The news that Hanhai is about to start filming "The Truman Show" has swept the entire entertainment industry for more than a month.
However, Hanhai's sudden announcement to attract investment caught everyone by surprise, but it also aroused the interest of many advertisers.
Soon, the crew of "The Truman Show" announced various advertising spots suitable for appearing in the movie.
So, in the next few days, companies selling coffee, beer, tableware, and lawnmowers all frequently came in and out of Hanhai Media's advertising department.
In addition, there is a scene where a pair of old twins greet Truman every morning and push him against the wall so that Truman and the huge billboard behind him appear in the same shot.
And this billboard is amazing. It changes the content every day. Although it only appears for a few seconds, it is still a qualified advertising space.
For the first time, major advertising companies are convinced of Hanhai Media's advertising placement method.
It was only then that many people discovered that advertising can still be done in this way.
To expand my thinking, can this kind of product placement also appear in TV series, plays, sketches and cross talk?
Someone thought of it before, but no one dared to do it, thinking that no one would buy this kind of advertising space.
But now, "The Truman Show" has stepped forward, and everyone has immediately followed suit.
Even if it's a product placement of 100 yuan, there are still crews willing to accept it.
Everyone is willing to try this new way of making money.
"Qindao Beer offered the highest price, 6 million, Red Star Coffee offered 3 million, and Will Tableware offered 1.8 million. As for the lawnmower, no one is willing to bid for the time being."
Xu Wen said: "The domestic lawnmower market is very small, and they can't afford the price."
The price of these three product placements alone has exceeded 10 million.
When Xu Wen saw such financial statements, her heart was messy. It's really impressive that she can still advertise like this!
She continued: "There are also billboards. Audi offered three million and Fangyuan offered three million."
"Fang Yuan?" Li Qing was confused.
Xu Wen explained: "Hong Kong Fangyuan Construction Group is a construction company. It has recently acquired two pieces of land in Beijing and is developing and constructing them."
Li Qing thought for a moment and said, "Okay, that's it, let's contact them to sign the contract!"
So far, after a round of investment promotion, the crew of "The Truman Show" has earned more than 16 million from advertising placement alone.
There is no doubt that this is the most successful advertising placement price in history!
After all, this is a movie starring Li Qing, Chen Xindao, Jiang Meier, Lu Wanlei and others, and it is also a movie directed by Jiang Chendong.
The most important thing is that the budget investment alone for this movie has reached 100 million.
From this point of view, the advertising placement fee of more than 16 million is not so bizarre.
Just as the countdown to filming for "The Truman Show" began, Warner Bros. began to conduct remote negotiations and consultations with Li Qing regarding the casting of "Harry Potter."
Warner Bros. recommended a total of thirty actors to Li Qing. Li Qing did not care about the experimenters such as Dumbledore and Slip. Instead, he was interested in Harry Potter, the golden trio, and Harry Potter.
Min Granger and Ron Weasley paid special attention.
For these three roles alone, Li Qing looked at no less than ten candidates.
In the end, Li Qing was still not satisfied, so under Li Qing's special request, Warner went to the UK and began to cast a large-scale casting net.
When the British film and television industry learned that Warner Bros. was going to start filming "Harry Potter" and began to open casting calls, the entire industry was shocked.
Many actors recommend their children to audition, including some retired artists and even some civilian children. As long as they meet the external conditions of the golden trio, they are sent to Warner Bros. UK branch for auditions.
Soon, Li Qing received another email from Warner Brothers.
This time, there are more than sixty candidates.
There was a special note in the email that this was the final result of auditioning more than 300 young actors.
Li Qing didn't pay attention and started to check the information of these young actors one by one.
The information includes photos of the whole body from all angles, as well as height, weight, past resume, and more detailed personal information.
Soon, he saw Harry, Hermione, and Ron in his heart.
Although the appearance is slightly different from the impression in the previous life, it is more liked by Li Qing. In terms of appearance, Li Qing is also very satisfied. It is much prettier than the three children in the previous life!
Especially Harry, the innocence in the child's eyes is completely in line with the character setting of "Harry Potter".
As for the director, Li Qing screened among many famous directors in Hollywood. After watching many works of these directors, he finally chose James Shakespeare, who graduated from the University of California School of the Arts.
Although James is only thirty-five years old, he has extensive experience as a director, screenwriter, producer, and actor. He has also filmed many sci-fi movies that made a splash in Hollywood, and he has very high requirements for special effects.
After learning that he was selected as the director, James was very excited and called Li Qingqi to express his gratitude and decided to ask Li Qingduo for advice on script shooting in the future.
At this point, everything is arranged properly.
Next, is what Warner Bros. needs to do. They need to go to UK Station 9 and Three Quarters in the shortest possible time to start arranging the shooting scenes and selecting locations for various studios.
Li Qing only needs to visit work from time to time after filming starts.
After throwing away all restraints and taking care of all work matters, Li Qing began to head towards Gulong Island.
…
At the beginning of April, the spring breeze blew and the sound of firecrackers sounded in Gulong Island.
"The Truman Show" is holding a launch ceremony.
In the Mainland, booting is not as particular as in Hong Kong and Taiwan. It also pays attention to the location and sacrifices to pig heads.
Jiang Chendong just asked people to place some seasonal fruits on the desk, and then everyone burned incense and worshiped the Buddha together.
There were also people who believed in Christianity at the scene, so they did not need to worship.
After the opening ceremony, the crew began shooting the first scene.
According to the rules, the first shot on the first day of worshiping God must go smoothly without any mistakes or changes.
So Jiang Chendong chose the simplest shot, that is, Truman just woke up from sleep.
In the bedroom, just a few seconds after "at" was shouted, the camera focused on Li Qing, who was sleeping soundly. The next moment, the sound of "cut" came.