"What are you doing!" He Guanchang angrily threw a newspaper at Cheng Long.
That newspaper was just a tabloid, but the news it reported was quoted and reprinted by many newspapers. The content was that Cheng Long secretly bought a ticket to see "Happy Ghost".
Cheng Long explained with a bitter look on his face: "Dad, I was just curious about why "Happy Ghost" was so popular, so I went to the cinema to watch it. Who knew it would be such a coincidence that a reporter happened to take a photo of me."
He Guanchang said with a headache: "Aaron, remember, you are a big star now, a big star in Japan, South Korea and Southeast Asia, not the little martial artist you used to be! If you walk around the streets of Hong Kong, there will be a few people who don't recognize you.
?Everything you do must consider the impact in advance!”
"Oh." Cheng Long bowed his head and accepted the instruction. He was brought into Jiahe by He Guanchang. The two of them were foster fathers and sons, so they did not dare to talk back in front of He Guanchang.
He Guanchang waved helplessly to Cheng Long, who picked up the newspaper and exited silently.
The local box office of "Junior Brother" on its first day was RMB 810,000. It was originally a good start, but the situation has been a little bad in the past few days, which was all affected by Princess Jin's "Happy Ghost".
The box office of "Happy Ghost" on the first day was 420,000, and the attendance rate was less than 60%; on the second day, it was slightly better, with an average attendance rate of 63%, and a cumulative box office of 870,000 in two days; on the third day, the attendance rate soared to 77%.
The daily cumulative box office was 1.48 million; the attendance rate on the fourth day was as high as 95%, and the cumulative box office in the four days was 2.26 million; on the fifth day, every venue was full, and the cumulative box office in the five days was 3.17 million.
And what about "Junior"? The box office on the first day was 810,000, and the cumulative box office in the five days was 3.89 million. Although the cumulative box office is more than "Happy Ghost", the attendance rate is contrary to "Happy Ghost" which has been rising, and is continuing to drop.
.
Although the attendance rate of "Junior Brother" still remains above 88%, the slow downward trend cannot be denied.
Many newspapers have now called "Happy Ghost" a box-office miracle. Those reports are somewhat suspected of being touted by Lei Juekun, but the terrifying box office growth of "Happy Ghost" is an indisputable fact.
Two days later, Zou Wenhuai looked at the box office table with a gloomy face. The box office of "Junior Brother" in the first week was 4.2 million, while the box office of "Happy Ghost" in the first week had reached 4.03 million, only a few hundred thousand short of catching up.
Zou Wenhuai called over Chen Zhiqi, the general manager of Jiahe Cinema. Before he could speak, Chen Zhiqi had already said in advance: "Mr. Zou, Golden Princess Cinema is so shabby. In order to attract viewers, they even held a lottery and customized something."
Special tickets for the whole family, and the grand prize is a home video recorder.”
"Princess Jin knows how to do it, can't you?" Zou Wenhuai said in a deep voice, "Go and get me a publicity plan right away!"
Chen Zhiqi reminded: "Mr. Zou, Princess Jin's approach is completely regardless of cost. They have spent hundreds of thousands of dollars on newspapers in the days since the release. If you include the publicity expenses before the release, the total will be at least
It’s more than 1.5 million, but now the cumulative box office of the movie is only a few million!”
Zou Wenhuai gritted his teeth. Lei Juekun was spending money on the box office, but Jiahe couldn't blindly follow Princess Jin and go crazy. He thought for a while and said: "Come up with a follow-up publicity plan that costs as little as possible. Lucky draws and family discount tickets are also good."
You can follow Princess Jin."
"Okay." Chen Zhiqi left feeling stressed.
…………
…………
When Zou Wenhuai was depressed, Shao Yifu was also depressed.
Shao Yifu had a good idea of retreating in order to advance. He scheduled "Modern Countryman" to be released a week after "Happy Ghost" and "Junior Brother Goes Out". This has two advantages: First, it will coincide with the film
During the Lunar New Year, the number of moviegoers will surge; the second is to wait for "Happy Ghost" and "Junior Brother" to fight hard. After a week of fighting, the box office of the two movies will be weak, and "Modern Countryman" will come out to dominate
Spring Festival stalls.
But Shao Yifu never expected that not only "Junior Brother" had great staying power and maintained an attendance rate of more than 80% during its first week of release, but "Happy Ghost" was even more weird, with many shows still being sold out a week later.
Faced with such two terrifying box office giants, the attendance rate of "Modern Tube" on the first day of its release was only 40%. The audience was completely snatched away by Kang Jianfei and Cheng Long's movie!
Later generations of people who studied Hong Kong films defined "Modern Countryman" as an important work in the modernization of Hong Kong films and a landmark film.
In fact, the script of this movie is really terrible. The movie could have been rated 90 points, but it only got 70 points because of the bad script written by the screenwriter. The whole movie is a story about a country guy chasing a fashionable girl, but the plot
It's messy, anticlimactic, and the ending is unclear. Thirty years later, a movie like this will probably make the audience scold them on the spot.
However, "Modern Countryman" is filled with a lot of fashion elements, which is completely different from the old-fashioned taste of other previous Hong Kong movies, especially jeans, discos, T-shirts, advertisements, rock songs, campus ballads, fashion, and cold clothes.
The filling of elements such as humor can brighten the eyes of viewers who are tired of watching old-fashioned movies, thereby ignoring the incompleteness and scatteredness of the movie's plot.
In another time and space, the poorly plotted "Modern Countryman" also caused a sensation after its release, and eventually ranked fifth at the box office of the year.
But now, because of the novelty and creativity of "Happy Ghost", the audience has turned a blind eye to the novel elements of "Modern Countryman". Coupled with the joint stranglehold of "Junior Brother", "Modern Countryside" is completely tragic!
On the eleventh day of its release, "Happy Ghost", which has been chasing after it, finally caught up with "Junior Brother" at the box office for the first time!
The whole Hong Kong film industry was shocked by it. Cheng Long also worked hard for many years before he made his mark. There was a box-office champion movie there before. But now Kang Jianfei, a new director, led three middle school girls to make a comedy ghost film.
, actually surpassed Cheng Long’s box office, which is not only unbelievable, but simply unbelievable!
Some directors who thought they were talented attributed the success of "Happy Ghost" to Lei Juekun's support. They all thought of defecting to Princess Jin and planned to contact Princess Jin to make a movie as soon as the Spring Festival was over.
More film companies and directors are analyzing the success of the movie "Happy Ghost". They believe that as long as they get the formula of "Happy Ghost" right, the success can be copied. Well, to put it more simply,
These bastards are ready to follow suit!
But it's a pity that most of those who are ready to follow the trend have wrong analysis. They think that the success of "Happy Ghost" is due to the existence of that ghost, and they follow it by making some comedy ghost movies, but they don't know that the essence of "Happy Ghost" lies in the youth campus
comedy.
The continued prosperity of Hong Kong's economy in recent years has led to a rapid increase in the consumption power of Hong Kong teenagers. This has led to the age structure of the movie-going crowd becoming younger, with teenagers aged 14 to 25 becoming the main consumers of movies.
Why did "Happy Ghost" increase its attendance against the trend when the attendance of "Junior" dropped? A big reason is that young audiences loved this movie so much that they bought tickets to watch it repeatedly. There was even a female student who wanted to watch the movie. I learned to sing the theme song "Happy Ghost" and watched 18 shows of "Happy Ghost" in one week.
"Happy Ghost" has relatively low appeal to adults, but teenagers' love for it has reached a fever pitch. In particular, "Happy Ghost" helps the heroine win in the sports meeting, encourages the three heroines to make progress and resolve difficulties. The plots such as stories and worries make boys and girls who like fantasy yearn for it, hoping that there will be such a happy ghost around them, who can help them solve the worries of youth.
What's more, there are beautiful girls in the movie that make teenagers' hearts flutter. Not only Li Saifeng and Wen Bixia, but also the third heroine Li Shan, whose appearance can only be rated 70 points, also has many teenage fans.
The original version of "Happy Ghost" was released in the summer season without much fanfare, but it was able to beat the big-budget "Provincial and Hong Kong Flag Soldiers" and get 17 million at the box office. In Kang Jianfei's opinion, with the strength of "Happy Ghost", if The box office potential is fully unleashed, and it can earn at least 20 million yuan at the box office.
Later, "Happy Ghost" was sold to Taiwan. With reasonable operation and publicity, it sold a box office of NT$38 million in Taipei City alone, which shows its appeal to teenagers.
At this time, with the full support of Princess Jin and half a month of free advertising from "Oriental Daily", the box office potential of "Happy Ghost" was completely released within a few days of its release.
Two weeks later, the cumulative box office of "Happy Ghost" reached 8.31 million, while the box office of "Junior" was only 7.95 million. The first-week box office of "Modern Countryman" was even more pitiful, with only 1.47 million.
Half a month after the movie was released, Princess Jin and Jiahe gradually reduced the number of screenings of the two movies, and removed most of the canvases 20 days later. After that, "Happy Ghost" and "Junior Brother" began to be released sporadically in low-end small theaters.
28 days after its release, "Junior" was the first to be released. The total box office in this city was 10.4 million, which was only more than 600,000 lower than the original box office. It can be regarded as breaking the 10 million mark. However, this time "Junior" was promoted better than the original The fee was more than doubled, but the box office was more than 600,000 lower, which shows that it was greatly influenced by "Happy Ghost".
Thanks to the popularity of countless teenagers, "Happy Ghost" has greater stamina and stayed on the screen for 34 days before it was released. The total box office in the local area was 13.6 million.
On the day after the screening of "Happy Ghost" ended, Hong Kong newspapers covered the matter overwhelmingly. This time Lei Juekun did not stuff money behind the scenes, it was completely reported by the media on his own initiative, because the box office was so terrible.
It was Hong Kong's first local movie with a box office of over 10 million, and beat "Junior", which also had a box office of over 10 million, and the director of this movie was actually a mainlander who had been in Hong Kong for less than half a year!
All the irrationality makes the whole news even more bizarre and eye-catching.
