After the Audi A6 commercial song was broadcast, due to the popularity of Li Qing and the global car brand Audi, the electronic music song "Fade" became popular all over the country and even Southeast Asia in an instant.
The whole region is enveloped in the magic of this electronic music song.
Many music production companies immediately dissected and infiltrated the song "Fade". Some company departments were so confused that they couldn't understand why this song, which sounded like a nightclub dance song, suddenly became famous.
Da Nao, although this song is indeed a highlight, it will not become popular throughout Southeast Asia in just one week.
Even with the existence of the Audi brand, it is unlikely that a song would become such a hit.
but……
If you add Li Qing, everything seems to be reasonable?
Even though Li Qing did not sing a single word in this song, his presence seems to have laid the foundation for the song's quality and popularity.
On the other hand, with the marketing of Audi and the approval and favor of Hartmann, CEO of Audi headquarters in Germany, the marketing of the new Audi a6 car in Europe and the United States is simply overwhelming. The single-week sales volume ranks among the best in the entire Audi system. At the same time,
It simply overwhelms the new cars of Mercedes-Benz, BMW and other similar brands, and the situation is very good.
The advertising song "Fade" is also a huge hit, not only fascinating students from major Ivy League campuses, but also some Hollywood superstars who have expressed their admiration for this sudden electronic music song and have expressed their support for it on social networks many times.
Song endorsement.
There is certainly a marketing strategy from Germany's Audi, but more importantly, there are countless people who like this song spontaneously.
In Europe, the United States and other regions, "Fade" has become the most popular electronic music song in major nightclubs, making countless young people crazy about it.
This is a result that Audi Germany is happy to see.
But many people think that this song seems to be different from some electronic dance music that often appears in Europe and the United States.
It seems to be vindicating the name of electronic music.
It should have a broader future.
This sound flashed in the minds of many musicians, so then, popular singers in some regions in Europe and the United States began to request songs from songwriters in their respective circles, hoping to add electronic music to their new albums or new singles.
elements.
For a time, electronic music became very popular in the European and American music circles and became the favorite of countless singers.
After careful analysis by the marketing planning department at the Audi headquarters in Germany, a document was quickly submitted to Hartmann's desk.
Hardman is fifty-four years old, has a flat cut, and dark blue eyes. He looks very clean. After reading it carefully, he showed an appreciative smile: "Not bad, you can try it."
This is a marketing plan.
The content is to let professionals promote the song "Fade", but because "Fade" is just an advertising song, it has no chance to be listed on major music charts, which greatly reduces the scope of promotion of this song.
.
The planning book mentioned that the most popular lyricists in Europe and the United States should write lyrics for the song "Fade", and then invite popular European and American singers to sing the song. It is best to release a single ep, and then promote it through Audi in Germany.
Next, let this already popular electronic music song become the most common presence on major music charts. If possible, it will be on the "Billboard" singles chart. In that case, "Fade" will definitely be able to
Become one of the hottest songs this year.
"Billboard" is the most authoritative singles ranking list in the pop music world in the United States and even European and American countries. It selects the top ten songs of the previous week every week, and also selects the hottest 100 songs. This is the most authoritative single ranking in the world.
It has unparalleled influence, but is only selected once a year.
The results of the annual winners are summarized based on the rankings of each week throughout the year.
Each week's ranking results are ranked based on the song's sales and play rate.
Therefore, the "Billboard" Music Awards can also be said to be the most authoritative popular awards in the European and American pop music circles.
In addition to the annual list, the "Billboard" weekly list is the most eye-catching existence in the entire European and American music scene. This list is based on the previous week's sales, radio stations, streaming media and other data.
The sales calculation period is from Monday to Sunday, and the broadcast broadcast count period is from Wednesday to Tuesday.
Therefore, each new list will be published on Thursday.
If "Fade" releases a single ep and successfully lands on the "Billboard" weekly singles chart, it will definitely increase the popularity of Germany's Audi's new cars in an unpredictable way.
You should know that the selection of "Billboard" singles weekly chart is not limited to a certain country, but covers more than ten developed countries in Europe and the United States.
Those who make the list are all world-class singers.
For Germany's Audi, if the plan succeeds, this will probably be the most successful advertising campaign of the year.
"This matter should be discussed with the creator of this song." Hartman shrugged: "Maybe he has a better idea, maybe he will be willing to write lyrics for his own song?"
"We will inform him. Leesin does have creative talent. His novels are popular all over the world. Of course, he can also write lyrics. However, in our opinion, this matter should be left to more professional people. Leesin is in the United States
His popularity is only limited to his piano music and his novels, and lyrics may be his weakness."
Marketing Manager Sol smiled slightly: "As for singers, we will let the most popular singers in the United States sing. Do you think it is suitable?"
Hartman nodded: "It's best to ask Leesin for his opinion. I always think he is an excellent player."
Sol smiled and said: "Okay, as you wish."
Li Qing was filming the music video for the new album song "Qili Xiang" when he received a call from He Jiahao, general manager of Audi Greater China in Germany.
Filmed in Provence, France.
Provence is a blue coast on the edge of the Mediterranean Sea. It is the hometown of lavender and is rich in high-quality wine.
This is a "city of knights" and the birthplace of medieval knightly romance poems.
Hanhai's entire MV production team, more than thirty people in total, landed here at the same time just to shoot the MV for "Qili Xiang".
In the domestic music scene, almost no one in the domestic music scene can accomplish such a generous act.
So much so that after the news came out, it caused a large-scale uproar and discussion in the country, making countless singers envious, and at the same time making fans look forward to Li Qing's second new album.
"Treat the boss's MV as a movie!" is the promise of Hanhai Public Relations Department to the outside world.
The MV was shot at a slow pace, and the staff of Hanhai liked the smell of forget-me-not in the air. During the production of the MV for Li Qing’s second album, almost every employee brought a camera with them every time they went on a business trip.
There is also more time for them to enjoy this exotic scenery.
In Liu Qin's words, this is Hanhai's employees seeking welfare. This is the only company and there is no other company.
"Charlie's call,"
Liu Qin handed the phone to Li Qing, blinked secretly, and whispered: "It should be a good thing."
"Good thing?"
Li Qing sat on the director's chair, looked back from the viewfinder, glanced at Liu Qin doubtfully, and then answered the phone, "Hello."
"Hello, I heard that Mr. Li is on a business trip in France. Didn't I bother you?" He Jiahao's voice sounded very bold.
Li Qing smiled and said: "I'm not bothering you. I just don't know if Mr. He has anything important to do and needs to call at this time? It's not bad. It should still be around four or five o'clock in the morning in China right now? Is Mr. He so dedicated?"
"That's it. I've just forwarded the message from headquarters to you. You can check it later."
He Jiahao said: "It's not a big deal. Audi's advertising song has achieved good results. Our headquarters thinks we should take advantage of the victory and release a single to increase its influence. I'm calling to confirm with you the song "Fade"
The right to adapt the music.”
Li Qing yelled: "Single?"
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