On the first day of classes after the winter vacation, Fang Di had not yet fully entered the state of mind. In the afternoon, she listened to a lecture on the economic development of Japan after World War II by a Japanese professor in the small auditorium. The get out of class ended at around 4 o'clock, and she did not return to her residence. , I drove to the Lao Jiu Mian Wang Restaurant with the prepared information. Although the winter vacation has passed, winter has not passed yet. There are scattered snowflakes in the sky, the car has to turn on the wiper every now and then, and the road is wet and slippery. The speed is very slow.
When they arrived at the restaurant, Fang Di saw Lao Jiu and a few people standing at the door of the restaurant talking from a distance. Sometimes they pointed at the door and made some gestures, apparently discussing the renovation of the facade. Lao Jiu saw Fang Di's car.
He waved, said a few words to one of them, and walked towards the car.
Fang Di got out of the car, carrying a bag, and greeted: "Brother Ninth."
Lao Jiu said with a smile: "I thought you would come during the winter vacation. I found a lot of work for you, but there was no one. When I asked about it, I found out that you had returned to China. I didn't say hello. If I had known, I could have asked you to do something.
What's going on?"
Fang Di said apologetically: "I wasn't ready at that time and didn't know how to talk to Brother Ninth. The school has been busy these two days, and classes just started today. Didn't I come right after class? If Brother Ninth was not busy, I
There’s something I want to talk about.”
Lao Jiu said: "Then let's go to the office."
When she came to the office, Fang Di saw that the desk looked empty without the computer and phone. She pulled a chair to the side of the table and sat down. She took out a piece of paper printed on the computer from her bag and handed it to Lao Jiu.
Lao Jiu took it and asked, "What is this?"
Fang Di said: "This is my understanding of Lao Jiu's Zen noodles. It is a short summary. It is also used to prepare materials for the paper. Brother Jiu will first see if there are any problems and give you some pointers if they are wrong."
The text content occupies less than two pages of 84 pages. Lao Jiu read it carefully. The whole content is that the general law of market competition is quality and price. It's that simple.
As a symbol and a logo, the Laojiu Zen Face is conceptually the ideological understanding of "seeing the road but not walking on it", realizing the truth of no dwelling, getting rid of delusions, not just experience, dogma, following cause and effect, and following the possibility of conditions
.Practically speaking, it means realizing how to copy a bowl of hand-made noodles losslessly at a more competitive cost and multiplying the maximum market coefficient possible.
Why do hand-made noodles taste better than machine noodles? Because machine noodles are dead, while hand-made noodles are alive. Of course, experts will have more professional explanations, but the essence is still a matter of life and death. Many restaurants are not lacking in making noodles.
The craftsmanship of making a good bowl of noodles is difficult, but it is difficult to stabilize the quality of a bowl of noodles. Noodles, noodles, rolling noodles, noodles are all there. If you are small, you can’t support the dough maker. When the business is big, the dough maker will be too busy to roll the noodles.
Human factors such as the chef's emotions and physical condition have an impact on the quality of noodles. The replacement and flow of the noodle makers have a greater impact on the quality of noodles. As for the customer, as long as he is not satisfied with his meal once, it is enough to deny you, and according to legend,
I won't give you a chance just because you explain why.
If there is a machine that can completely simulate the noodle pressing, rolling and slicing, and work out a certain operation, as long as it is operated according to the procedures, it can make qualified noodles, and the restaurant can stop relying on the noodle maker.
It is freed and converted into only requiring ordinary operators instead of technicians, which solves the problem of stable quality and unlimited output, reduces wage costs, and prepares the basic conditions for low-cost lossless replication.
The so-called lossless reproduction refers to the reproduction of the product without any loss of quality. In the quality of a bowl of hand-made noodles, the soup and brine are also important conditions, which determine the taste, color and shape. Any selection of materials can make the soup very delicious.
Good, but meaningless. The selection of raw materials for soup stew must be universal and seasonal. It must be a general-purpose material so that lossless reproduction is possible. The lossless replication of soup stew is the same as noodles. No chef is allowed.
The chef's style and other human factors are allowed to have an impact on the identity of the soup, only ordinary operators are allowed, and the wage cost is reduced by another piece.
The same goes for the non-destructive reproduction of dishes. The restaurant kitchen only reprocesses semi-finished products according to the operating procedures. Individual craftsmanship and understanding are not allowed. It does not require the skills and understanding of the chef. It only requires accurate repetition of mechanical operations. The determination of dishes is determined by decision-making.
Adjustment and improvement are determined by the comprehensive judgment and experiments of the decision-making layer. They are the core technology and core secrets. Restaurants and chain stores are only systems and tools for the core technology to achieve the maximum market coefficient.
In order to ensure the identity of the supply of semi-finished products and the professionalism of semi-finished product production, in order to maximize the eight kitchen processes, reduce the kitchen space, expand the business area, reduce operating costs, and to ensure the operability of the franchise chain, it is also beneficial to a certain extent.
Business confidentiality, semi-finished product production and restaurants must be completely isolated, and no organic collaboration will occur with each other. Semi-finished product production must be established in cheap locations with appropriate distances and transportation routes, with independent internal accounting, and the supply of commercialized licensed objects shall be managed uniformly by the company. It is a semi-finished product production
The base is also a new product development base, and product development is operated confidentially by the decision-making level.
No dough makers, soup cooks and chefs are allowed, and the semi-finished product production base is separated from the restaurant. These are not just for cost reduction, nor are they just a need for lossless reproduction. When the idea is yours, the brand is yours, the core technology
It is yours, the decision-making power is yours, the production and management system is yours, it is easier for you to form a fist and a will, and it is easier to gain an advantage in the competition, and this "advantage" is reflected in the market as money.
, is the driving force for people to join you in pursuit of profit.
For franchising, there is no franchise or product. It is replicable and risk-free. It allows franchisees to make steady money and expand the market. It relies on mobilizing the market. Unlike franchising, it is divided into a limited number of semi-finished product supply prices.
Capital-guaranteed supply price and unlimited number of split-account supply prices. Although there is no market risk for franchisees, it requires comprehensive conditions for franchisees and it is difficult to obtain the opportunity to join. The design of this "Laojiu Zen Noodles" is fundamentally
It's not about making money from one of your own stores, it's about designing a profit chain to mobilize market resources and gain benefits from the explosive expansion generated by these resources.
What is Laojiu Zen Noodles? It is not a new theory or a clever trick. It is based on conditions and creation of conditions. It is the principle of finding competitive advantages and honestly following the laws of the market. If you are faster, better and more efficient than foreign fast food
In line with China's national conditions, the price is more advantageous, and there is no reason for you to fail.
After reading it, Lao Jiu said approvingly: "Okay, okay, that's what it means."
Fang Di said: "When I returned to Beijing this time, I found a lathe master who promised to make a simulated hand-rolled dough machine. I had already made a prototype before I came here. According to Master Lei, it's not technically difficult. It's just a matter of time."
Lao Jiu said in surprise: "Hey, you've already taken action. It's time to say hello. Making machines costs money."
Fang Di didn't take up the topic of "money" and continued her train of thought, saying: "I took a general look at the well-known noodle restaurants in Beijing and made a questionnaire. Maybe Ninth Brother will be useful." As she said that, she took out the survey.
Give the form to Lao Jiu.
Lao Jiu looked at it and said, "It's useful. Of course this is useful."
Fang Di said: "I will graduate in a few months, and I will soon face employment problems. To put it bluntly, if the Laojiu Zen Noodles project is launched in Beijing, I hope to get the opportunity to cooperate with Brother Jiu. It is cooperation.
It’s not a part-time job.”
Lao Jiu was so surprised that he couldn't speak for a long time. After being silent for a long time, he asked in confusion: "Why?"
Fang Di calmly replied: "The money comes quickly."
Lao Jiu asked: "That's it"
Fang Di said: "God! Isn't this enough?"
Lao Jiu said: "Brother Jiu is honest and doesn't tell jokes."
Fang Di said: "I am also honest and I don't tell jokes."
Lao Jiu said: "Don't you want to be a host on a TV station?"
Fang Di said: "Even if I can get it, now I will choose Laojiu Zen Noodles. The one can make me well-off and the other can make me rich. I can at least open a chain store in Beijing. If I can open chain stores in every big city in China, I will be a rich man.
I believe Laojiu Zen Noodles can do it, and it doesn’t take a long time. A few years of doing it will be enough for me to live a lifetime.”
Lao Jiu said: "That's different. This is back to Qin Shihuang's problem."
Fang Di said: "It was that question that made me understand something. Why do I have to find happiness in being better than others? Why do I have to find torture in being worse than others? Only now do I know how peaceful it is.
To be luxurious, in addition to having food to eat, you also need to have a normal mind. So let’s solve the problem of eating first and save the normal mind for later.
Lao Jiu said: "Then... even if we cooperate, how can we cooperate?"
Fang Di said: "When we open a company in Beijing, the shares are divided equally, and the investment is half and half. Brother Jiu is responsible for the overall situation and product development, and I am responsible for daily management and market expansion. The company develops on a rolling basis, and capital capabilities must not be used to oppress one party."
Lao Jiu asked: "How much can you contribute?"
Fang Di said: "The state has supportive policies for overseas students to return to China to start businesses. Coupled with various relationships, I can apply for a loan of 10,000 yuan, but I would not dare to go any further."
Lao Jiu asked again: "What if I don't agree?"
Fang Di said: "Then I will work alone, and I will do it with little money. After the simulated manual dough pressing machine was finalized, I gave one to Brother Jiu. I apologized slightly, but after all, I couldn't walk away and Lao Jiuchan
I learned the concept from Brother Jiu. Once a concept that is considered correct is imprinted in my mind, it cannot be polished away by anyone with a piece of sandpaper. I can only express my apology. My internship application has been submitted for two days.
It has been months, and under normal circumstances it should be approved soon. If we can't cooperate, it will obviously be inappropriate for me to come to the restaurant for internship. I will explain to the instructor and make adjustments."
Lao Jiu thought for a while and said, "Give me some time, okay?"