Before the program "The King of Masked Singer" was launched, a large amount of money was invested in promoting it in cities at or above the municipal level across the country. Even the CCTV comprehensive channel gave a lot of previews a week or two before it was broadcast.
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In addition, on the Internet, which has become the second propaganda battlefield, CCTV has also invested a lot of manpower and material resources in publicity planning.
Therefore, "The Masked Singer" has been highly anticipated from the beginning!
Of course, in this regard, there is also the reason why Hunan Satellite TV invested nearly 100 million yuan to create "Super Star" unintentionally.
"Super Star" has been building momentum since the beginning of the year. After a long period of auditions and the selection of the top three in each major singing area, Chinese people across the country and even at home and abroad are aware of the concept of singing reality shows.
As a result, people's expectations for "Super Star" have naturally risen to a level that is beyond everyone's reach.
However, the production concept of "The King of Masked Singer" is almost the same as that of "Super Star", but it was launched one month in advance, and it unintentionally shared many of the dividends and fruits of the former.
The ratings of "The Masked Singer" exceeded 1 in the seventh minute of its broadcast, but it was just the beginning.
As the show's launch time passed, more and more TV sets were switched to Shonan.
Xie Ankun was watching the anti-Japanese drama with great interest when he suddenly received a call from Lin Xiang.
He was a little strange. Although Lin Xiang was the first host sister in the station and was familiar with him, at this time, unless there was something serious, she would not take the initiative to contact him at ordinary times, right?
"Director, "The King of Masked Singer" has started. Are you watching it?"
Hearing Lin Xiang's reminder, Xie Ankun smiled, it turns out this is what happened!
He suddenly remembered something.
Not long ago, a meeting was held in the station to discuss whether to release "Super Star" ahead of schedule to avoid being overtaken by the hotly promoted "The King of Masked Singer".
The result of the meeting was that the suggestions of Jiang Yan, director of the Xiangnan TV channel, and Kong Xun, the director of "Super Star" were mainly ignored.
Not paying attention means not taking "The King of Masked Singer" seriously at all, so there is no need to go to war and modify the originally prepared launch plan.
"Super Star" is still following the originally set procedures. The huge difference in strength between the two programs in all aspects made all the people in the conference room disdainful of "The Masked Singer" throughout the whole process.
Only Lin Xiang had strong objections to this result.
But the minority obeys the majority.
Xie Ankun finally chose to lean towards Jiang Yan and Kong Xun's suggestions.
If you think about it carefully, isn't today the time when "The King of Masked Singer" starts airing?
As the director of Xiangnan Radio and Television Station and holding the most powerful weapon of Xiangnan Satellite TV, Xie Ankun didn't care much about the ratings of "The King of Masked Singer", but after Lin Xiang's reminder, he couldn't help but pick up the remote control and turn on the TV.
The program was switched to CCTV.
"Well, I'm watching, how are their ratings?" Xie Ankun asked while jumping on the stage.
Lin Xiang replied: "It's not clear yet, but I've already said hello to **, and after the show ends, they will fax me the ratings status as quickly as possible."
Xie Ankun nodded.
When I hung up the phone, the TV program in front of me was also switched to tv-3, the CCTV variety show channel.
At this time, "The King of Masked Singer" has been played for nearly half of the time.
The soul singer and veteran singer "Asian Lion" is passionately singing the heroic song "Wine of the Northeast" which belongs to the children of Northeast China.
The song is very good, the singer is also very capable, and wearing a mask can also give the audience the greatest sense of expectation.
Xie Ankun's eyes lit up when he looked at the stage arrangements on TV.
Whether it is the stage lighting or the scenery and other aspects of the layout, it is full of novelty and artistic atmosphere. It is quite advanced. This is worth learning from "Super Star".
Then, he saw a familiar face on the TV show.
Xie Ankun immediately sat up straight, his face full of astonishment.
Molly, one of the big divas who stood at the top of the music scene in the late 1980s, is almost the same status and worth in the music world as Leng Ling now.
Later, due to personal relationship issues, Molly tore up the contract with the agency and would rather pay a huge amount of liquidated damages. If she unilaterally announced the termination of the contract, she would disappear from the music scene and be overwhelmed by latecomers.
Xie Ankun clearly remembers that at that time, he was just the channel director of Xiangnan Satellite TV. It was because of his cooperation with Molly's team that the ratings of the program he personally created soared rapidly, allowing him to gain enough political achievements.
Bo, after he resigned as the director of Shonan TV Station, the Organization Department selected himself from the list of successors.
Seeing Molly, whom he had not seen for a long time, appear on the screen, Xie Ankun suddenly had mixed feelings. For a while, countless memories came to his mind.
However, even if Molly showed up, Xie Ankun still didn't care much about "The Masked Singer".
This is not due to his self-perception, but the result of discussions and research by the Taiwanese team. "The King of Masked Singer" may have some ratings, but compared with "Super Star", it is definitely a piece of cake.
If you shake the tree, there is no possibility of shaking it.
Just the comparison of funds between several million and tens of millions is a macro-level suppression of strength!
However, even though he didn't agree with it in his heart, when Xie Ankun saw the King of Singers Battle, he was still attracted by this show.
Especially in the final battle of kings of singers, when the Asian Lions faced off against General Qin Chao, General Qin Chao sang the vicissitudes of life and sad "Born to Wander"!
Although he doesn't understand music, in Xie Ankun's opinion, the Qin Dynasty general's sad cry in the song is like a fist that was thrown with all his strength, consuming a sadness that even the singer himself cannot get rid of.
…
"Mom, your kind child hasn't given up yet.
He wants to be on the street tonight
Love till death”
Xie Ankun's heart trembled.
This low moan is like a casual thought, but it is mixed with pain that cannot be ignored!
Xie Ankun felt that this song touched the softest place in his heart.
The scenes I experienced when I was young are played repeatedly in my mind like a movie.
For a moment, Xie Ankun was in a trance, as if he had traveled twenty years and returned to the dark era when he had just graduated and was still unable to find a job in the capital...
"Friend
This world will destroy your dreams
And it never has a trace of sympathy
Stop fighting like a madman.
Because people like us are born to be hesitant.”
When the song ended, Xie Ankun felt a buzzing in his ears.
The music played on the TV seemed to be still struggling in his heart over and over again, accusing him of the oppression and cruelty of life over and over again.
Then tell yourself, don’t give up, life should be upward and high-spirited at the same time.
"Jingle bell"
The phone rang.
Xie Ankun came back to his senses and pressed his temples hard. His concentration made him look a little tired.
He glanced at "The King of Masked Singer" which was about to end, and felt a flash of fear in his heart.
He immediately raised his hand and picked up the phone to answer: "Hello?"
"Director." Lin Xiang's voice was very quiet.
Xie Ankun noticed something unusual, paused, and then chuckled: "Have the ratings of CCTV come out?"
Lin Xiang hummed.
"How many?"
Lin Xiang's tone was wrong, which made Xie Ankun's premonition become increasingly ominous.
However, thinking about the results of the discussion in the conference room a few days ago, Xie Ankun felt relieved again.
Life is not a TV series. There are so many lottery tickets for you to win every day!
"1.63%" Lin Xiang said.
Xie Ankun didn't seem to hear clearly and asked subconsciously: "How much?"
Lin Xiang said word for word: "1.63%"
1.63!
I'll fuck your grandma!
Xie Ankun stood up suddenly, his pupils dilated, his breathing became rapid, and he felt a buzzing sound in his head that kept ringing.
"Director, after that meeting, I told you that we can't sit still and wait for death! Li Qing is not an ordinary person. The Li Qing I know is full of weird ideas. He looks at people and things.
He has his own set of ideas, and this set of ideas is very advanced and different from ordinary people. The programs he personally supervises cannot be underestimated."
"However, you only want to believe what Jiang Yan and Kong Xun say..."——
Thanks to Zheng Jiaerlang for the reward, and thank you all for your monthly votes (To be continued.) 8