Chen Bosen was sitting in the Kaisheng Theater owned by Princess Jin. He crossed his legs, took out a small book from his pocket and spread it on his knees, preparing to take notes while watching a movie later.
Although he is the editor-in-chief of "Film Fortnightly", Chen Bosen will still personally interview reporters when encountering more important issues in the film industry.
The theater war between Princess Jin and Jiahe was a big event this time, so Chen Bosen and his good partner Wang Zhonghan split up into two groups. One watched Kang Jianfei's "Happy Ghost" and the other watched Cheng Long's "Junior Brother Goes Out".
At this time, Hong Kong movies usually had midnight screenings before they were officially released. The director and producer would take it back to revise the details of the film based on the response of the audience at the midnight screening. In the past, Chen Bosen would go to the midnight screening for more important movies in the past.
However, this time the two major dramas were actually released directly.
"Hey, you bring a small notebook with you every time you watch a movie. Aren't you tired of writing and drawing when you're excited?" Xu Ke, who was sitting next to Chen Bosen, said.
Xu Ke originally didn't plan to go out to watch a movie today, but was forced out by his friend Chen Bosen, and then his live-in girlfriend Shi Nansheng also followed.
Shi Nansheng was wearing a black woolen sweater and had a tomboy look with short hair. He was leaning on Xu Ke's shoulder and eating popcorn. While chewing, he asked: "Old Xu, the promotion of this movie is very hot, why are you pulling me?"
You’re not willing to come and see me until you’re out?”
Xu Ke scratched his hair and said: "I have a guest appearance in this movie. It's just a hilarious comedy. It's not much to watch. I might as well go watch "Junior Brother Goes Out"."
Shi Nansheng asked: "You still agree to act in the movie if it's bad?"
Xu Kedao: "Originally I did it for Awen's sake, but the director Kang Jianfei is very good, and the scenes in "Happy Ghost" are absolutely amazing. I'm not saying this movie is bad, but the plot of the movie is not interesting."
Xu Ke said it was boring, because "Happy Ghost" was not to his liking.
Chen Bosen suddenly asked: "By the way, Lao Xu, you have been in contact with that Kang Jianfei. What kind of person is he? Why does he get Lei Juekun's full support?"
"Come to interview me again!" Xu Ke said angrily, "I haven't been in contact with him for a long time. I only know that he must be very talented. How do I know what happened between him and Princess Jin?"
Shi Nansheng joked: "Isn't that Kang Jianfei really the grandson of Boss Lei left in the mainland?"
Chen Bosen mused: "I think Lei Juekun is a bit like buying horse bones for a thousand dollars this time. You see, he can even praise a mainland kid who has been in Hong Kong for a few months. How many directors in Hong Kong who think they are talented will be tempted? Old
I'm afraid Xu is also tempted."
Xu Ke grinned and said, "You really hit the mark. As soon as the news that Princess Jin favored Kang Jianfei came out, I had the idea of asking Boss Lei to invest in making a movie."
Chen Bosen sighed: "So, Boss Lei kills two birds with one stone. He turned everything upside down and created the concept of Lunar New Year stalls, which is likely to become a common practice in the future."
"Routine?" Xu Ke is only interested in making movies, and he doesn't care too much about things other than shooting.
Chen Bosen has planned and organized the selection of Hong Kong's top ten films of the year twice, and also formulated the annual box office list in "Film Fortnightly". He has conducted in-depth research on this aspect. He said: "The box office champion the year before last was 7.8 million.
Last year's box office champion was 540. This time "Happy Ghost" and "Junior Brother" were promoted with such great fanfare that the audience's appetite was already whetted. In addition, movie ticket prices increased by one-third after New Year's Day. The sales of these two movies
The box office is likely to exceed 10 million."
"Over 10 million?" Xu Ke and Shi Nansheng were surprised at the same time. The domestic box office of a Hong Kong movie has never exceeded 10 million.
Chen Bosen nodded and said: "Once the box office exceeds 10 million, it will definitely cause a big sensation. I am afraid that a lot of credit will be attributed to the increased publicity during the Lunar New Year. As expected, as long as these two movies are successful, next year's Chinese New Year will also be very lively, even for Shao
He will also join the battle group to steal the audience."
Xu Ke and Shi Nansheng thought about it carefully and found that this is indeed the case. The previous box office champions only had a few million, and movies with a box office of more than 1 million can all be ranked in the top 30 at the box office. Naturally, no one is stupid enough to spend tens or hundreds of dollars.
Tens of millions of dollars for publicity. But if the movie has a good schedule and the box office of a heavily promoted movie can exceed tens of millions, then tens or even millions of promotional expenses are nothing!
Kang Jianfei and Lei Juekun have brought more than just Lunar New Year slots to Hong Kong movies. They have also changed the promotion model of Hong Kong movies. In the past, promotions were all small and small. If they could be on some TV programs, they would be promoted in entertainment magazines.
It’s amazing. The propaganda war from now on will be a flash of swords.
…………
…………
The movie started to show.
The first animation title from Oriental DreamWorks that appeared on the screen:
In the clear blue night sky, there are a few gray-blue clouds floating, and in the center of the clouds is a bright crescent moon. Between the floating clouds, a stone connected by a thin line fell down, and between the clouds and the crescent moon
There was a ripple in the air, and it turned out that the clouds and the moon were just reflections in the water. As the line of sight rose, a little boy was sitting on the curved moon in the sky, holding a fishing rod and fishing.
Finally, the crooked moon turned into a letter d, and then a line of English "dreamworks" appeared after the d. Then five Chinese characters for "Oriental DreamWorks" appeared in the sky. These five characters were crooked and twisted, as if they were in a kindergarten.
Written by children.
Kang Jianfei very shamelessly directly plagiarized the opening animation of Hollywood DreamWorks, and did not even leave out the music, which was written by Spielberg's regular scorer Williams.
It only cost Kang Jianfei 450,000 yuan to shoot "Happy Ghost" and post-production, but Oriental DreamWorks spent just 50,000 yuan on the opening animation of just 20 seconds.
Naturally, you can’t afford so much money just to make simple animations, but what Kang Jianfei copied was animation processed by advanced computer technology. The current animation technology simply cannot meet Kang Jianfei’s requirements. Under Kang Jianfei’s strong request, these 20 seconds
The opening animation took more than two months to complete, and it was only barely satisfactory to Kang Jianfei.
But viewers who have not experienced the impact of various CG animations are quite shocked when they see this title. The soothing and ethereal music, coupled with the night sky, clouds, moon, and reflections, give people a dreamy and comfortable feeling.
Especially people like Xu Ke and Chen Bosen who love movies, they can completely understand the meaning of this opening animation.
What is a movie?
The movie is a dream. During the two hours of watching the movie, all the viewers are on a dream journey.
In this dream, the director is the dream weaver and the film company is God. Xu is a person who is willing to be a dream weaver, and Chen Bosen is a person who likes to go on a dream journey. When they saw the two English words dreamworks appearing, they were immediately
I was inexplicably touched, and what I instantly remembered was my experience with movies over the years.
Chen Bosen is a very emotional person. He wiped the corners of his eyes and said, "This title is great, and the name of the film company is also good."
Xu Ke silently nodded in agreement. Such an opening animation made him, who originally planned to watch the movie with his girlfriend and friends, want to seriously appreciate the movie.
Xu Ke, who had just prepared to watch the movie seriously, almost spat out a mouthful of blood when he saw the next scene on the screen.
There was nothing on the screen except words, only a red background, which read:
A long list of job titles takes up half the screen, followed by a name - Kang Jianfei.
Chen Bosen also had the urge to vomit blood, but after this urge, he felt even more moved.
Chen Bosen has never made a movie, but as the founder and editor-in-chief of a professional film magazine, he is very aware of all aspects of film production. Behind Kang Jianfei's ostentatious subtitles, there is a kind of helplessness hidden. If there are enough people, who can
Are they willing to do so much on their own?
Before the movie even started, the film company's opening animation made Chen Bosen feel Kang Jianfei's persistent love for film art, and the subsequent series of subtitles made Chen Bosen realize the bitterness and difficulty of Kang Jianfei's filming "Happy Ghost".
Well, the above are all conjectures of Chen Bosen, a sentimental movie lover. Kang Jianfei is not as noble as he thinks. Others are too lazy to think about the imitation of the title, and the subsequent subtitles are just naked showing off and hype!
