After the Hanhai Bidding Conference ended, various projects announced in the bidding conference began to be held in full swing.
With successive media reports, everyone knows that Hanhai will not only continue to host the second season of "The Masked Singer", but will also produce the second and third variety shows.
Thinking of the ultra-high ratings record created by "The King of Masked Singer", in an instant, countless companies began to wave their money and came to Hanhai Culture Media, queuing up to appear in the program Hanhai was about to produce and refresh themselves.
Corporate visibility.
In less than a week, Hanhai has received hundreds of well-known and unknown companies across the country. Among them, the competition for the title price of the second season of "The King of Masked Singer" is the most fierce, and the bidding is also the highest. After all, this program
There are lessons learned from the past.
But in the end, among all the companies, the naming rights for the second season of "The Masked Singer" were obtained by Chiron Apparel, the sponsor of the previous season, at a price of 30 million.
The naming fee is six times higher than last season’s!
Nowadays, Qilun Clothing's popularity has spread all over the country due to various cooperation with Hanhai. Especially after Li Qing's endorsement, the sales scope of Qilun Clothing can be said to cover all third- and fourth-tier cities, and its sales volume is
It is far ahead, and in first- and second-tier cities, it also dominates almost all mid- and low-end brands in the market.
Recently, as the company continues to grow, Chiron Clothing has begun to independently develop and produce materials, preparing to enter the mid-to-high-end clothing market. Its momentum seems to be to compete with Adidas Nike.
Compared with "The King of Masked Singer", the title price of "If You Are the One" is much lower, because the hosting platform is Jiangnan Satellite TV, and coupled with the positioning of this program, this has resulted in the title price of "If You Are the One" always being high.
Unable to raise the price, the highest offer was only 7 million, which was far from the number Li Qing had in mind. In the end, the project was shelved by Li Qing, who decided to make a final decision later.
But "I Am a Singer" is different. The competition for its naming rights is even higher than that of "The King of Masked Singer".
Hanhai has experience in the production of relevant programs, coupled with the advantage of the broadcasting platform, it is broadcast by the First Satellite TV under CCTV. From the beginning, it fell into a fierce competition for quotations.
Because Chiron Clothing has a contract with "The King of Masked Singer", although it is a little coveted for "I Am a Singer", it is not too enthusiastic. The highest offer is also the same as "I Am a Singer", reaching 30 million yuan.
But this quotation was instantly submerged in the rolling waves.
After countless well-known companies investigated the program rules of "I Am a Singer", although they still did not know who "I Am a Singer" would invite to the stage, they willingly quoted high prices.
In the eyes of many people, "I Am a Singer" is definitely a platform for creating gods. Hanhai and Xiangnan Satellite TV have joined forces to create a high-quality IP. Such a platform has absolutely extraordinary ability to create stars. Almost all singers
They all apply to be on stage as if they are in a rush, how can they possibly not be able to recruit people?
In the end, after a lot of competition, "I Am a Singer" was acquired by an emerging cosmetics industry with a sky-high naming fee of 50 million.
"I Am a Singer" can be said to be a typical example of becoming popular before it was aired. Even before it was aired, its sky-high naming fee became a hot topic.
This phenomenon has directly led to many people's expectations for "I Am a Singer" rising. Countless singer fans have begun to look forward to seeing their idols on the stage of "I Am a Singer".
Among them, Li Qing’s name is the most popular!
Followed by Hua De'an, Leng Ling and many super first-line stars.
"The biggest difference between "The King of Masked Singer" and "I Am a Singer" is the mystery, but "I Am a Singer" is easier to attract fans than "The King of Masked Singer". After all, it is a show showing one's face!"
"'I Am a Singer' only allows participating singers to sing one exclusive famous song of their own, and other singing works must be performed by other singers. This seems a bit difficult for Li Qing..."
"You bitch are just hypocritical. Are you saying that Li Qing's creative ability is incredible?"
"Li Qing has never sung other people's works. He seems to have a noble spirit in his bones..."
"It's not that I've never sung before, it's that I don't know how to sing at all. You know what? I was a fan of Li Qing before he became famous. He used to be a resident singer at the Blue Moon Bar in Beijing, and he sang his own songs very well.
, but when singing other people’s songs, it’s like a ghost crying or a wolf howling, the pitch is wrong, and it’s common to sing wrong lyrics!”
"Really or not?"
"Regardless of whether it's true or not, if "I Am a Singer" can invite Li Qing to the stage, I would be satisfied just by looking at that face."
Recently, many college, middle and primary school students and various office workers who are following "I Am a Singer" have begun to discuss the program one after another.
On Hanhai's side, the influence of the program "I Am a Singer" alone continues to extend.
Chen Yufeng, the latest director of "I Am a Singer" hired by Hanhai, receives recommendations from many well-respected music figures in the industry almost every day. Some recommend him from his relatives and friends, and some shamelessly recommend himself.
Chen Yufeng has served as the director of many gala programs, and even served as the deputy director of the 1995 Spring Festival Gala. His control of the overall situation is extraordinary. This is his first time directing a program of the type "I Am a Singer". He was originally very ambitious.
, at this time, he suddenly discovered that this program had even caused his net worth and status to skyrocket. Some unusually powerful figures in the industry even began to call him, and he couldn't help but start to feel a little elated.
However, his more than forty years of life experience is not useless. At least it allows him to learn to restrain his heart before raising his tail, and to realize that his current reputation has soared entirely because of Hanhai's first-class talent.
Variety show, so in this regard, the more courtesy he receives, the more cautious Chen Yufeng will be.
But even he couldn't help but start to think about it.
If you want the ratings of "I Am a Singer" to soar, Li Qing, who has created ratings miracles one after another, is obviously the best choice.
But he also knows how busy his boss's schedule is. He not only has to star in the masterpiece of the famous Hong Kong director Wang Jiachen, but also prepares for the upcoming Hung Hom concert, discusses the production of various programs, and even writes...
Thinking of this, Chen Yufeng felt a little toothache.
What the hell did you do when you were twenty?
But you know, once you miss some things, it will be an eternal regret.
Chen Yufeng could never sit back and let this regret happen. He believed that many people did not want to leave regrets on the stage of "I Am a Singer", so early this morning, Chen Yufeng gritted his teeth under the strange looks of many people in the office lobby.
, and knocked hard on the boss’s office door.
The ancients visited the thatched cottage three times. Today we should follow suit...