The next morning I fell asleep in a daze. I was almost drained by her.
This was the longest sleep I had ever had. I slept until after five o'clock in the afternoon. If I hadn't been hungry, I might have continued to sleep.
Of course she has long since disappeared.
I don’t know why, but I once again had a dream-like feeling. Of course, I wouldn’t really regard it as a dream. I called her and planned to say something to her again.
I went to find a place to eat and then drove back to Jiangnan.
The call was connected, and her voice came immediately, "Wait, I'll go over and tell you..." After a while, I heard her noisy voice on the phone lowered a lot, "Hehe! You have gone back.
Alright?"
I smiled bitterly and said, "I just woke up. You almost made me fall apart last night."
She kept laughing, "Yuck!"
My heart warmed up at her laughter, "Zhuang Qing, I'm going back right away. If I have nothing else, I just called you to tell you."
She said: "Well, please drive carefully. Oh, by the way, I promise you that I will not charge you for the endorsement. But I have a condition."
I was overjoyed, "That's great. Tell me, what conditions do you want?"
When I asked this question, I suddenly thought: The conditions she offered must not be low. If that is really the case, can I satisfy her?
I really didn't expect that she would agree to this, but she said she had any conditions. Now I became nervous. But then I felt it didn't matter: if I can meet her conditions, I will agree, if not, forget it. No.
What a big deal.
So I asked her, "Just tell me."
She said: "I don't need endorsement fees, but I must hold shares. I can convert my endorsement fees into shares."
Although I was prepared in my heart, I was still shocked by her words, "Zhuang Qing, your endorsement fee is several million, right? Our investment in the entire project will not be very large, at most one million.
If you add in the investment in fixed assets, it won’t amount to more than your endorsement fee. And we are a public hospital, so it must be controlled by us.”
She smiled and said: "Well, I only want 20% of the shares. But you'd better rent a separate house near the hospital to build this center. Feng Xiao, if you want to do this kind of project, you need to do it more formally. You have to know, I
After all, it now has a certain appeal, and it can also bring you some high-end members. In addition, I can also invest some funds, of course, this must be allowed by your policies. "
Her words immediately made my heart skip a beat. I said, "Zhuang Qing, I think your suggestion is very good. Let me go back and discuss it with the vice-deans before we discuss it. Okay?"
She smiled and said: "I'm not in a hurry. My idea is to take a high-end route, so that we can open up a market as soon as possible. On this basis, we can expand door-to-door service projects. Ordinary people have a deep understanding of celebrities and rich people.
I still have a lot of hope for life, so this project can develop quickly. What do you think?"
What she said made me more interested, because what she said was indeed the mentality of most people. So I began to imagine her plan, and at the same time, I answered her: "Okay. I will think about it as soon as possible and get back to you as soon as possible."
It was already dark when I returned to the capital of Jiangnan Province. I drove very slowly because I was too tired last night. However, I kept thinking about Zhuang Qing's proposal along the way. The more I thought about it, the more feasible and promising it became.
Okay. So I couldn’t help but make a call to Dai Qian.
"I contacted Zhuang Qing and she agreed to be the spokesperson, but she put forward her conditions..." I told her Zhuang Qing's idea.
Dai Qian was pleasantly surprised after hearing this, "I have long heard that many celebrities are investing in their own businesses. I didn't expect that Zhuang Qing's investment concept is so advanced. Dean Feng, this is of course a good thing. But in the end, this is still
It depends on the determination of your hospital leaders."
I said: "Well, follow this idea and draw up a new plan as soon as possible. In particular, you need to calculate the amount of investment, and also go to see if there are any suitable places around our hospital as soon as possible. Try to make the plan as good as possible.
Be more detailed. It will be up to you to bring this matter up at the meeting, especially the reasons for the change in the plan."
She agreed repeatedly, "Dean Feng, don't worry. I will know how to talk about this matter when the time comes."
In fact, I still have some concerns about this matter. After all, many people know about my relationship with Zhuang Qing. At that time, this matter was a hot topic.
That's why I hope to tell this matter through Dai Qian's mouth. I also believe that she is smart and will know how to speak when the time comes.
Two days later, Dai Qian came up with a plan. In fact, she, Deng Feng and I had already studied this plan repeatedly before the meeting. My purpose in doing this was to hope that the plan could be passed as soon as possible.
Deng Feng supported it because he immediately felt the future development space of the project after Dai Qian’s explanation.
There happens to be a hotel next to the hospital. Because of the poor facilities of this hotel, the customer base has not been very good. Dai Qian has already had preliminary talks with the owner of this hotel, and the other party agreed to rent it to the hotel for 500,000 yuan a year.
Our hospital's lease term is tentatively set for ten years.
I think this price is completely acceptable. It is a ten-story building, and the price of 500,000 yuan a year is very cheap. I plan to move the Chinese medicine department and plastic surgery department, as well as this project, into this building.
Inside a hotel. But the work we have to do now is to renovate that place immediately.
In fact, decoration does not need to cost much, because the decoration style of the hospital does not need to be luxurious. What is needed is just neatness and generosity, as well as good ventilation and soft light.
Dai Qian's plan was very good. She first talked about the issue of star power, and then said that she had been very familiar with Zhuang Qing, so she contacted her specifically this time, and the other party also agreed to the endorsement. Then she talked about the specifics
The plan. In the final analysis, our hospital invested RMB 2 million to rent and renovate the hotel, plus the technical investment and business license, the added value of the hospital naming, which is equivalent to a total of RMB 6 million, and then advertising fees, etc.
The total is equivalent to RMB 8 million. Zhuang Qing holds 20% of the shares. In addition to endorsements, her obligation should also be to attract the first batch of high-quality customers.
To be honest, it is definitely not cost-effective for Zhuang Qing to settle accounts like this, but I believe she will accept it. After all, there is still a human element involved.
Shen Zhongyuan had no objection, but Jian Yi was a little worried, "Is this move too big? If you invest these millions, what if you can't do it?"
Dai Qian suddenly didn't know what to say, because for such a project, no one can predict its future profits and losses with 100% certainty.
I said: "I looked at the plan they made. From the break-even statement, there is no problem in recovering the cost in two to three years. After all, our technology and the hospital's brand name account for a high proportion of gold. In the final analysis, these are actually
It is an intangible asset. So, I think there is basically no risk."
Jian Yi then said: "In that case, I won't say anything else."
This plan was successfully passed again.
In fact, now that I think about it, this plan is similar to the idea of the women’s health club that Lin Yu, Hong Ya, and I were thinking about. It’s just that we didn’t understand it at the time, but now it’s more systematic and clearer. So I feel even more necessary to do the project.
Must have certain experience and professional support.
I told Dai Qian to go directly to Zhuang Qing.
Not long after, Zhuang Qing sent her assistant to Jiangnan. Her assistant was a young woman who looked very capable, but she had nothing to do with being beautiful.
According to her own words, she came to Jiangnan for only one purpose this time, and that was to negotiate a contract.
Later I discovered that this was not the purpose of her coming to Jiangnan, because the contract between our hospital and Zhuang Qing was actually implemented completely according to our plan, and Zhuang Qing did not have any opinions on the issues of shares and capital contribution.
The real purpose of Zhuang Qing's assistant coming to Jiangnan Province was to contact the media. She went to negotiate with Jiangnan TV Station and other major media outlets in Jiangnan Province about the news coverage of an event: Zhuang Qing will attend on a certain day in a certain month.
The opening ceremony of the Women's Health Care Center of Jiangnan Provincial Obstetrics and Gynecology Hospital.
Only then did I really feel the charm of Zhuang Qing in the media. In the next month, Jiangnan Provincial TV Station and major media began to publish this news, and all of them were in eye-catching positions. In other words,
, we achieved huge advertising effects without spending a penny.
Then Zhuang Qing's assistant began to discuss the specific matters of the opening ceremony with us.
We have plenty of time, because it will take two months to renovate and renovate the hotel.
During this period, the phone number in Dai Qian's office was almost exploded. In addition to calls from reporters requesting interviews, there were also more calls from people seeking consultation.
Dai Qian immediately launched the first batch of gold membership cards after consulting the hospital leaders and obtaining Zhuang Qing's consent. Half of each gold membership card worth 200,000 yuan was quickly sold out. This kind of gold card is
The original value of the annual consumption card was 240,000, and the first batch of 100 members only received a discount of 200,000.
Subsequently, newspapers began to report this matter extensively, and the first batch of discounted gold cards were quickly sold out.
In other words, our center has already added 20 million to the hospital's finances before it even opened. Everyone in the hospital was happy for a while. However, I began to worry because I knew that this
In fact, the money does not really belong to our hospital, it must be provided with high-quality services in the future.
Therefore, I specially called Dai Qian here and specifically told her to strengthen personnel training. (To be continued)