curious. He didn't understand why Kang Jianfei was so valued by his boss.
——You know, Lei Juekun hasn’t taken the initiative to invite anyone home for dinner in many years!
After going downstairs, a figure suddenly appeared from the side, but it was Hu Juncai, who was pretending to be epileptic. After this guy was sent to the hospital, he took the opportunity to sneak out, and then waited downstairs for several hours.
Kang Jianfei smiled and said to Hu Juncai: "Ah Cai, this is Mr. Lei, he will be our great benefactor in the future."
Zhang Jialuo recognized at a glance that Hu Jun was the one suffering from epilepsy, but he just curled his lips and did not expose it on the spot, preparing to report the situation to his boss later.
Lei Juekun didn't know who Hu Juncai was, but for Kang Jianfei's sake, he also said with a smile: "Since we are Mr. Kang's friends, let's go have a casual meal together."
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