After the meeting, Hanhai began to make progress on various agenda items, while Li Qing went upstairs to the Phantom Technology Company.
Since the acquisition of Phantom Technology, except for the fact that the actual owner has been changed to Li Qing, other personnel arrangements have basically remained unchanged.
And because of the expansion of the two working groups of "Legend of Hot Blood" and search engine technology development, in order to take care of the daily life of the two working groups, the number of people around Phantom Technology has also increased day by day. Now, the number of people in Phantom Technology Company is almost as large as that of Hanhai
Media was flat, which shows the company's strong consumption.
Of course, the larger the investment, the more proof that the company has greater harvesting capabilities.
And that's exactly what happened.
After half a year of operation, the influence of "Legend of Hot Blood" has been extremely huge. Just the profit figures created all the time and the infinitely bright prospects can already make people's hearts beat.
In fact, when the server was first launched, the scale of influence of "Legend of Blood" was already comparable to the most popular game of the same period, "Stone Age".
After months of encroaching step by step, "Legend of Blood" has now firmly replaced "Stone Age" and become the most popular online game in China.
Nowadays, there are basically "Legend of Blood" gamers in large, medium and small cities across the country.
Because it adheres to the free-to-play rhythm, "Legend of Blood" is dozens or hundreds of times more contagious than the paid "Stone Age". At its peak, "Stone Age" had a maximum number of simultaneous online users of only five or six.
Thousands of people.
Now, the highest number of online players in "Legend of Hot Blood" has exceeded 300,000. Even as time goes by, the number of game players pouring in every day is growing exponentially.
According to the person in charge, Jia Cunrui, by the end of the year, the number of users of "Legend of Hot Blood" will reach 500,000, which is ten times more than "Stone Age"!
And with the vigorous promotion of the Ministry of Industry and the gradual increase in telecommunications broadband users, in the future, the number of users of "Legend of Blood" will also explode, reaching 800,000, millions, or even tens of millions.
dream!
And today’s 300,000 users alone have already attracted countless media to write about it.
Countless people are surprised by the popularity of online games, and more and more people are beginning to explore this emerging market. It can be said that the market is now full of hot scenes.
However, how to turn this huge number of users into tangible benefits is an issue that the "Legend of Hot Blood" working group urgently needs to solve.
Nowadays, most online games on the market have successively implemented the concept of payment for game time in order to make profits.
The game time of "Legend of Blood" is free. Although it has attracted countless players, it is extremely weak in terms of profitability.
In this regard, Jia Cunrui took into account the ideas of his boss Li Qing and implemented charges for props and equipment.
Originally thought this was a good profit point, but what Jia Cunrui didn't expect was that these gamers could actually withstand the boring monster-fighting mode. They would rather spend ten hours fighting monsters to earn game gold coins.
Then he uses the game gold coins obtained from killing monsters to buy props, and is unwilling to recharge the card in one second to buy props, which gives Jia Cunrui a headache.
Although the user base of "Legend of Hot Blood" is ten times that of "Stone Age", the rate of making money is less than half of that of "Stone Age"...
Jia Cunrui, who was in this embarrassing situation, found Li Qing again and expressed his thoughts.
"I have some ideas now that I want to put into action, but I have been discouraged by many staff members in the team, so I am hesitant now. If this idea is feasible, I think the profit point of "Legend of Hot Blood" will have a blowout number.
.”
Jia Cunrui pushed up his glasses and said hesitantly: "In this regard, I specifically asked my friend who is a psychologist for advice, so this method is feasible, but it may encounter some criticism from society."
Li Qing became curious and asked: "What do you think? Tell me and listen."
"To break the balance of the game." Jia Cunrui said: "I want to divide game users into ordinary players and RMB players."
When Li Qing heard this, he immediately looked thoughtful. It was obvious that Jia Cunrui's simple words triggered countless memories in Li Qing.
In the past life, whoever played online games has not encountered a few RMB players?
Faced with the wealthy players who are crushed by such equipment, ordinary players feel powerless...
Alas, a handful of bitter tears.
""Legend of Blood" is a free-to-play game and does not charge any fees for time. This is very different from many games on the market, such as "Stone Age", which is a game that uses time charging as its biggest profit point."
Jia Cunrui said: "But our "Legend of Hot Blood" is different, so we developed a charging model for game props. However, looking at the operating curve chart in the past six months, it is not difficult to find that although this method is feasible, in terms of profitability, it is
Far inferior to "Stone Age". Boss, you also know how high the cost of "Legend of Blood" is. The server alone is several times higher than the cost of "Stone Age", but the revenue is not as good as "Stone Age".
Half of "The Stone Age", well, to be honest, we are also very ashamed. We are so sorry for your support to us, boss! So in the past six months, our "Legend of Hot Blood" working group has been racking our brains day and night to increase profits.
The breaking point, after consultation from many aspects, and with the help of experts in psychology, marketing, etc., we decided to break the balance of the game and launch RMB props to distinguish them from ordinary knives..."
The so-called RMB props, in terms of power, accuracy, portability, stability, etc., are naturally higher than ordinary props in all aspects, even ridiculously high.
"Only by destroying the balance of the game can we achieve an explosion of profits."
Jia Cunrui explained: "For example, if a RMB player spends 100 yuan to buy a dragon-slaying sword, then this game player can kill a game boss with one sword, and if it is an ordinary player's sword
With an ordinary mahogany sword, it takes more than ten gamers to kill a game boss. In contrast, the RMB players' personal abilities and sense of superiority can be easily reflected."
"For another example, in terms of special effects, the dragon-slaying sword cuts down with colorful special effects, but the peach wood sword cuts down with one strike, which is mediocre. This kind of visual contrast will definitely make many game players flock to it..."
While listening, Li Qing looked straight at Jia Cunrui: "Killing a game boss with one knife, what do you think?"
"No, no, boss, I'm just giving you an example."
Jia Cunrui quickly waved his hand and said with a wry smile: "Of course you can't kill a boss with one knife. In that case, the playability of the game will be greatly reduced. What we need is long-term profits, not short-term profit explosions. When the balance is destroyed,
In terms of speed, we will supervise it at all times. As long as the power of game props exceeds a certain value, we will adjust it. In this regard, we will accurately position it based on player feedback so that it will not be incompetent between RMB players and ordinary players.
When players engage in PK, the latter will have no power to fight back."
"But you will still be crushed by RMB players in the end, right?" Li Qing said.
"There's no way... If you want to beat the RMB players, you must first become a RMB player. Otherwise, you can only rely on your rich combat experience to decide the outcome." Jia Cunrui coughed and laughed.
road.
Li Qing was silent for a moment and then said: "You just said that this will encounter some criticism from society?"
"Yes." Jia Cunrui nodded: "Such a profit model will make many players addicted to the game and find it difficult to extricate themselves. Especially some younger children who have poor self-control are more likely to become addicted..."