Just when Bao Yunyun is popular in the music world and everyone is looking forward to the release of Li Qing's new album...
One of the world's three major record companies, Warner Records, which is as powerful as Universal and Sony, held a press conference on the morning of September 28 to announce that the former rock king He Yifeng has joined Warner Records and will release his debut in early October.
New album.
For a time, the industry was shocked.
People were not only shocked that He Yifeng joined Warner Records, but they were also shocked that He Yifeng's first solo album after his comeback was released in early October!
This news was no less than thunderous, leaving many people in the industry shocked and speechless.
On that day, almost all reporters and media outlets in the Mainland in Beijing seemed to smell the attractive fragrance, and they all flocked to Warner Records' Beijing office to ask questions about the release of He Yifeng's record.
The scene was extremely hot!
At this moment, everyone felt as if they were awakening from a dream, and they had a belated understanding of He Yifeng's sudden announcement that he was about to release an album.
Is this the mantis stalking the cicada, with the oriole behind?
No, absolutely not!
This is a face-to-face confrontation between three top popular singers!
Things that used to be the norm in the music world seemed to be completely ineffective at this moment!
For more than ten years, such a situation has never occurred in the mainland.
This is a bayonet that wants to see red!
This is a difficult and fierce battle, a collision of three meteors!
"Are you going crazy?"
In Taipei, Zhang Ye, chairman of the board of directors of Julu Records, was momentarily confused when he heard the news.
He hung up the phone, thought for a moment, and then immediately convened a board of directors meeting to postpone the release schedules of all singers.
Zhang Ye has long seen that the recent period has been troubled, but he did not expect that these things happened so intensively!
It’s so concentrated that it can even affect Taiwan’s record market!
Some of the singers from Julu Records who were about to release their albums suddenly stopped working at this moment.
The showdown between three platinum singers is unprecedented.
What’s more, two of them have received triple platinum and double platinum certifications, and the last one is still the most popular in the Chinese circle recently!
Is this going crazy?
Zhang Ye didn't know how big the impact of this battle would be, but he clearly understood that the entire Taiwan region would definitely be affected.
Because there is only one mainland market, it is impossible for three top popular singers to achieve platinum certification at the same time!
Therefore, Hong Kong, Taiwan and even the entire Chinese region will be the places where these popular singers compete for strength.
Sometimes, you have to be cowardly!
Zhang Ye deeply understands this truth, but he doesn't understand what Warner thinks. The competition between Bao Yunyun and Li Qing is already a very rare scene, and now He Yifeng is entering the competition!
The market cake is only so big, do we have to squeeze it all together to make slices?
Even if there are Hua De'an, Zhang Guyi, and Cui Zhiye next year, the release time of these people's records is definitely agreed upon before you sing and I will appear. It is absolutely impossible to squeeze in at the same time, and you don't have to be there.
Should we focus on releasing films at this time?
In fact, Li Lei, general manager of Warner Music Group Greater China, is also aware of his own suffering.
He Yifeng, who once lost to Li Qing in "The King of Masked Singer", seems to be very concerned about this defeat. No matter how Li Lei and others try to dissuade him, he is determined to release the new album in October.
He Yifeng has been preparing for this album for a long time, even longer than Li Qing. Before participating in "The King of Masked Singer", the preparation of this album was almost completed.
If it hadn't been for the floods, He Yifeng's new album might have been released around mid-August.
And now, He Yifeng, who has been waiting for so long, can be called arrogant or arrogant. In short, when he learned that Li Qing's new album was decided to be released in October, he gathered all his strength and prepared to work with Li Qing.
Higher or lower.
The only thing that was somewhat unexpected was probably the sudden release of Bao Yunyun's new album.
The three most popular singers released their videos almost at the same time. This kind of scene is very rare not only in China but also abroad.
At this time, Li Lei could be said to be praying with all his heart that Universal Music would worry about the battlefield having too much impact and therefore postpone the release of the record.
But Li Lei knew that this chance could be said to be pitifully small.
After all, the release of Li Qing's new album has been announced three months ago, and all fans are looking forward to it. If you break the contract at this time, you are making a joke on your reputation and future.
Besides, Universal, Sony, and Warner have always disliked each other. Will they break their promises just because your singer suddenly releases a record?
Therefore, all Li Lei can do now is to prepare for the release of He Yifeng's new album. Warner will invest huge sums of money in Hong Kong, Taiwan, and mainland China to promote the album.
This is Warner's first shot since the establishment of the Greater China region. No matter how difficult the road ahead is, Li Lei can only press forward.
Compared to Warner, why doesn’t Universal Music have this mentality?
Li Qing is also the first Chinese singer to quit Universal Music Hong Kong since its establishment. According to the news from the headquarters, this battle can only be won, not lost.
According to the news from Universal Headquarters, even if the sales volume of this battle does not reach platinum records, it will not be a big deal. What the headquarters needs is victory, and it cannot let its old rival Warner Records ride on its neck and run wild.
Even if Hongzhi Records, to which Bao Yunyun belongs, reaps the benefits, Warner Records will be severely damaged.
Of course, Zhang Zitao would definitely not let this scene happen.
However, this time also put Zhang Zitao's personal connections to an unusual test.
In Hong Kong, Zhang Zitao is confident that all program announcements will be given to Li Qing. However, in mainland China and Taiwan, although he also has certain connections and can get many radio program announcements, how much can he get?
I didn't feel confident either.
For now, in the Mainland, Li Qing's popularity, after the explosion of "The King of Masked Singer", is always higher than that of Bao Yunyun and He Yifeng. This kind of popularity cannot be seen or touched, but
But everyone can feel it.
Therefore, Zhang Zitao is also twice as confident in the promotion and announcement arrangements in the mainland.
If He Yifeng wants to squeeze out Li Qing's announcement at the same time, it is basically impossible to do so without spending some money.
At a time when the entire music world is talking about Li Qing, Bao Yunyun and He Yifeng competing on the same stage,
Yuanzheng Media seemed to be unable to bear the loneliness. When everyone was attracted by the release of albums by three popular singers at the same time, and various headlines were pouring in, they suddenly held a press conference.
The contents announced at the press conference made the entire industry crazy. (To be continued.)