As the director of Beijing Music Supermarket, Cao Ke has been as anxious as an ant on a hot pot since last night. When he found out that many netizens on the Internet expressed their expectations for Li Qing's new album and were very willing to pay for it, he became even more anxious and couldn't sleep.
Sleep.
So early this morning, he hurried to the music supermarket with a bubble at the corner of his mouth.
The supermarket has not yet opened for business, but the small square in front of the store is already filled with countless people, including men, women, old and young.
Cao Ke just glanced at it and felt that at least a thousand people were frightened!
For store owners, it is natural that the more customers come, the happier they will be.
But now, Cao Ke couldn't be happy at all.
Of course he knew why these people were here. Today was a signing session arranged by Music Supermarket for Li Qing. It was originally a day worth looking forward to, but Cao Ke didn't dare to look forward to it at all.
Because a week ago, Cao Ke urged Universal Music to reserve 100,000 copies of Li Qing's new solo album.
However, until yesterday, Universal Music could only deliver 45,000 copies, not even half of it!
Cao Ke thought there was an error in the order sent to Universal Music. After careful questioning, he realized that it was not the album that was wrong, but that his mother's factory simply didn't have the goods!
In the entire mainland, there are two factories that cooperate with Universal Music. These two factories can directly go to the production line and have a total of more than 500 employees involved in production.
Five hundred people work overtime, and the average daily production capacity is only 30,000 genuine albums and 50,000 genuine cassette sets.
Li Qing's new album was released in less than ten days.
In other words, the current total output value of the entire mainland factory is about 300,000 albums and 500,000 cassette sets.
This number sounds like a lot, but with so many provinces and cities across the country, if it is spread out, the production capacity will not be able to keep up!
Universal Music seems to be aware of this problem, and recently signed an emergency contract with a factory and quickly put it into production.
Cao Ke once carefully asked about follow-up production capacity issues.
If Li Qing can only sell one million copies in a month, the production capacity will be more than enough. Although it is a bit tight and may lead to out-of-stock situations in some areas, overall it can barely keep up.
However, according to analysis by industry insiders, Li Qing's record is very likely to break the records held by all singers in recent years.
Although the song "Glory" does not sound very stunning or outstanding to the ears of professionals, in terms of Li Qing's overall performance and potential, it seems that it was effortless for him to get a platinum album in a single month.
Of course, if we don’t consider that Bao Yunyun, He Yifeng, Leng Ling and others have entered the venue one after another.
Cao Ke is not worried that the signing meeting will not be held today
Forty-five thousand albums and 80,000 cassette sets are enough to support the entire signing.
What he is more worried about is what to do after today?
Music Supermarket is the largest audio-visual chain company in the country. The company can obtain 80% of the products on the market from Universal Music Group.
And 45,000 is the number allocated to the Music Supermarket head office by the Music Supermarket head office after calculating the generalization of each region.
If the average daily volume is only 10,000 pieces, then as long as it lasts these four days, the subsequent production capacity will fully catch up.
In other words, if the head office wants to receive follow-up products, it will have to wait at least four more days.
So in these four days, are we just going to let the scalpers sit and increase prices?
Of course Cao Ke didn't want to see this happen.
He hates scalpers as much as any movie theater hates scalpers.
But the fact is this fact, and Cao Ke is helpless.
Therefore, after time and consideration, he decided to take a measure.
Purchase limit!
Ten thousand albums are released every day! And twenty thousand cassette sets!
Only two albums per person at a time! Four cassette sets!
Therefore, when a "Purchase Restriction" banner was hung in front of the main store of Music Supermarket, the fans who had been waiting in the small square all morning were immediately in an uproar.
"What are you doing? Purchase restrictions?"
"I'm dizzy. I skipped class and came all the way from school. I was only allowed to buy two tickets? Did you know that I was carrying the expectations of the whole class?"
"The price of 35 yuan a piece is outrageous enough, why are there still purchase restrictions? What kind of plane are you doing!"
"Does Li Qing know that you are doing this?"
"Hahaha, I'll only buy two of them anyway, it's okay to limit the purchase!"
"Other singers want their fans to buy a hundred copies at a time, but you are lucky enough to limit purchases to two!"
"Protest, protest strongly!"
"35 yuan, just 35 yuan, please let me buy a few more!"
"I heard that this album has fifteen songs, and each song has a specially shot music video, so 35 yuan is considered normal. What I don't understand is why there is a purchase limit?"
"I don't understand either!"
Seeing the whole small square filled with complaints, Cao Ke's heart was bleeding.
He also wanted to have more or less, but obviously, the idea did not equal the reality.
There was really nothing he could do.
He had to do this in order not to cause riots in the next three days and to prevent scalpers from taking the opportunity to raise prices.
On the other side, as the editor-in-chief of "New Entertainment Weekly", Song Xueqi also brought an entire interview department from the company early in the morning, including eight colleagues, and took a special car to the music supermarket.
Because they were authorized by Hanhai to broadcast live pictures on Weibo, the entire team also brought several high-definition cameras, ready to shoot immediately and then quickly transfer the data through the computer and upload it to Weibo.
However, when the group of people just stepped out of the car and saw the "Purchase Restriction" banner posted on the door of the Music Supermarket's main store, as well as the roar of dissatisfaction at the scene, they all looked at each other.
"What's going on?" someone asked.
Others were also puzzled.
Song Xueqi thought for a while, then waved her hand: "No matter what, we just need to do our own thing well. When Li Qing comes later, let's take a few photos first, do nothing else, and quietly wait for the hourly figures.
, and just record it. Xiaohe Xiaolin, you are responsible for interviewing fans. Ah Shuang, you are responsible for running errands and transmitting on-site data to the company, and others are responsible for taking photos and recording..."
After a series of instructions, Song Xueqi bypassed the long queue of fans and took the lead to walk into the music supermarket.
When Cao Ke saw Song Xueqi, he quickly came over to entertain her with a smile.
In fact, numerous media reporters came to the scene.
However, most of them were hiding in various corners, not even talking to Cao Ke. They could only take photos and record secretly.
Because "New Entertainment Weekly" is the exclusive interview media authorized by Hanhai.
If other media people want to interview Li Qing or obtain internal data, they can only find other ways.
Today, everyone at New Entertainment Weekly admires the editor-in-chief's foresight.
If the editor-in-chief hadn't been optimistic about Li Qing more than a year ago, and if "New Entertainment Weekly" hadn't been a firm "supporting Li" media newspaper in the industry, how could they have received the courtesy of Music Supermarket today and the opportunity to exclusively interview Li Qing...
…
With ten minutes left before nine o'clock, the crowd at the scene was getting more and more crowded.
In front of the main store of the music supermarket, the number of people queuing up, which was originally more than a thousand people, had more than doubled in less than half an hour.
Seeing this scene in Cao Ke's eyes, he suddenly looked frightened.