At the moment when Song Xueqi was in a daze, countless viewers across China were sitting in front of the TV and turned on the CCTV 3 variety show channel.
"Abandon prejudices, the real singing showdown is about to begin!"
"Subject your eyes and ears to your heart's content!"
"Eight celebrities who use masks to hide their true identities!"
“The outcome is determined by just the sound of your voice!”
"What is about to be played for you is the world's first mysterious music show, The Masked Singer!"
On the TV screen, the trailer for "The King of Masked Singer" is playing. As the director of CCTV, Li Hongzhen cannot be said to be disgusted with this program, nor does he have a favorable impression of it. The "Huang Tao money laundering case" that has been making a lot of noise these days is going on.
After an investigation by the Taili Discipline Inspection Commission, Huang Tao was finally found innocent.
Although the results were good, the impact was very bad. Fortunately, thanks to express restrictions in Taiwan, this kind of scandal was not exposed and was only circulated internally.
Huang Tao, the director of CCTV, made a bold statement about betting his future on The King of Masked Singer in front of everyone. With the upcoming release of The King of Masked Singer, he became even more famous.
There are those who see the joke, there are those who mock loudly, and there are those who even disdain and scorn.
All in all, I'm not optimistic about it.
The ratings of CCTV are very fixed, with the highest ever being only around 0.7. This is a fixed rating, and it will be extremely difficult to climb any higher.
After everyone's coercion and cynicism, Huang Tao abruptly raised the originally promised ratings of 0.7 to 0.8, even 0.9 or even broke 1.
You know, except for CCTV and provincial satellite TVs in various regions, it is extremely difficult for other TV stations to have a ratings of over 1.
Even Beijing Satellite TV, if it hadn't released a music star last year, under ordinary circumstances, it would be a luxury for a municipal TV station to break 1.
It was precisely because of this incident that Li Hongzhen became curious about the show King of Masked Singer.
Who gave Huang Tao so much confidence that he thought this show might break the 1st mark?
In fact, when Huang Tao submitted his application for funds to produce a new program, Li Hongzhen noticed the program King of Masked Singer.
However, Li Hongzhen did not know at the time that this program was based on the model of separation of production and broadcasting, and it was a program that outsourced programs.
Moreover, Li Hongzhen only granted CCTV less than 2 million in new program production funds. Compared with the rumored purchase price of The Masked Singer as high as 4 million, the two million is only half of this price.
A drop in the bucket.
Later, after a brief understanding, Li Hongzhen realized that the remaining two million came from the funds lent to the news channel by CCTV in recent years.
Because of this incident, Hong Lei, the director of the news channel, caused a big fuss in the office of the deputy director. Nie Yuanchen, the deputy director, was so angry that he also used this as an excuse to give Huang Tao shoes, which later led to the "Huang Tao money laundering case".
Birth.
In fact, Li Hongzhen didn't understand it.
Not only did he not understand, but many people watching and watching the show also didn't understand.
The position of director of the Central Comprehensive Channel is actually one of the most important positions of CCTV. If it is promoted to another level and transferred out, it will be the position of director of a provincial TV station, which can be said to be a vassal king.
Such a promising future is all tied up with an outsourced variety show.
Li Hongzhen didn't know Huang Tao very well.
In fact, in addition to the directors of several popular channels such as comprehensive channels and news channels, and some unpopular channel staff, Li Hongzhen has always made it clear that he has no interest in talking.
At his position, he has been able to automatically filter out people who don't need to deal with him. Otherwise, the people who come to his door every day to get close to him can be queued from the TV station to the Great Wall.
It was precisely because of this that he was a little unsure whether Huang Tao was all-in on this show or whether he was confident.
So today he put aside all his free time, sat in front of the TV, accompanied his wife and a pair of children, and watched the show King of Masked Singer.
In fact, it is not necessarily true to say that it is intentional.
He just passed by the living room after dinner and happened to see his son and daughter controlling the remote control with excited faces and preventing his wife from changing the channel. Then he stopped and looked up at the TV screen.
3, variety show channel.
The trailer for The Masked Singer happened to be playing on the TV.
"Mom, just once, just once. If it doesn't look good, can you change the channel again?" The daughter rubbed her hands and begged her mother pitifully.
My son also chimed in: "Mom, don't you get tired of watching those soap operas all day long? Listening to music is good for the elderly physically and mentally."
The wife rolled her eyes, and after repeated persuasion from her children, she could only be annoyed: "Okay, okay, let's watch it. It's really weird. When will the variety show channel have good programs? It's worth worrying about."
Seeing his daughter and son cheering, Li Hongzhen looked thoughtful.
At this time, it is 7:40 sharp.
The first episode of The King of Masked Singer officially premieres. Li Hongzhen understands that if the ratings of the first episode of The King of Masked Singer are not good, then the show is likely to be short-lived and completely canceled under heavy pressure.
Li Hongzhen knows about reality shows, and also knows that Hunan Satellite TV will release a talent show Super Star next month with an investment of nearly 100 million. Therefore, he is not optimistic about The Masked Singer. If the ratings of the first episode show a decline,
So how can we talk about confronting superstars?
I'm afraid that by then, being crushed by the giant wheel of superstars, The Masked Singer will be submerged in the dust and cease to exist.
At the beginning of the program, the clips that kept appearing were quite passionate. Just a few scenes made my son and daughter scream with excitement.
The wife's expression became even more dissatisfied.
Behind them, Li Hongzhen also shook his head.
I really don’t understand how today’s children are shouting and screaming before the program officially starts. If you have such high expectations, once the reality does not match your imagination,
It is conceivable that idiot fans will instantly turn into low-end black fans.
After a few previews, not long after, the stage of The King of Masked Singer officially appeared in front of the TV.
It's just that it's different from the usual host's rigid commentary as soon as the show comes on.
The stage of The Masked Singer begins in darkness.
When a lamppost fell, the first thing that appeared in front of the audience was a graceful and charming urban beauty.
She was wearing an exquisite golden mask and an evening dress that looked like it was paved with diamonds. Under the illumination of the lamppost, it shimmered with dazzling luster.
Music sounds.
As soon as the masked woman opened her mouth, Li Hongzhen was shocked. In an instant, he felt like goosebumps appeared all over his body.
"Life is like a big river"
Thanks to Li Menglei, the reward from BNS is to be continued