After causing a ratings frenzy, "Shanghai. On the Beach" has finally come to its finale after being on the air for nearly a month. Countless ordinary families in Hong Kong are sitting around in front of the TV, looking forward to the love between Xu Wenqiang and Feng Chengcheng finally blossoming and bearing fruit. Even
The young and Dangerous boys who usually roam the streets also go home early and turn on the TV.
When the last episode of "On the Beach" was aired, TVB's ratings jumped to 76%, which almost made the TVB TV series leader's heart explode.
As we all know, the final ending of "Shanghai Beach" is a tragedy...
"Damn it, what crazy director filmed it, actually killed Xu Wenqiang. If I ever meet him, I'll kill him with one knife!"
"Brother Chicken, the TV plot was written by the screenwriter."
"Who is that bad scriptwriter?"
Who is the screenwriter of "On the Beach"?
In the next month, this question appeared very frequently in the minds of Hong Kong citizens. Not only that Hui Wenqiang and Feng Chengcheng ended up not being together, but Hui Wenqiang was actually killed at the end of the film. The TV screenwriter was simply heinous!
When Jin Yong serialized "The Legend of the Condor Heroes" in the newspaper, because Yin Zhiping was transferred to Dragon Knight, someone poured gasoline on the door of Jin Yong's house.
Kang Jianfei's name once again became a household name. It was not until the end of "Shanghai Beach" that more and more people discovered that the screenwriter of "Shanghai Beach" was actually the author of "Xun Qin Ji".
Many angry "Shanghai Beach" fans couldn't find Kang Jianfei, so they simply ran to block the door of "Oriental Daily" and strongly demanded that Kang Jianfei write "Shanghai Beach" into a novel, and that Xu Wenqiang and Feng Chengcheng must be together.
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Kang Jianfei took a car to the Oriental Newspaper Building. When he got off the car, he saw a group of students surrounding the gate. Who knew who had painted several large characters in red paint on the wall: Kang Jianfei shall not die well!
Seeing those big blood-red characters, Kang Jianfei couldn't help but shudder and cursed: What idiot wrote this? The characters are uglier than me!
Kang Jianfei did not dare to go through the front door, so he quietly walked to the underground parking lot, and then took the elevator up. He said hello to Ma Chengkun's secretary, knocked on the door and entered the chairman's office without announcing it.
When Ma Chengkun saw Kang Jianfei, he burst out laughing and said, "Brother, you have done a terrible job to my brother this time. People block the door of the newspaper office every day, saying they want me to hand you over."
Kang Jianfei asked: "These people come every day? They are very persistent."
Ma Chengkun said with a smile: "Who is so free to block the door every day? They all come here in turn. A group of people will stay for an hour or two at most and then leave. These people are really full. After the TV broadcast, they are looking for scriptwriters.
What is the use."
Kang Jianfei winked and said: "Didn't those people want me to write "Shanghai Beach" into a novel and then change it to a happy ending? "Oriental Daily" can do this, find a writer to be my shooter, and jointly sign the adaptation into
Novel, serial publishing, etc., everyone can make money together."
Ma Chengkun said in surprise: "Isn't the copyright of "Shanghai Beach" owned by TVB? You can't make money by adapting it into a novel."
"TVB only has the film and television rights to "Shanghai Beach", and the novel rights are still in my hands." Kang Jianfei said with a smile.
In fact, after the screenwriter sells the script to the producer, it is generally assumed that all copyrights belong to the producer. However, when Kang Jianfei originally sold the script, he deliberately left himself the copyright of the novel in the contract.
At this time in Hong Kong, only novels were adapted into TV series and movies. I had never heard of anyone adapting film and television works into novels to make money, so Wang Tianlin didn't care about this loophole when he bought the script.
When Ma Chengkun heard that the copyright of the novel was still in the hands of Kang Jianfei, the two hit it off immediately and decided that Ma Chengkun would find someone to ghostwrite for Kang Jianfei, add an adaptation to the novel, and serialize it in a new page in "Oriental Daily".
As for the manuscript fee, Kang Jianfei only received 50 yuan for 1,000 words. As for the ghostwriter, he probably only received a few dozen yuan for 1,000 words.
Kang Jianfei likes to make money this way. He can earn manuscript fees just by sitting down without moving his fingers. If he can publish a collection in the future, he can make another fortune.
Adapting "Shanghai Beach" into a novel is just a side detail. Kang Jianfei came to see Ma Chengkun today, mainly to talk about advertising.
At the beginning, Ma Chengkun promised Kang Jianfei that he would give him free advertising in "Oriental Daily" and "Oriental Fashion" for half a month.
Regarding Kang Jianfei's filmmaking, Ma Chengkun has always been happy to watch the show, and he even somewhat expected that Kang Jianfei would lose all his money and then come back to write a novel for Oriental Daily with peace of mind.
Ma Chengkun asked with a smile: "You said on the phone that you were going to deliver advertising posters. Did your movie find a theater to show it?"
Kang Jianfei took out several promotional posters for "Happy Ghost" that he had made a long time ago, spread them on Ma Chengkun's desk, and said, "Just do it here!"
The poster of "Happy Ghost" is very festive. The main color is bright red, with three beautiful girls in the center. The Happy Ghost played by Hu Juncai is wearing the Qing Dynasty official uniform and has an exaggerated expression as the background. In addition, Shen Tianxia's image is also very prominent, thin and
Xu Ke, on the other hand, had his ears pulled pitifully by Fatty Shen Tianxia.
What surprised Ma Chengkun was not these, but the text content on those promotional posters:
"1980's New Year's Comedy, All Eighteen Theaters of the Golden Princess Cinema Line Screening"
"Watching "Happy Ghost" in the New Year, the whole family will be happy all year round"
"Feifei Shentian and Xia Gan are green leaves, and emerging director Xu Ke makes a guest appearance"
"Kang Jianfei, the author of "Looking for Qin" and the screenwriter of "Shanghai Beach", directed and acted in a Lunar New Year blockbuster"
"..."
Ma Chengkun looked at Kang Jianfei as if he had seen a ghost, pointed at the poster and asked: "Eighteen theaters are showing your movie in full?"
Kang Jianfei smiled and said, "Do you think I would do something like this for fun?"
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"Mr. Lei, I think you are making fun of us!"
In the conference room of Lisheng Cinema, the three theater chain shareholders gathered together. The topic of debate was naturally that all eighteen cinemas were showing a small-budget film directed by a newcomer.
All shareholders, including Lei Juekun's confidant Li Maowen, general manager of Lisheng Cinemas, believed that Lei Juekun was out of his mind.
In the entire Lisheng Cinema chain, Lei Juekun initially only had four cinemas: Lisheng, Roxy, Kaisheng, and Hua Sheng. Recently, he bought four more cinemas including Kinmen and Folk Music.
In other words, of the 18 cinemas in Lisheng Cinemas, 8 are fully owned by Lei Juekun, and the other 10 are franchised or leased. Among them, shareholder Chen Rongmei owns 3 cinemas, and shareholder Feng Bingzhong owns
2 cinemas, in another time and space, these two people will break up with Lei Juekun in the future and run away to establish Xinbao Cinema Line.
Li Maowen, the general manager of Lisheng Cinema Line, advised: "Boss, running a theater is not like doing other businesses. We are doing joint screenings in eighteen theaters. If the movie is too bad and there are not many audiences in more than ten theaters,
Not only will you lose money, but you will also become the laughingstock of the industry!”
"I have seen the movie "Happy Ghost", and I think it can be screened in 18 theaters." Lei Juekun said firmly. What he values is Kang Jianfei, not the movie "Happy Ghost"
, it doesn’t matter if you lose this time, there will be plenty of opportunities to make it back in the future.
A thousand armies are easy to come by, but a general is hard to find. Lei Juekun has been in Hong Kong for decades and has a very accurate eye for people.
In another time and space, when Boss Lei supported Mecca, Chen Xunqi, Xu Ke and others, he never looked past them once.
What's more, Kang Jianfei and Lei Juekun have formulated a very complete plan for a Lunar New Year film, and Lei Juekun believes that their plan will definitely succeed!
Li Maowen still insisted: "Boss, how about we show it in eight theaters first and see how it goes?"
Lei Juekun waved his hand and said: "No need to say any more, if there is any problem, I will be responsible for it alone. In half a month, the decoration of each theater will be completed. At that time, a press conference will be held to announce that Lisheng Cinemas has officially changed its name to Golden Cinema."
Princess Cinema Line, and cancel the theater reservation system. It will definitely create a sensation and attract some good movies to be released in our theaters. Next is the Lunar New Year promotion plan, focusing on the movie "Happy Ghost".
I will supplement it with some other movies, trying to make a lot of money. By the way, the selection of movies is very important when arranging movies. This time, comedies and love scenes are prioritized. It is not good to fight and kill during the New Year..."
Lei Juekun monopolized 8 cinemas and rented 5 other cinemas. The two shareholders, Chen Rongmei and Feng Bingzhong, could not veto his decision and could only agree with dissatisfaction.
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