Li Qing couldn't help but think of the development era of the ringtone business in his previous life, and compared it with before, he couldn't help but sigh.
Since entering the 21st century, physical records in Greater China have entered a period of rapid decline.
Even the emergence of this group of musicians and singers represented by Jay Chou has not changed this situation, but has only slowed down this decline.
From 2002 to 2005, it should be the last small golden period of the mainland record market, but it is probably just a dying struggle.
During that time, a platinum record certification with millions of sales could make a singer a god in the music world. After that, the record market declined even more rapidly, and it was basically dead after 10 years.
It was also during this period that with the rise of China Mobile, the ring-back tone service was also launched and became popular among the public. It became very popular for a time.
Back then, Jay Chou's "My Land" was fortunate enough to be promoted for free by mobile operators, so almost all mobile users were brainwashed by this song.
At that time, the price of ringtones was also 2 yuan, and they were very popular. This was also one of the sources of income for the popular singers at that time.
Even 10 years later, Jay Chou's "Fireworks Easily Cold" has sold more than 1.7 million on the mobile ring tones. However, with the rise of smart phone systems such as Apple and Android, 10 years later, the ring tones business has also died instantly.
.
Although 10 years later, the country introduced a series of policies such as "Operation Jianwang" to combat online piracy, the effect was not ideal. The period from 2010 to 2014 can be said to be the cold winter period for the entire music industry.
Most of the songs were pirated online for free download by netizens. At that time, singers relied entirely on commercial performances and live shows to gain popularity. Except for first-line singers who would maintain annual or biennial record stores, the rest of the singers
Basically, everyone is living a miserable life, and those who can't survive have to change careers.
Even these first-line singers have mostly started to develop various side businesses based on their huge popularity. Opening restaurants and bars are the norm. Popular singers such as Jay Chou are basically exploring the film industry.
It was only 15 years later that the digital music model achieved a truly rapid rise because the National Copyright Administration issued the "strictest restriction in history" which greatly defeated the cancer of "online piracy" in the industry.
At that time, Jay Chou was the first to try his hand at releasing a personal digital album. With much anticipation in the music industry, the album was in great shape and its sales continued to soar. It had sold nearly 1.6 million copies on the four major online music platforms alone, with sales of about 32 million.
million, among which the QQ music platform affiliated with Tencent reached the top sales, with sales of approximately 900,000 copies.
This sales miracle instantly boosted the morale of the music world and completely broke the freezing point of the industry. Since then, digital music has begun to develop rapidly.
Not long after, the QQ music platform had a miracle of single album sales exceeding 100 million.
From physical records, to mobile ring-back tone business, and then to the rapid rise of digital music, it took the music industry more than ten years to find a way out for the future.
The point where Li Qing is now is exactly like the time after 200 years in his previous life, when the record industry was about to decline and the ringtone business was also booming.
Li Qing, who is familiar with the development process of the music industry, deeply understands that although the emergence of ringtone business has excited many people in the industry, it is not the only way to save the music industry.
Although some popular singers can still rely on their personal strength and popularity to continue to develop the sharing model with mobile, but most of the low-level singers, under the blood-sucking power of mobile, more than 90% will be like the "Best Singer"
Like Hao Ren, he sells his song copyright at a low price.
However, can Lee Sin stop this trend?
Li Qing looked at the bill in his hand, sighed and shook his head, picked up the pen, and signed his name on the bill.
I am also a clay Bodhisattva crossing the river, how can I stop him?
Mobile companies, whether in the future or now, are domestic Internet giants. Especially with the support of the state, Mobile's development is unstoppable. Even if the status of the three major operators is equal in the future, Mobile's tiger whiskers cannot be touched by oneself.
of.
Zhou Shu stood up and made tea for Li Qing. When he saw Li Qing finished signing the bill, he said, "I actually have one more thing I want to tell you."
Seeing Li Qing nod, Zhou Shu put his left leg on his right leg and said, "Gu Dahui wants to sell the company to us, what do you think?"
"Sell?"
Li Qing heard this and shook his head: "Come on, his company is useless, especially to us."
"Don't you think it's strange that the Korean came all the way to China to buy such a game company that was on the verge of bankruptcy?" Zhou Shu said quietly.
Second monk Li Qingzhang was confused and asked: "It's a bit strange... but what does it have to do with me?"
"The Korean's name is Ahn Jae-hyuk. He is a board member of South Korea's 'F1' game production company, and he also serves as the director of the company's external marketing department. F1 has become very famous in South Korea in recent years. They were established in 1996 to produce online games.
Game Home has about 200 employees. This time An Jae Hyuk came to China, firstly to attend the China-Korea Entrepreneurs Summit, and secondly to prepare to recruit game agents in the country. But I don’t know why, originally he was just recruiting agents.
Ahn Jae-hyuk, a businessman, suddenly decided to acquire an online game production company after wandering around the country. Phantom Technology happened to have all the acquisition conditions that Ahn Jae-hyuk was looking for. Phantom Technology is a game cartridge manufacturer. In the past year, it has
He has done some research on the Internet, so An Zaihe found them and offered them a relatively generous purchase price of RMB 600,000."
After Zhou Shu finished speaking, he picked up the tea cup and took a sip of water.
Li Qing felt that Mr. Zhou would not talk nonsense to him for no reason. He spread his hands and said, "I still don't understand. Can we open the skylight and speak frankly?"
Zhou Shu smiled and said: "Do you still remember a game you accidentally mentioned when our studio was first established?"
"What game?" Li Qing wondered.
"Legend." Zhou Shu said.
When Li Qing heard this, his body shook, then shook again, and continued to shake...
I'll wipe it!
Seeing Li Qing's shocked look, Zhou Shu continued with a smile in his eyes: "An online game developed by F1 Company is called "Legend". It is currently operating very well in South Korea. However, although there are many people playing
, but in South Korea, it seems that there is no potential to become a big hit as you once said..."
Li Qing stood up and walked around the office with excitement: "F1? Isn't it a company that starts with a or a company?"
In Li Qing's limited memory chain, "Legend" was either developed by a company called atoz or raised by a company called emade. He didn't remember the details clearly. At this time, when he heard Zhou Shu talking about the F1 company, it didn't match his impression.
, naturally I have no impression at all.
But this does not hinder the operation of his brain circuits.
After all, this is a different new world. The ringback tone service, which will only appear in the 21st century, was launched in 1997. This in itself is the biggest change.
On the other side, looking at Li Qing who looked thoughtful, Zhou Shu's eyes brightened: "Actually, I'm more curious about how you know the game "Legend", do you know? Even in South Korea, "Legend" has just ended its trial period.
Not long into operation..."——
Thanks for the reward for saying more and making more mistakes. Please give me your monthly vote (to be continued.) 8