Song Zailong instantly lost his temper. He knew who Xu Yun was talking about, but this guy was not from their company.
In fact, Song Zailong really doesn't want that bastard to be so popular. He is so popular that it is difficult for his team to compete. It is said that he alone has 300 million fans around the world, and many celebrities are his.
fan.
Although Song Zailong is very clear about how his opponent's business hype model works, luck is very important. Sometimes the same artists have the same looks and stage charm, but they rely on luck when attracting fans.
That guy is just lucky. Many little girls in this era just like his ability to put on a show. Of course, he still has some musical ability.
Xu Yun does not deny the talent of this kind of people, but he is more interested in the money-seeking nature of these people when they come to China to make money. It is more because of these bosses. These bosses are really black-hearted, and they do everything they do.
It is to make money from China and to call Chinese fans brainless fans. This is the most abhorrent thing.
In fact, Xu Yun has also studied the issue of brain-dead fans. Idol worship has similar social and psychological mechanisms to religion or leader worship. It is an organization, and these entertainment companies have the ability to strengthen the phenomenon of worship by motivating ordinary people to participate in the behavior.
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From the perspective of social psychology, it is to cultivate a social identity theory.
This is a good move by Korea Entertainment Company. Huaxia is very poor in this aspect. Xu Yun has to admit that China is just in its infancy in this aspect. Just look at the local talents that Huaxia is currently cultivating.
Ten years ago, there was no such concept as fresh meat, but now even old bacon can get twice as much attention through this social identity theory.
What method is Korea Entertainment using? They emphasize very much that idol worship is not just personal behavior, but fans spontaneously form fan groups, including fan clubs and movie fan clubs!
The attitude towards idols is strengthened through the interaction within the fan group and between different fan groups.
Once you master this method, anyone can gain fans.
The same is true even for people who write online novels in China. A famous master does not necessarily mean that his writing is good, and a lesser-known master does not necessarily mean that his writing is not good. It is often about who can play psychological tricks.
, you can gain fans by improving your social identity.
This is also the reason why many authors focus on gaining fans instead of writing books.
Because more and more people realize that writing a book well does not necessarily lead to recognition, but learning to attract fans can make money.
Social identity theory holds that when people define themselves as members of certain groups, they incorporate their social membership into their self-concept.
Since individuals need to maintain positive social identity to maintain self-esteem, they will automatically show a high degree of identification and centripetal force towards the group to which they belong, and show hatred and hostility towards other groups.
This is the prototype of a crazy fan.
In this way, by classifying themselves as "someone's fan", fans develop a sense of identity and belonging to their fan group, and internalize their fan identity as part of their self-perception.
In order to improve their sense of social identity and self-esteem, they will love and promote their idols and fan groups more actively. They believe that their group is better than other groups, and their idols are better than other idols.
Therefore, fans usually not only compare their respective idols, but also compare who has a larger fan base, who picks up more idols at the airport, who swipes votes more powerfully and is more engaged, etc.
When the social identity theory is formed, it enters into a self-affirmation theory, which means that people are inherently motivated to protect their self-esteem and the integrity of their self-concept. Therefore, when people's self-esteem is threatened, they will form a defensive reaction to protect themselves.
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The final means of deepening is self-perception theory, which is used to explain whether behavior affects attitude. It is believed that people can draw conclusions about their inner attitude by observing their own behavior.
This theory is somewhat counterintuitive because people generally think that attitudes guide behavior, but the two usually influence each other.
Why is the first requirement of Korean artists the image? What many people pay attention to at the beginning is the image, the appearance. At the beginning, they may think that the artist is a little handsome. This is why so many people have plastic surgery in order to attract fans and make money.
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Because if you don’t have the feeling that your face is “somewhat handsome or beautiful” at first, it will be difficult to proceed later. Only with the first step can you attract people’s attention, start using activities to enhance your influence, and fans will also start participating.
Activities such as fan gatherings, tracking idol status, staying up late to collect tickets, etc., strengthen one's inner admiration for idols, turning love into obsession.
To sum up in one sentence, the more money, time and energy people pay, the deeper their worship of idols will be, forming a positive feedback mechanism.
In this cycle, fans' behaviors and attitudes reinforce each other, and they can act even crazier, forming the so-called "brainless fans".
Koryo Entertainment Company applied this set of techniques to Chinese people and successfully cultivated many Chinese fans. Xu Yun had to admire this. He had to admit that the planners who helped artists gain fans were all real psychopaths.
What a master.
However, the most fundamental point is that artists must have a bright spot.
Even if it's just a superficial bright spot like being beautiful, you still have to have it. If you're a passerby who doesn't have any bright spots at all, this set of psychological tricks will be of no use to you no matter how easy it is.
There has never been an artist who has neither looks, figure, talent, or acting skills. If you don't have any of these, you should at least have a godfather.
But it’s impossible for a normal godfather to look down on someone who has neither good looks nor a figure, right?
So if someone can get away with it, he or she must have a shining point! This is undeniable, and you can't just spray people into being useless like a black man.
Sunspots think that the worst and worst star, since he can be known as a star, there must be some shining point in him.
It is the same truth that sunspots think that a novel is the worst and worst. Since it can be read by him, it must have its shining points.
Xu Yun doesn't cooperate with them because he celebrates the truth too much. Whenever Korea Entertainment Company sends artists to China, it will never send an idiot with no merit. It will definitely send someone with good looks and talent.
This way you can make a lot of money.
Xu Yun doesn't hate those talented people, he just doesn't want them to come to China to make money.
Again, art knows no borders, but artists do. As the boss, Xu Yun is even more divided on nationality! He can't see those who make money in China with foreign nationalities and try every possible means to evade taxes, but in order to gain a foothold abroad.
Pay taxes honestly and faithfully.
This is the most disgusting bastard.
That's why Xu Yun was so resistant.
"I don't care what you think now, I only give you half an hour to think about it. After half an hour, I want you to sign your name on it." Song Zailong said: "If you don't sign, I have many ways to sign it for you.
.”
"Are you threatening me?" Xu Yun looked surprised and thought to himself: My big stick is so powerful, how dare you threaten me?
This contract also contains liquidated damages. If either party breaches the contract, it will have to pay the other party 3 billion, and the currency unit is not Korean won, but US dollars!
That's 3.4 trillion won! Of course they won't break the contract if it's so beneficial to them. It's obvious that they will either sign a contract or blackmail you for a sum of money!
"If you think I'm threatening you, then forget it." Song Zailong nodded: "Mr. Xu, why are you so polite? Just sign."
Xu Yun shook his head helplessly: "I find you are very funny. You really treat yourself as a human being."
When Song Zailong heard Xu Yun's retort, he ignored him and shook the watch on his wrist: "The time has started now. My watch is very accurate. Mr. Xu, I believe you will not let us down."
Seeing that Song Zailong was so confident, Xu Yun really couldn't bear it anymore. He turned to Zuo Meiyan and said, "Did you see it? I haven't endured it yet, and he is about to ride on my neck. Do you think I can bear it?"
I can't stand it..."
"Then don't consider the consequences?" Zuo Meiyan looked at Xu Yun helplessly.
Xu Yun was also worried: "Of course I want to consider it, but this guy is completely forcing me to do it without considering the consequences. I have never tolerated such a person in my entire life."
"If you can't stand it, then let's deal with it according to your temper." Zuo Meiyan said: "As a woman, of course I will stand behind you and support you unconditionally."