When Li Qing held a book signing event for "Harry Potter: Prisoner of Azkaban" in the UK, CCTV News Channel reporter Bai Zhengyu was taking photos and recording the event.
Like many local media, he could only stay in the surrounding fixed media areas, raise his head eagerly, and learn about the current progress of the autograph signing event through the real-time broadcast on the big screen in the small square.
Seeing Li Qing's high-spirited appearance at the book signing, Bai Zhengyu felt inexplicably that in today's China, there are really very few stars like Li Qing who can enjoy both domestic and international popularity.
China is rising in the world, and Chinese stars are also shining brightly on this big stage of the world.
But if you think about it carefully, Bai Zhengyu's face seems a bit strange.
Strictly speaking, although Li Qing is a superstar in the entertainment industry in China, abroad, he seems to be more famous for writing books.
Previously, "The Three-Body Problem" was enthusiastically sought after by Americans. Because of this book, Li Qing was even invited by the White House.
Nowadays, "Harry Potter" is regarded as a classic by the British and has caused a sensation throughout Europe and the United States. According to rumors, the British royal family seems to be interested in wooing Li Qing and conferring Li Qing a title.
Is this considered a cultural export?
"The Three-Body Problem" barely counts, but the background of the story in "Harry Potter" originated in London. London King's Cross Station has become famous throughout Europe and the United States because of "Harry Potter", attracting Harry fans at home and abroad.
Coming to watch, Bai Zhengyu felt a little disappointed.
If London's King's Cross Station were replaced by a platform in a city in inland China, perhaps China would become a sensational and eye-catching tourist destination like London's King's Cross Station today.
In that case, how much GDP will be created!
When he saw Li Qing announcing on the big screen that he would create a novel about swords and magic, Bai Zhengyu immediately felt that this matter was no small matter.
If the influence of this novel is comparable to "Harry Potter", then how huge will the chain of benefits it brings be?
Just look at Harry Potter!
So after repeated deliberation, Bai Zhengyu finally did not dare to hide the matter. He made an international long-distance call through a phone booth and told the leaders of CCTV in Beijing, China.
The director of the news channel is Wang Jianjun, who was newly promoted from a local provincial TV station. He is nearly 50 years old. As the so-called three things for a new official take office, Wang Jianjun is thinking about how to increase the ratings of the news channel. A call from Bai Zhengyu...
Let him find the light.
Wang Jianjun and Mo Xun were colleagues. It was also because of the recommendation of the comprehensive channel director that Wang Jianjun was mentioned as the director of CCTV News Channel from the director of a remote provincial TV station.
Although the levels are equal, Wang Jianjun can naturally distinguish the weight between the two.
Therefore, before deciding on any major strategy, Wang Jianjun would recruit this good friend to discuss it together.
"Li Qing wants to write a new novel?"
Mo Xun was a little surprised. He knew that another novel called "Harry Potter" by Li Qing was very popular abroad, but because of the lack of information, he didn't pay much attention to this information. Now he just
Pay attention to the ratings of the upcoming "Soldier Assault".
Because only if it is a big success on the TV drama channel, "Soldier Assault" will have the opportunity to be broadcast twice on its own comprehensive channel.
Mo Xun is very optimistic about "Soldier Assault". With a good script, a good crew and Li Qing personally directing it, it will be difficult for this TV series not to be popular.
A few days ago, the post-editing and production of "Soldier Assault" was completed. The entire TV series has a total of thirty episodes. After being reviewed by the review team, Comrade Mao Zhiyan, the director of the TV series channel, bargained with Hanhai Media.
In the end, both parties set the contract price at 150,000 yuan per episode.
The total of the thirty episodes is only 4.5 million yuan, and excluding taxes, it is only a little over 4 million.
This is definitely not worth it for Hanhai.
Because "Soldier Assault" does not include Li Qing's script and salary, the total investment is nearly 10,000 yuan. If the script price and Li Qing's salary are included, it is undisputed that it exceeds 10 million yuan.
And 4.5 million is only half of the total investment in this TV series.
The most important thing is that the TV drama channel is not as high-traffic TV channels as Hunan Satellite TV and Jiangsu and Zhejiang Satellite TV. This channel is just a new channel that has banned literary and art channels, and the number of viewers is horribly low.
Fortunately, with Li Hongzhen's guarantee, as long as the average ratings can reach 1%, then "Soldier Assault" will have a chance to be on the CCTV comprehensive channel prime time, and the price of each episode of the TV series will also be 150,000 yuan per episode.
In this way, adding up the two can be considered as covering the investment costs.
Secondly, the two contracts signed are one-time copyrights. If this period of time passes, if CCTV wants to broadcast it again, it will need to draw up a new contract.
This is also good news for Hanhai.
Before that, Kang Lianshun had always wanted to communicate and broadcast "Soldier Assault" on CCTV. Even if the price was lowered, he could afford it, but in the end it didn't work. He was rejected by Mao Zhiyan.
So I can only give up.
In fact, broadcasting it on local stations such as Shonan Satellite TV is also a good choice, and the price is much higher than that of TV drama channels. However, no matter how good Shonan Satellite TV is, it is only a local satellite TV, and its ratings are somewhat limited.
On local channels, if a TV series can reach a ratings of 5%, it is already very high. If it wants to increase the ratings again, it can be said that it is not the least bit difficult because of the problem of the ratings base.
But the CCTV set is different.
In the industry, any investor or director who is interested in the production of TV dramas hopes that their works can land on the big stage of CCTV.
Because the works broadcast on this channel always produce miracles, its ratings have no upper limit!
It is impossible for other TV stations’ main channels to achieve a maximum ratings of over 10%, but CCTV’s prime-time ratings have a chance to break through the 10% mark as long as the works are of high quality.
This is a temptation that no one can ignore.
For example, as long as it breaks through 10%, Li Husheng will instantly become a contemporary first-line niche, join the 10% ratings club, his net worth will jump three times in a row, and his salary will undergo a qualitative change.
This is something that Qu Qu’s millions of investment fees cannot replace.
As long as the actors in the drama become famous, Hanhai Media will really make money.
Even if the investment fees cannot be recovered on the broadcast platform, the actors can earn several times or ten times the value.
This is why many production teams in the industry would rather pay extremely low prices and willingly hand over their works to CCTV.
But it is obvious that the TV series "Soldier Assault" is obviously not among the ordinary works.
This is a TV series praised by the director Li Hongzhen. It is also a TV series script created by Li Qing himself. In addition, with Li Qing's personal performance, even CCTV's director Mo Xun can't help but covet it and hopes to pass this TV series.
The super high ratings of the TV series have added another layer of glory to his political achievements!
But because of Li Hongzhen, Mo Xun could only watch "Soldier Assault" premiere on the TV drama channel.
In fact, this is fine. Although a certain amount of ratings will be lost, as long as the TV series channel can be revitalized and reach a certain number of ratings, then it will be transferred to CCTV for a second broadcast, using the previous ratings as a basis.
For reference, we can probably make an accurate estimate of the ratings of this TV series on the comprehensive channel.
"Director Mo."
When Wang Jianjun saw that Mo Xun seemed not interested in Li Qing's new novel, he immediately became anxious and raised his voice: "Don't you know how popular the novel "Harry Potter" is in the UK? This is the first time
What an opportunity!”
"No matter how popular it is, it's just a novel. Comrade Jianjun, don't be too crazy. Developing a good news channel is your top priority now." Mo Xun said with a smile.
Wang Jianjun was stunned. Looking at Mo Xun's nonchalant look, he didn't know what to say.
He thought for a while, then turned around and returned to his office.
Two minutes later, Wang Jianjun rushed to Mo Xun with several newspapers in his hands: "Director Mo, look, this is an overseas report about "Harry Potter"..."
Mo Xun put the tea cup in his hand on the desk, took the newspaper, shook his head and said with a smile: "You, you, are you too stressed? You actually put your hopes in a novel..."
Before Mo Xun finished speaking, he saw a line of English letters on the newspaper in his hand. His eyes suddenly bulged and he blurted out: "The Times?"
"The Times", the first mainstream newspaper in the UK, is known as "the faithful recorder of British society". It is a comprehensive national daily newspaper in the UK and plays an important role in politics, economy and culture around the world.
The newspaper has great influence, played an important role in many major historical events, and has been praised by many heads of state.
Its influence in the UK is equivalent to the People's Daily in mainland China.
In this era, the influence of "The Times" in the world is much more profound than that of "People's Daily". Like "The New York Times", it is a world-class newspaper that attracts worldwide attention and ranks among the top ten newspapers in the world.
one.
When Mo Xun saw the bright words "The Times" on the newspaper, he said with disbelief: "The Times, it's actually The Times? When did Li Qing appear in The Times? Why didn't I receive any news?"
"It's a report that just came out recently. Not many people in the country know about it." Wang Jianjun chuckled.
Mo Xun's English proficiency is not bad, and he browsed through the front page headlines of The Times in a short period of time.
When he was halfway through reading, Mo Xun raised his head with a stunned look on his face and asked in surprise: "This leesin is Li Qing?"
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ps: It’s the last day of this month, please give me a monthly pass, don’t waste it~~