typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 1051 Price War

Li Qing thought for a moment and asked: "How many shares do you have in your hands now?"

Bezos was stunned for a moment, as if he didn't expect Li Qing to ask such an abrupt question, and then smiled slightly: "I have 255,000 original shares in my hand, which is equivalent to 51% of Amazon shares."

Li Qing was thoughtful.

The figure of 51% guarantees Bezos’ absolute control rights in Amazon. Of course, even if the shares in his hands continue to be divided, it will not affect Bezos’ absolute management rights in Amazon.

Today, Amazon's single share valuation is US$48, and its pre-IPO registered capital was US$500,000. In just two or three years, Amazon has become an Internet company with a market value of more than US$20 million.

This has to be said to be no small miracle.

And because Bezos holds 255,000 one-dollar original shares, converted to the current stock price on the market, he has also taken advantage of the trend to become a famous young rich man in Seattle with a net worth of tens of millions of dollars.

After asking about Bezos' shares, Li Qing checked Amazon's financial status.

Although Bezos had said it happily before, he was hesitant at the moment, but finally asked his assistant to bring out the financial statements for the last few quarters.

After Li Qing looked at it for a while, he smiled: "Amazon does not seem to be as glamorous as expected on the outside, and it is suffering huge financial losses. If this is the case, how can others feel confident about acquiring shares of your company?"

Bezos shrugged and said: "We are an online retail company, so we naturally have our own set of practices on how to operate. Now everyone knows that the Internet is an emerging industry. This emerging industry is full of vitality and its future is extremely broad, so many

Everyone is optimistic about Internet companies, leesin, don’t look at Amazon and it has been losing money now, but this is the state that an Internet company should have when it is just starting out. No one can make a profit from the beginning when starting a company. You are right.

Do you believe me? You must also believe Amazon, because in the near future, it will be the largest bookstore in the United States!"

"The largest bookstore in the United States? Doesn't that mean it will squeeze out the Barnes & Noble bookstore chain?" Liu Qin said in surprise.

Bezos continued with a shrug: "A soldier who doesn't want to be a general is definitely not a good soldier."

Few people know that at the beginning of his business, after stabilizing the turnover of the online bookstore, Bezos positioned Amazon as "the largest bookstore on earth."

In order to achieve this goal, Bezos began to adopt a large-scale expansion strategy, exchanging huge losses for a gradually larger business scale.

You know, the reason why Barnes & Noble has achieved its current dominance in the industry is its constant discounts. 10% off is very common, and 30% off is not uncommon.

Amazon is even more fierce than Barnes & Noble. When the discount is at its lowest, it can even start at 30% off.

Such a huge loss is definitely not something that an ordinary company can afford.

It is precisely because of this extremely rapid expansion that it took less than two years for Amazon to go public from its website to the company.

After going public, Amazon has already established a huge advantage in online book retailing.

But such a huge advantage is obviously not worth mentioning in the eyes of the physical bookstore giant Barnes & Noble.

Therefore, although the Barnes & Noble bookstore chain has been building online book sales, it has not allocated much energy to management. This has allowed Amazon enough breathing time to repair and grow.

Now, it's time to officially start a war with the Barnes & Noble bookstore chain.

But the key point is that there is a lack of money in a price war...

Once it crushes Barnes & Noble in terms of sales, Amazon's stock price will rise crazily, and by then, Bezos's worth will have doubled several times.

Although Li Qing understood in his heart, he still pretended to be confused on the surface: "If I keep losing money, I may need to think about it, because the stock market industry is extremely unstable. If there is an ups and downs, then I will lose a lot."

Already."

Although Li Qing said this, he had already begun to calculate his assets in his heart and how many personal shares he could absorb from Bezos.

For now, no matter how many original shares Bezos sells, he must take them all.

Because Li Qing now has more confidence in Amazon than Bezos.

In its previous life, Amazon was a bigger e-commerce giant than Alibaba.

However, unlike Alibaba, Alibaba builds an e-commerce platform and allows merchants around the world to buy things on the platform.

Amazon is self-operated and sells its own products, making it the largest distributor in the world.

The reason why Amazon has been losing money is because it needs to provide a complete procurement, ordering and logistics system.

The construction of this process requires huge financial and material resources.

All aspects must be controlled by oneself.

Alibaba does not need it. Logistics is handled by other companies, and products are handled by merchants themselves, so the cost is much lower than Amazon's investment.

But if Amazon's system is perfected and the costs of all links are reduced to very low levels, then it will begin to truly realize huge profits.

Imagine if Amazon only increased the price of each product by one yuan, how terrifying would its profits be?

In his previous life, Bezos only held 17% of Amazon's shares, but his net worth was already as high as nearly 90 billion U.S. dollars, almost catching up with Bill Gates and becoming the new richest man in the world.

This is enough to show how broad Amazon's future prospects are.

Faced with such a huge temptation, Li Qing is of course very willing to buy the personal shares sold by Bezos. Of course, whether it is more or less, it will be up to fate.

He does not plan to acquire Amazon. He feels that the company must be controlled by Bezos himself.

Because even Li Qing, even if he understands the huge development of the Internet in later generations, if he runs such a huge Internet company, he cannot guarantee whether it will die midway.

The most correct approach is to leave professional things to professional people.

In the end, after some negotiations, Bezos heartbrokenly sold Li Qing 50,000 original shares.

This is equivalent to 10% of the company's shares. The average price per share is US$110, which is more than double the current stock price of 48 yuan. The total price is approximately US$5.5 million, equivalent to 45 million yuan.

.

Original shares are the shares issued by the company before it is listed.

The shares after issuance generally refer to the primary market subscription price at the time of listing, that is, the issue price.

The issue price is not the price of the original shares, because usually, the original shares are one yuan per share, but the issue price is more than ten times higher.

For example, when Amazon issued shares, the price was set at $18 per share.

Of course, most of the profits from stocks are in the secondary market.

After selling or selling, or when a huge event occurs that affects the company, Amazon's stock can fall to more than ten dollars per share, or it can rise to hundreds of dollars per share.

Li Qing still had 45 million yuan in liquidity in his account, so he agreed to the price Bezos finally offered without much hesitation.

Bezos was ecstatic.

He knew Li Qing's identity, but did not check Li Qing's capital. He didn't even care where the money came from.

All he knew was that with the $5.5 million capital injection, he could once again start a price war with Barnes & Noble.

Today's Amazon is a lunatic. Before its launch, genuine books were sold at 30% to 30% off, making it the most popular retailer in online bookstores in the United States. Although it went silent for two years after its listing in order to stabilize, the crazy gene in its bones is still there.

exist.

Although Barnes & Noble also discounts, they operate 700 physical stores and have to account for all costs and expenses. Naturally, they will not discount like crazy like Amazon. After all, they still have to make a profit.

Therefore, before this price war even started, Bezos already knew that he was already on the winning edge.

And Amazon's stock price will inevitably rise to a level that he couldn't even imagine because of this price war -

Thanks for the reward on a rainy day


This chapter has been completed!
Previous Bookshelf directory Bookmark Next