He closed his eyes and thought for a moment, "Lao Ma, inform the production base that the saltiness of the ingredients should be reduced by a standard, and then send it over for tasting. It must be approved by here before it can be finalized." Guo Yongren opened his eyes and said seriously.
"Okay, I'll notify them immediately." Ma Jinhao understood the seriousness of the matter. Since Guo Yongren said so, he was not allowed to change it.
Soon, Ma Jinhao came back, "Chairman, Lao Su said, we will make a new ratio immediately and send it over overnight, so you can taste it early tomorrow morning." Guo Yongren nodded.
Someone came in and took away the noodles and water. Ma Jinhao handed over a document, "Chairman, this is the advertising plan. It contains the information of the spokesperson. I have contacted several people from Hong Kong, Macau, and Taiwan.
We have negotiated with the big distributors, cash, and after the products come out, they will be responsible for the sales in the three places."
Guo Yongren nodded and began to read the information. It was written very carefully. All the TV stations in Hong Kong, Macau and Taiwan were placed in prime time at night, and then sporadic placements in the evening and daytime, as well as newspapers, three
There were more than a dozen local newspapers advertising it, and there were billboards, etc., which were overwhelming. It was a big move.
The two men and two women selected as spokespersons for the advertisement are screen hero Zheng Shaoqiu and Zhou Ruifa, who has just become famous for starring in SH Beach. These two people can be said to be in the limelight right now.
The female spokesperson chose Lin Qingxia from Taiwan, with an endorsement fee of 200,000 yuan a year, and Hong Kong singer Xu Xiaofeng, who also paid 200,000 yuan a year. Guo Yongren frowned, thought for a while and started asking Ma Jinhao.
"Lao Ma, why did the female spokesperson choose these two? These two are not the most famous, right?" Guo Yongren asked directly, hoping that Ma Jinhao could give an explanation.
"Chairman, the most famous person in Hong Kong is Zhao Yazhi, but he is currently in the divorce stage and is not suitable. Wang Mingquan simply rejected us, so now we can only choose Xu Xiaofeng," Ma Jinhao explained at the side
road.
Only then did Guo Yongren understand what was going on. Zhao Yazhi was now in the limelight and endorsing the company would affect the company's image. Wang Mingquan was endorsing all famous brand products. Now that his own products are not famous, he obviously couldn't get into the eyes of first-line stars. He shook his head and smiled bitterly.
one time.
"Have you contacted them? By the way, Xu Xiaofeng is a singer. What about Teresa Teng? Have you contacted them?" Guo Yongren asked directly.
"I contacted Teresa Teng's agent and was immediately rejected. Teresa Teng is famous in Southeast Asia and the Chinese area. I contacted her as soon as possible, but was rejected by her agent before I even got on the phone with her.
, they look down on an unknown company like ours," Ma Jinhao said with a look of pain on his face.
Guo Yongren understood that this kind of thing is too common. With Teresa Teng's popularity, the product that needs to be endorsed must be a big name among big brands. If Master Niu is not famous at all, he will definitely be rejected.
Guo Yongren smiled. He couldn't help what others said. It would be easy to go to Teresa Deng. After thinking for a moment, he said, "Prepare Teresa Deng's contract and I'll contact her." Guo Yongren said directly. Ma Jinhao nodded.
The boss must have some strength.
As for the details, Ma Jinhao wisely did not ask, as long as he signed a contract with Teresa Teng, "The commercials for these two people can be shot first. I will contact Teresa Deng and let you know, and then we will start shooting.
In addition, the contract period should be set at two years, and we will see the situation after two years," Guo Yongren directly added.
"Okay, Chairman, I'll make arrangements right away." Ma Jinhao agreed, discussed some details with Guo Yongren, and then left to go about his business.
Guo Yongren thought for a while in the office, then picked up the phone and called Ma Jinhao back. He just remembered something, and this matter must be done in advance.
"Chairman, you're looking for me." Ma Jinhao opened the door and came in. He had just left. Did he forget to mention something?
"Lao Ma, we don't look for dealers here in Hong Kong. We operate directly. You recruit people here." Guo Yongren said directly. Ma Jinhao was stunned. What did the chairman mean?
Guo Yongren took a sip of water and said, "As an old man, I remembered something. We have our own benefits in doing it ourselves. My opinion is this..." Guo Yongren kept talking.
He told the story about Coca-Cola in later generations, and it lasted almost an hour.
Ma Jinhao was completely stunned when he heard that sales could still play like this. He frowned and started to think about it. Not to mention, if this trick could really be played well, it would be really beneficial to the company.
Coca-Cola can be said to be the leader of fast-moving consumer goods, and its sales methods are also very sharp. It has always been a benchmark for many fast-moving consumer goods companies to imitate. Back then, Guo Yongren was a Coca-Cola distributor, and he was tortured to death. After two years
, I really learned a lot.
"Okay Chairman, I'll start making plans right away. Let's come directly. Although it may be a little difficult for us in the early stage, we will definitely benefit in the later stage." Ma Jinhao, as a senior talent, quickly analyzed the benefits of this method.
"Take your time. Hong Kong is the testing ground. Once the experiment is successful, it will be promoted to other countries immediately. Distributors also need to be there, but it is not so important. In the early stage, we will definitely not be able to do without the dealer channel. Only our reputation
After it comes out, the product becomes a must-select product for consumers, and only then will we be qualified to play like this," Guo Yongren said seriously. If we play directly now, we are simply courting death.
"I understand that when the popularity of our products reaches a certain level, we can do this, weaken the dealers, and slowly sell directly. This will help us withdraw funds and occupy market channels." Ma Jinhao's mind was spinning very fast.
Very quickly, I immediately started to draw inferences from one example to another.
The two of them were discussing, and before they knew it, it was already past twelve o'clock, and they both forgot about the time. This discussion benefited both of them a lot, and the things in their minds gradually became systematized.
"Let's go have some food together, old man." Guo Yongren looked at his watch. It was already half past twelve and he was starting to feel hungry.
"Just in time, I know there is a similar restaurant nearby, I will lead the way." Ma Jinhao said with a smile, Guo Yongren nodded, the two of them packed up and went downstairs together.
I didn't drive because the hotel was not far from the company, just a few minutes' walk away. It was a small hotel, not big, very exquisite and clean. Guo Yongren looked at it and was very satisfied with it.