Unlike those Internet entrepreneurs who engage in portals, online games, and instant messaging, although Ma Yun did not know much about the Internet, he had a relatively clear positioning from the beginning, which was to do e-commerce.
At this time, China already had a definition of e-commerce, and there was even a special journal called "E-commerce".
However, nowadays, everyone's understanding of e-commerce is temporarily limited to electronic information exchange. At most, they send emails, learn each other's product information through the Internet, etc.
"Mr. Kang also thinks e-commerce is on the way?" Ma Yun asked excitedly.
Kang Jianfei nodded and said, "I'm somewhat interested."
Ma Yun realized that this was a good opportunity to attract investment, and he immediately started to lie: "Three years ago, before China was connected to the international Internet, the government organized and launched the Three Gold Project..."
"Wait a minute," Kang Jianfei interrupted, "What is the Three Gold Project?"
Ma Yun explained: "The three golds are the Golden Bridge, the Golden Card, and the Golden Pass. The so-called Golden Bridge refers to the construction of China's information highway. The Internet must be accessible all over the country. In the future, as long as you have a computer around you, you will be able to know what is happening around the world.
things, and learn about the world’s major companies and brands."
Kang Jianfei understood that this Jinqiao was the online version of the Every Village Access Project, and he said, "You continue."
"Gold cards are electronic money. The government plans to use more than 10 years to popularize financial transaction cards among hundreds of millions of people across the country," Ma Yun said. "In the future, you can buy things without cash and just swipe them with a credit card."
"Haha." Kang Jianfei smiled. In the eyes of Ma Yun, electronic currency is probably equivalent to credit cards and UnionPay cards in the future. Lao Ma, who has a sharp vision, would never have imagined that in the future, shopping can be done with just one scan on his mobile phone.
Ma Yun added: "The Golden Pass is the national economic and trade information network project, which uses computers to manage the flow of the entire country's material market. The Three-Gold Project is a national strategy and is closely related to everyone. As long as this project is implemented steadily,
E-commerce will usher in explosive development in the future."
Kang Jianfei had to admit that Ma Yun had a natural business acumen. The most important thing was that after he realized this, he dared to venture into it. He borrowed 20,000 yuan from here and there and dared to open a website to fool people.
Kang Jianfei asked: "What is your idea of e-commerce?"
Ma Yun said: "My thoughts were still very vague before, but as soon as Mr. Jingkang reminded me, I straightened my thinking. I want to build China Yellow Pages into the most influential e-commerce website in China. We are equivalent to
As an intermediary platform, upstream and downstream companies can complete a series of business activities through our website, including information exchange, business negotiations, product transactions, etc..."
Ma Yun Balabala has been talking about it, putting forward various ideas in a wild and wild manner, sometimes even without a preface and a follow-up, but his overall idea is very clear.
Kang Jianfei listened to him for a long time and said with a smile: "Can I summarize the ideas you just talked about into three points? First, advertising. Companies can spread advertisements through the Internet, and customers can query product information through the website; second,
, Information negotiation. Customers conduct information consultation, business negotiations, and reach preliminary transaction intentions through the Internet, thereby saving a lot of time and money; third, opinion information. Enterprises improve after-sales service levels and improve products through customers' online feedback.
Discover market opportunities."
"Yes, yes, that's it." Ma Yun said happily.
Kang Jianfei asked: "Have you ever thought about electronic shopping?"
"Electronic shopping?" Ma Yun is very sensitive to what he realizes.
Kang Jianfei said: "It means buying and selling things through the Internet, eliminating a series of logistics processes in the middle. In this way, consumers can buy cheap products, and manufacturers can also have an additional direct sales channel."
"This idea is very interesting, but I'm afraid it cannot be realized now. If electronic shopping wants to achieve scale, it must wait for the government's gold card project to be effective." Ma Yun said after thinking for a moment.
What Ma Yun said is true. Nowadays, many ordinary people have never even seen a bank card and use passbooks to save money. Not to mention the nationwide network of banking systems, even the flow of financial information cannot be realized between cities.
China's e-commerce can develop so prosperously in the future, thanks to the government's foresight, which started the Three-Gold Project 0 years in advance. The Golden Bridge and Golden Card projects have brought countless benefits to enterprises and people.
"Then take your time. If you can't achieve it now, it doesn't mean it won't be feasible in the future." Kang Jianfei said with a smile.
Ma Yun boldly asked: "Mr. Kang, what are you going to do?"
Kang Jianfei said: "I invest and you do it. Do you have the confidence?"
"What I lack most is confidence," Ma Yun said.
Kang Jianfei said: "Okay, I'll invest 5 million first."
"500?!" Ma Yun's partner Guo Qinghuai had been silent until now, and now he suddenly shouted in surprise.
Ma Yun was also surprised, but it was more of a surprise. The China Yellow Pages, which he founded with 20,000 yuan, has successively received more than 00,000 in the past six months, but it was all based on his fooling around with his hammer and stick.
, the website development is actually not on the right track.
Now that Kang Jianfei suddenly invested 5 million, many of the ideas in Ma Yun's mind can be put into practice instead of just empty talk like before.
Before Ma Yun could say anything, Kang Jianfei continued: "Re-register a company, and the name will be Alibaba_Baba, which is homophonic to 1688. It will be a good sign all the way. In addition, Oriental Charm Network will enter China next year and create a simplified version of the Chinese portal.
.At that time, the two websites can cooperate with each other for mutual benefit."
"Understood, I will try my best to do a good job in e-commerce." Ma Yun said happily.
Kang Jianfei said to Hu Juncai: "Ah Cai, you are quite familiar with the mainland. Please introduce some clients to Lao Ma."
"No problem, how about I invest 1 million and have some soup with you." Hu Juncai said with a smile. He didn't understand the Internet or e-commerce, but he trusted Kang Jianfei's vision.
With Hu Juncai's help, Ma Yun was even happier. The 1 million invested was nothing. What was more important was Hu Juncai's connections in the business world.
Ma Yun's only worry is that once the 6 million yuan comes in, he may become a wage earner.
Kang Jianfei saw Ma Yun's worries and said with a smile: "I only want 55% of the shares."
"I only want 10%." Hu Juncai was even more generous. This guy became more and more slippery, diversified his investments in various ways, and never took up a large share. He kept a low profile and made a lot of money at the same time.
I got an investment of 6 million yuan for nothing, and I can still hold 5% of the shares. This is far beyond the bottom line of horse racing. I have the urge to roll up my sleeves and go big.
Of course, he still has to share the 5% with Guo Qinghua. As for how they allocate it, Kang Jianfei doesn't bother to care. (To be continued)