After the planning drawings were brought, Lin Yi began to introduce the situation to me. As for the construction location of the hospital, there are currently three places planned in the province. One is not far from the commercial center, but the land is a bit small, less than 50 meters.
The other land is not far from the Opera House and is smaller, only about 30 acres. There is also a piece of land far away from the business district and the Opera House, close to the foot of the mountain, but the area can be planned to nearly 100 acres.
According to the requirements of the province, this hospital must be built at the level of a tertiary hospital, and will implement the charging standards of private hospitals in the future. In other words, this hospital will be built into a high-level, equivalent to a private hospital.
.In the final analysis, such hospitals serve the rich, because hospitals of this nature actually mean high-level services and high fees.
But I understand why Lin Yi hesitated on the location issue. Because if you look at it purely from the perspective of commercial value, or from the perspective of future fixed asset appreciation, the two pieces of land next to the Opera House and close to the commercial center
It must have huge advantages, but hospitals have their own particularities after all.
After looking at the planning map, I said: "Uncle Lin, if I had to choose, I would definitely choose this land near the foot of the mountain.
First, because this is a comprehensive hospital, it must have complete departments in the future, and there must be a relatively beautiful hospital environment. The environment inside the hospital is very important, and it will also be a high-end, high-charge hospital.
A hospital. The mood of patients when they go to see a doctor or be hospitalized is very important. High-level service itself includes the environment of the hospital. Therefore, the land area must be considered.
Secondly, the environment around this place is also very good. The hospital should have been built in a place with good air. This land is backed by a mountain. It is best to build a hospital or a school in such a place. In addition, after the hospital is built, it will
It is a key supporting project in this area and will inevitably stimulate surrounding businesses.
Therefore, I believe that after the construction of the future hospital is completed, the surrounding land will be very valuable. And here..." I pointed to the right side of the land on the planning map, where there is a mark.
A small reservoir with an area of about 30 acres is of great commercial value if you build a villa or golf course here. Uncle Lin, if you decide to build a hospital here, you should allocate all the surrounding land in advance.
If they are taken down, I think their future commercial value will be immeasurable."
He looked at me and nodded appreciatively, "Your ideas are exactly the same as mine. Feng Xiao, it's a pity that you don't do business, because your vision is indeed very unique. But I still have a question,
Feng Xiao, do you think there will be patients in this hospital if it charges high fees in the future? The total investment in this hospital will be several hundred million. Can this investment be recovered in the future?"
I smiled and said, "I know something about high-end private hospitals. For example, giving birth to a child, even if it includes a cesarean section, costs at most 10,000 yuan in a current tertiary hospital, but in a high-end private hospital
It will cost more than 30,000 yuan. It still has the same kind of medical equipment and the same level of medical staff, but the hospital environment is better. In addition, the hospital's charging standards are different, so you can earn tens of thousands of yuan more in one fell swoop.
, this is huge profit.
Then there is people’s consumer psychology. Uncle Lin, your Jiangnan Group’s main business is real estate development. You should be very clear that even if housing prices are getting higher and higher, the number of people buying will not decrease because of this, but will instead increase.
many.
Why is this happening? In the final analysis, it is still a matter of consumption concept. Because everyone in society now has a common understanding, that is, if a person cannot even afford a house, he will be a failure. So even if people take loans
Then it will take a lifetime to repay the loan and buy the house.
Buying a house is a rigid necessity, because people have to live there, and our bodies will inevitably get sick. So why is medical treatment not a rigid necessity? What’s more, under normal circumstances, the cost of medical treatment is more than a little less than the cost of buying a house.
High-fee hospitals like this are actually the same as people's high consumption. They are aimed at special groups. There are actually a lot of rich people in today's society. As long as they are properly guided, people in the future will be able to go to high-fee hospitals.
Seeing a doctor is considered an honor.
For example, if someone's child was born in this hospital, he would go out and show off: My child was delivered in such and such a hospital. Haha! In fact, this is completely beyond the scope of giving birth itself.
A concept has been injected into it: people who can go there to give birth to children are a manifestation of status. Where a child is born means that the child is nobler than other children. Over time, such things will form a kind of comparison.
, this hospital will not be able to do well in the future. Let me not talk about this aspect for now, even if you make money after taking over the surrounding land, it will be far more than what you invested in this hospital."
He kept nodding while I was expressing my opinion. After I finished speaking, he immediately smiled and said: "It makes sense! But I think the consumption guidance you talked about is more important. Because in order for people to form such a concept, we must
There is a process. It is not difficult to do this. We will buy a page of Jiangnan Evening News and Morning News and promote the hospital every day, as well as the TV station. In fact, we have been cooperating with them.
"
I was very surprised, "Advertising? Wouldn't that be very effective?"
He shook his head and smiled: "Feng Xiao, it seems that you still know very little about business publicity and planning. Advertising is necessary. Every time we develop a project, we will invest a lot of money to promote it in a full-page newspaper. This way
In fact, advertising is not to get consumers to buy, but to improve the company's image and brand. If it doesn't advertise like that, people will think: This company doesn't even advertise, so it definitely doesn't have much strength.
But what really works is the soft advertising in newspapers. Such advertisements do not simply appear in the form of advertisements, but are published on a certain page in the newspaper in the form of essays, short stories, etc., but this is not the end.
A powerful propaganda method. Feng Xiao, you have not studied this aspect, so it is natural that you do not understand the situation inside."
Now I was very curious, "Uncle Lin, what is the most powerful way of publicity you mentioned?"
He smiled mysteriously at me, and then said: "Find some experts in economics and ask them to write articles in newspapers, claiming that housing prices will continue to rise, and they will rise sharply. Think about what will happen to ordinary people after reading such articles.
What kind of thoughts do you have? Not only will they buy enthusiastically, but they will even queue up to get the number. Of course, this situation is also a tense atmosphere deliberately created by us. For example, we originally had 200 houses, but we only spent 50
It's a scam for everyone to buy, and with the publicity in the newspapers, it's no wonder people don't panic."
I was immediately dumbfounded and said, "Uncle Lin, this trick of yours is so powerful! What a pity for those common people who were deceived and thought they were getting benefits."
But he shook his head and said: "Feng Xiao, I don't agree with what you said. We are in business, and what we do is just a marketing method for us. It is inevitable that housing prices are getting higher and higher.
, this is not just the case in our Jiangnan Province, it is like this across the country.
This is necessary if the country's economy is to develop rapidly. If the people don't spend the money they have, once they all deposit it in the bank, it will be a very terrible thing.
Do you still remember that there was a panic buying trend one year, right? It was actually caused by the state deliberately spreading rumors that prices would soon rise sharply. At that time, there were so many people's money deposited in banks, and people in our country like to save money.
This is a tradition that has been formed for thousands of years. If so much money is left in the bank and not consumed, it will cause huge disaster to the country's economy.
That rush to buy suddenly solved this problem. The current real estate development is actually to stimulate domestic demand, so as to solve the problems of economic growth, more and more people need employment, etc. Because the real estate industry can
It stimulates many industries, including banking, manufacturing, etc. You should understand these principles without me having to explain them further."
I nodded and suddenly realized that my thinking was too simplistic. In fact, what Lin Yi said was very reasonable. The rapid development of the real estate industry is indeed an overall issue at the national economic level, but the people have also paid a heavy burden because of it.
Fact. Such things cannot be measured by "good" or "bad". Perhaps such things should still be commented in that sentence - let future generations evaluate.
The two of us kept chatting about the hospital project in his office, and even touched upon many other aspects. Time passed by unconsciously, until my cell phone suddenly rang.
The call was from Xia Lan. I hesitated immediately: Should I answer the call at this time or not? (To be continued)