This person was quite polite to me, but then he started to talk to me in a weird way, "Director Feng, you just gave us this report, but the leader in charge of this matter didn't even come to us to report the situation.
,Isn’t this too inappropriate?”
Of course I knew that he was actually targeting me. I smiled and said: "We have been too busy recently. The leaders of the National Ministry of Education have come, and we are all doing receptions. We have been busy all day long. But we don't have it now."
You are the director of the office. Such heavy reception tasks are all done by members of our team. So we especially hope that the leaders of the Provincial Education Commission will give us an approval as soon as possible so that our work can run normally as soon as possible."
He nodded and said: "I understand what Director Feng means. We must reply to you as soon as possible, right? In other words, we must pass your report unconditionally, right? Director Feng, I can't be wrong in understanding it this way.
Bar?"
His weirdness made me very angry, but I immediately felt the trap hidden in his words: If I said that, then we didn't follow the organizational procedures, or it was equivalent to forcing the uterus. I immediately
He smiled and said: "We have no such intention. We report to the higher-level organizational department. This is a normal procedure, right? As for whether it can be passed, or if your higher-level organization needs to consider other candidates, we can only obey
.But the purpose of my coming today is to report our thoughts to you. After all, the position of office director is too important to a unit, so we very much hope to use someone we are familiar with and understand."
He still had the same seemingly steady demeanor and tone, "Okay, we understand. We will have a meeting to study this matter as soon as possible."
I smiled and said, "Thank you then."
Then I said goodbye and left. I knew he must be feeling uncomfortable, but there was nothing I could do about it. I don’t smoke, so I didn’t even offer him a cigarette. And I didn’t want to do anything about it.
I went to give him a gift because I didn't think it was necessary, not to mention that I couldn't save my face. You know, although we are his subordinate department, my rank is higher than his. Unless Meng Zhiren goes to find him by himself.
But I still don’t think it’s necessary – why make it so complicated when I can handle it?
After coming out of his office, I stood in the small courtyard of the office area for a long time, wondering whether to go to Secretary Luo's office.
Until the sunset was getting lower and lower in the west, and it was close to the top of the yellow oak tree in the office area of the Provincial Education Commission. The thick clouds suddenly turned dark, only the tops of the clouds were still glowing with golden light among the vermilion. I looked into the distance.
The earth here embraces the setting sun. The sun sets a little, and the twilight in the city fills the air. The setting sun leaves in a blink of an eye, leaving a golden light behind, looking forward to it from time to time, not letting go, and sinking to the west.
I decided to leave because I had already told Secretary Luo about this matter and he had given me a very clear answer. So I felt it was not necessary.
But I was in a bad mood, because this person's strange aura made me feel very uncomfortable.
When I got in the car and looked up, I found that the sun was gone. I don’t know when it disappeared without a trace...
I decided to go home directly. I was really exhausted during this period.
Of course my mother was very happy to see me. She cooked a lot of dishes and called my father to come back early today.
"You've been very busy lately, haven't you? Why are you so thin?" My mother said to me heartbrokenly.
On the contrary, I was very happy, "Have you really lost weight? That's great! It seems that I will do more things to lose weight in the future."
Then I went to the mirror and took a look, but I didn't notice any changes in myself. However, it seemed that my cheeks were not as plump as before. I couldn't help but smile bitterly: Parents may be like this, there is no trace of their children.
The changes are so obvious in their eyes.
When my father came back during dinner in the evening, I found that he looked in good spirits and his face was rosier than before. I smiled and asked my father: "It seems that you are in a good mood recently, right?"
The father laughed "haha" and said: "Now I am the general manager. And the supermarket business is getting better and better."
I suddenly felt a little ashamed: How come I didn’t know about this? It seemed that I really cared too little about him. I smiled and asked him, "How did you do that?"
He said proudly: "I spent money to advertise in newspapers and TV stations."
I was suddenly stunned, "How much will it cost?"
He smiled and said: "The problem is that we earned back the advertising fee very quickly? We will make more and more in the future."
Now I was immediately interested, "How did you put up that advertisement?"
He said very proudly: "There are only two meanings: one is to promote the authenticity of our products, and the other is to tell everyone that our prices are cheap. Who doesn't like our products when they are authentic and cheap?"
I laughed and said, "Dad, you are really yours! You have captured people's psychology now, because there are too many fake things on the market today, and prices have risen too much." When I said this, I immediately felt like it.
He had a doubt, "But how can people believe your advertisement? You know, there are so many advertisements nowadays that people have long been numb."
My father smiled and said: "Because our supermarket is located in a wealthy area. The products used by the wealthy are of course good. In the past, people from other places did not come here to buy because they were worried that it would be too expensive. In the hearts of ordinary citizens, they
I always felt that the things used by rich people were expensive. So I spent tens of thousands of dollars to buy a special page in a newspaper, and then marked up the prices of our daily necessities."
I couldn't help but give him a thumbs up, "Dad, I really belong to you!"
In fact, my father used the advertising effect of celebrities. Rich areas can also be regarded as a kind of celebrity effect, because ordinary people are dissatisfied with the rich but at the same time have a kind of envy in their hearts, always dreaming that one day they will become
one of them.
This is actually a practical application of psychology. Becoming rich is the goal that many people are currently pursuing, and the word "rich" gives people the most basic concept: rich people; the things they use are very high-end and very valuable.
taste.
From a psychological point of view, such advertising effects are of course very effective:
One is the halo effect. Psychological research has confirmed the "halo effect" or "halo effect" that often occurs in life. It means that because a person has high attractiveness, others tend to have him.
All qualities are rated as good, including those unattractive aspects, which are like being shrouded in a halo, making it difficult for people to see his or her true appearance.
People like beautiful things, and the pursuit of consistency is also a human tendency. Because someone has a good characteristic in one aspect, he or she tends to think that all of his or her characteristics are good. This psychological characteristic causes people to like to use the word "good" in advertising.
Use highly attractive celebrities to convey information and create a strong visual impact on consumers.
Secondly, there is the influence of mind-set. Positive famous people have a kind of credibility in society, which is an implicit sense of identity that people have. This kind of mind-set is universal. Psychological research believes that consumption
The degree to which consumers believe in an advertisement depends on the degree to which consumers trust the source of information and the information itself. The former can be said to be an important basis and clue for consumers to decide whether the latter is trustworthy. When consumers know little about the content of the product
When the time comes, they will believe in the advice of famous people whom they trust more. Using celebrities for advertising takes advantage of the credibility and authority of celebrities that are widely accepted by the public.
The third is the influence of consumer cognitive psychology. Consumers' understanding of external things is usually completed through psychological activities such as feeling, perception, memory, association, and thinking. Attention runs through the entire psychological activity process. In people's daily lives,
The career development and life tidbits of celebrities are often the focus of people's after-dinner attention. Therefore, celebrity advertisements use people's attention to celebrities to attract people's attention to new products, thereby increasing product visibility. At the same time, the appearance, temperament, and prestige of celebrities are also
It can stimulate people's rich associations and make people have a good impression of the products recommended by celebrities, such as good quality, high grade, strong corporate strength, etc., thereby increasing trust in the company and products. Modern psychology research results show that people start from the
From ignorance of the product to understanding the product, to changes in attitude and behavior leading to purchase, in many cases, it does not rely on awareness, understanding and correct evaluation of the product, but on external clues of the product, such as expert evaluation.
Celebrity persuasion, etc. When the audience notices this heuristic clue intentionally or unintentionally, they will generally make a heuristic decision, such as "If you want to buy, buy what the experts recommend."
There is also the influence of herd mentality. In immature consumer markets, people have insufficient self-confidence and generally have a herd tendency in purchasing behavior. Celebrities are usually opinion leaders of sports or other products. Therefore, many consumers
Subconsciously imitate the products consumed by celebrities and promote purchases.
I never imagined that my father could learn such things without any teacher. I think this is the result of his eagerness to learn and his rich life experience.
My father was in a particularly good mood today. He suggested to me: "Let's have a drink today. I haven't seen you for several days. How are you? How are you doing at work recently?"
I replied: "I finally finished this reception task. But there will be a bigger reception task next..."
Immediately, I briefly told him about my recent work situation.
The father nodded and said: "The most boring and helpless thing in this officialdom is the reception. Then you have been drinking a lot in bars recently?"
I nodded and said, "Yes. I drink it every day. But it doesn't matter. I'll drink some with you today."
Just as I was talking, my phone suddenly rang. I hurriedly took it out and looked at it. I immediately became nervous because the call turned out to be from Xia Lan.
"Dad, I'll answer the call from the boss." I hurriedly said to my father.
Of course my father wouldn't say anything. So I took the phone and hurried towards my bedroom.
Maybe it was because of the long delay, but when I ran to the bedroom and closed the door, I found that the other party had hung up the phone. (To be continued)