Zhang Jiazhu walked out of the hotel cursing. He used his eldest brother's relationship to invite some businessmen from other places to have dinner and drinks. The purpose was naturally to promote new underwear and develop dealers from other places. As a result, those businessmen "turned pale after hearing the bellyband" and no one was willing to sell as an agent.
Zhou Hexuan smiled and comforted: "Okay, don't be angry. It's normal that they don't want to cooperate. After all, this thing is too shocking."
"What should we do? Our first batch of underwear is about to be produced. We can't let it rot in the warehouse." Zhang Jiazhu said.
Zhou Hexuan said: "Let's take it step by step. The atmosphere in Shanghai is the most open. Our underwear store in Shanghai is about to open. Once we put out the advertisement, the situation will definitely gradually improve."
An idea flashed in Zhang Jiazhu's mind and he said: "The place where the natural breast movement is the most intense now is undoubtedly Wuhan. Why don't we go to Wuhan and cooperate with the women's association there, and the new underwear will be promoted smoothly."
"That's inappropriate." Zhou Hexuan shook his head repeatedly.
The Women's Association is too deep and it is difficult to explain why. Anyway, as long as Zhou Hexuan gets involved, he will be labeled as a red party in two months. There are a handful of women's rights fighters in Wuhan who run naked all day long and are actually members of the Kuomintang.
Secretly instigating, specifically using extreme words and deeds to distort the women's liberation movement, the ultimate goal is to discredit the image of our party.
Zhang Jiazhu is an impatient person. He dreams of reaching the top in one step, but he doesn't agree with Zhou Hexuan's idea of slowly developing.
However, Zhou Hexuan is very confident. In a few months, the Guangzhou government will promulgate a "prohibition on breast binding", ordering all women in the province to have their breasts lowered within three months. Those who still have their breasts bound after the expiration date will be fined 50 yuan.
The above fines - this is a huge amount of money for ordinary people.
And wait until next year, when the "Breast Corset Ban Act" spreads throughout the South, and that's when sales of new underwear will surge.
The two got on a rickshaw and headed to the underwear store that was under renovation.
Halfway through the journey, I suddenly heard someone shouting loudly: "Foot binding, chest corseting, and long hair are all constraints imposed on women by feudal ideas. They are shackles locked on women. We should resolutely break them..."
Among the crowd on the street, more than 20 long-haired female students were shouting slogans, and at least hundreds of onlookers gathered in front of them.
"Crack!"
The female students held their hair and waved the scissors in their hands. The hair was broken and the scissors fell, and the locks of hair were thrown to the ground and abandoned like shoes.
Zhang Jiazhu was stunned and turned to look at Zhou Hexuan. The two looked at each other and smiled.
As the Northern Expeditionary Army occupied Shanghai, the women's liberation movement finally spread here.
The most iconic content of the women's liberation movement in the 1920s was to relax their legs, cut their hair, and relax their breasts. These behaviors are often associated with revolution.
As early as May last year, Hubei launched a large-scale hair-cutting campaign and established the "Tianzu Association" to call on women to let go. After the Northern Expeditionary Army captured Wuhan, women in the city were ordered to cut their hair. Women who did not cut their hair were scornfully called "
National traitor".
These practices may seem drastic, but to be honest, they are coercion. Just like the Tianping Heavenly Kingdom forcing people to grow their hair, they became "long-haired" after growing their hair, and they could only follow the rebellion wholeheartedly.
The same was true when the Northern Expeditionary Army forced women to cut their hair. As long as they cut their hair, they supported the revolution, and pulled the women and their families into the revolutionary camp.
However, Shanghai is Shanghai after all. Women in Wuhan cut their hair for revolution, but women in Shanghai cut their hair for fashion.
At this moment, as soon as the female students called, many onlookers rushed forward and shouted impatiently: "Give me the scissors, I want to cut my hair too!"
"Click, click!"
With a crisp sound, countless hair fell. The women who had their hair cut were also very happy. Some even took out a small mirror to admire it on the spot, obviously very satisfied with their short hair image.
"good!"
“Nice cut!”
The onlookers started to boo, and the originally serious women's liberation movement was turned into a bit of a farce.
Zhou Hexuan couldn't help but laugh and said: "Shanghai's atmosphere is really open."
Zhang Jiazhu said happily: "It's so easy to cut hair. It seems that our underwear is not worried about sales."
What the two of them witnessed at this moment was the "hair cutting trend" that became popular in Shanghai in 1927. Women in Shanghai began to regard short hair as a beauty. It seemed that not cutting short hair meant that they were not fashionable, not progressive, and would be looked down upon when they went out.
.
This was the case during the Republic of China. Some concepts seemed deeply rooted, but as long as the window paper was pierced, their development speed was simply staggering.
In the 1920s, women in Shanghai would face jail if they wore revealing clothes. People believed that small breasts were beautiful. By the 1930s, women were even allowed to wear translucent clothes when going out. In order to make their breasts appear bigger, they even wore special clothes.
Stuff "prosthetic breasts" under clothes.
Not long after, Zhou Hexuan and Zhang Jiazhu came to the underwear store.
This is a store in the Shanghai Public Settlement. The renovation is almost completed. There is another store outside the Settlement.
Zhang Jiazhu walked around the store a few times and was very satisfied with the situation. He asked: "Brother Zhou, which newspaper do you plan to place your advertisement in?"
Zhou Hexuan smiled and said: "Of course it's the "Good Friends" pictorial."
Zhang Jiazhu suddenly realized, patted his head and said: ""Good Friends" is indeed the most suitable."
During the Republic of China, there were two extremely popular pictorials, one was Tianjin’s “Beiyang Pictorial” invested by Zhang Xueliang, and the other was Shanghai’s “Liangyou Pictorial”.
Both pictorials were founded last year. The first issue of "Liangyou" sold 7,000 copies. Later, it was even sold in the United States, Canada, Australia and Japan. It is said that wherever there are Chinese people, there is a "Liangyou" pictorial, which shows its great influence.
Zhou Shoujuan had just resigned as the editor-in-chief of "Liangyou" at this time, and the new editor-in-chief was Liang Desuo, a medical dropout from Qilu University. Historically, it was during the period when Liang Desuo was the editor-in-chief that the "Liangyou" pictorial developed by leaps and bounds.
It seems that those who studied medicine in the Republic of China were very good at it, and often did not do their job properly.
This morning, Liang Desuo was worrying about the content of the next issue of the pictorial. He had just become the editor-in-chief. As the so-called three things for a new official to take office, he naturally had to make some achievements to prove himself.
In the past, "Liangyou" was inevitably sensational, relying on photos of celebrities and socialites, as well as all kinds of tidbits to attract readers. Liang Desuo felt that this was too low-level, and he planned to boldly reform everything from layout to content, pursue cultural aesthetics, and report on health and progress.
, and at the same time pursue innovation and change, transforming "Good Friends" from a recreational magazine into a progressive publication that is beneficial to society.
"Editor-in-Chief, Mr. Zhou is here to see you, saying he has something important to do." The assistant knocked on the door and said.
Liang Desuo put down his pen, picked up his tea cup and said, "Invite him in."
Zhou Hexuan pushed open the door and walked in. Without introducing himself, he took out a bunch of new underwear from his bag and threw them all on Liang Desu's desk.
"puff!"
The tea that had reached his throat was spit out by Liang Desu. He had lived in a Christian family since he was a child, was very familiar with the West, and recognized the things in front of him.
Zhou Hexuan wiped the water stains on his body and joked with a smile: "Editor Liang, even if you like underwear, there is no need to be so excited."
