It’s not just CCTV that is paying attention to the ratings of “The Masked Singer”.
At the same time, news media practitioners across the country and well-known TV stations in the industry have all expressed their keen attention to CCTV.
The ratings of "The King of Masked Singer" were explosive. The national ratings were as high as 1.63%. It was like a big star in the industry. It was like thunder from the ground and made people jealous.
A program that was not expected to be popular suddenly became so popular that it made countless TV station leaders who had already thought about organizing reality shows waver in their minds.
Among them, Zhu Sixi, channel director of Donghai TV, pays the most keen attention to this kind of thing.
Because tomorrow night, that is, Saturday night at 8 p.m., the large-scale singing program "Best Singer" of the same type as "The King of Masked Singer" will be hosted by Donghai Satellite TV.
Anyone with a discerning eye can see that the current "Best Singer" is in a rather embarrassing position.
In front of them is "The King of Masked Singer" from CCTV, and in the back is Hunan Satellite TV's "Super Star". At the same time, they have to compete with the most popular variety show in the country, "Happy Camp". This kind of situation is close to being besieged on all sides.
This situation is simply killing Donghai Satellite TV!
But Zhu Sixi was helpless.
He originally had high confidence in the program, but when the ratings of "The King of Masked Singer" reached as high as 1.63%, he was frightened.
You know, this is the ratings the other party achieved when the publicity was not in place.
It is conceivable that in the future, as the influence of "The King of Masked Singer" rises, the ratings of the second, third and fourth episodes of "The King of Masked Singer" will inevitably rise in a straight line.
And Xiangnan Satellite TV, the first satellite TV under CCTV, is a well-known ratings killer in the industry, and no one dares to challenge it lightly.
It is a sure thing that the ratings of "Super Star", which will be broadcast on Sunday's prime time, will break 1. This is no wonder why their "Best Singer" is not timid. According to reliable information, the other party's ratings are predicted to be at least 2!
Break 2!
From the very beginning, this is already an outstanding performance!
Therefore, between the two programs, it seems safer to put "The Best Singer" on the Saturday slot to compete with Shonan TV's "Happy Camp".
Because according to what they know, although "Happy Camp" once created a national ratings of up to 4%, under normal circumstances, as long as there are no famous singers, film and television celebrities and other popular artists joining, the normal ratings of "Happy Camp" will be as high as 4%.
That is, it is stable at 1.5%~1.8%.
Such ratings show that the market share of entertainment programs has not been completely squeezed out by "Happy Camp".
There is still the possibility of other satellite TV stations cannibalizing and dividing the cake.
For Donghai Satellite TV, as long as the national ratings of the new program "Best Singer" can reach 1%, it will be a great victory!
He boasts that the singer lineup of "The Best Singer" is not much different from "The King of Masked Singer", and there are also many popular fried chickens joining the cast.
As for the judges, Donghai Satellite TV also invited several evergreens in the music industry for the finale.
So as long as nothing unexpected happens, the ratings shouldn't be too bad.
"Director, there is news from the capital that the ratings of "The King of Masked Singer" have already exceeded 2 within half an hour since it started airing!"
The assistant's voice on the phone made Zhu Sixi's heart tremble.
Damn it!
It’s just past the halfway point and it’s already broken by 2?
Accidents are like tornadoes, they come so fast!
"Let Xiaoming and the others copy the video tape of the second episode of "The King of Masked Singer" and carefully study its advantages and highlights. A program can have a national ratings of 2%. It is undoubtedly worth learning from!" Zhu Sixi
Seriously.
The assistant's voice was a little helpless: "Director, there is no need to study, their shining point is very simple, that is, they have a god-like player!"
"What kind of godlike player?"
Zhu Sixi was stunned for a moment and looked at the picture on the TV in his living room.
At this time, the second round of solo duels in "The King of Masked Singer" has been completed.
The show is coming to an end, and we are entering the final battle for the king of singers...
"Blind monk! That blind monk is a great master. In the second round of the competition, he sang an original song "The Ordinary Road" and amazed the audience! That is to say, after this song, the ratings of "The King of Masked Singer"
The rate broke 2 instantly!"
Zhu Sixi was stunned for a moment.
Just because he was thinking about the problem, although he saw the blind monk advance, he did not listen carefully to the song "The Ordinary Road".
It's just an original song, but it has such great magic power?
Zhu Sixi didn't believe it.
At this time, it was the third round of the promotion showdown, and Blind Sin returned to the stage and once again sang another of his original songs, "Exaggerated"!
Moreover, this is a Cantonese song!
After hanging up the phone, Zhu Sixi looked at the TV seriously and listened to the singing coming from the stereo.
"If someone asks me, I will tell it, but no one will come..."
"I was so excited that I felt helpless. Someone wanted to tell me, but I couldn't get it..."
…
Not bad, but doesn't seem to have anything amazing?
The singing voice is very textured and somewhat infectious, but in terms of singing skills, it can only be considered above average!
There is no comparison with the Egyptian Blue Water Lily, another contestant who broke out three high notes.
Zhu Sixi frowned.
…
"You think I'm exaggerating?
Exaggerating just because I'm scared
words like wood and stone
Did you get attention..."
…
When the song ended, Zhu Sixi opened his mouth and looked at the blind monk on the stage whose singing voice was so hoarse that he bent over and screamed at the top of his lungs. His eyes were full of shock.
He finally understood what the assistant said!
Initially, Zhu Sixi thought the assistant was joking...
Can one person support the ratings of a show?
Even if Hua De'an plays in person, it's impossible!
Why don't you let the king wear a mask and sing an unfamiliar song with an unfamiliar voice?
It would be great if the ratings don’t drop!
But after the "exaggeration" in front of him, Zhu Sixi felt goosebumps all over his body, and there seemed to be a wave of waves in his heart.
What a talent!
Zhu Sixi was deeply moved.
If such a singer joins "Best Singer", the ratings will definitely be guaranteed!
Immediately afterwards, a scene appeared that made Zhu Sixi feel powerless all over.
So much so that he felt that his "Best Singer" might never catch up with the pace of "The King of Masked Singer".
When the Egyptian Blue Water Lily, who was defeated by a small margin, took off her mask, and when Queen Molly appeared in front of everyone at the scene, Zhu Sixi could clearly hear the excited shouts and screams of countless people coming from the TV!
Even he himself couldn't suppress the shock on his face and stood up suddenly.
"Oh my god, it's A-mei, Queen of Heaven A-mei!"
“Molly actually participated in the competition herself!”
"She actually lost the game!"
"This blind monk is so amazing, his singing almost makes people cry!"
Countless crazy shouts came from the TV, and Zhu Sixi felt that the hair on his body stood on end.
Just invite the famous singer Xia Hong!
Even the diva, A-Mei, is on stage, so how can she give other contestants a way to survive!
The most important thing is that the Queen lost!
This "King of Masked Singer" is not taking the usual path...
If it were Zhu Sixi, he would definitely have to let the queen live a few more games to be worthy of her conscience...
As for the people who produced this program, Zhu Sixi admires him from the bottom of his heart!
It can directly translate the reactions of the audience and judges to the audience through the lens, and then affect the psychological changes of the audience. It must be said that this is a top production team that is well versed in the psychological changes of the audience.
Thinking of this, Zhu Sixi's heart moved.
According to rumors, "The King of Masked Singer" is said to be a program packaged from the private sector by CCTV at a high cost.
This model is called separation of production and broadcasting by industry insiders.
It was absolutely unthinkable before to buy and broadcast programs produced by private independent production companies.
But obviously, CCTV made the right bet this time.
The popularity of "The Masked Singer" has brought huge traffic to CCTV from the first episode.
The second episode was even more overwhelming, reaching a national ratings of more than 2%, and its future rise will be even more unstoppable.
After this battle, there is no doubt that the influence of CCTV in all aspects has achieved a qualitative leap.
Among the many channels of CCTV, today’s CCTV channel can definitely advance into the top five in terms of influence and profitability.
It is even possible to advance into the top three in the future!
Watching "The King of Masked Singer" playing on the TV, Zhu Sixi's face was full of envy.
If "Best Singer" can achieve half the results of "The King of Masked Singer", then he, as the channel director, has a great personality. Maybe it won't be long before he can move his position!
1%!
As long as the ratings of "The Best Singer" reach 1%, Donghai Satellite TV can make a lot of money from this program!
As the direct leader of this program, Zhu Sixi's future will inevitably show some unusual changes...
…
At the same time, Xiangnan Radio and Television Station was in a conference room.
It's brightly lit here.
More than ten people are sitting around a color TV set.
On the TV, the second issue of "The King of Masked Singer" is being played.
The King of Songs War has ended, and the generals of the Qin Dynasty have begun to reveal their faces.
The Qin Dynasty general who set off the ratings of "The King of Masked Singer" with his song "Born to Wander", his true identity surprised all the long-awaited viewers.
Wandering Band, Qin Hai!
However, what is more eye-catching than Qin Hai is the Blind Monk who successfully advanced to the New Song King with the song "Mo" in the second Singer King Competition!
Three songs, three paragraphs**!
"The Ordinary Road", "Exaggerated", "Silent"!
Based on the reaction of the audience, the evaluation of the jury, and the reaction of the people watching in front of the TV, almost everyone in the conference room can see what the headlines of the newspaper will be like tomorrow morning!
"This is impossible!"
At this time, "Super Star" director Kong Xun stood up, looked at the fax data from the Beijing office in his hand, and shouted in disbelief.
Others sighed, shook their heads, envied, or smiled bitterly.
In front of the conference table.
Lin Xiang put the fax form in his hand aside, dragged his chin with one hand in boredom, and drew circles on the table with the other hand, and then said slowly: "What is impossible? "The King of Masked Singer"
"The ratings for the first issue were as high as 1.63%, and they will not drop no matter what happens in the second issue. It is only expected that it will break 2%, sooner or later."
"The key is that he has not broken 2! He has almost broken 3! The highest national ratings reached 2.71%! I told you this data a month ago, Sister Xiang, would you believe it?" The director of "Super Star" had a full face.
Said tremblingly.
The corner of Lin Xiang's mouth curved, and he said lazily: "I have already warned you before, but you didn't pay attention. "The King of Masked Singer" should not be underestimated. How many times have I told you? In advance
How long have I been talking about seizing the market opportunity, squeezing the living environment of "The King of Masked Singer" and other suggestions? My voice is hoarse. What is the result? No one believes it! Hmm? Do you remember, what did you do at that time?
Answer me?"
In the silent conference room, looking at these unashamed colleagues, Lin Xiang said word for word: "If you don't take others seriously, then don't expect others to take you seriously."
Lin Xiang's words were a bit unpleasant, but no one refuted them.
People looked at each other, opening their mouths and then stopping, not knowing what to say.
Director Kong Xun, who didn't take "The King of Masked Singer" seriously at all at the beginning, was furious at this time, but still did not refute Lin Xiang's words.
Because that's the truth.
If he hadn't strongly opposed Lin Xiang's proposal and refuted his fuss, "The Masked Singer" might not have grown to this point now.
Speaking of the biggest fault among them, it has the most direct relationship with Kong Xun.
However, even so, Kong Xun still said stiffly: "Lin Xiang, you have to remember your current identity. You are from Xiangnan Satellite TV, not CCTV. The program you host is called "Super Star", not "Super Star"
"The King of Masked Singer"! Don't increase the popularity of others and destroy your own prestige!"
Lin Xiang curled his lips and stopped talking, but the mockery at the corner of his mouth became stronger.
Jiang Yan, the director of Xiangnan Satellite TV, looked at the data that had just been transmitted to her hand, and her eyes were blank. The ratings of the second episode of "The King of Masked Singer" reached a maximum of 2.71%, with a market share of 8.1%...
The so-called market share, in the industry, refers to the ratings of a program as a proportion of all TV programs in the same time period.
This data, even on Shonan Satellite TV, is remarkable and extremely rare.
Therefore, for the "Super Star" team, the ratings data for the second episode of "The King of Masked Singer" was indeed far beyond everyone's expectations.
This is because the team’s prediction for the ratings for the launch of “Super Star” the day after tomorrow is barely above 2.
This is still Hunan Satellite TV, Sunday prime time!
And now, "The King of Masked Singer" has not only broken 2, but is about to break 3!
The most important thing is that the other party is just an unpopular channel under CCTV!
When did the influence of a program become so prominent?
When did the ratings of unpopular channels rise so easily?
If this pace continues, when the first season of "The King of Masked Singer" ends, won't the ratings still catch up with the Spring Festival Gala?
What kind of international joke are you kidding!
Ding ding, the phone rang.
The conference room suddenly fell silent.
Jiang Yan stood up, picked up her mobile phone and answered it, then hummed many times before speaking: "Xie Tai, don't worry, I will definitely bring the message to you."
After hanging up the phone, Jiang Yan threw the fax list heavily on the table and said coldly: "It's too late to say anything now, people have to look forward! The three-day prime time slot on the holidays is already full, and other programs can't be squeezed in.
Come in, so the current situation can be roughly described as the tripartite confrontation of the Three Kingdoms, that is, CCTV Variety Channel's "The King of Masked Singer", Donghai TV's "Best Singer", and our Hunan TV's "Super Star"..."
"Whether it is "The King of Masked Singer" or "The Best Singer", they are all flagship programs that are still under preparation. It is normal to have high ratings. But whether it is CCTV or Donghai Satellite TV, their ratings are ordinary.
Basically, no 1% breakthrough has been achieved!”
"So, if a third-rate channel like theirs can achieve three consecutive jumps, can't our Xiangnan Satellite TV do the same? Director Xie just called personally. He already knows the ratings data of "The King of Masked Singer" and has arranged two things.
First, there are still two days left before the show starts, and the explosive ratings of "The King of Masked Singer" will inevitably affect our program, so we must work hard to do a good job in publicity and public relations in these two days."
"Second, this is also the part that the station director specifically explained. Since the ratings of "The King of Masked Singer" exceeded 2, then we should increase the ratings forecast for "Super Star". The station director's previous promise is still valid.
However, the numbers need to be changed. In other words, if the ratings for the period exceed 3%, the year-end performance bonus of the entire team will be doubled. If the ratings do not exceed 3%..."
Seeing Director Jiang's sneer, everyone shuddered and complained secretly!
Only Lin Xiang had an indifferent attitude. For a famous host like her...
The year-end bonus is really a dispensable thing. Just going to a business performance and visiting acupuncture points is worth a double year-end bonus!——
Thanks to those who love boasting, Zheng Jiaerlang’s reward. It’s the end of the month. Please vote for me. If you don’t vote, it will be wasted. (To be continued.) 8