Jiangzhe Feitian Co., Ltd. is currently one of the largest food and beverage manufacturers in the mainland. Last year, it was rated by the industry media as the food and beverage company with the most potential for development in the country. This year, it has developed a Chinese food and beverage company based on Chinese tastes.
Carbonated drink "Extraordinary Coke"!
However, compared to Very Coca-Cola, the two major beverage companies in the United States, Coca-Cola and Pepsi-Cola, have always occupied 90% of the market share in the domestic carbonated beverage industry.
In order to promote Chinese Coca-Cola, Feitian Company not only placed advertisements on major viewing channels, but also bought many advertising spaces in subways, bus stations, and even some famous landmarks.
However, the entire carbonated beverage market has not increased much revenue due to these advertisements.
For a time, Feitian Company's think tank thought hard and racked their brains to analyze the market. Finally, they turned their attention to the cyberspace, which was still in a blank area.
Compared with advertising space in traditional industries, advertising space in online space is obviously a virgin land that has not yet been fully developed.
Especially during Feitian Company's survey, we were surprised to find that due to the government's recent strong support for the spread of telecommunications broadband, in less than six months since the beginning of this year, the number of Internet users across the country has shown explosive growth.
From less than one million users at the beginning of the year to nearly four million users today, telecom broadband users have more than quadrupled in half a year.
This kind of growth rate is enough to attract attention in any country, especially after the Central Office issued Document No. 33 not long ago, which caused a small-scale uproar on the Internet.
Document No. 33 is the first guiding document on online news propaganda work.
That is to say, from the moment this document was issued, when the central government began to attach great importance to Internet news propaganda work, Internet rules were gradually standardized.
With the continuous improvement of the network information security department of the public security system, especially after many news websites have recently stood up and called for the establishment of copyright protection rules, many people have deeply realized that even the Internet space is not impossible.
land.
With the country's vigorous efforts to develop the Internet, Feitian Company has reason to believe that in the future, or even from now on, the Internet will be one of the country's key development projects.
However, as a beverage supplier, Feitian Company does not have such a big appetite to explore Internet companies. Their main focus is still on Internet advertising.
The growing number of telecom broadband users is their visible confidence.
After many rounds of screening, Weibo, which has the largest number of daily IP visits and is also the most active Internet platform, naturally came into their sight.
After a brief contact, the highest advertising fee in the history of China’s Internet was born!
Feitian spent 5,000 yuan a day to purchase the recommended headline advertising space at the top of Weibo's homepage for three consecutive months, which is also one of the most conspicuous advertising spaces on Weibo. The total cost is 450,000 yuan before tax.
Because of the current special tax rebate policy for Internet companies, the 17% value-added tax originally paid will be returned to 14% after tax statistics. Therefore, Weibo only needs to pay 3% value-added tax.
In other words, from this advertising space alone, Weibo made a profit of 430,000 yuan.
This news quickly began to spread in the Internet industry.
Not only that, CCTV News, Beijing News and many other well-known media reported on this incident.
For a time, the financial path of the Internet was analyzed by countless people, and countless people took a new look at the Internet's profit model for the first time.
It was also at this time that Li Qing's second million-dollar advertising contract came after "Chiron Clothing".
"Representing Feitian?"
Looking at the advertising endorsement plan in his hand, Li Qing blinked.
Liu Qin looked a little excited: "Although Feitian is not as good as international giants such as Pepsi and Coca-Cola, it is still one of the top 100 companies in the country. Lun Clothing has a lot more background. If they can ask you to endorse, it is really pie in the sky."
"I don't think so."
Li Qing smiled and put the plan on the table with an unconcerned look on his face.
Liu Qin's expression froze for a moment, then he suddenly came to his senses.
Li Qing's current popularity can barely qualify him as a second-tier top performer or even a first-tier singer in the music industry.
But compared with those who are in the first echelon of the music industry, such as Leng Ling and Zhang Guyi, their net worth is undoubtedly much lower.
However, if it were Li Qing's other identity, if he was the blind monk, the result would be completely different.
With the popularity of "The King of Mask Singer", the popularity of the name Blind Monk is no joke in Hong Kong and Mainland China. Even in Taiwan, the popularity of Blind Monk can be said to be astonishing.
If you sign a contract under Li Qing's name, the signing bonus is naturally not as good as that of the blind monk.
But now, the opportunity is fleeting!
You should know that Feitian Company is not only well-known in China, it even entered into a joint venture with a famous French beverage supplier two years ago and opened five branches internationally.
Whether it is technological changes or capital changes, after integrating with international standards, they are completely different from the past.
The development of Feitian Company in the past two years is like riding on the fast track. It can be said that it is changing with each passing day. It has gradually become a well-known national brand at home and abroad. It has been reported by many media in the industry and has been praised by the Jiangsu and Zhejiang governments.
It is the light of the nation.
For Li Qing to endorse such a company, it is also very beneficial to his personal development.
However, Liu Qin thought hard for a long time and finally agreed with Li Qing's view.
After all, once the identity of the blind monk is revealed, why worry about not finding a million-dollar advertising endorsement?
Although Feitian Company is strong, it is not the only choice in the future.
Thinking of this, Liu Qin's originally turbulent mood gradually calmed down.
She picked up the plan, stood up and said, "Then I'll go back to them."
…
As the director of Feitian Company's advertising department, Meng Xiaoou was opposed to Weibo's bid to purchase three-month advertising space on Weibo's homepage at a sky-high price of 450,000 yuan. However, with the company's senior management, especially
After the chairman's order, she had no choice but to sign the advertising contract with a disappointed mood.
The media spontaneously reported on this incident, which would certainly increase exposure, but Meng Xiaoou always felt that this company's advertising bidding trip would undoubtedly end in failure.
However, her mood had not calmed down yet. The board of directors bypassed her as the director of the advertising department and directly issued an order to sign an advertising endorsement contract with singer Li Qing...
Meng Xiaoou was about to collapse! (To be continued.)