He looked at me and said, "Then what do you think your short film is lacking?"
I replied: "We only highlighted the convenience of transportation and the future development of the city, but it did not show enough in terms of cultural heritage. As you just said, this short film is good for attracting investment, but it is not enough if you want to
It still seems too monotonous and superficial to use it as a city brand promotion in the future, and this short film will also give people an impetuous feeling."
He nodded, "Yes, impetuous. You used this word very appropriately. But I'm not used to saying that you succeeded this time, and your promotional video deserves a lot of credit."
I smiled bitterly and shook my head: "This is because other places have not thought of using such a method. It is like this with everything. It is always easy to attract other people's attention when it appears for the first time."
He smiled and said: "It seems that you are relatively sober. Oh, by the way, what did you just say? Urban promotion? What kind of concept is this?"
I replied: "Governor Huang, currently several coastal cities in our country are advertising on CCTV, using less than a minute to introduce the characteristics of their city. Some places have hosted large-scale "Same Song" concerts.
In the final analysis, this is city promotion. Governor Huang, have you ever noticed? Any country or city that has hosted the Olympic Games has seen its international prestige and popularity increase significantly. In addition, in terms of city brand promotion, global
Events also play an extremely important role, and the impact of large-scale exhibitions and festivals cannot be underestimated. For example, Dalian's International Fashion Festival, Harbin's Ice Sculpture and Ice Lantern Art Festival, Weifang's International Kite Festival, Huizhou International Digital Festival, etc. are all clear evidence.
Urban promotion is not only conducive to improving the city's brand, but also conducive to attracting investment, promoting tourism, etc."
He looked thoughtful and said, "Well, that makes sense. Just keep talking."
I continued: "From CCTV's TV programs and advertisements, we found that leveraging brand media to build brand cities has become the consensus of some local governments. Although there are not many local governments with this kind of publicity awareness, I believe that to
It won’t be long before governments in other places will realize the importance of city promotion. Today, we only see city promotion ads on individual CCTV channels, but I believe that in the near future, most CCTV channels will
Advertisements for urban promotion appeared. Nowadays, vivid, concise and popular slogans such as 'There is heaven above, Suzhou and Hangzhou below', 'Colorful Yunnan, South of colorful clouds' are very fascinating. These are models of urban promotion.
"
He suddenly looked very interested and said, "Well, that's true. Then tell me, if we in Jiangnan Province want to recommend cities, what method will we use, or what is our entry point?"
I couldn't help but smile bitterly and said: "This matter is not a small problem. It must be planned by a professional team. I am not a professional in this field, and I do not have enough say in such an issue."
He waved his hand at me and said: "You and I were both experts in universities, and the things produced by so-called professional talents may not necessarily be that good. You and I are the last people who should worship so-called professional talents, don't you think?
"
I had to nod, "That's true sometimes."
What he said actually makes sense. The so-called experts just have more research or experience in a certain area than others, but this does not mean that the opinions they give are completely correct. You know, any of us
There are limitations in understanding. As long as you are human, it is inevitable to make mistakes. And many professionals often pay too much attention to theoretical things, so that the solutions they come up with do not meet the needs of reality.
.
He said: "Xiao Feng, please talk about your personal opinions. We are just chatting now and talking casually."
At this time, I couldn't help but feel a little surprised, and immediately asked him: "Governor Huang, do you also want to start promoting our city?"
He shook his head and said: "To be honest, I had never thought about this matter before I heard you say this word just now, but now, I suddenly feel that this matter is very important. Since other places have begun to
Why can't we start doing this right away? Urban promotion can not only promote the local economy, but also improve the city's image. This kind of thing is what we should do."
I nodded, "Yes. The urban promotion of Weihai and Yantai is mainly 'livable', which has greatly promoted the city's real estate industry and thus promoted tourism. These are experiences that we can learn from.
"
He asked me again: "Then from which angle do you think we in Jiangnan Province should carry out propaganda?"
I thought for a while and replied: "I think the principles of urban promotion and product promotion should be the same, that is, they must be simple and clear, and it is best to use the concepts that people are most familiar with in our Jiangnan Province for promotion. In this way
It is more conducive to being accepted by the public and is also conducive to dissemination.
Speaking in itself, the word "Jiangnan" gives people the concept of beautiful scenery and rich water towns, and there are many stories about Qianlong's voyages to the south of the Yangtze River. Therefore, the concept of beautiful scenery and profound historical and cultural heritage in our Jiangnan has long been deeply rooted in the hearts of the people.
Therefore, I think it is better to carry out planning and publicity from this starting point.
Wang Anshi's "The spring breeze turns green on the south bank of the river, when will the bright moon shine on me again?", Du Fu's "It is the beautiful scenery of Jiangnan, and I will see you again when the flowers are falling.", Wei Zhuang's "Everyone says that Jiangnan is good, and tourists only visit Jiangnan."
Old.' and other beautiful poems can be used as our advertising slogans.
If we have to use modern words, then the advertising slogans like ‘Beautiful Jiangnan, Relaxation’ won’t be any worse. Haha! Governor Huang, these are just my personal thoughts.”
He laughed and said, "Okay, okay! Xiao Feng, I never thought that you, a medical student, could actually remember so many ancient poems and pick them up like this."
I hastily and humbly said: "This is due to my previous major. In fact, I rarely read such things before, but I have read a lot in recent years, because my previous medical major required training on my memory ability.
So I can remember most of them after watching them.”
He shook his head and said: "That's not necessarily true. As far as I know, many people in the medical profession do not have such a good memory as you. This is mainly due to talent, and secondly to your diligence.
By the way, Xiao Feng, you just told me so much, I would like to ask you: It seems that you have already done some research on urban promotion, so are you going to promote Shangjiang City next?"
I replied: "Governor Huang, I have indeed studied the issue of urban promotion, and I have also thought about whether our Shangjiang City needs to carry out urban promotion in the future, but now I am hesitant because we have no publicity yet.
capital.
The capital I am talking about is that on the one hand, our urban construction in Shangjiang City has not been completed, and on the other hand, our financial strength is not sufficient. But now, I think we do not need to do this." (To be completed.)