On December 1st, the trailer for The Truman Show was released.
"Thirty years ago, Hanhai TV Production Company adopted a baby. Eight billion people around the world witnessed his birth. People in 220 countries watched him take the first step..."
"As he grows up, technology also advances. A person's life is recorded by hidden cameras everywhere!"
"The live broadcast will not be shortened or edited for 24 hours, and will be given to every audience in the world."
"This is Taoyuan Island. The entire area is hidden in a huge studio. Together with the Great Wall of China, it is the only two buildings that can be seen from space."
"Truman! A boy who has lived in a studio since he was a child. In the entire huge studio, except Truman, everyone is an actor, including the pet dog!"
"He is a super popular star who is broadcast live all over the world!"
"The first domestic epic movie with an investment of over 100 million!"
"On January 1, 2001, The Truman Show will be released simultaneously worldwide!"
The grand and exciting trailer appeared on the big screen of every movie theater across the country. At the same time, The Truman appeared almost everywhere in airports, subway stations, bus stations, including major colleges and universities.
world related posters.
Li Qing, wearing a suit and carrying a briefcase, appeared in the center of every poster.
Many people suddenly discovered that the once handsome young man suddenly turned into a skilled insurance agent in the workplace.
In many countries around the world, most people who wear suits and carry briefcases are insurance agents or real estate agents. Li Qing's dress fully reflects the characteristics of an insurance agent. Apart from being too handsome, he has no other shortcomings.
As a full-time film critic of Red Sweet Potato Movie Network, Yu Fenglin has paid close attention to The Truman World since it was completed six months ago.
He is one of the most famous film critics in China. His opinions influence the movie-watching trends of countless movie fans. Last year, Yu Fenglin was supported by netizens and was elected into the top ten filmmakers in China held by the Red Sweet Potato Film Network.
One of the great film critics.
Some people say that in the film and television industry, one of his film reviews is worth millions of dollars in publicity.
But such a famous film critic did something last year that made him extremely regretful.
At that time, Across the Pacific and Westward Journey were competing on the same stage and were released at the same time, and the premieres of the two films were premeditatedly arranged in two screening rooms of the same cinema.
After receiving invitations from two movies at the same time, although Yu Fenglin struggled a lot, he finally chose Over the Pacific, a transnational movie invested by China, Japan and South Korea.
This decision made him regret it for a whole year.
Although Across the Pacific is outstanding at the box office, it is completely outclassed by Westward Journey. Westward Journey is currently the No. 1 domestic box office, and it is only released in China.
Although Across the Pacific is commercially available in many countries across Asia, its reputation is mediocre, and its box office is not as good as Westward Journey, which was only released in China.
This immediately made him stand out.
Film critic Luo Weisheng, who participated in the premiere of Westward Journey, recommended it to countless audiences because of his strong support for Westward Journey. He is still one of the top ten most popular film critics this year.
But he, Yu Fenglin, was pushed down the ranking by another film critic, Corrupted Banana, and his influence was drastically reduced.
This made Yu Fenglin feel complicated.
It was unimaginable in the past that a movie can change the reputation and status of a famous film critic, but now it has indeed appeared. There is no doubt that this is due to Li Qing's huge influence.
, and a large fan base.
After Yu Fenglin reflected on himself, he saw clearly.
Therefore, after the release of Li Qing's second work The Truman World, he has always paid attention to the latest trends in this movie. From the initial casting, to finalization, and now the release of the trailer, Yu Fenglin has been there
Major forums and film review websites emphasized that this is a big production that will refresh the domestic box office!
After all, this is the first domestic film in China with an investment of hundreds of millions.
Even Westward Journey only invested 60 million, but the 60 million has achieved the myth of a box office exceeding 100 million in two weeks. As of the time of release, it lasted 45 days, and Westward Journey in Hong Kong, Mainland and Taiwan
The final box office revenue was 260 million. If you add in the subsequent DVD revenue, Westward Journey's revenue can be said to be close to 300 million.
This is a huge return that exceeds investment by nearly five times.
Now, if The Truman Show invests 100 million, what is the rate of return?
Judging from the posters and storyline that have been exposed so far, Yu Fenglin is already a bit unimaginable.
Because he discovered that in addition to the domestic market, Legendary Pictures was also targeting foreign countries.
This is a movie that was released simultaneously in 16 countries around the world, including the United States, France, Germany, Japan and other major box office countries.
In addition, The Truman Show once publicly raised more than 16 million in advertising fees, and later the addition of Audi drove the advertising fees to 20 million.
The advertising fee alone is 20 million yuan. There is no doubt that this is the most expensive movie for advertising placement in domestic history.
Coupled with the addition of Li Qing and the first domestic director Jiang Chendong, the expectations for this film have been raised to the highest level in half a year.
So far, after the trailer was released, the feedback and response from the audience have been very good.
In terms of scheduling, considering the global market, Legendary Pictures finally set the target at the New Year's Day release.
Domestically, the New Year's Day release does not have the same box office size as the Spring Festival release, but if you look at the world, releasing it on this day will definitely make a profit.
The fact that The Truman Show is scheduled to be released on New Year's Day has also made many film production companies breathe a sigh of relief. Except for a few unlucky film producers and powerless independent producers, all the films that compete with The Truman Show are scheduled to be released on New Year's Day.
They are all innocuous works, existing like green leaves.
Even Wasp Culture, the producer of One Over the Pacific, which initially clamored for Westward Journey, silently chose the Spring Festival schedule for its new movie, avoiding the sharp edge of The Truman Show.
Because according to the gossip that has been disclosed, major movie theaters have shown strong interest in The Truman Show, a large-scale documentary directed by the first-class director Jiang Chendong and starring Li Qing, and have expressed their plans to schedule the film.
Turn it up to above 30.
If the attendance rate reaches 40, the schedule will be increased.
This is emperor-like treatment. Even movie stars of Hua De'an and Cui Zhiye's level do not enjoy such treatment.