Li Qingcheng became the richest man in mainland China, which immediately sparked heated discussions in the Chinese community. Even around the world, many international media reported enthusiastically on this phenomenon.
At this moment, the halo above Li Qing's head represents more network technology and business tycoons.
On the contrary, his star aura was gradually hidden by many international friends.
After Mirage went public, it issued 41.6 million tradable shares and raised 300 million yuan, instantly making Mirage Technology one of the most high-profile gaming companies in the industry.
After receiving the financing amount, Phantom Technology began drastic reforms and invested a large amount of money in game graphics and server upgrades such as "Legend of Blood", allowing more and more people to immerse themselves in the fun of the game.
At the same time, the network firewall has also achieved the world's top level, and in the upgrade of offline services, it has strived for perfection, allowing many users to experience the service level of a world-class game company.
For today's Phantom Technology, with billions of development funds in hand, it is really not short of money!
Therefore, we are fully invested in the development of various games and the recruitment of talents.
However, it is worth mentioning that the current financing amount of Phantom is limited to the development of the company and cannot be misappropriated at will. For example, misappropriating part of the funds to help the business expansion of other companies under the Hanhai Group is obviously not allowed.
Yes, it is also illegal.
Because these funds belong to all investors, Phantom Technology must disclose financial reports to investors every quarter, report quarterly profits and losses, and explain in detail the movements of funds. If the Securities Regulatory Commission discovers that public funds have been used for private purposes, it will be prosecuted immediately.
The consequences are quite serious.
Of course, these terms are limited to circulating shares on the market, and the China Securities Regulatory Commission will not control the original shares owned by the founder and his team.
However, it must be noted that the original shares also have selling restrictions, and the owners must wait two years after the company is listed before they can conduct market transactions.
In other words, if Li Qing wants to liquidate some of his shares, he still has to wait two years.
Of course Li Qing is not in a hurry, and he can imagine with the soles of his feet that the shares of Phantom Technology, currently valued at US$8 per share, will inevitably rise to a certain extent in two years. If there are no accidents, it will reach US$20 per share in two years.
The above is definitely a sure thing.
But at the moment, Li Qing is very much looking forward to receiving a fee.
After investing 200 million US dollars in the filming of "Titanic", the liquidity on the entire Hanhai Group's books has been running out, and has even basically bottomed out. This is why Li Qing chose to let Phantom Technology go public as soon as possible.
Nowadays, Liu Laoji Pharmaceuticals, Legendary Pictures and Shengshi Real Estate are all at a critical moment of stable development, and it is absolutely impossible to withdraw funds from them.
Moreover, this fund was actually used for the development of Shengshi Real Estate.
Because as time goes by, Li Qing and most people with a business sense have realized that the spring of real estate has arrived. For example, the housing prices in Beijing have more than doubled compared to two years ago, and with the
The number of people moving into big cities continues to increase, and this phenomenon continues to rise rapidly.
During this period, if Shengshi Real Estate wants to become one of the top ten real estate companies in the country and compete with the major real estate giants, it must use a large amount of funds to support it.
Nowadays, several projects developed by Shengshi Real Estate are about to be sold out, but these projects are not worth mentioning compared with the projects in the hands of major real estate giants. Although the profits gained are also objective, they can only be realized in a short period of time.
The speed is quite slow.
Although you can increase cash flow through mortgage loans, the project is originally small and the cash flow you can get is not much. The role it plays in the construction of the entire real estate plan can only be regarded as the icing on the cake.
Real estate basically takes about two years from land purchase, construction to sale. Although the profits are huge, the funds are withdrawn too slowly. If Shengshi Real Estate wants to develop rapidly, it must conduct large-scale projects in first- and second-tier cities across the country.
layout.
After all, the next decade or so will be a prosperous time for the real estate industry.
The first thing to explode is the housing prices in first- and second-tier cities, followed by third- and fourth-tier cities. Li Qing is not concerned about the rise and fall of housing prices in small places in twenty years. He only cares about the first- and second-tier cities at the moment. This is the big head and the whole.
A bellwether for the rise of China's real estate industry.
If he could misappropriate 1 billion from Phantom Technology to Shengshi Real Estate, Li Qing would definitely not hesitate, but it is obvious that he cannot do this.
So how to raise cash flow?
Considering that the filming of "Titanic" still needed to be carried out, Li Qing casually handed over this issue to the think tank of Shengshi Real Estate for discussion and gave him a reply within three days.
As the group's business becomes more and more extensive, the development of each company under Hanhai requires many capable people to join.
Whether it is Phantom Technology, Baidu News, Hanhai Media, or Legendary Pictures, in the past two years, under the direction of Li Qing, the heads of each company have created their own think tank teams to serve their respective needs.
development layout plan.
On top of this, Hanhai also fully acquired a headhunting company and transformed it into a third-party data platform to help several newly established subsidiaries collect data.
These companies include Alipay Network Technology Co., Ltd., and Taobao shopping platform.
In fact, the business of third-party data platforms is slightly obscure and belongs to gray business. It obtains various information through various means, as well as the privacy of various users, etc.
This data has no value to an individual, but to a company, especially a company in the service industry, it is absolutely valuable.
For example, Shengshi Real Estate, through third-party data, can accurately locate every user who is buying a house or wants to buy a house.
For example, the Taobao shopping platform is currently in its infancy. Although the web page optimization and other aspects are extremely exquisite and the publicity techniques are various, the remaining habits of the old era make people not accustomed to online shopping.
Everyone thinks it is unsafe, which results in a pitifully low occupancy rate for businesses.
And if there are no products on the shopping shelf, how can we attract customers to browse and buy?
In this case, through the third-party data platform, the Taobao marketing team can immediately obtain the contact information of some small and medium-sized merchants, so that they can make online invitations through telephone contact without flying around the country.
If one merchant out of 0 merchants chooses to settle in the same place, it is a sure-profit business.
This shows the importance of third-party information data platforms.
As mentioned before, the predecessor of this third-party data platform was actually a headhunting company. This is an industry that has just emerged in China. In fact, the reason why Li Qing fully acquired this headhunting company and transformed it into a third-party data platform
, it is entirely because this company has collected some central data of Hanhai at the beginning. Through this data, this headhunting company has successively dug out many talents from within Hanhai Media, and even once dug out the company's middle and senior management.
.
In the current entertainment industry, Hanhai's variety show production team is absolutely priceless and very popular in the market. Basically, directors, producers, etc. who leave Hanhai have the qualifications to change jobs and pay a premium of more than three times.
But old people like Kang Lianshun, who had been following Li Qingqian for a long time, did not like the olive branch extended by the headhunter but resented it.
After telling Li Qing about this, Li Qing was furious and sent someone to acquire the headhunting company the next day.
The general manager of the headhunting company was almost frightened when a behemoth like Hanhai Group came to ask for trouble. When he learned that the company was about to be acquired, the general manager was also confused.
Facts have proved that through this third-party data company, combined with Hanhai's own intelligence agency, Hanhai's business expansion in all aspects can be said to be advancing by leaps and bounds. Through the collected information, it has unearthed information from major companies.
Elites of varying degrees joined Hanhai, gradually forming think tank teams for major subsidiaries.
After receiving the instructions from the big boss, Hu Huarong, general manager of Shengshi Real Estate, immediately held a collective meeting. The theme of the meeting was
The big boss is not satisfied with the current development speed, so the current situation is how to make money...
"Our financial report is already impressive enough."
"This is a 23% year-on-year increase compared to last quarter's sales. Who else in the entire market has achieved this result?"
"The third phase of Donghai City's 'Prosperous World' has been completed, and the fourth and fifth phases have also started construction, and pre-sales have begun. Many citizens are rushing to pre-order. Isn't this development speed fast enough?"
"That's right, one bite won't make you fat. I think the big boss is too impatient."
"It's better to lay a solid foundation now. The reputation of being unique in the prosperous era has just been established. I think we should still focus on quality and reputation. We can't play chess for the sake of sales. You know, if you make one mistake, you will lose everything.
"
Hu Huarong listened to the complaints from his subordinates one by one, and couldn't help but have an angry look on his face: "Dazzling? What's so bright about it? They are all from the same group. The market value of Phantom Technology is already tens of billions, and our Shengshi Real Estate is
Do you have to be willing to swim in a pond worth tens of millions? Who said it brightly? Stand up and leave immediately!"
As the general manager, Hu Huarong still had some dignity. After a burst of yelling, all the executives on the scene looked at each other in silence.
"You guys just haven't seen the big world!"
After Hu Huarong yelled, he calmed down. After a while, he sighed, "A year-on-year growth of 23% is something to be proud of? Do you know that other real estate companies have very slow growth every quarter? Because they spend a lot of money.
We have invested in large-scale construction and large projects. Although the funds are slowly withdrawn, the money we earn is several times, dozens or even hundreds of times more than us! Do you know why we can create a 23% year-on-year sales increase?
It’s not that we have high capabilities, but that we have few projects, and it’s because the spring of real estate is coming! People are rich! There are more migrant workers in cities. There are too many people who want to stay in big cities, and a large number of migrant populations are pouring in.
So there are not enough houses! The relationship between supply and demand is seriously imbalanced, and supply is less than demand, so prices rise! And this round of increase is an opportunity for Shengshi Real Estate to become one of the top ten real estate companies. Whoever seizes it will get the upper hand! If you can't seize it,
They can only be eliminated, do you understand!"
"We also know it's a good time for real estate right now..."
Someone whispered: "Isn't there no funds..."
Hu Huarong looked at him: "Then do you want to eat meat or drink soup?"
The man suddenly fell silent.
Who doesn’t want to eat meat?
Drink soup and never feel full.
Hu Huarong said slowly: "If anyone can get funds, wouldn't everyone be able to eat meat? There is no such easy thing in the world."
"Can't we borrow some funds from Phantom Technology?"
Someone else suggested: "The market value of Phantom Technology is more than 30 billion. If you squeeze out a little bit, we can develop several other projects..."
Others agreed: "Yes, we are making money for the big boss. If we don't have start-up capital, it will be difficult for us. After all, it's hard for a clever woman to make a meal without rice!"
Hu Huarong's face suddenly darkened.
Suddenly no one dared to continue talking.
Although they didn’t understand the rule that original shares cannot be used within two years, everyone understood at this time that if Phantom Technology could support the money, what was the point of holding this meeting?
Finally, someone suggested: "If the higher authorities don't lend money, then we can only raise funds or loans. By the way, isn't private equity popular among the people now? We can also give it a try."
"Private equity is not that simple, and it is easy to cause disputes. I think it is more reliable to obtain a mortgage loan from a bank."
At this time, the young man who had just joined Shengshi Real Estate as the marketing director said: "It is undeniable that the private equity industry is more promising, but this industry has just emerged in China. Not to mention the market chaos, there are very few investors in this industry.
, and the money from private equity is a drop in the bucket for the entire real estate industry, so it would be better to borrow money directly from the bank."
Hu Huarong glanced at the young man and thought of this man's resume.
Zou Yiming is not a good-looking person, but he is a top student in the Marketing Department of Beijing University. He joined the real estate sales force after graduation and has been working as the marketing director of the Beijing branch of the top domestic real estate company "Bishui Lanting" for six years.
After leaving his job two months ago, he suddenly came for an interview with "The Only Show in the Prosperous Age" last month. In view of Zou Yiming's reputation in the industry, and the fact that the company happened to be short of a marketing director, Hu Huarong finally gave this thirty-year-old young man the job he was most looking forward to.
position.
Hu Huarong nodded and said: "My suggestion is also bank loans. This is a big concept. Many of you sit in the office every day and have never been to the grassroots level. You don't understand the rationale. Yiming, come and explain it to them."
Zou Yiming nodded and said: "Okay, everyone, if you want to expand, borrowing from a bank is the best solution."
Facing the eyes of his colleagues, Zou Yiming cleared his throat and said: "Let me give you an example. For example, we need to invest 100 million to develop a real estate, but Shengshi Real Estate can only provide 20% to 30% of the funds. We
Use this fund to buy land. After all, by buying land, you can get the "four certificates", and with the four certificates, we can apply for a partial loan from the bank. This money can support the sale of the building. At this time,
The combined money from Shengshi Real Estate and banks accounts for 50% of the total investment. As for the other 50%, it comes from sales!"
"In my opinion, when a project is fully completed, most of the money comes from sales, and the sales money is used to support the completion of the entire building. So when it is finally completed, the profit generated from sales will be close to or even equal to the property
The total construction cost. In this way, we will not need to add more loans in the future, and this model can be recycled in various real estate projects. If all links are connected, then the development of the prosperous world will be like a rocket.
When it rises into the air, nothing can stop it."
After saying these words, Zou Yiming's eyes were bright and he looked extremely excited.
"But if we can't connect, the capital chain is broken, and the house can't be sold, how can we repay the loan?" someone worried.
"It will definitely sell!"
Zou Yiming said confidently: "This is the general trend, and the country is actively promoting loan policies, and there will be relevant preferential treatment for both developers and the public."
In this era, people still pay more attention to the interest generated by loans.
Even though the annual bank mortgage interest rate has dropped from 5% a few years ago to around % today, few people still care about it. Most people who have enough money to buy a house choose to pay the full amount in one go.
Ultimately, it is because the current investment fund industry is underdeveloped and bank interest rates cannot match that of mortgage loans. It is difficult for ordinary citizens to accept the interest generated by mortgage loans when they cannot find a way to make money.
"Today, the mortgage interest rate has dropped to 5.8%, which is the lowest in history. The main reason is improper publicity. People are deeply afraid of the interest rate generated by borrowing money to buy a house. But now and then, the high interest rate of 5% a few years ago has long been gone.
Gone forever!"
Zou Yiming continued: "I believe that there will be a period of explosive growth in real estate sales in recent years. When banks provide you with low interest rates and low discount loans to buy a house, plus more and more migrant workers, then anyone with a little ability will
, who doesn’t want to take out a loan to buy a house? You think it’s impossible, that’s because most of you are locals and don’t understand the migrant workers’ eagerness to take root in the city and have a home!”
"As for me, a college student from a rural area, my first wish after graduation is to buy a house! You can't understand that urgency!"
"Also, do you know why I resigned from my job at 'Bishui Lanting' and chose to join our 'Prosperous World'?"
Zou Yiming looked around for a week, looking at the doubts in the eyes of his colleagues, and said: "I have carefully researched the properties of all real estate companies. At present, only our Shengshi Duxiu is really building properties with care, whether it is pre-sales or after-sales properties.
Service providers are really trying to run their brands and build a reputation. They are not like some real estate companies who do some shoddy projects to make money everywhere. The market has a sharp eye, and if you do something that damages your reputation, I
I believe they won’t last long.”
Everyone looked astonished.
The sales director of Bishui Lanting has an annual salary plus bonus of up to 200,000 to 300,000 yuan. In terms of reputation, status and salary, he basically beats the current Shengshi Real Estate. Everyone has always wondered why Zou Yiming resigned with such a generous salary.
job, and went to the newly established Shengshi Real Estate. The original reason was this, was it so upright and upright?
Many people were in awe.
Of course, a person who is judged by himself is still a little suspicious.
Hu Huarong knocked on the table with his hand, looking thoughtful, and finally said: "That's it, Yiming, you can summarize this plan and give it to me as soon as possible, and I will apply to the big boss. If it is possible, then it is decided.
"
When Li Qing received the fax, he was not too surprised by the plan given by Shengshi Real Estate.
In fact, that was what he thought at first. Loans from banks were naturally the best choice. He was not worried about the real estate bubble, and naturally he was not worried about a break in the capital bar. At least judging from the current situation, in the next ten years, mainland China will not
There may be a real estate bubble.
He hesitated because the amount of bank loans was too small to support his ambitions.
At the same time, I was unable to come up with the 20% to 30% of the start-up capital used to purchase the land in a short period of time.
There are so many untouched wilderness areas in Beijing, Donghai, and Guangdong that are waiting to be developed. It would be a pity to see them abandoned.
Therefore, in addition to bank loans, he also thought of the Korean consortium and the plan proposed by Han Jiayou half a year ago to invade Hong Kong real estate.
I wonder if Han Jiayou has already taken action?
Is it too late to remind you now?
While Li Qing was thinking this, he picked up his cell phone and dialed Han Jiayou's number.