Compared with the large-scale event broadcasting rights in later generations, which often cost tens of millions or even hundreds of millions of dollars, in today's era, the price of broadcasting rights for world-class events such as the World Cup and NBA is simply shockingly low compared to later generations.√
CCTV bought out the broadcast rights to the NBA All-Star Game for less than US$100,000.
On average, one of the top ten goal shots costs almost 10,000 US dollars.
This is still the market price in recent years.
If we go back to the early 1990s, at that time, TV programs from major TV stations and the broadcast rights of the world's top events were almost completely free.
In the 1990s, in order to expand overseas fans, the NBA's usual practice was to compress a game into a one-hour video tape, add music, and send it to various countries with weak copyright awareness for free, including BSP;
Four years later, CCTV began to broadcast that year's All-Star Game and Finals via satellite. This was also the beginning of domestic live broadcast of major games such as the NBA.
In the following years, as domestic legal awareness increased, local major TV stations were gradually willing to spend money to purchase the rights to broadcast TV series, instead of thinking about the past, which was to broadcast the TV series whenever they wanted without any thought of paying for copyright.
Even so, the broadcast rights fees paid by local satellite TV are relatively low.
Under such an environment, the price Wang Changxu wanted to pay for the rebroadcast of "The King of Masked Singer" would naturally not be that high.
However, no matter how small the mosquito is, it is still meat.
Although ATV's ratings in Hong Kong have gradually begun to decline, a lean camel is bigger than a horse. As long as there are good programs, I believe it will one day make a comeback.
Li Qing would not consider TVB. A behemoth like TVB did not need to rely on a mainland variety show to increase its ratings.
Immediately, after a series of price wars, Wang Changxu finally purchased the broadcast rights for the first season of "The King of Masked Singer" on behalf of the ATV channel for HK$160,000.
Altogether, it’s almost 10,000 yuan per period.
The price is not top-notch and cannot be compared with the cost of broadcasting rights for events such as the World Cup, but it can still reach the top ranks in mainland China.
Hanhai Studio will send the first two programs to ATV in the form of video tapes for rebroadcasting.
Hanhai Satellite TV will authorize ATV to broadcast the next few programs in real time to ensure simultaneous broadcast of programs in Hong Kong and mainland China.
When he learned that the third episode of the program would be broadcast tonight, Wang Changxu couldn't sit still.
This is a great time to fire the first shot, and there must be no mistakes.
So after Wang Changxuxun signed the contract, he said goodbye and left.
After seeing off Wang Changxu and exchanging a few words with Huang Tao, Li Qing returned to Hanhai Studio and gave instructions about the broadcast authorization.
In the next two days, a dedicated person from Hanhai Studio will contact Wang Changxu to take charge of the broadcast rights.
Li Qing, on the other hand, once again devoted himself to the numerous test papers with a frown on his face...
That night, the third episode of "The King of Masked Singer" started on time.
Because of Blind Monk's wonderful performance in the last episode and the popular incident of slapping Xiao Bo on Weibo, countless people have been looking forward to this moment for a long time.
After the news broadcast ended, people began to squat in front of the TV, counting down the seconds with great anticipation...
And "The Masked Singer" also lived up to expectations.
As soon as it started airing, in just two minutes, the ratings exploded, reaching 2.49%!
Not only did the second episode's opening ratings completely explode, it was even higher than the first episode's highest ratings of 1.63%...
For a moment, countless excited roars came from the MS ratings monitoring room of the CCTV building!
This is just the beginning of the broadcast, not even the official opening!
One can imagine what a magnificent and spectacular picture will appear in the following ratings...
At this moment, in the minds of CCTV employees, "Best Singer" is not worth mentioning at all!
Even if they are "super stars", they have the confidence to compete with each other!
It had a ratings of 2.49% right after it started airing...
I would like to ask all the provincial TV station bosses in the entire mainland who can definitely do this?
Even Xiangnan Satellite TV dare not say absolutely.
…
Hong Kong, Asia Television.
After Wang Changxu returned to Hong Kong by plane at noon that day, he took a short rest and immediately contacted the media and held a press conference in the reception area of the TV station building to announce the introduction of the popular music variety show "The King of Masked Singer" in the mainland!
It is said that a skinny camel is bigger than a horse. Even if ATV is not good, it is still one of the two major TV stations in Hong Kong. Many media reporters still sent people to the scene to show their dignity.
When the reporters heard Director Wang brazenly saying that a program from mainland China would refresh the horizons of Hong Kong people, they all looked at each other with scorn.
"They actually broadcast mainland programs? It seems like they are dying!"
"Don't you know that Hong Kong people have always been disgusted with mainland China? ATV's lesson in introducing mainland programs last time was not profound enough..."
"Guess when ATV will go bankrupt?"
"Wang Changxu must be in trouble. Look at how excited he is, as if he's taken some medicine!"
"I've heard of the show "The King of Masked Singer". It seems to be very popular in the Mainland."
"If you don't seek death, you won't die..."
When the press conference ended, Wang Changxu dismissed a group of reporters with great momentum, and then quickly walked into the live broadcast room of the channel, preparing to arrange staff, postpone all the programs that had been arranged, and connect to the Mainland CCTV Variety Channel at eight o'clock on time
satellite frequency.
However, as soon as he was halfway through his arrangement, he was forcibly interrupted.
"Director Wang, Liao Tai is looking for you."
Glancing at the station director's assistant who walked into the conference room without knocking on the door, Wang Changxu paused, frowned, but ignored him and continued to arrange the evening's broadcast schedule.
The assistant director was a young man in his thirties, wearing myopic glasses, with an ordinary appearance, and an indifference in his eyes that did not allow strangers to enter. Seeing that Wang Changxu ignored him, an unknown fire suddenly arose in his heart.
He took a breath and said word by word: "Wang Changxu, Director Liao sent a message asking you to drop everything and go see him immediately!"
Wang Changxu felt deeply tired inside.
Two consecutive days of intense work schedules have made him, who is nearly fifty, unable to do what he wants, but he still chooses to be self-supporting and only hopes to see the dawn of dawn tonight!
However, his own insistence finally caused backlash at this time.
Under the circumstances of tight money in Taiwan, he signed a contract worth 160,000 Hong Kong dollars without authorization. This kind of thing may not be worth mentioning in the past when ATV was at its peak.
But for ATV, which is now falling apart day by day, it is undoubtedly adding insult to injury.
Director Liao certainly cannot sit idly by and watch.
But Wang Changxu also has his own reasons for persistence.
Ignoring the urging of the station director's assistant, he carefully and persistently arranged for tonight's broadcast of "The King of Masked Singer" before he waved his hand a little tiredly, and under the angry eyes of the station director's assistant, motioned for him to lead the way.
After arriving at the director's office...
There was a loud "pop" sound, and along with the sound of Director Liao slamming the table, Wang Changxu's whole brain began to buzz...
"Wang Sheng, tell me, what are you doing right now?"——
Annotation in Cantonese: Do 乜黻野 = do whatever you want. (To be continued.) 8