On December 21, Hanhai Media released the first one minute and ten second promotional video for "Westward Journey" to the outside world.
After the logos of Hanhai Media and Huayun Film and Television Company appeared on the screen, there was a list of leading stars such as Cui Zhiye, Li Qing, Hua Rong, Bao Yunyun, etc.
This lineup alone has already made the audience look forward to it, and they are watching it with concentration as if they were shot. When director Liu Weilin's name also appears at the end, this film, in the eyes of the industry, is almost complete
Achieved a grand slam at the box office.
Everyone in the industry knows that these names are a guarantee of box office success.
After the list of starring actors in the trailer disappeared, the first person who appeared in front of everyone was wearing chain-locked golden armor, walking on lotus root silk at his feet, with a tight spell on his head and a golden hoop in his hand, in the mist.
In the dark of night, he loudly confronted Guanyin Bodhisattva: "Don't be nagging, you have been chasing me for three days and three nights. I didn't kill you because you are a woman. Don't think that I am afraid of you!"
Next to him, Tang Sanzang put his hands together and said softly: "Wukong, how can you talk to Sister Guanyin like this?"
As soon as the camera turned, it was the Zixia Fairy wearing a red outfit and a white gauze coat, leaping up and standing on the top of the mountain, shaking the purple and gold bell on her hand with a cold look on her face.
Next, White Bone Demon, Haru Sansanniang, Bull Demon King and others appeared one by one.
The first promotional video does not introduce any background story, it only reveals the cast and the specific release time.
But even so, many movie fans are hooked.
Subsequently, at regular intervals, Hanhai released the second and third trailers one after another.
Several key plot points were even announced in the trailer.
And such measures have always ignited the discussion of "Westward Journey".
On Weibo, discussions on the topic #大华西游# continue to heat up.
More and more netizens began to browse the exposed lines in "Westward Journey" on the topic list.
"There was once a sincere love in front of me, but I didn't cherish it. I regretted it when I lost it. The most painful thing in the world is this. If God can give me another chance, I will
Say three words to that girl: I love you. If I have to add a time limit to this love, I hope it is... ten thousand years!"
"The man I love is an unparalleled hero. Since God has arranged for him to pull out my purple-green sword, he must be an extraordinary person. There is no mistake! I know that one day he will appear in a situation where everyone is watching, wearing a golden armor.
Clothes, step on the colorful auspicious clouds to marry me!
"The Moonlight Box is a treasure. Throwing it around will pollute the environment. What if it hits the children? Even if it doesn't hit the children, it's not good if it hits flowers and plants!"
"Supreme Treasure: I must miss Jingjing too much. Bodhi: Yes, you called Jingjing's name ninety-eight times when you fainted. Supreme Treasure: Jingjing is my wife. Bodhi: There is another name.
You called me Zixia 784 times! Zhizunbao: Ah?! Bodhi: 784 times... This Zixia must owe you a lot of money."
"If I can't be with the person I like, I won't be happy even if I become the Jade Emperor."
These trailers are not just played in movie theaters.
There are similar images on TV platforms, subway screens, and buses.
And when the song "The Love of My Life" appeared in these trailers, the familiar singing voice made everyone remember the words "Westward Journey" in an instant.
At the same time, in Hong Kong, Taiwan and other regions, Huayun Film and Television also began intensive publicity.
"Westward Journey" now has two language versions, one is Cantonese version and the other is Mandarin version. Huayun Film and Television seems to have deep pockets and invested both versions in the promotion plan.
With such vigorous publicity, it is natural to have absolute confidence in "Westward Journey".
Of course, in addition to "Westward Journey", other movies released during the Spring Festival are also following the trend and not to be outdone, each of them has invested huge sums of money to promote their respective movies.
But unlike "Westward Journey", movies such as "Across the Pacific" mostly advertise offline, such as in movie theaters, airports and stations, etc. They don't seem to care much about online promotion.
And this is exactly what Hanhai expected.
In terms of Phantom Technology, after receiving the promotional funds personally sent by Zhou Shu not long ago, Baidu Studio headed by Ke Zhenhui began to put the promotional slogan of "Journey to the West" on the search engine.
All Baidu users will inevitably see the promotional image of "Westward Journey" when they open the search engine. When searching for keywords, "Westward Journey" is always in the front row of the search results page.
In addition, this publicity fund obviously has greater uses.
"How have you completed the tasks assigned by Mr. Zhou?" In the office hall, Ke Zhenhui stood in front of the desk of an artistic man with glasses and asked in a low voice.
The man with glasses said confidently: "Boss, don't worry, I have completely arranged the things you have entrusted to me, and I am just waiting for your order."
"Okay, wait for my news tonight." Ke Zhenhui nodded with satisfaction.
At this moment, Ke Zhenhui's mind was still echoing with the things that Mr. Zhou came to arrange for him not long ago.
That is a new term navy.
When Zhou Shu approached Ke Zhenhui and talked about cultivating a "Navy Army", Ke Zhenhui was really confused by Monk Zhang Er. After detailed understanding, Ke Zhenhui gradually understood the meaning of "Navy Army" and immediately felt horrified.
The so-called navy is not a navy with a true military nature.
Rather, they are a group of hired Internet writers who publish specific information for specific content on the Internet.
According to Zhou Shu's instructions, before "Westward Journey" is released or after it is released, these Internet trolls must be relied on to dominate public opinion.
The so-called "three people can make a tiger" means that if more people say something, people will regard the rumor as fact.
If it is just to promote "Westward Journey", the influence of online trolls will be nothing. At most, it is just a means of publicity. But what if some special content is released?
For example, spreading rumors that someone has cheated on someone or that their private life has been corrupted.
Let the trolls disguise themselves as ordinary netizens or consumers on major portals, forums, Weibo and other social networking platforms, publish, reply and spread this message, and then have an impact on normal users...
Three people become tigers.
The more people say it, the more it becomes true even if it is not true.
This is definitely a fatal slander for a clean and self-sufficient celebrity.
Even destroying a star's future is easy.
After all, in the early days of the Internet age, there were no relevant laws to restrict such groups, and trolls could do whatever they wanted without restraint, and even make money for it.
When he thought of this, Ke Zhenhui had to admire the company's move.
Suppose a large number of purposeful, even untrue messages are spread in social networks.
Then, it not only prevents normal users from seeing the truth of the incident, but also causes them to be ideologically misled, thereby causing adverse social consequences.
In the early days of trolls, if a high-quality movie was slandered by trolls on the Internet, its box office success would be self-evident.
A box office deficit is just a trivial matter, and it is more likely to have a continuous impact on actors, directors, and producers.
And if a newly-launched property has a marketing team that is constantly cheering and improving its reputation, it will definitely be sold out by a large number of buyers when it opens for sale.
This is the power of the navy.
To put it simply, trolls are a group of online users with special purposes.
They are organized to publish a large amount of promotional information on social networks, and then seek the intended effect.
In the current Internet environment, no one is aware that there is a group of Internet trolls.
But since Zhou Shu mentioned this, Ke Zhenhui immediately started cultivating the group of Internet trolls.
Today, Internet trolls trained by Baidu exist in major universities and offices across the country.
Once the time is right, these online trolls, who can easily reach thousands of people, will inevitably have the effect of a cavalry raid.
In Ke Zhenhui's view, this is a trump card, a trump card that can bring many things back to life.
Today, there is still more than a month until "Westward Journey" is released. In order to test the power of these online trolls, Ke Zhenhui has decided to use an epic troll marketing tactic tonight.
This time, the navy marketing tactics are related to the future of Baidu. He started a week-long preparation for this——
Thanks to Xianluobo for worrying about it and Zheng Jiaerlang for the reward.