Hong Kong tvb radio station, owned by Hong Kong Television Broadcasting Co., Ltd., is the earliest radio station developed by tvb. [Net[(
However, because more than 70% of the market share is squeezed out by Radio Television Hong Kong Limited, TVB Radio is just a small and inconspicuous radio station in the large media landscape of TVB. Its listening rate is not high, and it is almost the same as Hong Kong Music Radio. Therefore, it has never been
being mentioned,
However, everything has its pros and cons.
Although TVB is somewhat weak in radio, its status in the television industry is almost the same as RTHK, or even higher. Its five free TV channels can be said to occupy more than 80% of the market share during prime time.
The TVB headquarters is located in the "Radio and Television City" in Kowloon District, Hong Kong, an eleven-story skyscraper.
A car drove slowly not far from the TV building. A middle-aged man in a straight suit with a shiny face parked the car in the garage, got out of the car, picked up his briefcase, and ran towards the headquarters building.
Along the way, several security guards stationed around were surprised.
"Old Wu, why are you so panicked?"
"The Hong Kong Governor came to inspect again?"
"Director Wu, you must be careful when skating!"
The middle-aged man simply ignored the joking greetings of the security guards. The wind blew under his feet and he quickly pushed open the glass door of the building. In the blink of an eye, he disappeared from everyone's eyes.
On the ninth floor of TV City, the office hall on the far right is the office of Radio Television Hong Kong.
As soon as the middle-aged man stepped out of the elevator, he was quickly surrounded by seven or eight men and women who were already waiting outside the elevator.
Everyone's expressions were both excited and nervous!
"Hello, boss!"
"Director, you are finally here, what should we do next?"
"Boss, I have followed your instructions and notified each listening channel in turn, but at the beginning, the increase in listening rates was not ideal."
"Many listeners called me and asked for songs by Qinglian Jianxian."
"Director..."
A smooth-faced middle-aged man, whose profession is the sole person in charge of Hong Kong Radio Broadcasting Station, is named Wu Zeliang.
Because the headquarters did not pay much attention to the radio business, although Wu Zeliang had a loud reputation for his position, in fact, he did not have a high say in the entire broadcasting building. When he was young, he wanted to build a career momentum, but was also suppressed by time.
The invasions came one after another, until nothing was left.
Therefore, although he is the director of a radio station, Wu Zeliang rarely commutes to and from get off work on time.
He knows that compared with the directors of TVB's popular channels, he is only half as powerful and has little real power. The number of employees under a station director is not as many as the number of people that the TVB director next door can control. Can this not make him despair?
?
If possible, Wu Zeliang would be willing to use the hat of radio station director to switch positions with the channel directors of Jade Channel and Pearl Channel.
However, a piece of news just received injected a bit of fresh water into Wu Zeliang's life of despair.
A newly rising Hong Kong writer and unknown singer actually doubled the winning rate of Radio Television Hong Kong Channel 2, and even reached a viewership share of 10%. How could this not surprise him?
What’s even more surprising is that even the Hong Kong Music Radio, whose ratings are as dead as dead, also because of the invitation of this writer and singer as a guest, the ratings soared from the fixed 2% to 5% in an instant. After the live broadcast of the program,
It even reached a listening rate of nearly 8%...
How could this not make Wu Zeliang stunned!
It can be said that in just half an hour, a writer and singer whose pen name is Qinglian Jianxian and whose real name is Li Qing set off a series of listening storms in the entire Hong Kong radio industry. Many radio station directors called him
A unicorn in the radio industry, has been sought after by countless radio practitioners.
Other radio stations reported the incident.
For a time, the four words "Qinglian Sword Fairy" instantly became the favorite of everyone in the radio industry.
Countless people came from all directions to Shengshi Audio and Video and Hong Kong Culture Publishing House, trying to learn about the movements of Qinglian Sword Fairy from these two companies.
As one of the few radio station directors in Hong Kong, Wu Zeliang learned the news immediately even though he was lying at home and fast asleep.
When he learned that Qinglian Sword Fairy was going to go on Hong Kong TVB radio station 6 to promote a new type of cassette at five o'clock in the afternoon, he was stunned for a while before he realized what was happening. His face turned red and his neck was thick with excitement.
He jumped up from the bed, finished dressing, got into the car, and drove towards the company.
It is now four o'clock in the afternoon, and there is only less than an hour left before Qinglian Sword Fairy comes to the radio station to promote.
This made Wu Zeliang extremely nervous.
A unicorn in the radio industry, a shining pearl in the radio industry!
Just these two adjectives made Wu Zeliang's adrenaline soar, and he was so excited that he couldn't restrain himself.
The fixed listening rate of Hong Kong TVB Radio is around 3%. Not to mention Hong Kong Radio 1, even Hong Kong Radio 2 can crush the listening rate of TVB Radio. It can only be compared with Hong Kong Music Radio.
Comparable.
As for the music station, two hours ago, because of the invitation of Qinglian Sword Fairy, the listening rate quadrupled and almost exceeded 8%.
Even 8% broke the historical listening record of Hong Kong music radio stations.
Now, following the previously issued order, TVB Radio's fixed 3% audience has received notifications from TVB Radio anchors.
Hong Kong's popular writer Qinglian Jianxian, also known as singer Li Qing, will be interviewed by TVB radio station at five o'clock in the afternoon!
Although at the beginning, the publicity effect was not good and the increase in listening rate was not obvious, Wu Zeliang was still full of expectations and could not calm down at all.
After all, there are two vivid and vivid examples before!
There is no storm without fire!
As long as there is no comet hitting the earth, Wu Zeliang believes that with the existence of such a person who is known as a unicorn in the radio industry, the listening rate will immediately rise and fall!
"Have you contacted Writer Li?"
Wu Zeliang asked the staff next to him as he walked towards the office.
"Contact me, I'll be there soon."
"Already on the way here!"
"Qinglian Sword Immortal's agent said he would arrive on time before five o'clock."
"Director, do we need to do something to express our gratitude?"
Hearing the words of one of the staff members, Wu Zeliang paused, suddenly realized and patted the other person's shoulder, nodding in appreciation: "Yes, you have great ideas, we should do something, Xiao Xie, go to the publicity department to print a welcome
The banners of Qinglian Sword Fairy are hung at... You can print two more banners and discuss with the doorman to hang them at the entrance and exit downstairs. The other one is hung opposite the elevator to try to attract others to the ninth floor. It can be seen at a glance.
See."
The clerk was very excited when he was praised by the boss. He raised his hand and saluted: "Sir, you damn boy!"——
Thanks for the touching experience along the way, I have your reward in the world of mortals (To be continued.) 8