A few days ago, the two of them had agreed to hold an exhibition of old Indian sandalwood pendants, and the venue would be at the Zhuoyue Antique Store. After the agreement, Fatty Wang began to arrange the exhibition.
Now, a row of glass-covered booths covered with white velvet cloth has been set up in the exhibition hall, ready to display old sandalwood pendants for guests to watch.
Xue Chen walked around the exhibition hall, pointed at the booth and said: "Add a row of thin-tube fluorescent lamps to the glass cover."
"Why add fluorescent lights? The exhibition is in broad daylight. Even if it's cloudy and rainy, you won't be able to see clearly." Fatty Wang wondered.
"You can add it if you are asked. You have never eaten pork, but you have always seen pigs running around. The lights in the jewelry store are very bright and white. Why? Isn't it just to make the brilliance reflected by the jewelry more beautiful? Likewise, the old
When the sandalwood is illuminated by fluorescent lamps, the gloss will look better, the oiliness will also be reflected, and it will look more beautiful, you understand." Xue Chen explained patiently.
Fatty Wang suddenly realized, snapped his fingers, and said happily: "OK."
Then, Xue Chen asked some more details and put forward some opinions. For example, the tea for the guests should not be the scented tea that Fatty Wang usually used to fool ordinary customers. It should be at least two hundred yuan and one tael of Tieguanyin;
The room must also be cleaned up, put in sofas, coffee tables, and ashtrays, and assume the responsibility of a temporary smoking room...
Regarding Xue Chen's opinions, Fatty Wang basically didn't refute, and wrote them down one by one with pen and paper. He calculated in his mind that if he renovated the layout like this, it would cost a lot more money, and he felt a little distressed.
"Old Xue, this will cost a lot of money. Isn't it too extravagant and wasteful?"
"Of course I also know that this will cost more, but Dongzi, let me tell you, this is very necessary. There is a saying that the wool comes from the sheep. I can guarantee you that the extra money spent today will
, very soon, you can make back ten times or dozens of times at the exhibition, so don’t feel bad."
Hearing what Xue Chen said, Fatty Wang felt a little better.
"Okay, that's it. Take a closer look at the rest." Xue Chen stretched out his hand and pinched his throat, "My mouth is dry when I talk about it."
Fatty Wang said with a bitter look on his face: "There are so many things to change, I will be busy these days."
Xue Chen smiled and said: "Striving for excellence, the exhibition will be the first formal major event in the store besides painting. It must not only be successful, but also be a beautiful success. Only then can it be the first shot to build an outstanding reputation."
Maximize improvement.”
"What you said makes sense."
Wang Dong looked at the dozens of improvement plans he had just written down, and praised: "Okay, Lao Xue, you really have something in your head, much better than me. I didn't think of these small problems."
"I learned all of this through books, the Internet and other channels after I decided to hold a sales meeting. Now if I want to make money, I can't do it without learning more. I suggest you study more when you have nothing to do." Xue Chen said.
"I'll forget it. My head hurts when I read. You are enough. You use your brain and I do it. It's called brothers joining forces to make money." Wang Dong happily composed a limerick of his own.
The exhibition hall has been planned without any problems, and the Indian old sandalwood pendants on display are naturally the top priority. Xue Chen asked Fatty Wang to take out all the pendants and have a look at them himself.
"Okay."
Wang Dong opened the safe placed in the lounge, took out a black cloth bag, placed it on the table and opened it, revealing a pile of old sandalwood pendants inside.
Most of them are bracelets, which is also the most common processing method of various types of sandalwood. It is also the most expensive and best-selling type of pendant. Nowadays, people like to hang a bracelet on their hands.
"There are eighteen bracelets in total. The best one has an average diameter of 2.2 centimeters, and the smallest one has an average diameter of 1.5 centimeters. There are two 20-centimeter Bodhisattva statues, one Buddha statue, and a pair of fan bones. This is twenty centimeters.
One big piece, and five small pieces that were polished with leftover scraps." Wang Dong explained in detail.
Xue Chen picked up a bracelet and held it in his hand. He felt the delicate feel and oiliness of the old sandalwood that was more than 80 years old. He smelled the strong but not pungent aroma of sandalwood and felt very calm and peaceful.
He carefully looked at the twenty-one large pieces. The craftsmanship of these pendants was very good. There were no obvious flaws. They were definitely high-end goods.
"good."
After Xue Chen praised them, he pointed to a few small pieces polished with leftover materials and said, "These five small pieces should not be put on display."
"Why?" Fatty Wang was very puzzled.
"It's a nice banquet for Man and Han, but you have to add some pickled cucumber mixed with cold peel to make it a low-end one. Do you think it's appropriate?"
"That makes sense."
The hardware and software for the trade fair were discussed, and the two sat down to discuss the most important aspect of the trade fair, which was the price.
Both of them felt that it was not a good idea to sell them at a direct price, because old Indian sandalwood that was over 80 years old was hard to find in the market, and the price fluctuated greatly, making it difficult to set a price.
If the two people set the price too high, the customers who come to the door will definitely complain, which is counterproductive. If the price is too low, the price cannot be sold, and the two people feel that they are losing money.
"How about an auction?" Fatty Wang touched his chin and suggested.
"No, the auction is too time-consuming, and although these old sandalwood pendants are certainly very popular, their value is not particularly high. I estimate that the best string of beads can only be sold for more than 40,000 yuan."
, selling by auction would be a trivial matter, and would also make the guests attending the trade fair feel that we are too profit-oriented.”
"You can't sell it at a price, and you can't sell it at auction, so how do you sell it? You can't give it away for free." Fatty Wang muttered.
"You can't auction it openly, but you can auction it secretly." Xue Chen suddenly remembered this uncommon but certainly unfamiliar bidding method.
"Shooting in secret? It's interesting." Fatty Wang's eyes lit up.
After everything was planned, Fatty Wang drove Xue Chen's car out to purchase the necessary things. Xue Chen also stayed behind and reorganized the showroom in more detail.
After two days of busy life, the showroom had a brand new look. Stepping on the brand new soft red carpet, looking at the high-end layout and decoration everywhere, Fatty Wang smacked his lips: "Old Xue, you really don't mean what you said.
Wrong, compared with now, it was just a pigsty before. If I were a guest and came here to participate in a trade fair, I would have to pay less, and I would be embarrassed!"
"Everything is ready now. I just need the east wind. I will notify my familiar friends in the antique circle to come over. I think the exhibition will be scheduled for Saturday two days later." Seeing that all my designs are completed, and the effect is
It looked very good, and Xue Chen felt full of accomplishment.
"It's up to you." Wang Dong had no objection.
When talking about inviting guests, Fatty Wang suddenly cheered up, "Old Xue, last time the female reporter from Haicheng Evening News said that if there are any activities in the antique circle, let her know, I think I can call her over
, it would be best if our antique shop could appear in the newspaper again."
"Good idea, I will notify her to arrive." Xue Chen snapped his fingers.
When Fatty Wang mentioned Lin Xirong, his little eyes shone brightly: "Old Xue, how do you and Reporter Lin know each other? Tsk tsk, that figure, especially those legs, are so awesome..."
"You, you, I really don't know what to say about you."
Xue Chen couldn't help but shake his head and laugh when he saw Fatty Wang's pig-like face and Lin Xirong's jade legs.
Zhuoyue Antique Store is located on Sandao Street, which is two streets across from Sandao Street, the largest antique street in Haicheng. The location is not particularly good, but it is not bad either.
There are three antique shops on Sandao Street. Among them, the Excellent Antique Shop opened the latest, and its business has been the worst since its opening. It is very popular if it can maintain its capital, which can be said to be much worse than the other two.
However, due to the picture-in-picture incident and the LED screen in front of the door that repeatedly played the video explaining the painting, it attracted many customers. As a result, the business of Zhuoyue Antique Shop improved and it was able to make a good profit.
Not long after, the Haicheng Evening News reported the anecdote about the picture-in-picture, which caused the reputation of the outstanding antique store to suddenly rise again, and the business became hot. It even vaguely surpassed the antiques of the other two stores on the same street that had been open for several years.
Following the trend of the store, fellow antique shops in Haicheng City gradually became aware of the existence of Zhuoyou Antique Store.
Zhuo Zhuo Antique Shop has no reputation at all and has firmly entered the second-rate level.
When the news came out that Zhuoyue Antique Store was going to hold an exhibition of old Indian sandalwood, colleagues in the store couldn't sit still. They secretly said that Zhuoyue was too tolerant, so they all decided to go and have a look that day.
The antique circle in Haicheng City is neither big nor small. It is spread by word of mouth, and more and more people know about the Indian Lao Shantan Exhibition.
In order to run the trade fair successfully, Wang Dong specially put up a sign outside the store early on Saturday that it would be closed for one day.
The time set for the exhibition was to start at ten o'clock in the morning, and Xue Chen drove to the Zhuoyue Antique Store at seven o'clock.
When I walked into the store, I found that not only the three clerks were dressed very neatly, but also Fatty Wang, who always dressed up in a double-stranded vest and big pants, had changed into a white shirt and black trousers, and he didn't know what to do with his head.
No matter how much gel I applied, not a single hair was tangled when I combed my hair in a parted way.
"How many bottles of gel have you put on? A fly will split your head if it lands on it. It's just for use, it's not a blind date."
"Hey, if I were to go on a blind date, I would really wear big pants. This exhibition is an opportunity to show off our excellent antique store in all aspects. As the store manager, I have the obligation and responsibility to show my integrity.
Mao, Qiyu’s extraordinary side will give the arriving guests an unforgettable impression." Fatty Wang flicked the non-existent dust on his white shirt and said in a very pretentious manner as if he was "sacrifice for the shop".
"When the guests come and are frightened by your majestic appearance, the impression will be very profound, and they may even have nightmares." Xue Chen chuckled.
With just one sentence, Fatty Wang was so angry. (To be continued)