(Let’s forget about the previous chapter and just read it)
Compared with the glory achieved by Hong Kong films in 1992, there were signs of decline from the beginning of 1993.△, and until the summer movie season came, this decline became more and more obvious, and the box office of movies in June collectively slumped.
The average ticket price in 1992 was 33 Hong Kong dollars a ticket, and in 1993 it had risen to 35.5. However, the overall box office of summer movies has dropped by nearly one-third.
Even "Crime" starring Cheng Long barely exceeded 10 million at the box office in its first week. The box office dropped sharply in the second week. Based on that box office trend, Cheng Long's new film is likely to only have a box office of more than 20 million in the local area.
It has basically returned to the level of ten years ago.
It's not that "Crime" is not good to watch, but the long history of bad movies has greatly dampened the enthusiasm of audiences to buy tickets and watch movies. Coupled with the popularity of home video recorders and rampant piracy, audiences who choose to go to the cinema will
less.
Relatively speaking, the sales of movie video tapes have actually increased compared to before.
If we look at it from a God's perspective, the number of moviegoers in Hong Kong was the highest in 1988, and it maintained a very high number in the following years. But in 1993, it suddenly dropped sharply, and the number of moviegoers returned to the data of 1983.
This is a super big dive.
For the vast majority of Hong Kong film production companies, Hong Kong and Taiwan are the main box office markets. If problems arise in these two places, these companies will face a fatal blow.
At the end of June, the Hong Kong film industry was in dire straits. In particular, many Taiwanese businessmen cut off investment, and Hong Kong production companies that lacked funds closed down or reduced production.
The reduction in film sources coupled with the decline in box office has triggered an extremely bad chain reaction - movie theaters can no longer sustain it.
Due to the popularity of Hong Kong movies at the box office last year, theater operators invested heavily in building theaters at the beginning of this year. The total number of theaters in Hong Kong reached a record high, close to 200.
Hong Kong has a total population of more than 5 million, but has nearly 200 movie theaters. Its density is high and competition is fierce. You can imagine the sluggish film market and the shortage of film sources. Small theaters without stable film supply channels
Businesses were the first to fail, and many movie theaters closed down as soon as they were built.
If someone had said a few months ago that Hong Kong films were facing a serious crisis, they would have been scoffed at and ridiculed as unfounded worries. But by the summer season, filmmakers with a little knowledge knew that something was wrong with Hong Kong films. And it was about them.
The big question of life and death.
In early July, the Hong Kong Film Practitioners Association, the Hong Kong Performing Artists Association, the Hong Kong Directors Guild, the Hong Kong Screenwriters Guild, the Hong Kong Photographers Guild and other groups jointly submitted a letter to the Hong Kong government, requesting the British Hong Kong government to establish a film bureau and regulate Hong Kong through administrative intervention.
film development.
The Hong Kong government said that I am very busy and have no time to play house with you filmmakers.
What is the Hong Kong government doing?
The Governor of Hong Kong is visiting the United States to seek support. He has come up with a political reform plan and wants to trick the Chinese government before the return. Some so-called free people in Hong Kong have also followed suit. Now it is making a mess.
Kang Jianfei has long expected this situation. He regards this as an opportunity to reshuffle the Hong Kong film industry and a manifestation of the film market's self-regulation. The most important thing now is to ensure the quality of the films produced by DreamWorks. It cannot be due to a decrease in box office revenue.
Just suppress costs, that will kill you faster.
While ensuring the quality of the movie, there must be one or two films that are good and have box office appeal. This can stimulate the audience's enthusiasm for watching movies.
"Face", which Wu Yusen went to the United States to shoot, is one of them. In addition, Kang Jianfei is also preparing to make a pure Hong Kong film. The two films will be released in the Christmas and Spring Festival movies half a year later.
The waves wash away the sand, and in the end all that is left is gold. The more times like these, the more important it is to build up the reputation of Oriental DreamWorks.
"Xingzi, get in the car!" The Cadillac window rolled down and Kang Jianfei waved to Zhou Xingchi.
Zhou Xingchi ran a few steps quickly, got into the car and asked, "Boss, are you looking for me?"
Kang Jianfei asked the driver to drive and asked Zhou Xingchi: "Do you have any film appointments in the second half of the year?"
"I have already received one." Zhou Xingchi replied.
Kang Jianfei said very directly and roughly: "Pushed."
Zhou Xingchi was confused: "Boss, this is Yongsheng Company's drama, so it's not easy to push it."
"I will explain it to Xiang Huaqiang," Kang Jianfei took out a script and threw it to Zhou Xingchi, "Look at this."
""Kung Fu"?" Zhou Xingchi's eyes lit up when he saw the movie title. He has been a die-hard Bruce Lee fan since he was a child and has always wanted to make a real Kung Fu movie.
Kang Jianfei laughed and said: "It's not a pure Kung Fu movie, it's a Kung Fu comedy movie."
Zhou Xingchi did not read the script, but asked expectantly: "Boss, are you directing it yourself?"
Kang Jianfei said: "Yes, the Hong Kong film market is in a bit of a slump right now. I hope this is a film to save the market."
"I will definitely perform well." Zhou Xingchi quickly stated that he was very eager to cooperate with Kang Jianfei again.
In this environment where the box office is extremely sluggish, Zhou Xingchi stands out. His new summer film grossed 16 million in the first week, surpassing Cheng Long's "Crime". The reason why Kang Jianfei chose Zhou Xingchi was because of his talent.
Box office appeal.
Kang Jianfei warned: "Go back and study the script carefully. This film will probably start shooting in September, which is still very early."
"Then shall I go to the final of the Miss Oriental beauty pageant?" asked Zhou Xingchi, who was the judge of this year's beauty pageant final.
Kang Jianfei smiled and said: "Go, why not?"
…
Hong Kong's annual beauty pageant has kicked off again.
TVB's Hong Kong sister came earlier, and Mo Kexin finally stood out in the finals and became this year's Miss Hong Kong champion. However, except for the media who have a good relationship with TVB and sang their praises, other newspapers and magazines ridiculed the Hong Kong sister contest.
.
The Miss Hong Kong event in the past few years has been extremely successful, with the emergence of Chen Farong, Anita Yuen, Cai Shaofen and other popular Miss Hong Kong, especially Anita Yuen. Her development in the film and television industry can only be described as unlucky.
But since last year, there have been no more eye-catching beauties in Miss Hong Kong, and this is the case again this year. So much so that the slanderous "Oriental Daily" and "Next Weekly" tried their best to sarcastically say that the Miss Hong Kong beauty contest
It's the "Village Girl Contest".
The opposite is true for Miss Oriental. Although last year's champion was relatively inferior, this year's Miss Oriental beauty pageant aroused strong attention and controversy from the semi-finals due to the participation of Aishwarya, an Indian beauty.
Aishwarya's stunning beauty has been praised and marveled by many media in Hong Kong, but some media have also questioned: Should Indians participate in Hong Kong's beauty pageants?
The official answer of the Miss Oriental Beauty Pageant Organizing Committee is: Miss Oriental, as the name suggests, all Oriental women can sign up to participate. India also belongs to the Orient in the traditional sense, and Aishwarya fully meets the registration standards for Miss Oriental.
Naturally, "Next Weekly" would not let go of this opportunity to smear Miss Oriental, and choked out angrily: "Although there are no restrictions on the registration rules for the Miss Oriental beauty pageant, the contestants must at least understand Cantonese, right? I don't know about this Indian beauty.
How is your Cantonese proficiency?”
Aishwarya's Cantonese proficiency is not as good as that of a three-year-old child in Hong Kong. When interviewed by reporters, she replied in curry-flavored English: "I like Hong Kong very much. I will work hard to learn Hong Kong dialect. I hope this city
And the people here accept me."
Beautiful women are always tolerable. Aishwarya said she liked Hong Kong and so on. After being reported, she immediately attracted the attention of countless men in Hong Kong. As for whether she can speak Cantonese, is it so important?
In mid-July, the Miss Oriental beauty pageant finals were held as scheduled, and Aishwarya was overshadowed by all the beauties. However, there was one contestant who was very popular, and that was the seventeen-year-old Mai Jiaqi, who signed up as a middle school student
Yes, it has accumulated a lot of student fans after the preliminary round was broadcast.
"Huh, it's an Indian woman and a middle school student. What Phoenix TV is doing is getting more and more outrageous." Shao Yifu was very dissatisfied with the practices of this year's Miss Oriental, but he had nothing to do about it because the competition rules of Miss Hong Kong were impossible.
Change.
Fang Yihua smiled and took out a magazine and said, "Brother Six, look at this."
"The beauty pageants of the past are now porn stars?" Shao Yifu opened the report, took a look, and asked Fang Yihua, "Did you do it?"
This article reports that the runner-up of a certain Miss Oriental competition was exposed at three o'clock and made a third-level film. When the Miss Oriental final was about to be held, this kind of news suddenly came to light. It was obvious that there was someone behind it.
Fang Yihua neither denied nor admitted, but just said: "Miss Dongfang will ruin her reputation sooner or later if she does this."
Indeed, as Fang Yihua said, Miss Oriental has exposed a lot of scandals in recent years. There are already four porn stars in C-level movies alone. This time Kang Jianfei wants to use Aishwarya to create Miss Oriental.
